AI E-Commerce SEO: eCommerce Marketing Class for Shopify & WooCommerce

1. Class Overview: You want your Shopify or Woo Commerce store to rank on Google. If you want it to show up on hatGPT answers, perplexity search results, Google's new AI mode. And if you want those clicks to actually turn into sales, then this course is perfect for you. It's not just an NSU course. It's a proper sales system built for how people discover products right now on the Internet. You will learn how to use AI tools to find profitable keywords that your customers are already searching for even on LLMs like hatGPT and Gemini, you'll learn how to structure your products and collection pages, so they rank across all the platforms, not just on Google. You'll also see how to build back links that won't get you penalized with real strategies and not any vague fluff. I'll also teach you how to use CRO strategies that make your online store convert and not just look pretty. Then you'll see how to speed up your website, fix hidden errors, and get higher rankings just by cleaning up your textag. And I'll show how to do all of these things using free and affordable AI tools. This course is for store owners, real answers, side hustlers, and anyone who's done watching with random video tutorials and getting nowhere. It's your time to level up now, not just your rankings, but your revenue, as well. So what are you wearing for? Start building that store that shows up everywhere your customers are searching. 2. eCommerce SEO is easier than Local SEO & SAAS SEO: Okay. Let me just start by saying you have made one of the smartest decisions of your life while most of your friends, colleagues or relatives out there are busy spending their money on things like Netflix, junk food, or things they don't even remember buying, you chose to invest in yourself that already puts you in the top 1%. If I have to be real for a second, no other investment options can come close to this. If you put this money in something like commodities, shares or any other place, you'll probably get 15 or maybe 20% in a year if you're too lucky. But the things you learn here, if you apply them with discipline consistently every single day, this investment can easily return 20 or more in just a few months. You are learning a real skill, one that can help you work from anywhere and live the digital numeric lifestyle that you always wanted, earn in thousands of dollars, deliver hundreds and thousands of dollars to your clients, and finally, buy the dream car or motorcycle that you always dreamed of taking your loved ones for a ride. This is in some pipe dream. I'm not here to sell you the Laland. I'm running real marketing company where I serve real clients and I deliver them real results. In this course, I'm going to teach you everything I know about Ecommerce SEO step by step in the simplest way possible. If you're tired of being stuck, tired of being underpaid or undervalued, and you're ready to build real skills that can change your life, then you are in the right place. Just remember, this will only work if you work. No shortcuts, no magic pills. If you put in all the efforts and put 48 hours of work in 24 hours, I'll bring all the guidance you'll ever need. But before we dive deep into the strategies and tools, let's get something super important out of the way. How is E Commerce SEO different from local SEO or SAS LEO? Don't worry if you have zero experience and no knowledge in SEO, because I promise this will make perfect sense. By the end of this video, you'll know exactly why E Commerce SEO is not only easy to understand, but also way more beginner friendly when it's done right. Let's start with local SEO. If you're like me running a marketing agency or planning to become a freelancer, then listen to my next words, very carefully. With local SEO, your ideal clients are usually local businesses like roofers, dentists, lawyers. Now I know dentists and lawyers are not local businesses. They are actually professionals, but I hope you get the point. The thing to focus on over here is that you don't want to work with just any local business. You ideally want clients who offer high ticket services, meaning services that cost a lot of money. We are talking about $2,000, $5,000, and even in some cases, $10,000 per sale. Because for local SEO to give a good return on investment, your client needs to be making a lot from even just a few leads. Your client needs to be making more money than you are making. But finding these perfect local clients, it's a process. You have to filter the ones with low budgets, conduct discovery calls, explain the ROI of SEO, and then maybe you'll find the right one. Yes, local SEO works great, but only if you pick the right local business and you're willing to not only work on their website, but also on their Google Ma business profiles. Next up, we have SAS ACO. Now, this one, it's a full time hassle. Let me break it down for you. These days, anyone with AI chat bots can launch a SAS product, most of the time, the idea isn't even original. They just found some underrated tool in the market, copied it, gave it a pretty UI, maybe better support, and a cheaper plan, which is cool, but now what? They need to stand out in the crowded market. What do they do? They come to you, the SEO expert. You write their web page content, build a ton of back links, maybe do some digital PR, but then it doesn't just stop there. Because every time they update their product or add new feature, you've got to go back to the website, fix their content, add new content pages, build more pack links to tell Google and the world that, hey, we did this first. Because if you don't say it, someone else will copy your client's idea and run ahead in the race. SASSU is being stuck in a hamster wheel. It just keeps on going and going and going. So let's come to the good part, E Commerce SEO, and this is what you'll be learning in this course. Trust me, it's much simpler to understand and implement. Why? Because with E Commerce, you are helping an online store to sell products. Simple. There's no high ticket service hunting and you're no longer working on GMB optimizations along with website like in local SEO. Plus, there's no constant product update, MgNus like in SAS. Now, that doesn't mean Ecommerce SEO is a fairy tale. You still need to understand what your client is selling. Who they are selling to, what makes their products so special and how you can help beat their competition. But the key difference is it's a volume game. Even small tweaks on product pages can bring results and the return on investment is often faster and easier to track. Let me give you a simple example. Let's say most brands sell a protein powder for 50 bucks for two pounds two pounds of protein powder costs about 50 bucks. Your client sells it for 60 bucks. Is there a premium product? Yes, but not too premium because we are not talking about $120 here. Just a slight bump in the price maybe because your client's product is organic or has better ingredients, which is good because with ecommerce, you get lots of buyers, which at a glance doesn't make sense. But if one implements all the strategies shared in this course, then chances are you're really getting thousands of clicks every single month. If the product is affordable, despite being premium in its segment, then people might as well just to test and just try just giving a shot. Our world is moving towards a consumer driven economy. People are spending more than they earn and when they see something that they think won't burn their pockets, the conversion rates from those organic visits will be far higher than what we'd expect with a local business promoting their high end offers. So all in all, tracking conversions on Shopify or Commerce store is way more easier and transparent compared to local business wherein you associate some average lead value and there might also be some cases where those incoming inquiries through the contact form fills or phone calls don't actually convert into paying clients for local businesses. That's simply because that local business sales team is weak. With ecommerce, there's no such hassle. By the way, we'll look into the conversion tracking later on in this course because let's face it. Marketing, be it any channel, SEO, paper click, social media, anything. It is an investment that a business makes. If it doesn't return in at least twice or thrice, then you'll be like the rest who focuses on vanity metrics and keep justifying your campaign fees every month to your client. We don't want that to happen. What you're going to learn in this course is going to be way easier than local SEO. Because in local SEO, you do have to focus on Google My business, which is not required for E Commerce SO marketing. Now a quick but important side note, this course is not for people doing drop shipping. If you're doing drop shipping, sorry, mate, this isn't for you. Also, I'm not saying local or SAS SEO is bad. In fact, I have another course just for local SEO that's been getting amazing feedback and I work with local SEO clients myself. All I'm saying is if you're starting out or looking for faster wins with SEO, E commerce CEO could probably be a better playground. You just have to pick your niche, understand the product, and follow what I'll be teaching in this bootcam step by step. No fluff, no confusion, no SEO jargon that makes your head spin. Plus, if at any given point of time during this course, you feel I'm talking too fast or too slow, you can always adjust the video playback speed by clicking on the gear icon at the bottom right corner of the screen and set it according to your preference so that you don't feel my speech delivery is lacking. So now that you understand the real difference between local SAS and ecommerce SEO, I think you are ready to tie in. You'll learn all those secrets and tactics that all other self proclaimed SO gurus who don't even run a marketing company hold those strategies back because they fear that if they share it with you, you might just outperform them in real life. I'll be teaching everything there is to know about ecommerce SO from keywords, content on page, off page, technical SEO, you name it. I will teach everything and not going to hold back anything. Don't worry if you don't know what those words mean right now, I don't even expect you to. That's my job to teach you from scratch, like a mentor guiding you personally. With that, let's move on to the next lecture where I'll teach you how to track conversions with the help of Google Analytics for. 3. Google Analytics 4 (GA4) Setup and Conversion Tracking: All right. Now before we jump into the setup and walk through, let me quickly explain why this lecture is so important, especially if you're going to do SEO for your eCommerce store. Now, see, SEO isn't just about getting traffic, it's about getting sales. Unless you're tracking those sales properly, you are basically driving blind. That's why Google Analytics four or GA4 comes into the picture. It's a free tool from Google that lets you track how people are behaving on your website, which pages they are landing on where they are dropping off and most importantly, which traffic led to sales. Now you might think, but I can already see errors in my Shopify or WooCommerce dashboard. Yeah, that's true if you own the store. But if you're working with clients, then chances are you'll only get editor access and not the admin access. That means you can see the full picture. Even if you do have full access, I still recommend setting up GA4 that way, you can just hire marketing managers for your eCommerce store and then you can just let them do this thing and you can track the sales which led through your SEO marketing campaign. Because again, it's going to give you a complete word eyes view of the customer's journey. You'll know exactly where the visitors came from, what they clicked on, which product pages converted, which ones didn't, and what needs fixing. It could be the content, design, or overall conversion rate optimization. Data is the gold and the more accurate data you collect, the better decisions you will be able to. So let's jump right into it. First and foremost, we need to go over to Google Analytics four. You can just search for GA4 on Google and you need to make sure that you have already signed in with your Gmail account. Once you do it, you can just select the industry that you are in. Just for an example, I'll go ahead with any of these. Let's say shopping. Business is small. Objective is to generate leads view engagement, understand web and or app traffic. Let's do that and save that next up, we want to do same thing for Google Tag Manager as well. Here in my new tab, you'll find that I'm already on the tag manager.google.com. You can just sign up with your Gmail account and once you sign up, you'll be asked to enter and create an account name. Just for this demonstration purposes, I'm going to give this account name as testing. You're going to select the target country basically where your business is located and where you are expecting the most customers to come from. Just for an example, we are going to set it to United States and for here, container name, you can add the website URL, and then you can choose the target platform. For this purpose, we are going ahead with web and here for the domain, let me just type in let me just create this. Now once I do it, I'll need to accept the terms and GDPR settings, click on s, and proceed further. It might just take some time to load the next step. Here you can find this is the code that I get. Now inside this code, here, this part which is GTM followed by whatever the case it would be for you, this I would say this is your measurement ID which you need to copy and make sure you store it in a Google Doc or a file where you can access it over and over again because this is going to come in handy. We'll just keep this open for now and we'll even copy this and paste it over here. All right. Next step, what we want to do is basically we want to go to our WordPress dashboard because that's essentially and by the way, all the steps that I'm going to show in this video, whether it's step one or step ten, at each and every step, I will show for both what WooCommerce store owner needs to do and what Shopify store owner needs to do. That way, you are not going to get confused whether this step is applicable for WordPress or for Shopify. We'll do it for both of them. So first and foremost, you might be confused right now what the hell is this Google Tag Manager and what is this Google Analytics. Basically, it's like a plug in socket. So this Google Tag Manager is an interface allowing your websites to connect with Google Analytics four, which is a way to analyze and keep track of all the data. Here in the reporting tab, you'll be able to find all those reportings in real time. You can see real time pages and here you'll find all the pages where the activity was done. And as you scroll down, you'll find other information as well, based on what tags we are attaching to our website. So that is the reason why we are going ahead with not just Google Analytics for, but also Google Tag Manager because it's really important and part of the process. As we were discussing, let's first look at what we need to do for What Press of WooCommerce store owners. Just go over to plugins and click on Add a New Plugin. And here, search for GTM plugin by Thomas Geiger. Here, this is the plugin that we want to search for. Or I should say, actually, we want, this is the exact plug in that we want GTM four WP, a Google Tag Manager plug in forward press. Now, once you install, you need to activate it as well. So just activate it, and once you activate, you will find this plugin. Click on the settings part, and here in the settings in the general, as you can see, we need to enter our Google Tag Manager ID. You can just go over here. Copy this Google Tag Manager ID which we have here and we'll paste it. Now, once you have done that, just make sure your container mode is on and just click on Save Changes. Once you have saved changes, just make sure container mode is not off but on and then save changes. Once it's done that, let's look at what we need to do for Shopify website. So as I said previously, this head copy, the code over here, the Table code will come in handy when it comes to, uh, you know, storing it in a Google document file. So we'll just copy it and go over to our Shopify store. Here, I'll click on online store and we want to check our themes. Now, just in case if your themes are not loading, it could be an issue with your browser cache and cookie settings. You could just clear those out or maybe try logging into your Shopify store using a different browser like Safari or Bing or Mozilla Firefox, Bay whatever you might be using. Then the current theme that you're using, just click on the three dots and click on Edit Code. Now, once you click on Edit Code, in the left side bar, you'll find them dot liquid file. Click over there. And over here, you'll find this head tag. Now inside this head tag, just add a few Enter and just paste your Google Tag Manager code. That's all you need to do and you need to click on Save, that's it. Here what you have done. You have basically said to both your WooCommerce store and your Shopify store that this is my Google Tag Manager measurement ID, which will come in handy when we want to track specific triggers and activities when someone lands on our eCommerce store. Let's look at how to set up Google Analytics in our WordPress website. Here I'm back on Google Tag Manager. We'll close this for now. We'll go over to tag section. Let me just click over here. And uh click on New Tag configuration, and we want to select Google Analytics. Now here, you'll find Google Tag. Here you need to paste the Google Tag ID, the tag ID. Again, for that to fetch that we need to go to our Google Analytics four. Click on Admin by going to the left side bar and settings gear icon where you'll find the Admin. Once you do that, you should check out the dataStreams. Here we have the dataStreams, click over here, and then we have this website. Okay. So we'll just choose this and we'll choose the platform. We'll enter our website URL, which is going to be this domain. Again, this is the domain that I purchased for different purpose to promote my other courses on coding and programming. But for now, I'm just using that domain to demonstrate a couple of videos for this particular course. Here, for the stream name, I can just say test for GA4, and that's it. This is what we want, and here let's create and continue. Now, what will happen is basically we want to it has opened up this thing and we need to paste our tag ID. We'll install this manually. As you can see, we can install this manually or we could install with the help of Wordpress as well. For now, what we are going to do is basically, I think we need to close this here what was required. This measurement ID that we have over here, we paste it here as well. This is going to be our measurement ID. We'll just name this our measurement ID. Okay and what else was required. Coming back over here, it's asking us the tag ID. We'll paste this tag ID over here. So this is going to be this measurement ID. This will be the measurement ID, I'll paste it over here when it comes to saving, we'll name this as Gaotag GA4. Let's save this and once it's done that, we'll go to variables and we'll create a constant so that we don't have to do again copy pasting over and over again. We can just reuse this. Here let's click on Nu on the user defined variables. Click over here, and it's going to be a constant here, once you scroll down, you'll find the option of constant. Again, the value will be the same. This one, this is the measurement ID. Once you do that, just click on Save and you can name this as your GA4 config tag constant. Let's save this once it has done that, in our Google Analytics for reporting over here, you'll see all the pages that the user clicks and so on. In the real time overview, this is where you'll see. Again, you can see over here. Now let's set up a data layer in our WordPress. Data layer is basically, again, an interface, don't go in technical details just follow the process step by step. I know this might get confusing in midway if so that happens, you can just rewind and maybe drop down the playback speed so that you follow all the steps one by one. So I'll go over to my tPress website and to set up the data layer. I'll go over to Plugins once again, ya, since we have actually installed this plug in itself, we want to actually we want to go to this integrations part. And here in the WooCommerce space, we want to tick mark this track eCommerce. Then once you scroll down, you'll also find an option to order. There might be an option of order tracking as well. Order data in data layer. Enable this option and enable the first option. Once you do that, you can just click on Save. All right. That's pretty much about data layer setting up for your WooCommerce. Let's set up this in Shopify. We'll go over to our Shopify store Again, when we were editing this team dot liquid, we're going to scroll down to the Snippets folder. Click over here, click on Add a new snippet and create a new file name with the name as ultimate hyphen data layer and just click on done. This is a new file that this is going to create. Now inside this file, we want to paste a new code. We want to paste a new code, which will be found in the resources tab. This entire document will be found in the resources tab. This is the second tab, select Command A, copy the entire code. Come back to your Shopify this snippets dot liquid file and paste all your code. Now, once you do it, just click on save the next step, what you need to do is, go back to your theme dot liquid file. And over here, what you need to do is basically paste one single line. Let me just copy that line and here in the Google Tag Manager head, which is right here, what we will do after after this ends Google Tag Manager, we want to paste this. This will include curly brackets percentage include ultimate data layer, that's it. Basically, we are connecting this file over here and that's all we are doing. You'll find, again, this single line of code in our Google document as well. The Google document is accessible from the resources stab, so don't forget that. Once you do that, just click on Save. Once you save, click on Exit. We'll go to settings part, and then in the settings, you'll find customer events option and you'll have to add your own custom pixels. Let's just name this as advanced data layer and add this Topic cell file. Now, inside of here, we'll need to add a code. Again, the code will be available over here. In this third tab of this Google document, copy this entire thing, come back over here, paste it and scroll up to this part. Here, for the GTM container ID, this is the default that is being placed, but this is not something which you should connect with. Just erase this part, come back to your file. This is the GTM container code that you need to copy and paste it based on what you have. Once you have done this, the pixel cannot be connected until a custom Pixel script is saved. Let's try and save this file. Let me just try to see why am I not being able to connect this. Okay, so it looks like I had to save first and then I can connect. Yeah. So we'll connect this, and that's it. It is connected. Let's go back to our Shopify store. And we'll continue proceeding to how to track all the different eCommerce events. So for that reason, we are going to go to developers.google.com, followed by Analytics slash DEV Guides. Here, you will find different eCommerce activities and tracking that you can do. Like this will basically allow you to track purchase events because we want to know how many sales occurred during our SEO marketing campaign. For this reason, we are going to go back to our Google Tag Manager. You can see these are the different events like add payment info, add to card, we have purchase and so on. But for now, we'll go back to our Google Tag Manager. We'll click on triggers and inside the triggers. I'm not quite sure why it takes so long to go from one tab to another in Google Tag Manager. We'll click on New and once you click on New, we want to create a new custom event. So we'll scroll down to the part where we find custom event. This is the option that we want to go ahead with. And then for the event name, we want to set up four custom events like view item, act to cart, checkout and purchase, so that we know at which stage most people are dropping off or bouncing and coming up and we can come up with a definite answer if sales are not enough through our SEO marketing campaign. Just think about it for a moment. If people are landing on your web pages of your eCommerce store, they are viewing your products but not buying, then it's probably a pricing or a discount issue. If they are adding those products to the card and not clicking on the checkout, then it's time to remind them through emails and SMS or Whatsapp marketing. Do you know, hey, your products are waiting in the card? Check out see that you can feel this discount and so on. But if they click on the checkout, but not make the final purchase, then maybe you can try adding more discounts or giving free delivery option to get them past the final stage and so on. These events will help and come up with better strategy to convert more and more sales because SEO purpose is to drive traffic, but those traffic are not converting, then what else you need to do. You need to have answers with the help of this data. Over here, we are going to enter those event names by going back and searching for first and foremost. What are we going to do? We'll enter let me take a look at all the different events that we have over here. So first and foremost, we have the view item. You can see first, we want to see if someone checked out the item or not. Let's copy this view item. We'll copy this name, come back to Google Tag Manager, and select this as our event name and we'll make sure that this is even all custom events. Click on Save and we are going to give this name as GA4, hyphen view item, hyphen trigger. Let's save this. Now, we'll do the same process for what else do we have here? We have checkout. We have Add to Cart. Here we have Act to card and so on. Let's do one by one, each and every one of them. For that reason, we want to do begin checkout. Let's copy this begin checkout. Come back to our Google Tag Manager, click on New trigger. Again, we want custom event, paste the name over here, click on Save and we'll save this name as GA4 checkout. Trigger. Once this is done, come back over here, Search for purchase. Here we have purchase. Let's copy this. Come back over here, click on New trigger custom events, name this event, save this GA4 hyphen purchase trigger. Last is going to be our add to card functionality. Let's copy this add to card. Come back over here, create a new trigger, custom events, paste this and save as GA4 add to cart Trigger. Now we need to create some variables and for that reason, we are going to go back to variables. Click on variables. It's loading. You can see it's loading and taking a lot of time. We want user defined variables. Let's click on new variable name. We want data layer. We'll scroll down to the part where we find data layer. Oops here. Data layer variable, this is the option that we wanted. And for the data layer variable, what we want to find out, we want to find out the eCommerce items. So here you can see, I am on different eCommerce, you know, for the purchase event, we have different, you know, things like eCommerce items, transaction ID, um, the product value, tax shipping value, currency, coupon, et cetera, et cetera. We want to copy each and every one of them, like the eCommerce items, we'll copy this go back to our Google Tag Manager and paste here and save it as the format value, we won't change this. Data layer version two will be remaining here at the top, you can name this variable. What name should I give? Very simple. Let's name this as eCommerce items and click on Save. Similarly, we'll do this for eCommerce transaction ID. We'll quickly do this. I'm going to go over very fast. I don't want to waste a lot of time. Data layer, this is what we want. The name is going to be eCommerce transaction ID. Let's save this, come back, eCommerce value, new user defined variable, data layer, past this. You know what? I'll just pause and do that for the rest so that I don't waste your time. Awesome. All the user defined variables have been created for all these different options right from here till here or I should say from here to here because this is the event next up what we want to do, come back to the tags again, and then click on New the new WGA GA4 event. So tag configuration, we want this to be Google Analytics for event. And then when it comes to measurement ID, we'll click over here and select our where's the measurement tidy? GA4 conflict tag constant. This is the reason why we created constant because basically what this means, we created this as a variable and we can reuse this by not doing copy pasting over and over again. That's what we have done over here when it comes to adding our measurement td. Then, um, when it comes to event name, we want to this is going to be our purchase. So let's just copy and paste it over here, or you could bring our purchase event. This is the event. But anyways, yeah, let's leave it as purchase over here. And then when it comes to parameters, event parameters will click over here and add seven different parameters because we have one, two, three, four, five, six, and seven. We have seven different parameters. Let's try and add all of them to three, four, five, six, and seven. So so here, this is the event. Okay. Let's copy this. Come back to Google Tag Manager. Event parameter is going to be items, and parameter value is going to be curly brackets, curly brackets, eCommerce items, and so on. Okay? Once again, the part on the left is going to be your event parameters, and the one on the right is going to be your transaction ID and so on. So you know, again, instead of this, you could just simply click over here and map over here like eCommerce item, transaction ID, and so on. That's basically the same thing. I'll just do value tags shipping currency, shipping currency and then just give me a second coupon and in the end coupon. When it comes to transaction ID, we have eCommerce transaction ID. When it comes to value, let's select eCommerce value. When it comes to tax, let's click on eCommerce tax. When it comes to shipping, let's click on eCommerce shipping. When it comes to currency, let's click on eCommerce currency and when it comes to coupon, let's click on eCommerce coupon and that's it. Once we click on save, let's add the trigger. When it comes to triggering, we want to trigger on all the pages. Let's add this. We'll save this and we can name this as GA4, purchase tag. Purchase tag. And that's all. That's pretty much about it. And within a span of about 25, 30 minutes, you have done all the tracking code plays, and now you'll be able to track all the clicks that will be happening on whether it's your Shopify or your WooCommerce store, and it will get updated in real time. So yeah, that's pretty much about it. For this video lecture in the next upcoming lectures, you'll see how to set up your Google Search Console, how to submit your sitemap, and so on. I can wait for you all to move on to the next lecture and see how I've designed this course and teaching things that literally nobody else is teaching about different AI tools, my secret strategies, and so on. So see you in my next lectures. 4. Setting up Google Search Console (GSC) & Bing Webmaster Tools: Hey, Ruben. Welcome back to another video. In this video tutorial, I'll show you how to connect your website with Google Search Console. In the next lecture, you'll see how to submit your site map. So I would recommend you all to stick to this and the next video tutorial as well. Don't skip it at all. All right? Because this is going to form as a foundations for your local SEO. If you skip this part, then moving ahead with, you know, on page off page or even technical SEO part of the Local SEO won't help you a lot because this is where you monitor, you analyze and this also helps search engines like Google and to analyze your website, to crawl an index so that it will actually help you when you apply all the SEO strategies. Fine. So basically, all in all, GSC or some people might call it as Google Search Console provides information on how search engines like Google crawls indexes and serves your website. So basically, this helps us monitor and optimize our website search performance. So if you want to optimize your website in such a way that it caters to user search query, then you'll have to connect it with Google Search Csole and you'll also have to submit your site map. Fine. Now, for this particular course itself, I'll be taking an example of WordPress website. Now if you're using any other CMS tool like Wix or Shopify or Squarespace, any other CMS tool, then you could just, you know, there might be some few tweaks here and there, but I think the basic fundamentals would be the same. Right here under my WordPress dashboard, I'll go under Plugins, and I'll click on Add New Plugin. Now, I'll wait until the part this form shows up. And here, I'll just search for Yost SEO plugin. Now, Yost SO is my preferred plugin that I personally use in my website, but you could go ahead with RC Math or even all in one SEO plugin. Once you click on Install right here, you'll find an option install. But I'm not finding this option right now in my WordPress dashboard because currently it is activated, it is installed in my system. So once you install, once it has been installed, you'll get an option to activate it, activate it. And once it has been activated, at the top of your dashboard, you'll find this used SU plug in icon. So just go under SU settings options, go to Settings. And right here, you'll see a bunch of different features that you'll need to set up. Now, once you're setting up for the first time, there might be a bunch of different things that you need to do, which I'm not going to go over in detail because it's going to take up a lot of time. But for now, what's the basic and the most required thing to do for this video tutorial is to connect it with our Google search console. So right here under general settings, you'll find an option called Site Connections. So I'll just click on this tab. And once I go over here, you'll see a bunch of different search engines like Bidoo Bing, Google, Pinterest, Yang, and so on and so forth. Now, in order for search engines like Google and Ping to recognize your website, what you need to do is just click on one of these options like I'll just click on Google Search Console and this kind of setup will pop up. Now, this might pop up if you just have one Google account set up on your chrome. If you have multiple accounts, then you'll see an option to sign up with one particular account that you would like to go ahead with. So I'll just, go ahead and just switch between my account so that I can show you how the Google Search Console dashboard looks now, right here, you'll find an option to select a property. Now here, I have my website already added up, but in your case, it might not be the same. So just click on Add Property and you'll find two options. First, you could add your website using the domain and changing the DNS records and so on and so forth. But I'm not going to go over in detail. That will be a really technical part. So just go over to the URL part, paste your domain name of your website and you could just click on Continue. Once you click on Continue, you'll see a bunch of different options. And from that, you'll just need to copy the HTML tag. Once you copy the HTML tag, you'll just come back here and paste that HTML code right here under Google. And once you paste it, you'll find some different code. It won't be an exact HTML code because this SSO will recognize the specific API key that it is required for USSU and your website to get connected with the Google search console. Once you connect it and you save it, your dashboard would look something like this where you'll find that who's the owner of the website, the performance, URL inspections, you could submit the stewap pages and things like that. Oh, yeah, this is basically how you connect your website with Google Search Console. I want you to stick throughout this entire course because there are so many things that you learn that you have never seen before, even if you have learned a bit or two about SEO, I'm pretty sure that the kind of EI tools and strategies that we leverage to, you know, help us do SEO for our website is something that I don't think any other SU gurus or SU teachers are teaching out there on their courses. So stick with me throughout this course, and, you know, you'll find a bunch of different valuable things that you'll never find on any other course. 5. Submitting Sitemap to Search Engines: Alright, guys. Now that you have seen how to connect your Google search console with your website and, you know, basically analyze your website over there, right there in there, how well it is performing, you can actually tell Google to index specific pages, and it will basically allow Google to easily crawl up your pages, right? So the next thing that is required for us is to submit a sitemap. Now, what is exactly a sitemap so by definition, provided by Google, Site Web is a file where you provide information about the pages and the videos and other files on your website itself and the relationship between them. So it allows search engines like Google and Bing to read this file to crawl your site more efficiently. Alright? So for that, what you need to do is again, just go back to your U SSO dbard within your WordPress website or any other website that CMS tool you're using, whether it's WIX QuerSpace or Shopify whatever case it would be, I'm pretty sure that your SSO plugin is available across all these different CMS tools. So just go right here, search for this quick search and search for Sitemap. Once I type in sitemap, it will drop it down to EML Sitemap. So XML is the file extension, just like how we have dot ATK for Android files, dot HTML for HTML code dot CSS for your cascading stylesheets, dot GS for JavaScript. Similarly, for sitemaps, we have XML file extension. So right here, we want to make sure that we have enabled this feature, and we are going to go over view the EML sitemap. Once we go over here, this is what we are going to find. You'll find the post sitemap, which is basically all the blog posts that you're going to submit, or the page sitemap, it's going to contain a list of directories of all the pages that has been published under your website. That means your service pages, your home page, your about page, the contact page, and things like that. Similarly, you'll find, if you're using any kind of, uh a form plugin, like there's a contact form plugin, right, used under your CMS tool, that kind of pages might also show up under Sitemap. So for that, what you need to do is just copy this part of your URL, which is after the forward slash of your domain, which might be sitemap undisco index dot m dot M. And you'll need to go back to your Google Search Console right under sitemaps, click over there, and you could submit the sitemap, click on Submit, and it will take some time to recognize all those things, and it will show up. So right here, you'll find that this sitemap has been recognized by Google. You could do something similar with Bing also Bing Webmaster tool. I think it's something along those lines, and you could make use of those things. Right so, yeah, that was all from my side. This was a pretty short lecture and the previous two because this is just forming a foundation so that, you know, search engines like Google and any other search engine can basically crawl your website. It can actually see what the content is all about and help rank it specifically for particular keywords and, you know, basically cater to user search query. So this is going to help you rank higher on search results. And in the upcoming lectures, you will see a bunch of different things like how to do keyword research using A how to actually create your Google My Business and optimize it, how to build citations? What is it, how to power up those citations to benefit your Google Mb business profile or how to do on page SU using AI, how to build backlinks, using AI, how to do technical SU and fix those issues. Then what's the next step moving forward, how to do SU audits and things like that. So there are many other things that we learn in the course later on. 6. Site & URL Structuring - The Foundation to a Successful SEO Strategy: Okay, let me ask you something. Would you ever try to build your dream house without laying a strong foundation first? Exactly. The same logic applies when you're trying to build a successful eCommerce website that ranks on Google. Now, in this video, I'm going to walk you through what I consider one of the most underrated yet absolutely critical pillars of SEO success, which is your website structure and URL hierarchy. Don't worry, this isn't going to be a bunch of technical jargon. I'll break it down like you're a 10-year-old kid because trust me, if you understand this one concept will you'll save yourself countless hours and thousands of dollars in wasted marketing efforts. With that, I want you to imagine a house which has three core components. Imagine the foundation is your domain. And hosting. Now, if you don't even know where a domain in hosting is, then no problem. Let me quickly explain. First of all, let's say you happen to land on amazon.com. This is going to be the homepage. Pardon me for my terrible scribbly handwriting, but let's just say this is the homepage. Now in this homepage, you found we category of smartphones. Now, when you clicked on that smartphones, it showed you different options like Samsung Apple and a bunch of other Chinese products, like Mtrola and all. Now inside of this, you let's say clicked on Apple. It took you to another page where there are a bunch of different options like iPhone 16, 16 P, and then 16 Pro Max, and so on. Now then when you click on iPhone 16, this is the product page where you can check out. This is an individual web page and a collection of all these different web pages are going to be called as website. All these web pages, collection of web pages builds a website. In order for this website to be accessed anywhere in the world through the Internet, it needs to be hosted on a server. Now a server is nothing but a computer system, just like your laptop or personal computer, which is powered on 247 and has a consistent Internet connectivity. You could even host your website or online store on your computer, but it's not practically possible to do so since it would air up more costs through your electric bills and your Internet connection. It's just better to lease a server which comes at a fraction of this cost. Now when all these websites are hosted on a server connected through the Internet, each of these website is associated with an IP address, as you can see right here. It looks like 192.1 68, so on and so forth. These bunch of different numbers are acting similar to your cell phone number. But to remember these IP addresses and navigate to these websites would become very complex. Like we know Amazon, we know Walmart, we know Best Buy. We can just directly search for these words on different browsers and search engines. What these search engines and browsers do, they basically convert those domain addresses which acts as an alias into IP address and then displaces the web page or the website on your screen. That's how this entire thing functions. So now I hope there won't be any confusion. Although learning all these things is not necessarily going to help you with SEO. But personally, I think when I personally try to study anything and I go past a certain term or jargon which I don't completely understand, then I tend to not get a good hold of things which is coming up next. I don't want that to happen with you guys. That's the reason why I went bit over and above to mention all and explain all these different technical terms so that the next time if I utter words like domain or hosting, you would know what it means. So now without a domain and hosting, nothing really stands. This is like a concrete slab, the pillars and the footings of a house. It's what keeps everything together. Next, we have the framework. Now, these can be your timber beams, walls, or roof. You can see the green portion highlighted is going to be your wall, and this wall is nothing but your website, your website structure, or URL hierarchy. I'm just going to write website structure. Or URL hierarchy. Everything connects behind the scenes and finally, we have the trims and finishes the curtains, the carpets, the paint, the furniture. Over here, I have these curtains and this is going to be your content which your users will see like the product pages. Let me just write content like your product page, your blog article, your about page, and all that jazz. Now, if you mess up the framework of a house, what do you think will happen next? Of course, it will become a nightmare to expand, renovate or fix. Same goes with your website structure as well. If your website structure is poor, not only will Google struggle to understand it, but users will also find it very confusing and hard to navigate. Let's move on with crawling and indexing. Now Google sends bots, which are called as web crawlers to your website. Now, just for your information, these crawlers or bots are nothing but a small piece of software code, which typically runs when the command is given and they typically run on web pages to perform a certain task while acting as a human user. So crawlers is just a name given to a certain type of bot, whose sole purpose is to read your web page content and decide which ones to show in the web search results. If your website is disorganized, the crawler might miss important pages or take way too long to find them. So that's giving a messy room to a robot and asking it to find a specific book. So that robot might just give up halfway. That's bad news for you because if the page isn't indexed, it doesn't exist in the eyes of Google. Google is never going to get Google is not going to help you get you any traffic. And if you're not getting any traffic, it translates to no sales. That's how important indexing and web crawlers are when it comes to SEO. Next up, we have something called as Link juice. Now, what the hell is this? If I were to explain it in very simple terms a Link juice or a Link equity, it is also called as Link equity. Instead of down arrow, let me just add a slash. It is also called as Link equity sometimes. And oftentimes it is referred to as backlinks. Now, what the hell is this? Well, it's nothing but a mention of your web page. This is your web page and it is being mentioned on some other webpage. Let's say this is my web page. All right. And I mention a link. I am I don't quite remember how does the logo of a backlink look like, but I hope you get the point. This is going to be a link which points to your web page. I'm referring to you. We'll cover more about this in detail as we have a separate section for it, but I just want you to imagine a scenario where let's say you are in a business networking room. Let's say this is a business conference. Conference. Let me just write it very neatly. This is going to be your business conference room. There is going to be, let's say, entrepreneur, the biggest entrepreneur line, and this is going to be me. Let me just bring myself a bit near to this entrepreneur. I don't want to be scared of this person instead I want to walk up to him and talk to him. Now, let's say in this networking room where every business owner is trying to promote and sell their offerings to each other. All the attendees in this conference are either completely strangers or partially acquainted. Now, if I walk up to this entrepreneur and initiate a small talk, then pitch my offer. I'm not going to come across as authoritative in my field. I'm just going to come across as someone who is just trying to sell something to a completely random stranger. That's more like a spam, versus if I were to have a friend of mine who also happens to be a friend of this entrepreneur or a mutual connection, and he says to this entrepreneur that hey, listen, this guy, Prerak is onto something really great stuff. You might want to collaborate with him in the future. So now this entrepreneur might think of me as someone who is expert in my niche. That's how it builds that an authoritative figure in the eyes of my potential client or customer for my business. You can see this businessman will perceive me as an expert in my field. That's what essentially a battling helps you with when it comes to Google and other search engines. Don't think way too much about it. As I said, we'll be covering this in detail later on in this course. As I was saying, let's say popular blog links to your homepage. Some of that authority should also ideally flow down to your product pages. Because if I am authoritative in my niche and I am referring to someone who's pretty new, then this new person will become also a bit authoritative in that niche. That's how it works. So my homepage could pass on my authoritative to your product page. But if your internal link, let's say this is your one web page, then you have another web page, another web page of your it's not connected, it's not interlinked. Then what will happen in that case, it's basically saying that you know, your equity gets wasted. This power is not flowing over here. It's not happening. The power is not flowing. Instead, it should be connected like this. This page should refer to this and this page should refer to this. That's how it should exchange the equity. It's like pouring water into a bucket. Pardon my terrible drawing and handwriting. But let's just say this is a bucket full of water, but I have hole, so the water spills out. It's something like this. If your web pages are not interlinked despite you getting backlinks from high authoritative niche web pages, then all those efforts are being wasted. Then there's one on page is your problem as well if your website structure, if your backlinks are all placed properly, but your structure of your website is chaotic, then you tend to create almost duplicate or identical pages or pages which are targeting the same keyword. In that case, what really happens when you're targeting, uh Target let's say target keyword is equal to let's say SO and you have two pages, page one and page two of your website off your website, targeting the same keyword, then they're competing with each other. They are fighting with each other. This is something like keyword cannibalization. This is called as keyword cannibalization, which is I hope you do know what a cannibal is basically eating your own species. This is what's happening. Your own species are competing and eating up your own pages just to rank for this keyword. We don't want that to happen. By the way, don't worry much about it. We'll cover this in depth later on in this course. What I was trying to say is that you would essentially don't want keyword cannibalization to ever happen on your website because in that case, Google gets confused on which page to actually rank. If both of them had good content, both of them are getting good backlinks, but both of them are targeting to the same keyword, then Google won't know which page to rank from your website on their shops. So this kill your chances of ranking at all. Worst of all, if you have messy structures, then it costs even more. You'll need more backlinks, more manpower, more hours spent fixing technical issues, and more time explaining to your client about all these different things, which is eventually going to slow down results and reduce your agency's profit margin. I've been there, I've done that. But hey, I learned my lesson. That's why I'm teaching you here so that you don't make the same mistakes as I did. Now, on the other hand, a good structure solves all these problems. It's like well planned city where roads are clear, houses are numbered, and the delivery guy, like a pizza delivery guy, always finds your address on time. Here's how you can build one as well. First, I always recommend to use pre built templates that are proven to work for your niche. Don't reinvent the wheel. That's what China did. When America came up with new IP based companies and businesses, China simply copied it, you don't have to reinvent the wheel every time, just reverse engineer what others are doing. Second, is to plan your website structure very early on. Before you even start creating web pages, you need to structure your URL and how the pages will be structured. So in that case, you can use tools like Google Sheets. You can map your categories, subcategories, and product types, and you need to also make sure how good your click depth is. Now, click depth is nothing but how many clicks it takes to reach how many clicks it takes a user to reach from the homepage to a product page or another page that they would like. Ideally, no page should be more than three clicks away. I'll just make this as less than or equal to three clicks. Click Depth. Click depth is going to be let me just write down, is going to be less than equal to three clicks. If I were to talk about how to structure this, you can say something like, here you have the home. Now, when someone lines on your home page, they might see different category pages. This is going to be category one. Let's just copy this so that I don't waste your time a lot and I just make a duplicate copy of it and make a duplicate copy of it over here as well, and just simply rename this to two and this 23. Let me just quickly do that over here. Category two in category three. Now inside this category, I might have a subcategory one sub category one, and subcategory two. I'm not going to replicate same for the category two and three, the subcategories, but I hope you get the point because that's how you need to replicate. You can see once someone lands on this, there's the first click. This is the next click. Then this is the third click to the subcategory. Now inside the subcategory, you might find a bunch of other products, you know, or actually, when someone lands, actually when someone is on the homepage, when you take the first step, it's not actually click one because that's where they always wanted it to be. So from home page to category one is the first click. By the way, let me just write down this is product one this is going to be product two and this is going to be product three. So from here to here, one click from category one to subcategory one is click two, from subcategory one to product one is going to be three. I hope you get the point. We can see we have made sure that this is ending within the three clicks. And when it comes to structuring your URL, it's very simple. You could say something like let's say you have domain.com. All right. Now inside this, you might have something like smartphones and you might have tablets. Now inside the smartphones, you might have Samsung and you might have Apple. Same goes for tablets as well because Samsung has its Galaxy Tab and Apple has its iPad. Now when someone clicks on Apple, there are iPhone 15, 16, 16, P, and so on. That's how you make your entire URL, where basically there is slash smartphones, domain slash, slash, and so on. This is how you basically write domain.com slash smartphones is your first category. Apple is the subcategory, iPhone 16 is the product. Now I see many people adding Gibris and stuffing keywords and using stop words like Apple iPhone, the best iPhone, something like the best iPhone 16. Please don't do that. It's not required at all. All it's going to do, it's going to waste your URL character length and all these efforts are going to get wasted. Don't ever do that. Please request you. Next is going to be content grouping. Now, let's say you are selling protein powder. You should group all the related products under one category and write supporting block content that links back to those product pages. Again, if I were to just write down, we are talking about protein powers. Let's say protein powers, and as I was saying, we need to apply the logic of head, body this is going to be body, and this is going to be tail. This concept where you have the homepage, this is going to be your home, and then you have the top level category. Then you have your subcategory, or you could say the tail is going to be the pages which targets the most competitive high volume keywords, let me just rephrase what I just said. Here you have the homepage, then you have the top level category, and then you have the subcategory Homepage ideally is where you target the most competitive, high volume keywords. Then comes the mid level category, which covers the body keywords, which is less competitive but still valuable. Then deeper pages like block posts over here, you could add block posts or niche products. All these are going to be part of your tail keywords. Now, this structure ensures that your strongest pages pass equity to the ones that need help in ranking and also focus on internal linking. They should link internally like this. Head should link to body, body should link to head, body should link to tail, tail should link back to body. That's how it should work. You should never have your orphan pages. Every product should be linked from at least one other page. If you have orphan pages, orphan pages are those pages which are not connected at all with each other. As we were talking about this home category and Category two, let's say category one and category two are linked. But category three is not linked with category two or one. It's just linked with homepage. This is going to be orphan page in the eyes of Google and it's not going to like that. We never want orphan pages to happen. We always want to build horizontal links between related products, subcategories, and so on. If someone is looking at a gym bag, then you need to show them a link to your protein shake bottle as well. Think of this building roads that connect all the houses in your city. Now, what if your current website is already a mess? You are not following this structure. You have spent thousands of dollars in the past to build that website. In that case, how do you fix that entire mess? Is it a way or do I need to build a new website from scratch? Well, don't worry about it. There's a way to fix it. Step number one is to back up everything. Now, why do I say this? Because if you scroop even this much, your entire website might just get broken. Always have a rollback plan use a staging environment to test changes before going live and then you can move on to step number two, which is going to be export your current structure into Google Sheets. Let me just write down export structure to CSV. For now, I'll just write CSV because it's easy. You can use Microsoft Excel, Google Shats or any other spreadsheet editing software. Now, step number two, once you do this, you can even use tools like Screaming Frog. Or my favorite beam us up. This will help you find all those pages which are broken, the pages which are duplicate pages, the pages which have thin content, and all those pages which are fighting against each other, which means there is keyword cannibalization happening. Tools like Screaming Frog and Beam us up will help you find broken pages, duplicate pages, thin content pages and pages which are fighting for the same keyword. Then when you identify which pages are bringing in the most clicks and conversions using your Google Analytics four, then don't delete something. Don't delete those pages because those pages which are already working, which are already working, you don't want to remove them because few other pages which are not bringing the traffic, you don't have to delete them because it might still be generating sales, which you don't even know and you could just simply do some on page fixes and build backlinks on those low sales pages to bump up those rankings. When it comes to backlinks, you could plug your domain into SEMrush. Step number three, let me just write down. Step number three is going to be use SEMrush, for backlink analysis and figure out that basically you want to create a file, which SEMrush will allow you to do. I'll show you in the upcoming lectures of this course where you'll see a list of target URLs that are actually pointing to your competitors but are not pointing to you or some which were pointing to you but are not active anymore. You want to export that in a CSV file, and then finally, when you are ready to restructure your entire site, you are not relying on just tools like Rank Math or SSO for redirects. You want to set up three oh one redirects as well. When you essentially change the structure of your website, few URLs which used to exist earlier are not existing anymore. Earlier, let's say, I'm just giving an example of wire. Earlier, it was domain.com slash Blog slash or let me just say something like this. Directly directly, it was just product, iPhone 16. Now you have slash Apple or smartphones Apple and then iPhone 16. This URL doesn't exist anymore. Whenever someone lands on this URL, it will show four or four error. You don't want those missed opportunities. You want to redirect to this URL instead. In that case, you use three oh one redirects. How do you implement this 31 redirects. Well, as I was saying in step number four, it could be done with the help of U Stasio or Rank Math, but I personally don't recommend using these tools. Instead, manually, set up these 31 redirects inside your HT access file in your C panel. And after that restructure, you can resubmit your sitemap to Google Search Console. Now, the good site structure, a good site structure is not always about Google, it's about your users. So if they can't find what they want in three clicks or less, they are gone. They'll move on to some other website. A clean structure like this, where you have different categories, subcategories and products. This will help increase trust, improve user experience. Use the bounce rate. Bounce rate is basically when someone clicks on your web page, stays on for a couple of seconds, and then bounces off to other web page. That's the bounce rate. Most importantly, this entire structure will help boost your conversion rate as well, and it will make your life very easy. This way, you'll spend less time fixing issues, chasing rankings, and explaining things to your confused clients. Treat your site structure as your foundation because without this, all your SEO efforts, whether it be content, backlinks, technical optimization, all these things will have nowhere solid to stand. You now know how to structure URLs properly, use parent child relationships like this is the parent home, then you have the child. This child again became a parent, give birth to two kids, which are subcategories. This kids again give birth to products. That's how you build parent child relationships. Plan your site hierarchy based on keyword difficulty, as I said, in the head body, and tail, where is it? Head body tail. I just somewhere mentioned over here, you can see head, body, and tail, where you are targeting the most competitive keywords for the head, then somewhat difficult keywords for the body, and then your blogs and product pages in the tail. So once you stick to all these things and you avoid content duplication and bloated pages with the help of this kind of a structure, then it sets up for fast and efficient SEO wins. Stick with me throughout the rest of this course, and I'll show you even more mind blowing things. 7. Site Performance SEO Auditing: All right. You've got a Shopify or WooCommerce store, or maybe you're doing SEO for a client who owns one and you are excited to drive more traffic and sales. But hold up. Before we start creating content or writing blog posts or build backlinks, we need to run a background check on the website. It's like before you marry someone, you just want to make sure that they don't have any hidden skeletons. This step is called site performance SEO audit. Trust me, it's the smartest thing you can do before starting your SEO strategy. Let's say someone else maybe a previous developer or a marketer worked on this website. You don't know what changes they made, which pages they deleted or what's broken essentially on their website, you don't really know that. If we skip this step, this audit process, then we might just end up wasting hours and hours building SEO on a shaky foundation. In this video, I'm going to show you exactly how to audit your or your client's website using free tools such as SEMrush. It's very popular. You must have heard about it. If not, that's completely fine. SEMrush and next is going to be beam us up. Don't worry fear have never come across these tools. These tools will actually help us find broken pages, lost backlinks, find out which pages have thin content, and so much more. All right. Let's start with SEMrush first. If you have never used this tool before, then no worries. It's a tool used by professional SEO marketers to get deep insights about a website's SEO performance. Quick side note, you'll find my affiliate link in the Resources tab which is going to give you 14 days of free drial to SEMrush you can try it out and check for yourself. Here's what we're actually looking for. We want to find web pages that don't exist anymore, but still have backlinks pointing to them. Just for this video demonstration purposes, I just quickly found out some health fitness supplement store based out in Canada and they have really good SEO, I would say, because when I just looked up for vegan protein in Canada, I think in the organic listings, I found that in the rank one or two or something like that. So we are going to use their domain URL and we will see how it performs. Imagine this for a second. Someone in the past worked really hard to get a back link from really popular website to point on this website that we are going to see. But now, this page is gone. That back link is totally wasted. So the link juice, it's gone. We need to fix this and to fix that inside SEMrush, we are going to go inside of this once you hover your mouse around this icon, you'll find an option of Blink Analytics tool. Let's just click over there. Then we need to enter the domain URL. We just need the domain. You can see the domain is usually let's say your company.com or.co dots dot c dot k, it could be anything, whatever your domain extension is. But essentially, we don't want any specific category or product page to look at something like category slash product. We don't want this to happen. We just want our exact domain URL. And once we know it, we can just click on Analyze and it's going to do its job to find out how many Blings are pointing, currently, how many backlings are lost. For this video, we are going to click on the lost tab. Here, as you scroll down, you'll find a bunch of other metrics which is not of a concern right now at this moment, we'll look at in the future. But for now, what I want to look at is here, once I click on the backlinks spot. Here I can see all best top New lost and vital. Now I will click on Lost. Now, once I click on Lost or else what you could do is simply over here, you have an option to click on Lost as well. You could just click over here or here, whatever suits you. Next up, we want to apply some filters. There are a bunch of different filters you must be seeing there's follow, no follow sponsored, UGC, and so on. Then you want to see, first of all, we want to apply the follow filter, which will be there by default. So we'll just go ahead with what's being offered to us right now and then the page authority score is going to be set as descending. That means from high to low and that's exactly what we want. Now don't worry about what this AS or follow means. We'll cover all that in our off page AEO section later on in the sure. Right now, what you want to find are the links that were actually lost because the page is broken. We are going to make a list of all those page URLs inside a Google Sheet. Now you might say, Prerak, how do I know what was originally on this deleted page? As you can see over here, I can find one link. You can see the source page title or URL, and it's coming from let's say this is from a Metropolitan magazine and they were actually pointing to a particular product page and you can see the link is removed. In this case, the link was removed. You can see uh, the bot is blocking this link. Do we find an option to view any page that was deleted or something like that? I cannot find for this, but I'm pretty sure you might come across few other websites where you can find the link is lost because of the broken page. So that's how you need to find. But the question over here is that, again, if that page is deleted, how would I know what was there in that page before the page was deleted? I don't have a time machine like Marty did from back to the future movie series or that Dori Moon Cardin I'm not sure if you have watched this, but do we have some tool through which we can look back and see what content was previously there? Well, I would say, yes, we do actually have a way to time travel and I mean it seriously. There's this cool website called Wayback Machine. So all I did was I just searched for Wayback Machine on Google and the first web result, which is wayback.archive.org is where I'm going to go and over there, I will use my domain URL, which is going to be mywega.com or mywga.ca. Here, let me just paste my URL and I'm going to hit Enter. Now, once you hit Enter, you can take a look at all the different dates where it finds that few changes were made. Here you can see January 17, 2025. At this time and this time something had happened. Or if in that case, since right now, just searching up the entire Down URL inside wayback machine could be pretty confusing. But if you have a page, a link, target link over here, if you find a link which was lost because of the broken page, you ideally want to copy this target URL and paste it inside the Wayback machine. You want the exact URL of the broken page, not of the entire domain URL. Once you find few calendar dates with blue dots, something like this, then you can hover over the dates, click on just before what was deleted the day before that particular content page was deleted, and then you would know how exactly the page looked like. In this case, this is how the web page look like in January 17 or 2025. So Wayback Machine has its own crawlers and bots, which goes over different web pages of almost all the websites out there on the Internet and capture screenshots if any changes are made or so. That's how you'll come to know that, okay, this was the content of this page and then you could ask yourself that was this product or category page deleted because this website owner no longer sells them anymore? Or was this page removed because the content became outdated. That could be a possibility as well. And based on your findings, you could add your notes in the Google Sheet. Basically, you could just write down why that page was likely deleted. Next, you have two options. You have to take two options and that is let me just find here my graphic tablet pen and here you want to do two things. Either of the two things, first, you either create a new page. Let me just create a new page with the updated content on the same topic and use a three oh one redirect from the old URL to the new one. Let me just write three oh one redirect. Or second option would be redirect, use the To and redirect from old page to an already existing similar page to an already existing similar page. This could be a possibility as well. Let's just say that to give a real life example, let's say the iPhone SE, which is a special edition model is something which your store doesn't sell anymore. But now we have iPhone 16 E, so that's similar to what a special edition cellphone used to offer in terms of feature and pricing. So in that case, instead of the iPhone SE two, you could just redirect that URL to iPhone 16 E. That way you could bump up your sales. And if you're wondering that for so long, we have been hearing about this 301 redirect, but we haven't actually learned more about it in detail on how to do this then don't worry. In the next lecture itself, I'm going to teach you how to do three oh one redirects for your WooCommerce and your Shopifyre store, don't worry about it. All right. Next up, we want to do a technical SEO audit of the website's overall health. Now, in that case, you could use either Screaming Frog or Bama up. Now, Screaming Frog is widely known tool. It's very popular and it's pretty much the industry standard, I would say. But if you take a look at the pricing, you'll see that the free version is limited to 500 pages. And for most eCommerce sites, 500 pages will feel like barely scratching the surface. If you have the budget, though, then I would strongly recommend to go ahead and buy the screaming frogs premium version, which is having a year's license costing about close to $300 a year. You can see 279, which is closer to $300 a year, um but if you are on a tight budget, like, I'm assuming most of you all starting out would be having budget constraints, then in that case, don't get upset about the pricing of screaming frog. I am going to recommend you this tool which is called as Beam us up, and I am not affiliated with this software by any means. They don't even have any paid plans. I just like how simple and useful this tool is. Plus, I don't find any other instructor or content creator talking about this tool. I mean, this is a hidden gem that you found because you're enrolled in this course. Trust me, I'm going to share so many different hidden gems, literally like a gold mine that no one else will share in their course with you. Because if I have to be honest, I'm not here to hold anything back. My mission is to educate people like you with SO through clear strategy and actionable steps and break everything down in simplest form. What I expect in return? Nothing. If you genuinely think that at any given point in this course, that it is helping you and it has added value in your life, and you learn something that you never found after doing hours and hours of research on Google or on the Internet, then you can share this course to your friends and give me your honest feedback. That's it. Also, speaking of which, if you're ever interested in also exploring local SEO, I have a course on it as well. You can check it out later if you want. Coming back to BMS Ap, the installation process is a bit different depending on whether you are using a Windows machine or a Mac system or Ubuntu. I would say it's pretty straightforward for Mac or I should say Windows. But for Mac, you may need to follow a few workarounds. Like if I were to just go to MacOS, you'll find that the installation process bit tedious. You'll have to go over to this Github and then copy paste these command lines in your terminal. I pretty much do that whenever I have to install and run my Bama inside this MacBook. So once you have installed the app, whether it's on Windows or Mac, the interface will pretty much look like this. You need to open it and in the top right corner over here, or I should say the top, you should drop your domain URL, which in our case, it's going to be this fitness supplement brand. And again, we want just the entire domain URL, not any individual pages or category pages, subcategory pages or blog posts or product pages. We want the entire website, so we are just going to use the domain URL. That's it. And then we'll click on Start. Now it's going to take a couple of minutes depending on how many pages the website has. We'll just to let it run for a couple of minutes. Surprisingly, it didn't take long because I'm assuming this website must not be having a really big structure. You can see it finished in no time, I would say, and you could just simply export the results in either CSV file or Excels. Now, I would recommend you to export in a CSV file because if you don't have a paying Microsoft Excel subscription, then Excels file won't work. You can export the CSV file and then you can just import in your Google Sheets. Let me just do that. Okay, just a quick side note. I was actually confused because when I use the Mwega the earlier website, when I tried to export the CSV, it was not exporting all the data. So I just clicked on Export ExlSFle and it did its job properly. Now over here, you can see in the Google Sheets when I try to import it, it's working just fine. I guess you could just export the Excel file instead of CSV. Now you'll see all the pages which have duplicate content. You can see over here in Google Sheets. I have a separate spreadsheet where I have all the lists of page which have duplicate content. I can see pages which have duplicate title. I have different pages which have really long title. The meta description is too long. H-tag is missing. You can see all these different URLs. Then we have information about sitemap. We have data about the status, the three oh two, three oh one redirects and all. You can basically find all the different kinds of things. You could take note of all these different issues for your or your client's website because this is going to become your roadmap and from there, you have a clear idea of what needs fixing, what needs to be rebuilt, how long SEO might take, and where your time is best spent. That's your website, SEO performance audit, and that was super easy, isn't it? Now before you touch a blog, change a keyword or write a single title tag, make sure the foundation is super strong. You have learned how to use SEMrush, you have learned what to do with those broken pages which you need to go back to Wayback Machine, find all the content which used to exist before, then you could either take two options. Either you create a new page, use the 31 redirect or simply use the 31 redirect to the next best alternate page which is already existing on the website and then use Beams up. Or screaming frog depending on your budget and how comfortable you are with these different interfaces and apps and you do a full blown SU audit to see which pages are broken, to see which pages have really long meta titles, descriptions, H-tag missing, duplicate content, thin content, and so on. That way, you will be able to come up with a strategy which is not only smart but also lean and backed by data, which is really, really important. The next lecture will dive into three oh one redirects, so you'll know exactly how to fix those broken pages that we have just discovered. With that, see you in the next one. 8. Re-directions | What, Why, How & When to use Re Directs: All right. In the last video, we found some broken pages on our website using SEMrush and Wayback Machine. Now, the big question is, what do we do about those broken pages? Well, the answer is something called a redirect. In this video, I'm going to break it down everything as simply as I can. Coming back to the same question, what is a redirect? Let's imagine your friends sent you a letter, but they sent it to your old house. You have moved to a new address. So in that case, what do you do? Well, you simply go to the post office and tell the people over there that, hey, if anything comes to this old house, just forward it to my new place, and that's exactly what a redirect helps you to do. It's like a sign post for the Internet. It tells search engines like Google and Bing and also the visitors that, hey, this page is no longer here. It has, in fact, moved, please go here instead. That's what a redirect is. Now let's go a step further. There are many types of redirects, but the most common and important one and the one you'll mostly use is called a three oh one redirect. Three oh one simply means that this change is going to be permanent. Google understands that the old page has gone for good and all its power back links and ranking should now be passed to the new page. If the old page had maybe, let's say, five good backlinks and ten people were visiting every day, all that will now be sent to the new page. Now, why should you use redirects? Well, let me give you four common scenarios where redirects are super duper helpful. First, it could be a possibility that you deleted a web page. Maybe the product went out of stock or a blog post became outdated or you just changed the URL. Maybe earlier your blog post was something like Best Smartphones 2024 and now it's just Best Smartphones 2025. There can be another possibility where you actually moved to a new domain. Let's say your website moved from abcsto.com to xyzsto.com. Another reason of using three oh one redirect could be that you're actually merging content where let's say you had two blog posts covering similar stuff and now you're combining them into one. So in all of these cases, you don't want users or Google to hit a dead end and you want to pass all the value from the old page to the new one. And that's where 301 redirects saves our day. Now, most people use platforms like WordPress or Shopify and they will say that it's just so easy to do 301 redirects, install a plugin and you're done. Well, here's what most people screw up. Plug ins are empty because they are easy, they're easy to use, they're easy to install. And sure they are developed by big teams. They have thousands of reviews, and it might just seem super reliable. But the problem is, let's just say just hypothetically, imagine that tomorrow that this plugin has got a new update. You hit that update all button and I'm talking specifically about the Woo Commerce website store owners. I'm pretty sure, um, for Shopify also, you've got plenty of other um, plugins like I don't want to name them, but do have an option to install third party plug ins for Shopify as well. But let's just keep things simple. Let's say you hit Update for those plug ins and all of a sudden your redirects are broken. You siotraphic tanks and your site speed also drops and you don't even realize it until days later that this is where you screwed up. That's why I never recommend anyone to use plug ins for something as critical as redirects. Redirects are the thing you want to set once and never worry about again. In that case, what do I suggest? Well, you should code. Now, before you freak out and say that, Hey, I have not signed up for this course to become a software developer and I'm not even saying that you should become one. I'm going to show you exactly what to copy paste and where to paste it so that even if you're a non techie like you know, someone who has no experience with code or never ever has gone to basic code files or I'll make it super easy for you so that you'll be confident to add 301 redirects, whether it be your Woo Commerce or your Shopifi store. Let's get into how to add 301 redirects for your WordPress or I should say, Woo Commerce site first. Right now. So here you can see, I'm in Hostingers C panel or it really depends on where your WooCommerce store is actually hosted. You could be using a bunch of other hosting service providers like there is Blue Host, there is Host Gator, there is sight ground and so on. So it really boils down to how you can manage and access the files. You'll need to go over the documentation of your hosting service provider where exactly you can find the HT access file. But if you are like me who have hosted their site on Hostinger, then it's pretty simple and straightforward. Just hover around to websites and click on website list and just navigate to the particular website where you are supposed to where your actual Woo Commerce store is and just click on Tools and then File Manager. Now once you click on File Manager, you should click on Access Files of your particular website. Just click on it. In this case, I'm working around my own marketing agency company website and not any Woo Commerce store. Now, once you go over to the actual C panel, the file manager of your actual website, you'll see the public underscore HTML folder. Go inside and here you'll find the dot HT access file. Now, this might not seem very visible at first glance because it does these different file managers tend to keep it hidden from most users because they don't want you to mess these files up because if you do it might just break your entire website. But I'm not going to let that happen to I will just show you how you can do three oh one redirects hard coded way. Just click on the dot HD aces. You don't want to go over to this backup or any other files. I have created a certain backups for my HT access because I had faced an issue with hacking and all those kinds of things earlier, very early on stages when I was just developing my site, don't worry about it. You will just find one HDAccess file and you need to scroll to the bottom most part of your file and find end WordPress. So if you can't visibly find it, just use Command F if you're using a Mac system or Control F if you're using a Window system and search for pound symbol and Wordpress and Wordpress here it will highlight and navigate to that particular line of code. Now, once you find that, just hit Enter, and then the exact code that you will need to write is going to be redirect three oh one. Let me just paste. This going to be redirect is the keyword. Three oh one is going to be the kind of redirect that you then you have this forward slash in between these two forward slash, you're going to paste your old page URL and then followed by a blank space and then again, two forward slashes in between which you will enter your new page URL. Let's say earlier I had something about us two, but I no longer have that. Instead, I would like them to redirect to my contact page. This is what I will use and then I will click on the save icon. Now since I don't have this, I was just demonstrating you, this is what you need to do in your Woo Commerce store. It's so simple and so easy. If you still find it difficult, you can just rewind to the part where I went to the Hostinger C panel and then from there you can continue watching the video again. Now if you're a Shopifyre store owner, it's way more simple than this. All you need to do is just go over to your Advent profile, then click on Content. Inside Content, you'll find Menus option and inside the menus at the top right corner, you'll find the option of URL redirects. Click over there. Now here you can create new URL redirects or you could import. I think creating new URL redirects is going to be much more simple. This is going to be your old. Let's say earlier you had, as I said, about us two. You could just use forward slash aboutus two, forward slash, and then your new URL, which is going to be contact. Then you can just click on Save and that's it. That's how super simple it's for Shopify and that's how easy it is to code on a Woo Commerce store as well. So that's how you stay and avoid those third party redirect plugins, even on Shopify and on Woo Commerce and use the built in features whenever it's possible. Now, when should you use these redirects? Well, as I said, you need to use them if you are deleting a page. In that case, add a three oh one redirect. If you're changing a URL, then add a three oh one redirect. If you're merging a content, then add a 301 redirect and if you're moving your site, then add bulk 31 redirects from your old domain to new domain. But just a small piece of advice, don't overdo redirects because redirect pages are getting traffic and they have back links or are useful to the user. Only in those cases, you want to make use of those redirects. Otherwise, don't keep chaining redirects one after another because that's going to make a bad impact for your SEO practice and slow down on your website loading speed. All right. That's all you need to know about redirects. Think of them like traffic signs. They'll tell search engines and people where to go. So if you do them right, your SEO performance is going to greatly improve. Your visitors will be happy and you won't lose out on any hardened ing juice or rankings. All right? Now you can take a sip of water before moving on to the next lecture. 9. Conversion Rate Optimization (CRO) Strategies: Okay, listen up. If you're planning to skip this video thinking not important, then let me tell you you are about to lose millions of dollars. Yes, you heard me right. I'm not even exaggerating a bit because SEO alone doesn't get you any sales. It only gets people to your website. But if your website doesn't convert, all that traffic is wasted. Let me say this again. Traffic without conversions is just vanity. In this video, we'll go over a few critical CRO CRO stands for conversion rate optimization strategies that I think every eCommerce CO marketer should know. Now, these are simple fixes. You don't need to redesign your entire eCommerce store and I swear I'm not trying to push you into checking out my Figma or the element or pro course. I'll admit, maybe just a little bit. But to keep jokes aside, design changes are only needed when you are making upwards of $100,000 a month from organic traffic. Until then, fix your offers, fix your psychology, and fix your flow. With that, let's move ahead. Let me start with something super basic yet criminally ignored. You walk into a mall and you see a big billboard that says 50% off, your brain lights up, you rush into the store and boom, you walk out with three shopping bags. Now, the catches, the prices are actually the same as it was last season. All they did was take the current price, inflate it a little bit, slash it, and show you the same price, but with a discount. This my friend is called sales psychology. Now, you need to apply the same sales psychology on your or your client's eCommerce website. If let's say a product sales for 24 99, then don't just list it as 24 99. Instead, list it as 49 99, now only 24 99. Now this simple change increases conversions massively. Why? Because your brain loves feeling like as one. So go work with your client and fix their offers first. No, I don't mean to tell you that you need to work with them that you basically tell them to change their pricing or you teach them how to run their business. No. This isn't about ego, it's just basic marketing fundamentals. Now, another hack most people ignore is that, let's say your product is priced at 24 99 and you're selling globally. Now that is great. But if someone from India or Indonesia sees that price, it's way out of our reach. That's where geographic based pricing comes into the picture. For example, as I mentioned here, the price could be same for people who are living in the United States and in Canada. Or if someone is browsing from Southeast Asia, the pricing could be 499. Now, if someone, on the other hand is viewing from Europe, then the price could be 29 99. But again, the question you might be having right now is a, how do we convince our client to drop their price so low? Well, you don't actually. You just keep the actual value by adjusting the shipping. Here's the trick. Let's say the list price is 499, $4.99 for people living in Southeast Asia, and you're not going to make any loss, I swear. Let me just explain in just a bit. With this list price, let's say I found this product to be very amazing. I found the pricing to be also affordable for my pocket and I decided to add to this car now the moment I add my cart and proceed to check out, I see the shipping cost is added at $20. In total, it makes 24 99. Buyers are going to feel that they've got a great deal. Of course, the product is being shipped from Canada or from United States to India. That's why I am paying the $20 of premium. Otherwise, the product is costing $4.99, which is pretty cheap. Here, I feel that I've got my full price and also the client gets the entire profits. They don't make any loss. So this is how the sales psychology with geographic based pricing works. And if you remember, you must be, you know, you know, you must be witnessing this happen over and over again with you when you go to McDonald's and you ask for Big Mac, and the cashier says that, sir, with just $5 extra, you can get fries and coke. Should I make a meal? And you say yes. You weren't planning to buy fries, you certainly never planned to buy a coke as well, but the offer was so easy and tempting that you gave in and you could pretty much apply this to your online store as well. Let's say someone adds way protein to their cart. Right at that moment, you show up, get a shake a bottle for just $2 more. Or another offer could be at creatine at 50% off with this purchase. That's how my friends, you increase your average order value without extra traffic. Remember, the discount psychology trick that I showed earlier, you can use it here as well. Now, the fun part is, and you'll be pretty surprised by how much this changes, you can show one half of your users with a certain version. Let's say the product price is being shown as 24 99, you offer the free shipping and then you upsell with other offers like selling creatine or the Shaker bottle. The other hand, some other users might see the product price as just $14.99. But the moment they proceed to check out, they get $10 red as shipping and at the same time, you are trying to upsell them with more and more products. See, that's how you try to test and see which one converts error because this is how data will tell you what is working and you're not going to work with guesswork and just assuming. You need to test it out with AB testing offers. Now let's talk about reviews. Your default WooCommerce or Shopify reviews system is not going to work. Yeah, you get it. Even I as a person or Google will see that these reviews can be easily added by the admin or the site owner. How do I trust the authenticity of the brand or the product? Because these reviews can be easily manipulated. What's the fix? Well, in that case, you use third party reputation management tools like Trust Pilot and Facebook Reviews. This is how Facebook reviews look like. You can just ask people. First of all, the question is, how do you collect reviews from your customers? I know this is a very big challenge. You can sell products to your people but it becomes difficult to ask for reviews for absolutely free. It's not going to cost them a penny, nor it is going to cost you any money either. Why the hell people don't leave reviews? Because the site owners make these mistakes. First, they don't collect email addresses and phone numbers from their customers, which you should be doing. Secondly, if you want to move ahead, you need to set up automated review request system that link to these third party platforms. Automatically, whenever someone purchases your product and gets them delivered, within a span of 24 hours, you ask them, how was their experience shopping from your site? When they click on the Link, it should redirect them to leave a review on either Trust Pilot or Facebook. That's how you encourage people to leave reviews there, and then you can pull those reviews into your product pages using the third party widgets or embeds. Now when a potential buyer sees reviews from a platform they trust, they will trust you as well. Bonus step tools like ChatGPT, Perplexity and Gemini can detect these external reviews and use them to recommend your store in their search results. AI search is making up, it's going to be the future. I'm not saying this from just out of nowhere, it's actually present. So these were some of my favorite CRO strategies that can boost your conversions without touching a single line of code or doing any fancy UIUX design. Again, if you're thinking of taking CRO seriously after you have nailed your SEO, then maybe you can try checking out my Figma or the Wordpress element or pro coors. Again, I'm not joking at this point. You can just get your website ready to convert before you celebrate the traffic. 10. What is Keyword Research & Why it is Important: So in this video, I'll be answering the question, what is keyword research? Now, here is a long definition of keyword research. Keyword research is a marketing strategy to identify the top search terms and phrases for a business. Now, you can use search volume and average bids through PPC advertising or I should say, paper Click advertising like Google Ads to figure out what some of the most valuable terms to a business may be. And ultimately, it involves creating a list of most popular and valuable search queries that potential customers use on search engines to find either information or it could be products or maybe even services. So to give you a quick example of why you would want to do keyword research is if somebody goes to search engine like Google and they search for, let's just say gaming laptops, then you can see Lenovo has a shopping ad. You can see right here it is sponsored, and it shows up as a shopping list, right? As we scroll down, you'll see a few organic listings as well from Amazon, from HP, from ACS and a bunch of different brands who would want to sell their gaming laptops. So because they have identified this keyword as one of the keywords they want to target, they have optimized their website for this keyword to help drive people to their website, ultimately to help drive revenue and sales. So the goal over here of keyword research is exactly what I shared with you. You want to prioritize specific type of content and pages to create on your website so that when people are searching for something, you can offer them a solution with either an informative blog post or a relevant product or a service or something that will actually solve whatever problem people are searching for. Let me show you a bunch of different free keyword research tools that you can use, and I'll also show you la apart in this course. So the first two tools are offered by Google. These are Google Keyword Planner and Google Search Console. Now, Google Keyword Planner is typically used by someone who is into PPC advertising, so they would get an idea about how much keywords cost for each and every click and each and every impression. But you can use it too for SEO purposes because at the end of the day, the metrics that really matter can be found using these tools as well. Then we have a tool that is Answer the Public created by Neil Patel, who has also created Ubersuggest, which is a paid platform for keyword research, and you'll learn in the next slide as well. So Answer the public is a great choice which you can go ahead with, although there are some limitations when you are sticking with the free plan, I'll just explain and I'll show you later part in this course how to use these different keywords and these different how to use these different keyword research tools and different platforms. Lastly, we have AHFs free keyword generator, which is pretty brilliant, I would say, because you do not need to sign up for anything. You don't even have to register your credit card or debit card in order to get started with the free plan. And I think it's pretty amazing with the data and the results it shows up. Yes, previously, it used to support and backup us with a bunch of different metrics. But now even though the EDA is not that much transparent, but still you can get started with. So it's like a great starting off point when you do not have access to paid tools and you cannot spend, hundreds of dollars on paid tools. You get started with your keyboard research. After that, maybe, let's say you are getting some traction on your website, and now you are able to splurge some money on keyboard research tools. You could go ahead with AHF. This is Pi FA, the best keyword research tool, I would say, and other is SEMRush. Now, SEMRush is also offering a free plan I would say it offers maybe about three credits every single day where you can use to maybe search for a keyword or maybe, you know, analyze the traffic coming to your website or analyze the traffic coming to your competitor's website. So whatever thing that you want to search on that platform, you are eligible to use three credits every single day. And this kind of a plan is something that is, you know, this plan is something that is possible at the time of recording this video. I'm not sure what's going to happen in the future. But this is just what it offers. Same goes with Uber suggest. But the Uber suggest stands out in a way that it offers a lifetime a lifetime deal. That means if you want to purchase a plan, let's say you would like to, you know, do keyword research for your website itself and there is a lifetime plan, which is by far the most cheapest out of HF and Sama and Ubersds. So you could go ahead with it, or if you are an SEO agency and you are planning to do keyword research for your clients, you could also choose other plans which will allow you to do keyword research for your your client's website, and you all have to do is just pay for a one time fee to access the features for lifetime. So I think these are the three best keyword research tools when it comes to paid plans, and these are the free keyword research tools that I personally use so far, and I find that these are the best. I know you'll find other keyword research tools out there on the Internet as well, but these are just from my personal experience, and these are just my personal preferences. AHFs do not offer any free trial. They do not offer any affiliates, so Russian AHRFs offer very similar, I would say, competitive pricing. They start about at $130 a month for their basic plan. Uber Sudest is very cheap, I would say. It starts from $20 a month, and it also offers lifetime value membership deals. So that is something that you would vouch on for that. And UbersdSt and Answer the public founders are the same. They are created by, you know, Neil Patel, and I would say he is a really great SEO Guru. He has a great YouTube channel, and you could learn a thing or two from him on his YouTube channel as well. But you are on this course, so I don't think you'll find a need to go to his You channel and search for any other thing that you would want to learn. You'll basically find all the things about local SEO within this course itself. All right. Now let's move on to, you know, learning about two different main types of keywords. The first one is short tail keywords. These are going to be much more popular terms that are generally one or two words. These are popular but not overly specific. So for example, I search for area rugs or maybe even running. So these are short tail keywords. Then we have long tail keywords. They are more specific and targeted phrases. So if somebody is looking for rugs, you'll find different sizes, different colors, different textures, and different materials for the rugs. These generally convert per because they are more specific and people are looking for something that they are already determined that they are interested in. So I could say that long tail keywords are subcategories of short tail keywords. So the reason why you would want to do keyword research is because you want to make sure you are targeting all of the different things that people are actively searching, and you can present them with a solution on your website. I hope you guys found this video helpful. If so, please make sure to stick throughout this course till the end. And, you know, if you have any questions, you can always drop it down below, and I'll make sure to respond to each and every one of your questions. Thank you so much for watching this video. I'll see you guys in my next video. Take care. 11. Important metrics to keep in mind while doing Keyword Research: Alright, guys. So in this video, I want to focus on the important matrix for you to focus on while doing your keyword research. So without wasting any time, let's just jump right into it. So first and most importantly, the metric that you need to focus on while doing keyword research is search difficulty. Now, what does it mean? So search difficulty is a metric which measures how hard it is to rank for a specific keyword in the search engine results page, which is SERPs. It is typically influenced by the strength of websites currently ranking for that particular keyword. Now, why does it matter? So understanding search difficulty helps you assess whether it's feasible to target a specific keyword based on your website's current authority and SU strength. So high difficulty keyword means it's competitive keyword with strong contenders in the rankings, and low difficulty keyword means it's easy to rank for that particular keyword. Next comes your search Volume. All right? Now, the word itself is pretty clear to understand. Search volume indicates the number of searches that are expected for a keyword over a certain period, which is usually per month. So if I say that a particular keyword like best SU companies in Mumbai, this particular key phrase has about 100 SV or search volume, which means 100 search queries are happening every single month. 100 people are searching for this keyword on search engines like Google and Bing every single month. Why does it matter? So basically, this metric helps you gauge the potential traffic you could attract to your website if you rank well for that keyword. A higher search volume suggests a greater potential audience, but it often comes with increased competition. Now, this kind of correlation is not always true. Sometimes a keyword with high search volume and low search difficulty is like, you know, it's like a golden treasure. This is what you need to aim for. If you find a keyword with this kind of metric, then this is the kind of keyword you should list down and narrow it down, and this is what you should aim to rank for. Next comes your search intent. All right? This is something which I'm pretty sure we have covered. So search intent is basically the intention behind the users search query. It categorizes what users are likely to be looking for when they enter a specific search query in the search engine. These kind of search, you know, intent includes informational, navigational transaction, and commercial. So these are the things that we have already covered in the previous videos. Now, why does it matter? Because obviously, we want to make sure that the content that we are going to ate for our users search query aligns with the user search intent. If the user is looking for some informational content and we are trying to sell our service or then it's a no match. It's going to lead to a bad CTR, which is click through rate. If the user's intent is not matching with our content itself, people are going to jump off instantly back to the Google search results and they might land up on different search, you know, different blog posts or different service page that they are looking for which fits their search query, their search intention. So this is what we have to keep in mind, we whether our keyword is actually aiming for transactional, aiming for commercial or navigation or informational keyword. Lastly, this is CPC or I should say, Cost per click. So cost per click. Now, this represents the cost of an advertiser who pays each time a user clicks on an ad targeting the keyword in paid search campaigns. Now there are so many different kinds of platforms where people can pay to advertise their website, their listings, right? There's Facebook, there's Instagram, there's Google's own Google Ad word, right? So you need to make sure that the keyword that you're trying to ran for if it has a higher CPC volume, which is if the keyword itself costs about $5, that means, you know, that keyword has the potential to bring back ten times the ROI of that CBC because this is primarily a paid search metric. It can provide insights into the potential value of organic keywords. High CPC value indicates that a keyword has a higher commercial value, suggesting that ranking for this particular keyword organically could be highly beneficial without spending, you know, for every particular click for that particular keyword. So yeah, these are the four metrics which are crucial when you are trying to do your own keyword research. If you keep these metrics in mind while doing keyword research, you know, it's pretty much going to be easy for you to do on page and off page SU work and, you know, organically rank on your Google Serbs. 12. What is Search Intent & Why it is Important: All right. So in this video, I'll be answering the question, what is search intent? So search intent is the reason why someone is actually searching for something online. It's the goal behind search phrase and what the potential customer or a person is looking for as they type something into search engine. For example, it can be a search for a specific brand, simple informational search desire or to purchase something. So an intent to compare or even just a combination of all these different things depending on how long the search term is. So you might be wondering why is search intent important? So for SEO purposes, you need to understand what people are looking for when you're targeting specific keyword. If you know what people are looking for, you can provide with right content and the right solutions. So right here, you can see that marketers can serve the right content and solve the problem presented by a potential customer. So there are different types of searches. There are four different types of search intent, the navigational, informational, commercial, and transactional. Now, commercial and transactional, these are the two sum searches that kind of fall into you know, these different categories. But to keep things simple, navigational is someone looking for something specific, like looking for, you know, Facebook. They are not just going directly to Facebook CRL. So for navigational intent, people are just looking for a specific website or a specific web page that they have already visited before. Next is informational. This is a research about a topic. If I go to Google and I type Wars Divin Investing, I get definition as answer. So I'm looking to research a specific topic. And basically, if you search about you, if you see about everything Wikipedia ranks for, if somebody's searching for something specific, like related to war, history, politics, that's informational search. We have commercial intent. This is research before purchase, and sometimes it could be people comparing a couple of products. It could just be people saying, What are some of concerts near me? What are some of the best Italian restaurants near me? So while people are looking to purchase something, they are basically starting the process of the research before they purchase. If I start looking for what are the best pint colors for a bedroom or what are best subs for a family of four, I'm basically starting to research before I purchase something. But I'm not actively looking for something to purchase. That's the difference. I'm still looking for information, so this is still going to be a commercial search because in future, I might purchase this product or a service, and that's why this kind of a keyword falls into the commercial intent. Now, instead of concerts near me, if I type in a specific band or the artist's name and say that concert tickets that bands or the artists concert tickets, then that's going to be a transactional search. If I search for DualiPa concert tickets, this is a transactional search. This is where somebody is looking to purchase something actively and they are looking to buy it right now. So that's a transactional intent. Now, lastly, before I end this video, I would just like to give you a quick test just to see if you have understood about the concept of search intent. I have a bunch of different keywords right here, and I would want you to pause this video for a moment and answer the question by yourself what each and every keyword has its search intent? So the first keyword is SU company owned by Preach Meta. I own NSUR company Net Mafia, and if somebody searches for this particular keyword, what kind of intent the search has, I want you to answer this by your own before continuing watching this video. So I hope you answered the question. It doesn't matter whether it was right or wrong. This is a navigational search intent because the person has obviously visited the website before, but the person doesn't remember the brand name or doesn't know the domain URL. So that's the reason why they are entering the keywords, the SU company and owned by the owner and they are looking to go over to the website URL from the search engine results. And that's why the intent over here for the first keyword is navigational. Next, we have the keyword, which is important local SEO tips. This is an informational search intent because over here, the person is looking to gather information. The person is actively looking to expand their knowledge to gain some insights. So obviously, the results that they are going to would be mostly blog post or maybe YouTube videos, which will knowledge, which will teach the user how to go about it, to optimize their page locally for local SEO. So that's an informational search intent. Then we have Link Building Service as the keyword. Now, this is a transactional intent. Why? Because the person is actively looking for something to purchase the service. Are looking to purchase this service in order to get started with ink Building. And that's why this falls under transactional keyword, a transactional search intent instead of a commercial intent. The last keyword, which is best SU companies in Mumbai, falls under commercial intent and not transactional because over here, the user might find a bunch of different SEO companies who are there in Mumbai and they offer pretty much similar services. Here, the user can compare between different companies and the services and the features that they offer. This is where the intent falls under the commercial category and not transactional. So I hope you guys, you know, answered these search intents for each and every keyword. If you got all the keywords, all the answers as correct, you should, you know, pat yourselves on your back. If not, that's totally fine. But, you know, obviously, you got to you got to learn a thing or two about search intent. So obviously, you are not here to win a race or just to prove yourself that you know everything that is to be known about local SEO. You are here to learn something new, and that's perfectly fine if you got a thing or two maybe wrong, if you misinterpreted anything. You can just rewash the lectures over and over again. Nobody's going to stop you. I would just, you know, recommend you do not proceed if your foundations or if your concepts are weak because all these things are kind of stacking up on each other. If you just are jumping from one topic to another, before getting a whole grasp over it, you're not going to understand anything later on in this course. So till the time you do not understand anything, even if it means that a single word is misunderstood or you just lost interest right then and there. And completely after that, you are blank minded. I would recommend you to start the lecture over again, bring your foot, focus back to this course, and start learning everything. Alright? I'll see you guys in my next videos. Take care. 13. How I do Keyword Research for FREE & Build Topical Maps using AI: All right, let's get real for a second. If you don't know what your ideal customer is searching for, where they are searching, and what exact words they are using, then you'll end up creating blogs and pages that will bring zero traffic like literally Zilch. That's why this video is going to be the most important lecture in this entire course. If you nail this step one right, then the rest of the course will just feel like plug and play. I'm going to walk you through how I personally do keyword research entirely for free using SEMrush. I will also show you how I identify the right keywords for product and collection pages, how I build full blown topical maps, and how you can build an entire SU content strategy even if you're just starting out. Yes, you'll get 14 days of free trial access to SEMrush using my exclusive affiliate link, which is mentioned in the resources section of this course. Make sure to activate that before you follow along. You've done that, let's move on to understand the real goal of keyword research over here because I've seen most beginners making this mistake where they think that keyword research is just about finding a bunch of keywords with high search volume. But that's not it. In eCommerce Cessio, the goal is to attract the right intent. Your product pages should target high commercial keywords like B way protein online. Or it could be leather jackets for men or noise canceling headphones. Under maybe let's say $500. You see what I'm doing over here. The intent is so clear and it is so niche specific that we're attracting only the right kind audience to our web pages of our eCommerce store. We just don't want anyone to land on our website. Our collection or category pages should target these kind of commercial investigation terms like pest wave protein and so on. As I was saying, these are for your product pages. Let me just write. These could be for product pages. When it comes to targeting your collection or category pages, you could maybe target keywords like best way protein for women. Because here you have option to display a variety of different options. Another example, let's say if you're in different niche like fashion niche, then you can say winter jackets for men. You see what I'm doing over here. You're not just looking for one product, you're looking for different myrods of different products. That is possible if you have a collection or a category page. And this is how you target these keywords. When it comes to blogs, you should go after the top of the funnel terms like how to choose the right way protein. Because here, your goal is to help your audience out, not to sell anything. Another example, let's say if you're in the fashion niche, you could maybe target the keyword, how to style leather jackets. You see again, what I'm doing over here, when we want to sell leather jackets, not only are we just trying to create product pages, targeting the keyword leather jackets for men, but also we are targeting different keywords like winter jackets for men, how to sell leather jackets and best leather jackets for men and so on. It's not about writing hundreds and hundreds of different blog posts. It's about writing the right blog to support your main product or collection page. I want you to remember something which I call as three triangle, the three C triangle. What does this mean? It means corrections, content and connections. We'll go over each and every one of them step by step. Corrections is basically fixing your website's technical issues first, which we have already covered in the past, so I'm not going to go over again. Content is the meat of your website, and that's what we are going to focus on in this video. Connections is about backlinks and mention, which will come to that in the later part of this course. Right now, we'll focus on content. So we need a solid keyword research strategy so that we can come up with different content to publish on our website. So for that reason, we are going to use SEMrush, particularly, I want to use SEMRush's keyword magic tool, which you'll find when you hover your cursor over here. Now, when you click on it here, we can say maybe we want to let's just assume that we have any commerce store where we sell different skincare products. So over here, you just want to create a collection page for phase serums. You can just type for phase serums and you can select the location where you are located, where your store is located and where you'd like to get the traffic most from, based on that, you can click on Search. Now when you hit Search, you'll see a long list of keyword variations and filters on the left. Now, what you need to look for is basically the search volume which we have right here, which basically gives us a number, a figure of how many times people search for this particular term per month. On the right hand side, we see a keyword difficulty. Now, keyword difficulty is another metric which shares that how easy it is to rank for a keyword. Now, keyword keyword difficulty here when you try to look for the filter, 0-14 is very easy to rank. 15-29, it's a bit easy, but you'll need to get few backlings and do some work in terms of mapping out your content structure. 30-49 is possible again, but you'll need to get more quality and quantity backlings and have more content and so on. Difficult is something once your DA and DR starts to improving. Once your website becomes authoritative when you niche, you can start ranking and hard and very hard is something which will take years to come. Right now, what we focus on is very easy and easy keywords. Typically under if you're just starting out, you don't have any domain authority and your website is just built, it's fresh in the eyes of Google. Then just target very easy and easy keywords. In some instances, if you're not getting the exact keywords which goes along with the collection pages or product pages that you are trying to create, then in that case, till possible level is something that you can look. But other than that, don't go above and beyond and try to target difficult hard and very hard keywords. Now, when it comes to intent here you'll find C, I, and inst and in some instances, you'll find N over here as well. Now what do they mean? They are basically intent behind your keyword. So commercial intent is basically when the user wants to investigate your brand or services, I is basically information where your user wants to find an answer to a specific question and T is basically transactional, where the user wants to complete an action, which is usually conversion, buying or getting your product or service through your website. That's what essentially we want to target. We just want to target those keywords which are in the commercial and transactional intent. If you are targeting and building a product and category pages, but if you are looking to create block pages, then obviously your informational driven keywords will help you a lot. These numbers over here in this column is CPC, which is basically cost per click, although for SEO, you are not charged basis on every click that the user makes on your web page, but it's good to know if you are planning to run Google ads as well. But for SEO, it's an indirect signal to us that how valuable this keyword can be. Now, when it comes to trend, it looks like my plan just recently got expired about yesterday or so. That's why I'm not able to see the trend column over here, but you can actually see. You can actually add the trend column by clicking on the Managed columns and see over here. Now you ideally want to avoid all those keywords which have a one time or a seasonal spike and unless you're building some a seasonal product or a seasonal sale, only then you want to target. Something right here, you can see this face reality Mandik serum looks like it had a big spike and then it lowed down. Same goes over here. We don't want to target those. We want evergreen content pieces and evergreen keywords to target where user are constantly searching for on the Internet. Don't just blindly pick keywords with high volume and low keyword difficulty with the correct intent, but what I'm trying to say is that focus more on relevance and intent. To give an example, over here, if I were to tell you that a keyword like this, which is best vitamin C serum for oily skin, this keyword might have less search volume, maybe even a little bit more keyword difficulty than you'd find on average on other keywords. But the reason why you should go ahead with this one because it is super specific and it can help you convert way better than just a normal keyword which is targeting serum itself. So try to go over something which is very niche and something which is hyper relevant with intent driven and not something which is very generic. Now, step number four would be to build a keyword bucket based on your page type. You can start categorizing your keywords like this where first you have every website has a homepage. This should target only your branded keywords. So if let's say you are running a marketplace like Amazon, where you are selling different cosmetic products from neutrogena from Acme, from mabeline and all those different brands where you are not the brand where you actually manufacture and sell those products, but you have created a platform through which you can sell those products, then branded search terms can help you a lot in that case. We'll cover this in more detail. Don't worry about it. Next comes your collection pages, which is often referred in Shopify. But if you are using a WordPress or WooCommerce store, it's also known as category page. So here, you want to target keywords like way protein for women, as we have seen earlier as well, or men's winter jackets, affordable skincare kits, and so on. You see what I'm doing over here? For product pages, you want to exactly target by the name of the product and then maybe the product. Like you are saying, let's say Mabeline eyeliner. By Mabeline will be the name and Einer will be the product. That's how you want to target. Another way to look for different keywords when you are trying to build product page could be X product under $100 $99 or something like brand name. Plus model number. I think this is more accurate representation of a keyword targeting a product page. Let me just shift it a bit up because I don't want you to get confused with what I've done over here. Don't worry about it. We'll cover that in the later part of this course. When it comes to lastly about blogs, we want to educate. The keywords could be how to use the X product. Or X versus Y best way to pair up or so on. You can see this is how you can use grouping functionality. When it comes to SEMrush, you can go to there is keyword grouping feature over here. You can just select all these keywords, and then you can send those keywords and create a group. You can create a content silo from there, you can organize it, export it in a CSV file, and import and maintain all those logs in a Google Sheet file. Now next step is one of the most favorite tools inside SEMrush is to find and reverse engineer the things that my competition is doing. Let's say my domain is your website is, let's say, Canadian protein and your competitor is popoyscanada.com. In that case, you can just copy your just homepage URL. Come back to SEMrush. Click on keyword Gap tool over here. We have keyword gap tool over here, and you could enter your root domain. Again, it's asking for root domain on not the exact page. Come to your competition. Again, copy its entire URL, paste it right here. You can go over and above and change maybe the location from US to Canada because I think that's what makes the sense and click on Compare. Now what SEMrush will now show you is going to be all the keywords that your competitor is ranking for that you are not ranking for currently. This is your opportunity. To reverse engineer and basically hack their system. These are going to be low hanging fruit keywords where competitors are eating up your market share and you are missing out. You can start adding these keywords to your Google Sheets, and then once you have a huge list of keywords, it will be the time to map all those keywords and see which one makes the most sense. For that case, I can go back to again, SEMrush and go over to keyword strategy builder here it will help me come up with an entire topical cluster. Let's say I came up with different keywords like wave protein and once I hit Enter button, it'll move on to the next line. I could add creatine, I can add, Let's say Bcreatin BywvePtein. What else? What are the supplements do they have? BCAA? But BCAA. Let's add vegan protein, vegan protein. Also I've seen people have different fat burners, testosterone boosters and so on. But again, you could just click here, change it to Canada and click on, it looks like it's in beta version for other databases. Let's just go ahead for the United States right now here what it will do is basically come up with a entire topical map. So why exactly isn't this showing up for the keywords that I entered and coming up with entirely different thing. Okay, um, it doesn't matter. What matters to us right now is even if I had entered something like B B cycle, you can see it gives us all these kind of topical pillars and clusters. Like if I were to talk about suspension for E bike, then I have other things that I can cover on. Here, I can cover mountain bicycle, purchasing a bike and so on. If I click on any of these, let's say, type of bicycle, it's high relevance. Once I click on it, you can see all those keywords, different styles of bike. What type of bicycle should I buy? What kind of bike do I need? Variations of it and so on and so forth. I can see if the keyword difficulty is low and the search volume is high and based on that, I can filter out and use that keyword in my list and when it comes to creating and targeting for those particular pages. You could repeat those for all the different kinds of collections, not just your protein collections, but also for creating for your apparel and your dumbbells, equipments, whatever the case could be, create different topical clusters which will help you build your semantic relevance, which Google absolutely loves. Once you have your keyword clusters ready, you can head over to SEO content template over here, AEO content template, enter your URL. In my case, let's say I want to go ahead with something like types of bicycle and it's going to create a content template for me where it will suggest the exact length that my content should be. It's going to recommend some semantically relevant keywords, analyze the readability score, the tone it should be, and keyword placement. It's going to help me come up with a brief on how I should plan out the structure of my web page. Obviously, this is going to take some time and it says that it may take a couple of minutes, but I have experience using this and that's the reason why I'm sharing you right over here. Again, if I were to quickly summarize and if you're still not clear about the funnel system, let me just break it down once again and if you are clear about it, I think the video is pretty much done, you could just skip over to the next lecture. When it comes to funnel, there are three stages to your funnel. The very first and top part is going to be your top of the funnel where you're attracting cold traffic. Cold traffic is basically all those people who have never heard about your brand. They are just looking for informational content. Their searches are mainly about getting answers to their question and they are not looking to buy any of your product or services from your website. Then comes the middle of the funnel stage. This is where you're targeting warm leads. Basically, people who are comparing maybe your products, warm traffic. Let me just write warm traffic over here. They are comparing your products with your competition and trying to see how do you stand out? We'll see later on in this course itself how you can target these warm traffic with the help of different kinds of four kinds of blog posts. Here you are essentially want to maybe just manipulate their thinking and make your copy so persuasive that your product stands out and makes it like no brainer than your competition. Lastly, we have the bottom of the funnel where we basically target your collection and product pages where you are targeting hot leads or customers where they are decided that they want to buy this product from you. So these are the three stages of your content funnel and this ensures that you're targeting users at each and every stage of a customer's buying journey. Because this is not just like, you know, once someone's lands on your web page, they are going to instantly buy. It's rarest of the rare occasions that it will happen. Generally, once I find something new website which is not Amazon Walmart or a big marketplace, I might take some time to maybe make up my mind and buy even a $5 product. I'm not sure if I'm going to lose my money. So this is how you should structure your content. And once you publish these pages, monitor which ones are getting clicks, impressions inside your Google Search Console, and then come back to SEMrush to adjust and expand your keyword research strategy. That's how I do complete keyword research for eCommerce stores using SEMrush for absolutely free during this 14 day of trial period, and I build topical maps that help my pages not just get indexed but also rank. Right now, you learned how to find the best keywords, how to discard the noise, how to group them page by page, type and by intent how to map them for semantic topical authority and how to actually turn these into high quality content using SEMrush content tools. It's your turn now to go ahead, activate your free SEMrush trial using the link mentioned in the resources section and start building your own topical map today. Because if you get this part right, then trust me, you'll never run out of content ideas and you'll start seeing results instantly and not instantly, but again, faster than you might imagine. 14. What is On-Page SEO & Why it is Important: Far, in this course, you have learned how to build citations. Why are they important, how to actually use GMB and how you can bring traffic back to your website using GMB, right? We have seen in the past that how to create a GMB listing, how to optimize it, how to get more reviews, how to get positive reviews with keyboard stuffed. It is optimized for keyword. It has some relevant details of your business, how to not get negative reviews, how to make use of GMB posts, and a bunch of different things. So I don't think you should have any problem in those areas. Also we have learned how to do our keyword research using different AI tools, and we have found all the best keywords for our business. Now using those keywords, I'll show you how to craft content using AI in the following videos. However, the search engine algorithm can't always determine if your content is quality and would be an exact match for users search query. So we need to structure that content correctly on our website, so Google's algorithm knows exactly what our website is about. Again, what is on page SEO then? So any modification you make on your website to increase its exposure is referred to as on page SEO or sometimes referred as onsite SEO. You could do things like changing the H one tag or maybe the title of your page or the post or maybe even updating the mental description. All these instances are considered as your on page SO improvements, and all these things will be done on your website. That's why it is called as on page SEO. Now I have just created a meme so that you all would understand the concept of on page SO very clearly. So you can see this is a pretty, you know, common meme. I'm pretty sure you must have seen this meme that there is a Supreme leader and all the other, you know, followers are kneeling down. So SEO title sits as the Supreme leader in the onPage SEO and URL and page title serves as the minister, I would say, you know, the right hand and left hand of the Supreme leader. So all the servants are like I wouldn't say servants, like servings, which are h2h3, images, the content itself, better description, the linking structure, all these things are also part of your on page SEO. But the three main supreme leaders are your SEO title, the URL, and the page title, which is often referred as H one DAG. Now, again, this edge one edge two and H three are nothing but heading tags, right? So, still, if you are confused about Opa SO and you haven't understood a single thing about Opa GSO, don't worry. I'll make the explanation so easy that it would be even easy for a 6-year-old to understand what on page SO is about. So you can see there is a GIF over here of a library and people finding books and reading in the library, right? So consider your website is a book in a big library. Just like books have covers, titles, and pages, your website has a homepage. It has titles and content in that web page. Imagine there's a very smart librarian named Google who helps people find the right books. When someone wants to find a book about dogs, they ask Google, the librarian, to find that book from the shelf. You give your book a clear title. Just like how each and every webpage has a title, you give your book a clear title like all about dogs. So the librarian knows it's about dogs. Since we were talking about the H tags, H one, H two and H three, inside the book, using the same analogy, you use headings like different breeds, how to take care of a dog, so the librarian can quickly see what's covered in the book now, a web page might or might not have images, but it's definitely going to have content. So using the same example, you write clear and interesting stories in your book about dogs, and you include lots of colorful pictures, which makes it fun and easy to read, right? So in addition to this, URL is also one of the Supreme leader in on Page SU, isn't it? So you make sure that each page in the book is numbered and organized, so the librarian can easily find a specific part within the book. And that's how they will be able to skip different chapters in that book. Internal links could be associated with something like sticky notes. Let's just assume for a moment that you add sticky notes that guide in that notebook to guide readers to other important parts of your book, like C page ten for more About dog food. So this is how on pagesO actually work. When someone asks Google the librarian for a book about dogs, the librarian looks for books with clear titles, organized content, nice pictures, and helpful nodes. If your book has all these things, the librarian will show it to the person looking for the information about dogs. And that's how your content will rank for the exact search query. So on page SO is all about giving your website a clear and interesting title, organizing your content with headings, writing clear, helpful information with nice pictures, using easy to understand page numbers, adding links to guide visitors to more content. And by doing all this, you help Google, the librarian, show your website to people who are searching for what you have to offer. 15. Shopify & WooCommerce Home Page Format: I'm going to say something that might just shock a few SEOs. Your homepage should not be optimized for keywords. What? Yes, you heard me right. Your homepage isn't just another product or category page. It's your brand identity. It's your digital front door and your one shot to leave an impression. The goal of your homepage should never be to rank for some long tail keywords like best vegan protein in India, but it is rather to anchor your brand name into people's heads. No, I'm not trying to contradict my own statement about the head body tail structure where the head targets the most comparative keyword. I still stick to my own words. What I'm saying is if let's say I run a marketing agency, NetMafia, that's the brand name and SEO is my industry. I can say, NetMafia hyphen SEO agency for eCommerce brands. That can be the title of my homepage and exactly over here, I'm targeting not just my brand name, but also my long I should say the most comparative keyword for where I want to target. Now with that out of the way, let's break down what an ideal Shopify or who Commerce homepage format should look like and that too from top to bottom. Let's start from the top, your navigation bar. Now, you want a logo. Ideally, it should be an image and whenever someone clicks on it, it should always lead back your users to your homepage. That's what you want. Then you want clear menu options like shop by category. Now over here, when someone hovers their mouse on this option, they should see a drop down so that it doesn't feel cluttered. You could maybe add a few other categories, let's say, if you are in the fashion industry, then you could add different categories like men, women, and kids. Now when someone hovers on the men category, you could again, show another drop down where you can show torso, bottom, shoes, and so on. When someone hovers on torso, maybe the space isn't left, you can just add the sub nav bar in the right side of this navigation bar. Then the users can see t shirts, shirts, hoodies, jackets, and so on. Similarly, if someone hovers their cursor around the women category, they can see dresses, tops, bottoms, accessories, and so on. Now when I move my cursor towards the right of the shop by category, you can see there is an option of shop by goal as well. Now this kind of a menu option could be the perfect fit for someone who has an eCommerce store for fitness or health related supplements. Over here, you could have different goals like muscle building, when someone hovers on the muscle building, you could offer different products like a protein, raw way protein, isolated way protein, caseine protein, or maybe creating powders. Similarly, you could also show another goal like fat loss or weight loss. In that case, you could sell other products like fat burner pills or detox, teas and so on. Then you might see an option of advice. Now it's a another way or rather I should say clever way to say blogs. Over here, you could write blog as well, but it's all up to you. You could maybe include blog advice or education, whatever you want to name it and whatever fits well in your niche. In the blogs, you could go creative and create different kinds blogs like fat loss recipes. If you're in the fitness niche, if you're in the fashion niche, then you could maybe list out different date night outfit options for men and women you are in the cosmetic surgeon niche or other I should say, cosmetic brand, selling different products for men and women, you could share the skincare routine for men, morning skincare routine or nighttime skincare routine, and so on. Then you might see an option of hot offers. Now, this can other I should say, you should only show what's on sale right now on your store. Don't mix it with regular stuff. Just list out those products and those categories which are on sale right now. Then you have the last option of calculators and here you heard me write. You can think of calculators, not just as your simple or scientific calculator. No. I'm talking about BMI calculator, your body mass index calculator if you're in the fitness niche, or maybe you could create a new calculator where someone would calculate how much protein do they require? How many calories do they require every single day? What is their body fat percent and so on. It's engaging and people love to interact with those kind of software tools. Don't worry about it. I'll go deeper into why these calculators matter in the off page SEO section. We have, and we are going to cover this in the future. Obviously, in the Nap bar, if you are trying to build your eCommerce store, you would have the search option, the cart option, and the option for users to log in Logout and refer to a friend if you are offering any affiliate commissions or just to try to see all the products that they wish listed previously. All those options you can offer you can just pretty much go crazy about in terms of your entire website functionality, but that's not the point of this video. We are trying to see how you should format your homepage in aspect of SEO. That's what we are going to cover. We are done with the Navbar. Next up, we have the hero section. Now in this hero section, this is the very first thing that your users are going to see when they're going to land on your homepage. So you want this to keep it very simple. Just make sure that you add an image carousel or sliding banner and you just feature all the best selling collections, you show the discounts that you are currently running and all the limited time offer or deals that you are offering to your customers. This is a great way to get more conversions and to just display it's like a billboard for your shop in a shopping mall. So that's what an image carousel does. And each image should link to a specific category or product page. Now the design part here is on your graphic designer and it's their job to tell the story through that image, you can collaborate with them to come up with a very engaging image for the carousel. Next up, we are going to go over a few key sections. So first of all, you'll notice that I have the best sellers section. Now, over here, you should you should include this right after the hero section. Why? Because you're hitting two birds with 1 stone. First, you're giving return visitors with a shortcut to hot items and you're also helping Google understand what matters to your brand the most just make sure that your layout is clean. Your website gets loaded very fast and you use the lazy loading feature when the users are trying to load the images on your website. That's what you have in the best seller section. Also, you could add new arrivals as well. If you have new products that you are trying to sell on your store, you could mention it over and then you have on sale as well. These are the three things that you should add in order right after the hero section. That's how you're going to target the repeat customers and you could sell more and more products right out of the way. Now next up, we have shop by category. Now, over here, this is where the SEO is going to start to matter. Over here, you want to list different categories like way protein, fat burners, or if you're in the fashion niche, then you can list down different hoodies. We have full sleeve hoodies, we have at leisure hoodies. Some people like to wear the sleeveless hoodies for the gym sessions and so on. You could even have different protein bars options and so on. Each category icon should internally link to its respective collection page. That's how you are going to pass the link juice. All the backlinks that will be pointing to the homepage will be eventually passing that link equity and Link juice to your category pages and your product pages as well. Always remember your heading tag hierarchy, the shop by category, let's say, you're targeting vegan futein powder. That is the target key so you should follow the h2h3, H four structure in a numerical format, and you can't just jump around. The shop by category cannot be 86, and then you have wave protein listed as H two, no. I just doesn't work like that. You need to have H one, then two, then three. And then in the H two, you could have multiple H three. Inside those nested H three, you could have their own H four and so on. So you need to have that structure in terms of the heading tags, right? Now, if your brand is active on social media and you're collaborating with different influencers, then you should ideally bring it over here on your home page as well. You could just, you know, embed the different Instagram reels or the YouTube shots or Facebook Live or Facebook watch, I guess, it is called, right? Because now with AI mode. If I just search for my brand, let's say NetMafia. Here, if I go to videos, you can see first YouTube shows up, then Instagram shows up, Facebook shows up. Now, all those reels and all those Facebook watch videos are getting indexed on Google search results as well. That helps you with the videos tab and AI mode as well. Just keep that in mind if you're ever collaborating or your own business page is active on these social media platforms and you're posting short form video content, then just bring it over here because that way you are engaging with people who are tend to buy things over visual medium. So just list down your product and you could have your reels attached over here and people can even see all the potential, all the people that they adore and they follow on social media. If they see that they are endorsing you, then it's going to build instant trust. You need to have that as well. Then we have the block section. Now I recommend this to very clean and very, very clean, don't make it don't mess this section up because over here you want to just list out top three to six blocks don't go over and above that. You can have separate blog section where you can list down all the different blogs. But just for the home page, you can just list down three or six blogs and you can focus on just the helpful topics and make sure that those topics are not just product plugins. What I mean by product plugins, basically, I'm saying that your blog or your article should be helpful enough for people to navigate to what product suits them for their needs. I shouldn't be like you're trying to just sell them by wearing the mask of blog, your blog titles or I should say, topics could be top five protein snacks for office workers. Now, you can see it is so targeted. If I'm someone who works in 95 job and my daily protein goes and not being hit, I might be inclined towards reading this blog post. If I find your product in that blog post, then sure I will buy it. That's how you can you know, include all the different block topics. Similarly, you can even say how to layer your outfits this winter and you can change this according to the different seasons of the year. Right before you hit the footer section of your website, you need to bring your credibility bombs and you can show them through things like you offer free shipping on orders above, let's say 100 bucks, you offer 247 customer support, and you also offer easy seven day return policy. That's how you build trust, and that's how people we know that your brand is customer centric. It just doesn't focus on selling the things and clearing their inventory and it generally cares about their people. So that's an added benefit for you. Then you have the FIQ section. Now, to answer those questions and to find out which questions to answer, you could just use real questions from Google's P O SAAS section, or else you can dig into different public forums like redid and COA. If you want to dive deep into these research mode, you can just use Chat GPD to find what people are already confused about. You can answer those questions like, can I build muscle with plant protein? This is a serious concern that most of the vegans have or how do I track my order? Because if they are new to your website, they might just not know how do they track your order? Are the order updates going to be updated on WhatsApp? Do they need to check their email or so on? Whatever it could be, you could just answer it over here. Then in the end, you could show all the people who have left reviews through Trust Pilot or Facebook. This is how you are going to show them real verifiable reviews that users can actually trust. As I said in the previous video as well, that don't just rely on your Shopify WooCommerce default Review app. Use third party tools like TrusPilot and Facebook Reviews to build more trust. Lastly, we are going to have the footer section, which is the secret weapon. Now this is where most people sleep on SEO. Your foot is going to be visible on every single page of your website, not just the home page. You need to use it to list all the internal pages that aren't just on your main navigation bar. You could link to your about page, your careers page if you're trying to hire people, your affiliate program page, your written policy, the privacy policy, terms and conditions, social media links, a way to sign up to your newsletter, a mobile app download option if it's applicable, obviously. Then one last thing, one small thing that makes really huge impact is going to be your fab icon. What is the fab icon? It's basically this icon. Now this is where it will show up on your browser tab or the mobile window and it increases brand recall. It makes your website look very legit and complete based on research, it is found that because users can find your tab through the Fab icon amongst the 20 other tabs, it's going to reduce bounce rate by a lot. So typically summarize your homepage is your brand anchor. It's not where you are going to chase keywords. It's where you are going to build trust. So tell story, tell how you are going to guide your users to your collections, show credibility signals through Trust pilot and Facebook reviews, funnel people into your website. Category or collections or product page. You want the cold traffic to convert to a hot customer. If you mess this up, it doesn't matter how much traffic SEO is going to bring. People won't stay. In the coming lectures, we'll get into category and product pages and how to properly optimize them for the money keywords without overdoing it. With that, I'll see you in my next video. 16. Meta Titles & Description for your Home Page: Listen up. This video might sound technical, but I promise by the end of this, even a 10-year-old kid will be able to teach someone how to write as your titles and meta descriptions for any commerce store. No, this isn't about stuffing keywords like a robot. This is about getting real humans to click on your website when they see it on Google. Let's try to break it down step by step using super simple language. Okay, first of all, let me ask you something. Have you ever searched something on Google like By protein powder online? Well, I'm sure you must have, and you will see a list of results. Each result has a blue clickable headline. Now that blue headline is called your meta title or page title. And that's the first thing even people will see about your website before they even click on it. Yeah, if your title is boring or confusing, then nobody's going to click on it. Now the question arises, what should your home page title be? Listen closely. Your homepage isn't some blog post. It's your digital shops entrance and your simple formula should be By followed by what you sell, then a separator, then your brand name. Let's take some real life examples. Buy or sell games for PSF, PS for Xbox, and Nintendo Switch, followed by a separator, then the brand name Game Nation. Another example of a really popular brand, buy premium protein supplements from optimum nutrition. See how it works. The first part is what people are searching for on Google. The second part is your brand name, which calls for trust and recall. This combination of these two things will help Google understand what your website is about and humans will also feel like that they're clicking on a trustworthy brand. This is how you create the title or meta title for your home page of your eCommerce brand. Now, one quick tip though, keep your meta title under 60 characters or it will get cut off in the search results for mobile and PC reviews. All right? Let's talk about the short paragraph you see under the blue title in Google. That is called a meta description. Now, it's like an elevator pitch for your website and while it doesn't directly affect your rankings, I absolutely affects how many people click on your website. A good example would be, Game Nation offers a wide range of new and pre owned PS five PS four X box, switch games, consoles, and accessories, buy or sell at the best prices in Canada. You see, by the way, I realize now this meta description would be more fitted for GameStop where I hope you get the point. I just came up with a random brand. So yeah, I would be surprised if there exists a brand with this kind of a brand name. Again, it doesn't matter. The simple formula of this is, and I'll go over the formula, but if you want to take a look at another example of meta description for, let's say, a fitness brand, then this is how it should look like. By high quality protein supplements for muscle growth and performance, and you're going to get huge discounts on way protein, vegan protein and pla based products or now. You see, there's a call to action as so what is the formula behind using this meta description that makes the people click on your web page when they see it on Google Sarps? Well, you start with what you have to offer. That's the very first thing you need to keep in mind. Second, is to add some benefits. What is your USP? How do you stand out from your competition? That's what you need to add over here. And then in the end, you ended with a call to action. Again, if you take a look at over here, you see in both of these examples, there is a call to action. Over here, there is order now, and over here it is either buy or you sell your gaming products on the site. Now you can even think of it like this. Hey, we sell this stuff. It's great because of XYZ and click now to grab a deal. This is a simple three step formula that literally any eCommerce store, whether it's in fitness or in gaming or in any sort of industry, they can pretty much apply to give a few quick tips, I would say, keep your meta description under 160 characters. Ideally, I would just make it in the range of 100 and hundred to 50, and I think that would be great. You need to use your keywords naturally, don't overthink about it. You can even add variation of your keywords so you don't get ficted on the exact keywords, you can play around with it and ended with a clear call to action like Odd now or Shop Today. Again, the point over here is not to make it very keyword optimized, but more rather like sales copy, which makes people want to click on your web page. Now, last but super important. Let's talk about the H-tag. Now, don't worry about the word H one. It just means the main heading on your web page. When someone lands on your homepage, your H one is usually the biggest line of text they will see at the top. That's your chance to introduce your brand and say what you do. A simple formula to create your H-tag for your eCommerce brand is your brand name followed by a hyphen or separator, any kind of separator you could use, and then you say what you sell or what you're known for. An example of this could be, again, you might think that this is not the kind of H-tag we saw earlier. It's because this is the H-tag for a product and not for the homepage itself. What I'm showing over here is the H-tag formula, the MetadacFmula, and the meta description formula for the home page of your Shopify or your WooCommerce store. So an example of this could be optimum nutrition, hyphen, leading protein brand in India or in Canada, if you want to go location specific. Another example is game Nation, Canada's top gaming marketplace. And yeah, that's it. Don't try to force five, ten different keywords in these H-tag meta titles. Just clearly say who you are, what you are about, and what Google will get it, right? So yeah, let's wrap it up over here. Meta title is going to be the blue headline in Google. You can use the By followed by the product, then your separator, and then the brand name format. Metadescription is the short pitch under the title, which will start with the product. You need to show your benefits and ended with a call to action. H-tag is going to be the main headline on your website, just introduce your brand very confidently when last bonus step is, once you've written all of these, just search for your brand name in Google after a couple of days and see how it shows. Ask yourself, would I click on this sup if I saw it as a stranger? If not, then you need to tweak it. If it sounds great, then you can move ahead with other pages. So yeah, that's all for now. It's very simple stuff, but when it's done right, this alone can help you reap ten x of your click through rates and brand trust. With that, I'll see you in my next video. 17. Shopify & WooCommerce Category Page Format: Wherever people ask me, what is the secret behind the great eCommerce SEO, I always tell them that there really isn't any secret sauce. I mean, sure, nobody is talking about it, which makes it a secret. But hey, I promised you that I won't be holding back anything. I want to help you guys and I want you guys to help me beat the so called top teachers here who are just putting out fluff and holding these crucial information back. If I were to tell you that it just takes three things to be successful at eCommerce SEO and that's to have a strong foundational technical SEO, which we have covered in the earlier parts of this course and there's still some left which we will cover in towards the end of this course because those aren't really necessarily a make or break. Anyways, we were talking about the three things to do to succeed in eCommerce SEO. I talked about technical SEO. Next is the on page strategy which we are on right now and then we will focus on the building links. Now a secret about on page strategy for almost all eCommerce brands is to focus and rank your category pages, not your product pages. It seems almost as simple. Well, it is, and now it's time to find out why this works and how to do it. Here's the game plan. We are going to stick with the theme of three. We are going to break down category page optimization into three parts. First is going to be collections. We need to focus on collection pages over product pages. The emphasis should be more on collection pages. We'll understand the logic behind why it works, and I'll cover about this in this video itself. Next, we have the basic category level optimizations. Now, this includes the page design and content, which will be covered in the next video because I prefer breaking things down in easy manner without overwhelming you with tons of information. Next is the advanced category optimizations, which includes internal links, sub sub collections, and reviews. Now the link building part will be covered later on, as I said before as well. Now before we go any further, I want to make one thing very clear. When I say collections or categories, I'm referring to the same type of page. Since Shopify, CMS refers to category pages as collections. But if you work in square space or press, what press a WooCommerce or any other CMS platform. Often just called as categories. Regardless of what you call them, they are the same thing. A group of similar products usually are denoted under this URL structure as your company name, which is your domain URL, followed by a forward slash, then the collections page, then the sub collection page name. Or else you could say category page or subcategory name. It's the same thing. Now, you might be asking yourself, why would I want to rank my category pages instead of the product pages? Fair question, I would say, and I ask the same thing myself. Why would I try to rank a category page when customers have to visit the product page in order to buy something? Well, there are a couple of reasons why you want to prioritize the collection pages over the product pages. While some are more technical than others, I prefer to start with the simple one first. Think about the last time you shopped on Amazon, assuming you have done so very recently, and if you have never shopped on Amazon, think about the last time you stepped into a new store front. Let's say in both cases, you are searching for men's black Hoodies. If you type this men's Black Hoodies into Amazon, you'll receive the following results. Now depending on where you live and the type of filters you have set, but this is what you'll see in most of the cases. What do you notice over here? For starters, Amazon just doesn't take you directly to the product page, with the black Hoodie on it. No, it's going to give you thousands of men black Hoodies options to look at from different brands, at different price points made from different materials. It could be a pullover or a zipper and a plenty more other variations. Now, let's say you walk into the Nike factory store and you ask one of the employees, where can I find the black hoodies for men? They'll either walk you over to that section or gesture in that directions, just go over there. In any of those cases when you get over to that place where you'll find all the other hoodies, do you think you'll be staring at just a single black hoodie Knowing Nike's massive catalog, it's very unlikely, there will be plenty or a handful to choose from at different price points designs and a whole lot more. So do you see what I'm getting at? In both cases, you are given options rather than a singular product. Yet 99% of users are unsure exactly which men's black hoodie they are going to buy when they open their browser or step into our store front. They just know that they want one foodie and they'll make a decision based on the options they are given at that time. So that's the simple non SEO way of why collection pages are better to rank than product pages. Now for the SEO reasoning, unless your product recently went viral, it is unnatural for a product page to receive quality backlinks. In fact, that's why Google ignores most backlinks that point to the product pages. Google sees this as sponsored or promotional type links and doesn't bother passing page rank to those links. If you've spent thousands of dollars building backlinks to your product pages, I have some bad news for you. These backlinks are pretty much useless to Google. I do have some good news for you. Google does not ignore backlinks built to your collection or category pages. Why? Because these pages are useful to users. They have options to choose from. Between Amazon and the Brick and Motar stores normalizing the option based shopping and Google ignoring backlinks to your product pages, it should be pretty clear that category pages are the money pages that you'll need to prioritize if you want to scale your eCommerce brand. Let's translate this to your D to C store. Stick with the men's black Hoodie example to keep things simple unless they're familiar with your brand, your family member, your close friend, or your all customer, apart from these people, 99% of the customers will not find your brand organically on Google by searching your brand followed by the specific product that they are looking for. Let's say you sell a men's black Hoodie and you decided to name it the dark side, the Star Wars reference. Let's also assume that it has some graphic on it, dart Vds graphic on it. For the sake of this conversation, it's just men's black Hodie. Bear with me, it's just an example. Especially if you're a new brand, nobody's going to search your brand plus specific product name, which is going to be the dark side Hodie. The exceptions to this are if they are already aware about your brand, such as it could be they saw recently a meta TikTok or YouTube ad about it, or as I said a second ago, they're intimately familiar with your brand either through a mutual friend, family member or close relative. But nobody's going to open their browser and just randomly type the words your brand followed by the specific product name. Nobody's going to do that. How do you get people to discover this product organically via Google Search? Well, assuming it's not the only graphic hoodie you sell, it's quite actually a simple process then. Throw all of your graphic hoodies into a collection or category and name it as men's black graphic hoodies. This is going to be your collection page, as you can see right here, and this is going to get you at least 102,000 searches per month in the United States alone. Though I know it's not a high volume keyword, it has a major purchase intent and that makes people and that makes you assume that people are ready to buy. Let's try to optimize the rest of the collection page and we'll start with the design format first. Now, this is the same layout that we use for every eCommerce brand we work with minus a few subtle variations, but this is the same design I recommend you to use. This looks like a lot, right? But you might also question, Prerak Amazon doesn't have this 700 to 800 words of content on their category pages, then why the hell should I add it? Well, for starters, you're not Amazon. You don't have nearly the same amount of authority and credibility as that domain. You have to give Google and users more context about your category page. This is what most category pages will look like. Aside from the H one, which is going to be at the top, both users and search engines are going to have zero information about what's on your page. They will just see a grid of products, which is not going to be very helpful for them. By adding these additional 200 to 300 words above the product grid and an additional 500 600 words below it, we have given users and search engines more context about what they are viewing. You can show Google that this particular category page is indeed about men's black graphic goodies and you can show users why they should buy yours, it could be cooler graphics, better materials than your competition, and so on. So you could just include the target keyword in the first sentence, show your primary benefits of this oi, what is the USP, as I said, the materials, the graphics, and all. It could be limited time addition, Star Wars, hoodie or so on. The copy should be both search centric and conversion focus. You need to use related keywords and the H two and H three whenever it is relevant. But also use emotional words that helps you convince your potential customers to click on a specific product. And add it to their card. But you are not just done yet because there are other places where your target keyword needs to be. By the way, this is how pretty much your product or category page would look like right now. You need to change this so that it looks something like this instead of this. As we were discussing, there are other places where your target keyword needs to be. First and foremost, it needs to be in the title, meta title and the H-tag of your page. This is going to be H one. That wasn't I, it was just Roman numeral one. And if you have already covered this, then you need to move towards the meta title. Again, you might just wonder why have I added the title H one over here? Because title is basically I refer to the page title and the meta title over here is what's going to be shown on the Google SERPs. I want you to front load your keyword first. If your target keyword is the men's black hoodie, then front load it and then add whatever you want to add later on if you have gone through the meta title section in the previous lectures. When we talk about the meta description, also, try if you can frontload the keyword. If not, that's completely fine. It's not hard and fast, but try to include your main keyword, the target keyword in the meta description. Talking about the URL slug, your collection URL should look like this.com slash MNS plaque Graphic Hoodies, and so on. Now, if you have different image or I should say, banner image on the collection page at the top, hero section, then you need to add the image alt text as well where your keyword would be present. Now, at this point, you should have taken care of your basic category page optimizations. I'm not kidding when I say this, you're already ahead of 90% of your competitors. Most brands are even doing this, even close to this. I know you just don't want to stop at the top 10%. You want to be in the top 1%. So we are going to cover four more advanced techniques for optimizing your category pages. First, would be sorting by customer reviews. Then would be building internal links to your category pages and then building internal links between similar categories and then creating sub sub collections like men, women, then men's torso, torso under which you'll have Hoodies, then under Hoodies, you'll have black hoodies and so on. Now just keep in mind that you could make use of the three oh and redirects in order for those under three click deeps and so on. Make use of all these things and we'll go over each and every one of them step by step. We'll go over every single one of these advanced strategies. As I was saying, let me just use my pen so that I can draw and explain it to you. We'll start with sorting by customer reviews. Most of the brands will rarely think about how their products are displayed on the category page. By default, I know most of the product pages are displayed like this where the products are this, and it is sorted by it is sorted by default. The default setting is the most relevant or something like that. But how do you know what is the most relevant? Instead, the sort by functionality, which is over here, sort by feature, I think it should be either customer reviews, customer reviews from highest to lowest or else you could price it from low to high pricing. Okay? So this is how you need to sort your default category pages. You'll notice that, again, this isn't something that it's proved that only customer reviews will work or either price setting will work, you'll have to test it out. You need to do your own AB testing and play around with both of these and find out which one works for you the best. The second option, which is to build internal links to the category pages. Now, what do I mean by that? As we have discussed, the Internet is an ecosystem of content and links. Great content will never see the light of day without links. So inks don't matter if your content is terrible. You need to make sure that the content inside these category one and category two is great and then you can interlink them. In your case, the category page, let's break down if you have even perfectly optimized category page like this unless it doesn't have any links pointing towards a relevant other category page if you are talking about hoodies, some other person might be even interested to check out maybe let's say Jim West or what would be the best thing to pair with Hoodie I think jeans. You could pair with genes. That's how you need to perfectly interlink your different category pages. Again, this can have other you know, another category page as well. You could link it to different, you could provide links not just within the content, but also in the main menu at the top, Navbar or at the footer as well, which will be at the bottom. You need to really test and see how it works. Combined with proper on page optimization, these links with the correct and relevant anchor text will propel these category pages to be on page one of Google. Let's move on to point number three, which was to build internal links between similar categories. Yeah, I guess I've pretty much covered both 0.2 and three over here, so I won't go and repeat the same thing. Coming on to the category four. Again, when I said about internal linking just doesn't have to be from hoodies to genes, you could say that gray hoodies to graphic hoodies. Let me just cross this graphic hoodies. You could just play around, and this could have gray black graphic. This could be zipper hoodies, and so on. Now, users may start their search for, let's say, men's gray hoodies. They'll realize that they're open to shopping for maybe even zippered or graphic hoodies. If they click on it, they will see other products and if they like it, they will add it in their card. Within that 500 to 600 word content in depth description at the bottom of your men's graphic Hoodies collection page that you have built, you can place internal links to those other collection pages. You should also build similar links from those collections to others and so on. Right, it will improve your user experience and help Google better understand your website structure. It's going to be win win situation, not only you're going to rank higher on the search results, but you are going to get more sales as well. Lastly, when we were talking about the URL slug, this is not lasting. Yeah, I think last because I've covered about image or text. When we talk about the URL slug, um, I would say that when we talk about this, I've already provided the example of this graphic Hood, mens black graphic Udi. I guess I'm officially out of ideas with this mens black graphic Hudi brand. I'm going to use a new example for this final advanced technique. Let's say you sell laptops. Now, just laptops. Is going to be pretty competitive keyword. Just try and search on SEMrush or any other tool. You have my affiliate link through which you can get 14 days of free access to SEMrush trial. You can check out and see what is the keyword difficulty and search volume for the keyword laptops. But what's less competitive Laptops under $500. Or you could say laptops for college students, or you could even go crazy laptops for video editors or gamers or for digital nomads for office people and so on. You can literally duplicate your main collection with the exact same laptops in it, then re optimize it for those other keywords. Seriously, if you only have three laptops to sell on your website, you can pretty much duplicate that category as many times as you want, optimizing it for a new keyword each time. Now instead of customers only being able to find you via one target keyword, they will now be able to find you through five to ten keywords. That means that more points of Data is going to help you get more money, more data points. Let me just add more data points is going to help you get more sales. Just with that, similar categories, you can internally link between all of these to boost your rankings and improve your user experience. 18. WooCommerce & Shopify Category Page SEO Content: Right. Now that we have talked about the importance of category and product pages in eCommerce SEO, this video is where the real action begins because today, I'm going to show you exactly how to write content for your category pages like laptops or students or maybe if you're targeting keywords like protein powders for muscle gain, all of these things will be super easy after you watch this video. We are going to use simple rules, copyrting psychology, and of course, AI because this course is intended to use different AI tools in your eCommerce SEO strategy. Let's break it all down step by step. Now before you write any paragraph, let's talk about your H one, which is your main heading tag. Now, why do I say this? Because here's the truth. Headlines are 80% of the work, and that's not a random stat, that's an old school copywriting principle. You can write literally the most beautiful persuasive content, but if your headline sucks, nobody's going to read the rest of your copy. You H-tag on the collection page is not a place for creativity. I would say it's rather a place for clarity. The question is what makes a good H one? Well, you can use the target keywords naturally. It should sound like something a real person would actually search on Google and it should feel helpful and not robotic. What are some bad examples of H-tag so that you know that this is something we should stay away from, and this is something which we should never make a mistake. Let's say this is the kind H-tag. Welcome to our best laptop collection 2025. Nobody wants to read this, why would I want to search for this? Nobody's searching for this particular term. It's so generic and it feels so bloated. It's like some random AI back from 2018 or 2019 when AI was just, you know, coming out in the market. I think AI came in 2022. When these different bunch of semantic tools came in picture, it looks like this text was generated from that tool. A good example would be laptops for students, which is lightweight, fast, and budget friendly. You see how clear helpful and it includes the target keyword, which is laptops for students. This is how an appropriate I would say, this is how you would actually write your H-tag for your collection page. Now an appropriate prompt to give chat boards like ChatGPT or Cloud could be something like you are an expert copywriter with over ten years of experience in writing headings and sales copy, which converts cold traffic to actually paying customers for eCommerce brands. You will ask me questions before giving any output. Are my instructions clear? Just answer yes or no, and you can just hit Enter. Now another prompt I like to follow up with could be something like I own an eCommerce brand, selling fitness and health supplements. I'm creating a collection page and your job is to help me come up with great H-tag for the keyword wave protein. Once you enter this, it's going to help you get a few of the other H-tag. But you can see over here it's asking us questions like, who are you selling? You selling to gym goers, beginners, athletes, men over 40, women focused, and so on. You could just try and answering these questions for this case, let's just say beginners because beginners are mostly confused and they don't really know which way protein power they should opt. I think we'll go ahead with beginners. Then comes the brand voice. Let's say signs backed and serious, or it could be motivation, energetic and fun, premium and luxurious. Beginners when you're trying to educate them, I think it would be really helpful if you target the content with signs and it's very serious tones. We'll just give this then product differentiators. Let's say, no artificial sweeteners, better taste. I think beginners are alway always fear that is it going to taste yuck, if that's the case, then I'm not going to continue for the rest of the month. We want to make sure that our product tastes the best now coming to the purchase intent, since it's a category page, it's going to be, it's asking us cold traffic re targeting our existing customers. Let's just say cold traffic. Then in terms of theSO priority, I think, how important is keyword SEO versus writing for conversion? Should I keep wave protein as close to the beginning as possible? So we'll just write and we'll hit Enter. Now, let's see what kind of H-tag ChatGPT gives us. You can see wave protein that works backed by science loud for taste. Not really. Wave protein for results, no choki aftertaste. I think this one is good. Then we have best way protein for beginners who want to see and feel progress. I think this one, the fourth one looks like the best out of the entire lot. A, this is how you can pretty much prompt AI tools to help you come up with different H-tag. Now, after your H-tag, section is where you should introduce what this collection page is all about. You need to drop your primary keyword in the first sentence itself. Then you should mention the key benefits, the features or USPs or stuff like that. You need to sound natural and conversational and not robotic, here's how I personally think about it because you are not writing for Google. You're writing for a tired student who is browsing at 2:00 A.M. On their phone. That's how you want to target the short paragraph right after the H-tag for your collection page when you are targeting the keyword, laptops for students. Whatever I'm going to show in this slide will be example for laptops for students and when I'll be prompting the different prompts to chat GPT, it will be more focused for the fitness and health supplement brand. An example, let me just show you an example on how a short category description should look like. You can see looking for best laptops for student, notice how I frontloaded the keyword. It's not really important, but if you do so, then it's going to help a lot. Whether you're attending lectures, reading assignments or joining Zoom classes, we have curated this collection to make your academic life easier. These laptops are lightweight, powerful enough to handle multitasking and won't break your budget. See, find out the pain points of your potential customers. See, all those students who are attending college and want to get a laptop for them, they want to look for something which is really portable so that it's easy for carry in a backpack along with their heavy textbooks and notebooks. They want something which is really powerful enough, which will help them work with a number of software like Android Studio or it could be anything that a student might be open to explore and learn. Then you want them to handle different tasks at the same time because the lectures are going on, maybe they're watching other YouTube videos, they have assignments to complete and so on, you want them to have that split screen functionality in their laptop system which won't even break their budget. So you want to identify all these things and mention in your category page description. So it's really short, crisp, and easy to read. Also, it is followed by from all day battery life to fast SSD storage NHD webcams. Each model is handpicked for performance and portability, which is perfect for school, college, or from work from Dom life. You notice how we have gone bit technical, but at the same time kept the user perspective in mind. So not only are we just bombarding our potential customers with technical jargons, but we are also trying to just scratch the surface with the technical terms and making sure that it's going to be perfect for their particular scenario. This kind of copy is what will help you get more conversions. And if you want to get this kind of a copy, you should ideally paste this kind of a prompt. So notice here how I have pasted my prompt. Act as an expert eCommerce SEO content writer, write a 200 to 300 word short category description for WooCommerce or Shopify collection page, which is title followed by a category name. In this case, we are going ahead with the way protein. I've just copied the fourth H-tag which it gave us and I pasted over here. Then we are also telling them that the keyword is going to be, okay, so the keyword is going to be just way protein. Let me just change that. Okay. And it must appear in the first sentence. The tone should be friendly, helpful, and conversion focused. You need to highlight the key benefits, use cases, or unique features of the products in this collection. Do not include headings, avoid keyword stuffing. You are making it very clear. Let's try to see what kind of output ChatGPT gives us. Can see wave protein is one of the most effective supplements for anyone starting their fitness journey. This collection is built specifically for beginners who want real results, they can see and feel. Whether you are looking to build lean muscle, recover faster after workouts or simply boost your daily protein intake, these beginner friendly options make it easy to get started without the confusion or guesswork. You see how cool this first paragraph itself is over here, you are making it very clear that if the goal is to build lean muscle mass or to recover faster after your intense workout sessions, then you can simply go ahead with these daily protein, these way protein supplements to hit your daily protein intake goals. In the second paragraph, it says that each product in this collection has been selected for its great taste, easy mixability, and clean ingredient profiles, no gritty textures, no artificial after tastes, just smooth, satisfying shakes that help support your goals without overwhelming you with jargon or complicated formulas. Most options include clear serving guidance, simple ingredients, and science pack protein blends the absorb efficiently so your body gets where it needs to grow recover. Now, although this was a bit more extended, I would say, you could cut it short because I feel that to mention this jargon and complicated formulas doesn't fit for this particular niche, although you can go ahead with it if you wish. But I personally don't find it suitable for this second paragraph because it's going to be really lengthy. Then what we are saying is these way protein powers are perfect for morning smoothies. You can see when recipe is sled, you can interlink, then you have post workout recovery. If you have other post workout supplements to offer another category pages, you can interlink over here or even a quick on the Go snack when you are pressed for time. When you say quick on the G snack, you could list a category page of different protein bars, a quick snack or energy bars. They are designed to fuel your progress without adding unnecessary calories or additives. Basically, you are going over, it doesn't have any sugar in it, and it's going to be perfect for you and then just last call to action or something like that. Discover way proteins that not only taste great, but also help build habits that stick. This last line is very important because now it follows up with the products that we are going to list on our category page, right? Now, as I said, once you've written your short paragraph of the category description, you should ideally show your products listed from high to low. Now, this high to low should be set for ratings. So all the highest rated products should show up first, or if you are just starting out and you don't really have reviews for your products, you could just simply uh set the sort by feature for price from low to high. So this is going to remove overwhelm and it's going to give users an easier decision making path. Of course, as I've said previously also, you need to test it out and see what works best for your niche. If you start getting more reviews, test it out to see what converts when you have default setting from high ratings to low ratings or from low price to high price. You really need to work and see. Next up, just right below this products, we are going to have another longer version of the category description and this is going to be in depth. Now, this is your chance to go bit deeper and educate Google about what this category really means. You can think of this as more of a supporting article for your product collection page. This should include the H two and H three that uses the target keyword. You have subtopics like benefits, comparisons, how to tips, and then you are also interlinking to your specific products or maybe even blogs or helpful guides and pages. Now I would say the FQ section at the end of this page can be optional depending on what kind of industry you are in because if you are selling different black goodies or just apparel, it doesn't really make sense to add FQ section. Sure, if your product requires some special care like washing under some specific cycles in a washing machine or not ironing them or not using bleeds, then of course, you need to add them within your FQ section. But if not, then don't include. Now, example structure for long form content, targeting the same laptops for students keyword is going to be first, the H-tag showing what makes a good laptop for students. Over here, you talk about the RAM, the SSD, the battery live, the webcam, and how portable this laptop is. Next, you could say that how budget friendly or high performance laptop compares. You could just bring up the verses in H two tag. So over here, you can literally show that which one is perfect fit for your potential customers. What should they choose? Over here, you can compare categories for different needs like basic s versus video rating students and so on. Now, you could also add some other H-tag like our top picks under $500 for college life students. Here you can mention a few popular models with particular benefits. You can link to the product pages and so on. Now inside this H two, if you have more to share within this H two and you cannot just really fit within the paragraph body under this H two, I would suggest you to split it into different H three and he fours. In your g three, you can say that can you use these machines for coding or graphic designing work? In this short paragraph, you could specify for those niche use cases. Could also even list down different student discount and voluntary options that you are providing along with the laptops that you are selling on your page. This is going to help build trust and build more credibility. Now, lastly, if we are targeting something like laptops or students, you would want the FIQ section. You could use tools like ChatGPT or Google. People also ask section. But I would say the best place are the public forums like CORA redid. You could just simply ask and answer questions like is 8 gigabytes of RAM enough for students, which laptop brand is best for engineering students and so on. Now to get this copy from AI, I would paste this particular prompt. Act as an eCommerce SEO and conversion copywriting expert, write a long firm 500 to 600 word category description for Shopify or WooCommerce collection page titled The Best Wave protein for beginners who want to see and feel progress. Structure the content using H two and H three that include the keyword wave protein. Talk talk about who these products are for their key features, comparisons, common FIQs and any other helpful tips that make the content valuable, use persuasive language, but avoid sounding too sailsy because we want to write like human and not robot. Make the content sound natural and write in short paragraphs. Once we hit Enter, let's see what copy it gives us. Yeah, I think this copy is going to be helpful and don't worry. You will find all these proms in the resources tab, so don't worry about it. Let's see what copy it gave. You can see the first H two it gave was five wave protein is perfect starting point for beginners. It goes over if you're new to fitness or just getting serious about your health, wave protein is one of the easiest and most effective ways to support your body. I completely agree because protein is going to help you recover faster, being muscle mass and you know, really full for a long period of time. That's going to help you avoid junk food and you're going to just stick to your healthy diet. Then we have who this way protein collection is for. You can say beginners, anyone who's new to supplements, people who is looking to boost their daily protein intake. And those who are tired of the bad taste, all those kind of things. Then we have what makes these way protein products different. You are sharing your USP, which means your products have great flavors, it tastes great. Texture is smooth. So once they add in their milk or water, it's not going to create lumps. Ingredients are simple, it's going to be easy on digestion because many people have the problem of flouting and they are going to start having acne problems. If your product is not going to cause any of those things, then sure go ahead and list it down. It really depends if things that your product offers is not mentioned by AI, you can pretty much just change those few things and add it in your page. So yeah, as I said, this copy will need more editing from you because, you know, in detail about your products, you know, if AI talks about, you know, things like gaming laptops or Ubuntu laptops, it's not going to make sense for your laptops for students collection page because, you know, Ubuntu and Ubuntu software is really for, I would say, software developers and so on. So if it doesn't make sense, you will have to make those changes. And because, you know, see, when you talk about comparing gaming laptops with Ubuntu laptops, it's because those students who are going to focus on their studies are not going to lean towards gaming stuff. If students who are really software developers, they are going to lean towards Ubuntu. You make sure that you have different collection pages for different product for different use cases and you're not just confusing them with your copy. You need to do some manual edits here and there. Plus here, you have the best opportunity to interlink your other collection page. Since we are talking about laptop for students, you can interlink your laptops under $500 page. Again, $500 is small budget which students really look for or maybe even, let's say, freelancers might be looking for some people might be willing to gift to someone else. I think that could be a great way to interlink your other things, and that is something which will cover in the later part of this course. Don't worry, I just wanted to let you know that interlinking is something which will help you in this portion of copy and it's going to help you open a lot of other doors. Yeah, that was all from my side. If you do just these four things, which is a strong H-tag, the 200 word category introduction, the smart products sorting, and then the long firm content below your products, then you'll be ahead 99% of other eCommerce store owners. Google will love your content, so will different AI search engines. I wouldn't say search engines, but more like LLMs like ChatGPT Search. Now we have perplexity Search as well. We have Google's own AI mode. So all these different LLMs will love if you have these an extensive content, not just your products, and so will your users find it very easy to browse and your conversion reads fill go up? Just follow it and we'll see in the next lecture. 19. Boost CTR with These Titles & Meta Description: Okay. From an SEO standpoint, meta titles and meta description are one of the easiest and if not, one of the most effective ways to boost your online stores ranking and overall SEO performance in just a matter of days if not weeks. Meta titles, which is also called a page title in Shopify, if you scroll to the bottomost part of your page while you're editing, over here, you'll be able to add your page title and meta description. This is also commonly referred as title tag, and it's actually the Blue text title of the page that is displayed by the search engine when you or another user searches or browses a search results page on Google or any other search engine platform. Now, it's also the text that appears next to the logo on the browser tab, once you have clicked on a website, whether it's yours or your competitors or somewhere you're shopping. As you can imagine, it's very important. So having a good mera title is one of the easiest ways to boost your rankings immediately, assuming your target keywords are in there. I also want to talk about meta descriptions, since these fall directly under the mera title as the smaller chunk of text. It's more like a short sentence that falls under page title within a search result page, but meta description will not directly improve your Shopify or your WooCommerce stores ranking as they're not a ranking factor, but having a good meta description can have a very positive impact on your search click through rate, which will indirectly have a huge huge benefit for you through sales. I know we did touch brief on what are these meta titles and meta descriptions. But I just felt like a quick detail overview might just help understand the concept and importance of it. Now, although most people think that SEO is all about optimizing our meta titles and descriptions and people expect to get the sales to come in by just optimizing these things, but the reality is not that simple. Yes, I mean, these are important and it's like a Brito principle. You have to put in 20% of the efforts into merit titles and descriptions and you can expect to get 80% of the results. But practically to get good results, you have to focus on other aspects of SEO, which some part of it has been covered so far in this course, and some part will be covered in the later part of this course. All right? Now without wasting any more time, let's jump in to see how to craft the perfect meta titles and description that gets you the most clicks from Google syrups. So for the collection or category page title, the formula is very simple. You just need to follow the format of category name followed by a separator. It could be this kind a vertical line or a hyphen or any kind of separator, you could even use colon and then just write your brand name, and that's how simple it is. Just make sure that you're not confusing your category name with your H-tag. So if you were to continue with our last lectures example, the H one was for laptops for students, laptops for students, lightweight fast and budget friendly, and so the collection page name is just laptops for students. And that's what it shows up in our URL as well, domain.com slash laptoplash laptops for students. So your target keyword is laptops for students. So ideally, your category page title should be laptops for students, followed by a separator than your brand name, which in my case, I have listed electronics shop to make things very simple. Now, one thing you'll notice in this page title is that it's very short and that's how it's supposed to be. You're not going on and on over here. Google is going to favor those titles which are under 60 characters. In my personal experience, the titles in the range of 45 to 50 characters are going to perform the best. Why you might ask? Well, because smartphone devices have really small display size, so they simply can't show everything on one go. You got to trim it down, targeting the keyword and your brand name, and that's it. Quick recap on Ma titles. You want to frontload the target keyword followed by a separator and your brand name. Now you can also play around a little bit and do some testing, you can include a call to action like shop buy or sell before your target keyword to see if it brings you any improvements in your click through rate or not. This might look something like buy laptops or students followed by a brand name. Shop laptops for students, sale on laptops for students. Alternatively, you could also use modifier words in your titles correctly to match the search intent and intrigue your potential buyers to get a click through. Now, you want to ideally aim for a higher click through rate. In other words, outside of your target keywords, you need to use words that are powerful, emotional, which gets people to do something like click right then and there. On shopping pages, you need to use words like best top premium luxury, affordable. You could even include cheap if that's the kind of brand you want to build. But in all, you want to grab your user's attention and get them to actually click on your page as opposed to the website above or below you in the web results. One quick bonus step. If you can and if it makes sense for your niche, add a number or special character in your title. Like to give an example, 50 best laptops for students on sale followed by your brand name. So you can see how this is going to help. This is how people would know that, okay, this collection page is going to have 50 different products from which I can choose from, you have more options and so on. Now coming to your meta descriptions, these will not only directly improve your rankings as they are not a ranking factor. Google has been public about it since 2009, since Mat Kutz, you can see over here, who was part of the search quality team of Google has posted on Google webmaster blog that writing an excellent meta description can push people to click through any website, but it doesn't directly impact the rankings of your website. A great meta description that produces higher click through rates will boost your rankings and performance over the long run, especially since unlike the actual meta description itself, which is not an king factor, CTR just click through rate is actually one of the most important ranking factors probably in top five if you were to ask me. Let's look at the best practices to write meta descriptions, which you'll notice are going to be very similar to best practices for meta titles. First and foremost, the ideal length of a meta description is normally 100-2260 characters, including the blank spaces. This is going to ensure your entire description will be visible in search results and whenever someone searches for a keyword, it will be bolded on both your title and description. Now, if it is bolded like this over here, it's going to have the same effect as having a number or percentage or something else in a meta titles because it will stop someone's gaze because it's bolded and it's surrounded by a bunch of other pages with plain text. That's how they will be able to laser sharp their focus and your listing will stand out. So meta descriptions are a bit more like ad copy, I would say, or it's supposed to be written like marketing content. You really are trying to get somebody to click on that link, and that should be your sole function with that. Obviously, the merit title is the goal, but the meta description, you have a little bit more space. So you can be a little more persuasive, influential, a little more salesy. You can even think of adding things like free shipping, on sale, five star five star reviews trusted by thousands of people, limited time offers, and then a call to action, something like Shop Now. Now, all those kind words which are listed over here, these will help you get the clicks compared to someone who doesn't have them. Let me show you a few practical examples of meta description. So here's a version one where you are being very practical and you're trying to build trust, shop the best laptops for students, lightweight, affordable and built for multitasking, enjoy free shipping and great discounts. Order yours today. You see what I did over here, not only I have included my target keyword, which is laptops for students. I've also listed out the pain points of my potential customers, my USP, which is we have free shipping and we offer great student discounts and a last call to action. Another version is if your offer is very focused and you are trying to build urgency to sell the products. You could say something like discover laptops for students on sale right now, you'll get high speed performance, full day battery life, and an unbeatable prices, free delivery, limited stock, buy now. You see how this stands out last version of a mentor description would be a feature focused and a bit more friendly in terms of your content so that the user doesn't feel bit technical, doesn't feel overwhelmed with those technical jargons. You could say, do you need a laptop for college and online classes? We'll explore our top rated laptops for students with fast SSDs, HD webcams, and student discounts with free shipping. You are giving clear value. You are planting trust signals, and you're inviting the user to take the next step. Yes, all of this has happened within the 150 to 160 characters limit. Now if you want to use AI to help you speed up this process, here's the prompt you can copy and paste it into any chatbot. Act as an expert as your copywriter, write three pers click Worthy meta descriptions for any commerce collection page titled here I'm just going to say way protein for beginners, H meta description should include the keyword, which is going to be wave protein in our case. And we want to include this keyword naturally, highlight the key benefits or USPs of the products mention sales, triggers, free shipping, discounts, five star reviews, et cetera. Use simple clear language that encourages clicks and make sure it is 160 characters, and you need to give me three variations of it in different tones like practical, friendly, and urgency driven. Once we hit this, let's try to see what kind of output hab gives us. You can see the first one is, are you new to fitness operated a protein for beginners, boosts muscle growth, easy to digest and ships free, Shop quality trusted brands today, so that's good. We have just starting out discover Beginner friendly way protein with five star reviews, smooth flavors, and free shipping. You fitness journey starts here. I think this is pretty good. I would say that you can literally use this prompt for every single category page on your store, whether it be to sell protein powders, winter jackets or gaming keywords. You just name it and ChatGPT will pretty much do all this job. As always, you will always find all these prompts that you need to give to AI chatbards within the resources tab, don't forget to check it out. Lastly, I don't want to say this to discourage you, but Google rewrites, I think, 65 to 70% of all the meta description on the Internet. Don't feel bad if they do it with your site as well because they are doing it like three out of four every website. That being said, I would focus on writing meta description for my money pages. That is my collection and product pages and my homepage. I would not go and spend a lot of time on creating meta titles and description for blog pages because I think it's pretty low RI activity. So what to avoid here? Well, don't stuff keywords, don't go over the character limit, stay within the hundred and 20 to 160 characters because I think that's the sweet spot. If you write anything after that, Google is not going to process it the same way it processes the mira title, so it's likely going to be chopped off and it's going to be a waste of your time. In addition to that, if you write something which is deceptive or misleading content, let's say if you write within your meta description that you offer free shipping, but in reality, you don't have free shipping or you say something's on sale, but it's not really on sale, then it's going to be it's not going to be good for you and your brand identity. People are going to click to they are going to click on your site and then bounce off after seeing that you lied on your meta description, which is going to indirectly hurt your rankings because the bounce rate is going to spike up. Just keep these things in mind and go ahead and craft your best meta titles and description for your category pages. 20. Steal My Exact Product Page Format for your Digital Commerce Store: All right. Welcome back. In this video lecture, I'm going to walk you through my exact product page format that you can literally steal for your own Shopify or WooCommerce store. Now, this format is designed to do three things really well, help your product page rank on Google, build trust and reduce bounce rates, and of course, boost conversions. Let's break this down section by section. So right below your navigation bar, the first thing your users should see is a breadcrumb trail, I should say. If you've visited Best Buys website and you click on any of those products or categories, let me just click on this Pixel nine. So here you will see that you know, whenever clicks all the clicks, at every step of the way, it's going to show at the top for better navigation and browsing. Similarly, you can do so over here to improve the user experience, which is called as a breadcrumb. Now, it helps with navigation, improve user experience, and Google loves it for its crawl and indexing. So yeah, this tiny element has a huge SEO value. Now, just below this breadcrumb you can add a horizontal ticker or banner that scrolls automatically showing key USPs like free delivery, seven day replacement, EMI availability, lowest price guarantee, and cache on delivery, and so many other things that you can just basically go crazy with it depending on your brand and what you guys have to offer. Now, this is going to help you build trust and reduce friction for new visitors. Then comes your product image, which takes up the majority of this space as it should because visuals sell if your products are not being displayed properly, your customers won't get the confidence buying from you and for that reason, you should get professional photography done rather than using stock images. Oh, by the way, in the following lectures, you'll learn how to use AI tools to get professional looking photographs for your product pages and your eCommerce store, so stay tuned. Coming back over here, as we were speaking about these images, don't just stop with images. We live in the world where most consumed form of content is multimedia, especially videos. Get UGC videos made by hiring a few freelancers from five or UW or if you're tight on budget and you're just starting out, then you can just literally send free products of yours to your family or close friends and ask them to just make a couple of videos about it and you ask them to post it on their Instagram or Facebook account, which you can directly repost on your account and then you can put it out in your product gallery feed. Just make sure that all the images and videos are of the same resolution and aspect ratio. Now, right besides this gallery feed, you want your logo to appear at the top. Then you need to have an H one below it that includes your target keyword. As we discussed in earlier sections, that headings are supposed to be the most attention grabbing. Just don't stop by writing the keyword as H one, make it more sales worthy and you'll learn more about this in the coming videos as well. So after the H-tag, you want to highlight your USP or make your offer a bit more compelling by saying that you offer free delivery, this product is available right now, or you could also include your product code, which in some instances in future, your customers might have complaints regarding your products, they might want to replace it or so on. So in that case, by simply including the product code, to the support team, things could get much more easier. So that can help you. Then most importantly we list our price. Now you'll also see that we chucked off the old price and we are making it seem like this product is being sold at a limited time deal with that countdown as well. And then we have a call to action button, which is saying B now and below it, we are showing that we are legit business and we accept wide variety of payment options like PayPal, one more Apple Pay, we have UPI system and so on. Now, if you remember, I had shared a couple of strategies to boost up conversion rates as well, and one of them was to upsell your other products. That's what we are doing right here. You can see we are offering extended warranty. You can see at the top on this item at a very nominal fee, and you could also add a section about people also bought other products like this, how we have on Amazon, and then we have a call to action which is to add to Cart. Then below this at to cut button, we proceed to optimize this product feature. You can see we try to optimize this product page with content for better SEO and rankings and getting more organic traffic. What are we going to do about it? Well, we are going to list out a couple of features first. Now, this is applicable if your product is technical like an electronics item, or if it's a health and fitness supplement like way protein, then you can list out how many servings are in one pack, how many grams of protein. Can one person get per scoop? Does it have any CWA? Is the way protein isolate or blend or raw version? You can even talk about different flavors that you offer as well and you can include an option to choose other varieties of your products as well. It's much more better to have one product page for a way protein or a hoodie and have variants of it in other flavors or in other colors for Hoodies example. Now as we scroll down, here you'll find a tab to switch from product description to product specifications. Here, you want to go crazy with and write SEO optimized content. Now don't worry much about it since we are going to cover this anyway in the next lecture, but I just want you to let you know that the format of how you should structure your product page should look something like this. Now, a quick bonus section though is your how to section of your product page. Now, this is something that not all eCommerce stores are leveraging. So if you do it, you're going to be ahead of 99% of your competitors. If you just think about, let's say you sell hoodies, how does it make sense to have a how to section for it? Well, it's super simple. You can write how to pair up this hoodie with other outfits, how to take care of this product. Does this require extra care while washing, drying or ironing or bleaching alternatively, if you're selling products like way protein, then does this require another supplements to bundle up with, do I need to consume it with water or milk? If so how much milk or water is required and so on. Last but not least is going to be your Q&A or FIQ section where we should ideally answer all the people also ask questions on Google or search for questions people have in general for products like yours on public forums like credit and COA and you should answer it over here. Now this is the exact formula that I personally use and when it's done right, it's going to improve rankings by a lot. It's going to improve rankings. It's going to reduce bounce rate. It is going to help you increase and build trust and most importantly, it's going to get people by your product. In the next video, we'll cover exactly how to write the long form SEO content for your product pages, including AI prompts and so on. I'll see you in my next video. 21. This AI Tool can Create Professional Product Photos that Drives CRAZY Sales: All right. We talked about how important product photos are when it comes to selling online because people don't walk into your store, your products four os are going to be your store. Now in this video, I'm going to show you a tool I've personally been using, which is called flare.ai. Now, this tool uses AI to create studio quality product shots, even if all you have is a boring plain background image. You don't need Photoshop, you don't need to hire a designer, and best of all, it's free to get started. Let me quickly walk you through how it works. So once you sign up on Flare AI, you will be able to see this dashboard and you can just go ahead and click on Generate Image from Canvas. Now once you do that, obviously, you need to remove the background from your product photos. You can just simply click photographs through your iPhone or any of the smartphone in today's well, I think it's pretty much good enough to click good pictures of your product. So just make sure it's well lit room and you click few photos of your product, and then you could just go to remove dot g website and just remove the background from that product photo of yours. Once you do that, just upload your photos. You could use a bunch of different prompts. You could add additional instructions if you want through prompt, and I'll pretty much show you how it's done. Let me just first upload a photo of Gillette's shaving foam. So here we have the product photo. You can see this is Gillette, uh, you know, shaving foam. I think I think this can be helpful if we were to just, you know, we can find one background. You can see this looks pretty good because this gives us kind of feel that this was shot in a bathroom and, you know, since foaming shaving cream, it's a grooming product, it's an essential grooming product, so you obviously would want to place it in a way where you are showcasing other different bathroom products and so on. Here, I could maybe say that additional instructions, lighting to be good and appropriate for product photography background. We want to create image for a shaving foam. Let me just try to generate and see what it comes up with. Here we can pretty much arrange whatever we want. And here you have a bunch of different options to choose from. Here I can see a bunch of you prompts, props, I should say. This image is more like a soap dispenser and this one looks really good. We could use this prop. I can use maybe, maybe I can find so when I click on C all, I'll be able to navigate and I can even search. Right now, I'm just trying to test it out with this additional instructions because I personally haven't tested out with text to image generation, but I've surely used different image assets which Flare AI offers in its library. I pretty much always try to just make and combine all these different these different props and backgrounds and my product photos to help me come up with the perfect how do you say perfect photo? I think it didn't do the job pretty well. I guess I'll go ahead with generate image from a text prom. No, this is what I want, yeah just give me a second, I think. I'll need to upload my product again. Here we have our product again, and this is our Canvas itself. Here we have all the other proms props I don't want. I just want my own product here let's bring out this. I will try and expand this such that we have this as the background. Let's try and do that. Here if I were to make this as sent to back, I think this is how it's going to work. Perfect. Now we have this product, and you know what? I can just search for all the different props here. Let's search for bathroom. Here looks bathroom sink. We'll try and import that doesn't look good. We generally have to play around. Let's set up for a stage. Here if I were to just bring out a stage or a box thing where we could place a product on top of it, I think it would look pretty good, a box. Nope. Let's try and search for other things. Here are the stair props, something similar. I'm looking for something similar to this. Let's say, let's say I want this cylinder. I think this marble would look really good. Let's try to bring this. And what I'm going to do, first of all, let me just lock this background if I can and here, I'm going to try and make sure that this product photo, bear with me guys because this tool is bit, I would say, when you try to click on the image, it's not easy as Canva. You have to really play around with it. Here I have to bring to front. You can see it looks good. I would say it looks good. Then I can pair it up with any other thing I would want. But right now let me just try to generate this. It's going to take some time. We can adjust the lighting a bit so that it doesn't come across as AI generated or very artificial. We want to make it come across as very original and this is going to help you save thousands of dollars in product photography. Months of time spent into creating strategy and one bankrou and props to use and clicking photographs for your products. Second, this is a great tool. You can play around with it. This is not a course for graphic designing. I've tested out, but I'm not a graphic designer myself. I think this would be pretty helpful for you. Let's jump onto another part, which I think most of the people skip, but I think it's super important and you should never skip that. As I was saying that before we jump into how to get the best output out of our product photos, let me also cover something super important that most beginners skip. Now what are these? They are basically test descriptions for your images written in the HTML code, and it is your text. Now, all text is called as alternative text, which was originally meant for better accessibility for visually impaired people who can simply use text to speech function on Google to browse through different web pages and images. But they are also very important for SEO as well. Because Google Google scrollers and indexers and web crawlers, you must have learned about this concept in the earlier parts of this course. Google cannot see your images because Google is a machine. It's a search engine system. It runs with different algorithms. They don't have people manually checking all the images that you guys post on your website. What it does is it reads through the all text of your images to understand what your image is actually showing on your site. If you get it right, your product images can also rank in Google image search option and help you bring in more organic traffic. Let me show you how to write the text for your images the right way. Here's a good example. You've got a product image of sneakers, a poor Al tech would be this SRC is basically the source of your image, and don't have to worry about it. You can just set your text by right clicking on your image. If you're using Elementor with your WooCommerce, it's pretty easy, click on your image and you'll have an option to add the text. I think it's pretty similar to do so with your Shopify store as well. Not going to go in detail because it's not about the development course but more so of SEO side of it. Here you can see the t is just sneakers right now this is really poor because it tells nothing to Google, which is useful to them. Be sneakers number of images could be of sneakers. Is it ski shoes? Is it ankle length sneakers? Is it going to be Nikes, limited edition, Jordan sneakers? What is it? A slightly better one would be something like this, white and red sneakers. Here you are clearly mentioning the design and the color of your sneakers. But still, I think it's not properly optimized. Here's how a great text should look like. Women's Nike Air Max one ultra more sneakers in white and red. You see, it gives so much more context. It mentions your brand, the model, the target customer, who are women, the color, and it still sounds so natural that it doesn't feel like the keywords are being stuff in your text for your images. The golden rule is this, be descriptive, be concise, and add your target keyword if it makes sense. But don't just dump keywords because Google is smarter than that now. Now here's a prompt you can enter in any chat bot. The prom goes by, I'm creating a product image or tag for SEO. The product is a shaving cream for men with musk fragrance, which leaves a moisturizing texture on skin and is appropriate for sensitive skin types as well. So please write a descriptive At concise t tag that includes the brand name, the product type, the color, and target audience if and only if it's applicable, but avoid Keyva stuffing at all costs to make it SEO friendly. Once I enter this, let's see what output it gives us. You can see brand name means husk, musk, I should say. Musk is the fragrance, shaving cream, white, moisturizing formula for sensitive skin. Again, I think for this particular product, the color doesn't make sense, you could just remove that. But all in all, this Ortex looks really good. It's short, clean, and I think perfectly optimized. So if I were to wrap up, flare AI can help you create amazing product shots that feel very premium and pairing that with strong text can give your images the visibility that they actually deserve, both for real users and for search engines as well. In the next video, we are going to talk about how to write long form product descriptions that don't just rank but actually help you sell more products. I'll see you there. 22. Use My Exact Product Page SEO Content for your Online Shopping Store: All right. Now in this video lecture, we're going to talk about writing product page content that actually helps you rank and sell your products on Google. Now, most people in the eCommerce game are really busy trying to hack their way to the top of Google. And for that, they chase random tricks, throw in keywords everywhere, stuff their content, and then wonder why nothing's working? But what we are going to focus on is going to be clear strategy because good solid SEO content is what speaks to real people because the truth is that most SEO won't tell you that there is no such thing as writing for the algorithm. People are the algorithm. If more people are going to click on your product page, spend more time reading the page, reading your description, watching the videos from your product gallery, scrolling through reviews, all of these things are going to notice by Google and other search engines, and it's going to reward you for and that's why your goal should always be to write content that is informative, unique, formatted properly, and optimized for humans first, not just bots. First things first, let's focus on your H-tag. Now, this is going to be the most important line of text on your product page. It's the very first thing that both Google and your potential customers will see. Don't write some lazy hair serum as your H one and call it a day. Instead, do this. Let's say your product is a hair serum and your product name is, let's say, hair fall protection portion. So what should your H one be in that case, hair serum followed by a separator, your hair fall protection portion. You see what I did there, I started with a keyword which is hair serum and then I add the product name to build my own brand identity and trust. Now, that's what I want you to do as well. Next comes the features list. This comes right after your headline, as you can see, and we format this as a bulleted list because it's easy to read. Let me show you an example. If you're assuming that you are selling an icon camera, your features list could look something like this. So you can say 40 X optical Zoom, HD, tilting, LCD monitor, then you have 16 megapixels of lens, vibration reduction, and Snap bridge connectivity. You see how simple, clean and scannable the features list is. And here's an exact prompt you can use in any AI chat board to get you this kind of features list. So the prompt goes by, give me a bullet point list of keyword key product features for here you can insert your product name. Let's just say we are looking for the same Nikon. I think the product was Nikon 56 B 50 B 500 bridge camera or something like that. So let me just bring that product over here. And it needs to be formatted properly, highlighting the technical specs and unique selling points, keep it concise, sales oriented and informative. Let's see what kind of output it gives us. I'm pretty sure it's going to give good output because I had initially copied this feature list and pretty much use that. You can see three inch tilting TFT LCD. But I think I wrote much more simplified version of it in the presentation. Let's now move on to something which is much more better, I would say, which is the product description. So as I was saying, once the user goes past the bullet lists, it's time for proper product description. So this section is where you're going to tell the story. So this is where product description. Here you can tell the story, and you can create, you know, something which is very informative and user focused copy. An example of a cool product description for the same Nikon camera looks something like this, that the Nikon Culpex B 500 bridge camera features a powerful Nikon 40 X optical zoom lens that's extendable to an incredible ADX dynamic fine Zoom with the side Zoom control adding to supersbility, the high definition tilting LCD monitor gives you a unique viewpoint, easily recapture subjects with the snapbg Zoom button and keep your camera connected to your smart device with the Smart Bridge app. You see, I did two things over here. It's packed with useful information and the keyword, which is Nikon Cul Pix B 500 bridge camera is also added and I have sprinkled in the variations of it over here very naturally. This is the key. Don't stuff keywords, use them like your salsa seasoning, not like the main dish. Now, let's say you're selling a woman's black suede handbag. That's your main target keyword, right? Now you can also sprinkle in related terms or phrases like black sue purse, vegan leather handbag or ladies sling bag, if it makes sense for your product. Now, all this information is going to give Google a better context now. You don't have to repeat the same phrase over and over again. In the specification tab over here. This is the part where you're going to list things like your dimensions, material, weight, colors available, variants like your sizes or flavors, and so on. You can get great inspiration for this from different Amazon listings. You can just look up your computer's best sellers and you'll see exactly what they are doing and you can pretty much try to reverse engineer their process. Next comes the HT section over here. Now most eCommerce store are going to skip this part. But if you do it, you'll be ahead of 99% of them. Let me give you an example. Suppose you are selling an anti aging ibm, your how to use section might go something like this. That's step one, wash your face with our water activated gel cleanser. Now, this is a great chance to cross sell your other products as well. Just make sure that when you're listing out here how to use section within the first one to two or maybe even third bullet point, you try to interlink other most relevant product. Next comes pat your skin dry with a clean towel, then roll on the anti aging ibam and it it for 5 minutes, top it off with our SPA 50 sunscreen for full day protection. Again, you see what I did over here, I could pretty much interlink another product of my own. And then follow this routine twice daily in the morning after shower and before bed at night. Then you could end this section with something like, you know, most customers notice visible improvements after 12 to 14 weeks of consistent use. So that will make your users come back to you and buy your products over and over again. So that's how you can get repeat customers. And you see how clean and actionable this entire HT section was this is going to help reduce your return rates and increase your product satisfaction because your buyers will know how to use what they actually purchase from you. Next comes the Q&A section. As we scroll down, you can see over here. Now, this one's huge because most customers have questions, and if you don't answer them, they're going to bounce or worse. They are going to Google it and end up on your competitor's website. How do you find these questions? Well, it's very simple. Just head over to Google and type site colon reedit.com, followed by your product name, and then you can add the plus and then question. Here in my case, I added anti aging Ibam as the product and followed by the question here you can see all the questions, whoever asked on sub reedits are all being pulled over here. I can click on it. I can see what people are really confused about using this particular product and I can answer. Or I could even use Google's People also ask section. Here, I'll be able to find real world questions that people are actually asking on the Internet. Then you can just answer these on your product pages and you can get more and more traffic, and also people will be able to trust your brand and will know how to use the product. Now you could even use this question this entire section by saying still got questions, then here's what most people ask before buying. And finally, we have the reviews slider. Don't forget the social proof part. Pull in the reviews from places like your trust pilot, Facebook or screenshots from Whatsapp, if you are an early stage store owner, even just two to five reviews placed inside a smaller budget will give your customers enough confidence to buy from you. If I were to give you a quick recap on whatever we have covered so far, I would say start with a front loaded H one, then proceed to follow with a bullet point feature list, then write a descriptive product summary with keyword variations, then add a technical specification section as well, include a how to use section or routine section. Now, this depends on your product type as well. Then lastly, add a Q&A section based on your real customer doubts and if you've got customer reviews to show, then please do through third party widgets. That's how guys, you're going to keep your product page description human, you're going to make it very helpful for your people, and that's the kind content that will help you ran sell more of your products. With that, I'll see you in my next video. 23. Get More Clicks on Product Pages with These Meta Titles & Meta Descriptions: Right. In this video, I'm going to show you how to write the perfect merit title and meta description for your product pages so that you can get more clicks, more visitors and rank better in Google search results. No, this is not some SEO hack. This is actual best practice which is used by all top performing eCommerce brands on Google. Let's get into it. First we'll focus on the product page antitles here the simple formula is to follow the product name followed by a separator, then the brand name. Let's say you're selling the latest iPhone 16 Pro on your website, which is called Smartphone Store, then your Mantitle should be Apple iPhone 16 Pro, followed by a separator, then smartphone store smartphonestore.com. Now why this works because you've got the exact product name which is in front and center and you're also building brand recognition in the end. Also it's really clean, short, and clear, which Google actually likes. You no need to stuff extra keywords By now, free shipping or so just keep it super simple. Now let's talk about product meta description. Now, although Google rewrites these, but it still helps influence click through rate and so you want to write it properly. Here's the template that you can actually use. Check out the product name in the category and then your brand name, trusted source and wide selection of your short description of the product niche and you can just pretty much use it in any niche. If I were to give you an example for the same Apple iPhone 16 I could say, check out the latest iPhone 16 P in the Apple smartphones category, smartphone store, trusted source and wide selection of smartphones, tablets, and accessories. You see how clean it sounds. It also helps us build trust, explains what the product is, and reinforces your authority. This works across every product niche, you name it, whether it be shoes, beauty products, cameras, wherever you are selling, it will work. Now, what about the product page URL? Well, your product page URL should be also clean and structured and not some random jumble of letters. I would suggest the ideal format to keep your product page URL should be domain.com, followed by slash category slash subcategory, and then your product. Since we were using the example of Apple iPhone 16 pro, we could say smartphonesto.com, followed by smartphones, then Apple, which is the brand, and then we have the actual product iPhone 16 P. You see, we are making it so easy for search engines and also real users to understand what the page is all about. Now before we end this lecture, let's just try and search for few Nike shoes on Google. Here I just ended up searching for Nike Dung shoes on Google. If we scroll down, you can see we have certain Google shopping listings, we have images, and then we have official Nike's website listing as the organic result. Obviously, we expected this to happen because obviously it's an ike product and you would expect it to happen. But one thing you'll notice over here is here, once you focus on this Nike, you'll see that there is an image, but not showing for Amazon nor for this Mintra. However, in Mintra and Amazon, you will still find the reviews popping up, the price range, the delivery, and so on. How is this happening? Even if you focus on your Nike's official website, you'll see that the price in stock of the nearby shop and the written policy and so on. How is this happening? Have they added this in their meta description? No, that's not happening. It's happening because of something called as structured data. Now, what is this structured data? Or in other words, it is also called schema markup, in some cases. What the hell is this? Imagine Google. Google is a robot. It's not a human being. It runs on different algorithms and it has its own crawlers, web crawlers and indexers. It's going to visit your product page and see a lot of text, images, description, videos, reviews, but it doesn't really know what's what. So it doesn't know what's the product name, what's the price? What's the rating or how many reviews the product has. Structured data is like giving that robot a chat sheet. It's like a small piece of code, you add to your product page which says that, Hey, Google, this is my product name. This is the price. This is the star rating, and this product is in stock right now. Has got about 214 reviews, and this is how the product looks. Now, once Google understands this clearly through your structured data and schema markup code, it can show all those details directly inside its Google serps and that's how some websites have those rich results with star ratings, pricing the image and even stock info right inside Google. Let's try to generate this code in literally 2 minutes to help you literally beat your competition. You need to just go to this link, which is technicalso.com followed by slash tools slash schema Markup Generator. Over here, from the drop down, you need to choose product. Now, I had already selected, but if you were to just go for the very first time, you wouldn't see the product selected as default. Here, you will see a bunch of different options to choose from the article, red, even FI page, how to job posting, local business and so on, which is not a concern. We just want product, and that's what we are going to click. Now, once you click that, you can enter your product name. You can enter your image URL, your brand name, the product description, your identification properties, like, is it an SQ or so on? SQ is simply basically your unique items selling. That's your SQ. Let's say you have five iPhones selling iPhone 13, 14, 15, 16, 16, P, and so on. So those are five to six SQs that you sell. So you can select SQs over here, and once you select that, here you can enter the average rating number of ratings, highest value, lowest value, the price, price in currency, here, you can select that as well, the URL type, and here you can choose the offer as well. Are you offering any if so, you can enter the URL. Is the price valid from this time to this time? Are you running any limited time over? If so, please add this over here so that you can just copy the structured code from here, or you could just simply click on this copy button. Now you can go over to your WooCommerce store, and if you're using the Wordpress Gutenberg elements, then just pull out HTML, custom HTML element, and just paste it over here. Now this one display on your page. So if you were to publish this or just preview how the page looks like, it's not going to make any change. It's just for the web crawlers like Googles and Bing to see and make the search result feed much more rich. But if you actually want to see if this is working or not, you can actually try to search for schema validator. Here, the very first result that you will find, here you can enter your web page URL and run the test, and that will only work if you've published your page and not your page isn't draft more. So so please keep that thing in your mind. Now, I've showed you how to apply this on your Wordpress WooCommerce store. Let's also see how to do it on your Shopify store as well. Now, the reason why I have actually used this screenshot over here instead of going over my Shopify account is because for some reason, whenever I try to click on the themes section in the online store option in your Shopify, it takes really long time to load, and I feel that it might be some issue from Shopify servers end. But just to keep things easy and to proceed with this lecture, I pulled out one screenshot. What you need to do essentially is when you log into your Shopify Dash in the left side bar, which is like this, here, you'll find the online store option. Click over there and choose themes. Now, whatever theme you're using, you'll have an option to edit your own custom theme. Once you click on it, then search for this theme dot liquid file, and inside that file, you need to search for the head code, where the head code ends. Here you can find that whenever it has the triangular bracket, then a forward slash, it's basically where the HTML tag ends. Now before that tag ends, you need to add your product schema code over here using the HTML code or JSON code or whatever the code your tool generated. Once you've done that, you can just click on Save and you can test it out using the schema validator code to see if it's running or not. That's how guys it's simple it is. Your product page is going to give Google all those extra information. It needs to display those rich results, which means you're going to get more clicks, more visibility, and help you build more trust with your customers. If you combine all of these things, you're going to occupy the majority of your Google subspace, bringing you more clicks through and ultimately helping get more sales. With that, I'll see you in my next video. 24. These Blogs will Outrank your Competition & Bring More SALES!: Blog content is absolutely essential for a successful eCommerce SEO strategy. Now while they don't always directly translate to more revenue for your store, their primary function is to actually help you build your brand and your brand's topical authority, which demonstrates to search engines like Google and Bing that you are the most qualified website on your corner of the Internet to sell specific types of products. Now one of the most challenging parts of having a solid content strategy for your online store is actually generating relevant topics and angles that provide consistent value to readers in correlation to your specific products. So I'm going to go over four evergreen blog ideas and how to write them with the help of AI tools that could be consistently reused year over year for your brand and your products so that you never have to encounter a mental block when it comes to identifying what's right for your stores. All right, with that, let's move on to the first one, which is versus competitor. Now, why are we doing this? Well, first off, these have a really high rate of citation in LLMs, along with your product and collection pages. That's reason number one. Reason number two, you will capture and convert the middle of the funnel traffic who are searching for not only you but also your competitor. So you could do a bit of selling here and you can actually drive revenue through these blog formats, which you typically won't drive through top of the funnel content. This middle of the funnel works exceptionally well. Now, third benefit, you can also siphon off or Piggybnk off your competitor's branded traffic. If your brand is getting started in AEO and you've got a competitor that has ten times the branded search volume than you then you can create an article that nukes your competitor. You could break down each of these points and there would be very good chance that you probably appear on page one for probably not your brand name, but for your competitor's brand name or some other versions of it. You can actually steal some of their branded search traffic that they have spent working on so hard to get on organic and paid social and you can actually convert it to your customers. Now the template right here is pretty straightforward that you can use. H one would be versus the competitor. Which one should you choose? It's pretty straightforward. Then we have introduction, then we have H two, which will be competitors versus your product. You just flip those two around and you could place competitors and you and so on and you can quickly introduce the product, summarize the key difference, yeah, pretty straightforward. You can get your moneylink that is your product or collection page, Link in this H two, or even higher up in the introduction part. But honestly, I feel like this H two is just fine where you could place your money. Now the second g two over here will be your product overview. It's literally like your product, your brand name, your product name, and the overview. Then you list down the feature one, description about that feature, feature two, description about that feature, feature three, and so on and so forth. Now, the cons of your product may seem a bit weird to put in, but again, you are not selling to everyone. You need to be specific about who you are not selling to. If you have a supplement that's designed for athletes, you want to make sure that people who aren't athletes are not buying your products because they are going to leave negative reviews, dislike the product, and they are never going to come back again on your website. Maybe even worse, it turns like a reputation management nightmare for you and you obviously don't want that. Be very clear about who your product is and is in for. You can't sell just to everyone. You should know that if you are into sales and marketing, you should just sell specifically to one ICP, which is basically ideal customer profile. Next up, we have this ads to competitor product overview. Over here, your competitors brand name their product name and overview and you're going to repeat the same process, which is their feature one description about it and so on, and the cons of their product, who their product isn't for.This part, this particular section of your competitor is where you should do some selling. If it works for you, if their product isn't meant for your particular ICP, then you should call out and make mention of. And then last up here, we have competitor or your product. Which one should you choose? This is just reiteration of H one here. But really, you are just trying to put up summary of your entire article. It's very straightforward, nothing overly special. I would just take ten competitors or more, create one for every single one of my ten competitors, and congrats. I now have ten middle of the funnel content pieces, and I guarantee you guys, 25% of these articles or more will probably drive traffic and generate some amount of revenue for your business. Now the template number two here, is going to be competitor and alternatives. Again, we are going to put up some introduction, and then we are going to have some basic stuff and then the H two, which will be best competitor alternatives. Now quickly over here, you're going to introduce that there are, in fact, other alternatives to this brand AVC, including ones with better pricing, materials, reviews, whatever. Now also you just introduce the category, whatever you are in fashion, fitness, cosmetics brand note here, and then you should place your main money links, and it should be part of this H two, and I wouldn't recommend you to put in this introduction part. Just put it within the ds two description. Next up, we are going to have an age three and in this number one H three, you will put up your now you are trying to sell something and you don't want to burry yourself in the middle. Yes, it is biased and that's the whole point. You get to influence the decision. You should be as biased as you can. Describe your brand as an alternative to the competitor and what you offer differently than the competitor who does not. Now, then we have H three of the competitor two, then competitor three, competitor four, so on and so forth. The good news is you can place internal link between these and it will be so easy for you. Let's say you have ten competitors. You write ten articles that versus competitor one like this, versus competitor one, versus competitor two, versus competitor, three, great. Now take those competitor one, two, three, four, five, all the way through ten and then create an article for each of them here. Congrats now you went from Article 10 for this topic over here, then another ten articles for this topic, and in total, you generated 20 content pieces to beat your ten competitors. One thing to keep in mind when you are creating article like this, always keep yourself on the top spot. However, for number two through ten, however long your listicle ends up being, you just take out the competitors and replace with others and you'll just need to spin your content for these descriptions because they should all be, I would say identical for every other competitor. But you can literally use AI tools like Cloud and ChatGPT to spin that content pretty easily. But if I say, here's the competitor three, you can insert an internal link to you versus the competitor three article over here. You can see I can place an internal link. When I have competitor three, I can place an intern link to this kind of an article structure. And that's how it's going to help us build that topical authority and help us band all together pretty well. Now, the third one over here, the third blog post idea that you can create is going to be the best product or category. Now, the first thing to note over here is whether you create a collection or a blog article, I will entirely depend on the SRP itself. Now what do I mean by this? If that particular product or category is not on the top search results, whether it's on Google or on Wing, when you search for those product or category or the collection pages, then you need to create a collection or category page for your store. If there are blogs showing up on the serves, then create a blogs. Then create blog posts and not your product or category page as simple as that. Again, I'll repeat myself. Let's say you're trying to you know, you are confused. For this ICRMs you're confused whether I should create a category collection page, product page or should I create, my blog article. In that case, you could just search up on Google and Bing and see what most of the serves takes up. Is it the collection page or is it the blog article? If it's blog, create blog. If it's collection page, then create your own category page. That's how you can come up with the so don't just create both of them. You don't need a best anti aging IBOm for women over 50 collection page and a best IBOm for over 50 blog. You just need one of them. So it varies from niche to niche. I can't just say for you which which will work. So you'll need to do your own research to find out. Anyway, we have introduction first, which is going to be very straightforward, and you're going to introduce the product to your ideal customer profile. Then you can you know, you need to mention the category, who you're talking to, what they're looking for, and then just get into the list. Now again, number one over here will be your brand from number two to number ten, will be your competitors, and these two content pieces might look very familiar because Again, you are going over competitor one, your brand and then competitor two to ten and so on. But, it's intents are different. That's why I have created two different set of blogpost idea. Over here, the intent is different and so the intent over here is different as well. So you can use, you can just basically spin the content description for your competitors with the help of AI, as I said, and you could just try to avoid duplicate content issues, you probably won't run into cannibalization here because as I said, the intent is going to be different. Again, I would not copy paste this description over here to this kind of a competitor three description over here because it's going to cannibalize the keywords and confuse search engines like which 12 rank. But again, you need to spin this content with the help of AI and make sure that yours your meta description titles are good as well. The last one over here is going to be a buying guide. Now, this is the fourth and final format I'm actually sticking with. So it's very straightforward. You are introducing and you introduce the product category. Again, you know what an intro is. I don't need to retread that money Link will be pasted over here. Then what is or your particular category product is in the most basic and over use H two in all of SEO, deduced work, but you can think of a better format if you can. I couldn't think of a better H two for an article like buying guide, but feel free to switch out if you want to do ultimate buying guide for your product type. Any other thing you can come up with creative ideas. I will leave it up to you. I'm just trying to provide you the framework that you can work with so you can just pretty much use the same thing that I do and not just try to reinvent the entire wheel. Then we can just briefly explain what the product category includes. It's typical use cases, and then the next H two who should buy the product, then the type of customer. And then we are trying to briefly describe what specific, you know, we can try to go to specifics because you want people to relate with that and get you sales. Next up, we are going to have the H two here, which is, you know, is going to help your customers consider buying your product category and so on. That's why I whipped this table and you can always go above and beyond with these features list, then we have the best product category in H three. Then we are placing numbers and then basically this part of the article will look like best product category and we can pretty much draw inspiration directly from here and just spin the content and apply over here. These are the four or I should say, these four are pretty much the best type of formats you can use and expect good sales, given that you add a product call to action somewhere in these blog posts and run some kind of a sale or offer making your people eager to grab your tempting offer. Also, one quick bonus step. This course, although it's not about email marketing, we always try and capture their email their email address and their name, first name, last name through some sort of lead magnet and you can pretty much use that with the help of different email marketing tools like male chimpg ConvertKit, and so on. Yeah, with that, I'll see you in my next video. 25. This is How I write Blog Post Content to Drive Top of Funnel Traffic: All right. In this video lecture, I'm going to show you exactly how I create blog content that brings top of the funnel traffic to any commerce website. Not just any content, we are going to talk about a very specific blog post that I absolutely love using, which is you versus the competitor. Which one should you choose a blog post? Now, this type of block post works like a charm because people at the top of the funnel who haven't really made up their minds yet are actively comparing different options. They are not searching for by now, they are looking for what's better, what's different, and why so. They literally type into Google things like Niva versus Neutrogena or oily skin, Nike Airforce one versus Adida superstar and so on. They just compare different products on Google and if your blog post ranks for this particular search term, then you are going to easily attract the right audience who are curious, confused, research heavy shopper and once they land on your post, you get to shape their opinion. Here's exactly how I do it step by step. First and foremost, before you write even a single sentence, you need to know what the competition is writing, and for that reason, I use phrase dot IO. Let me walk you through this. First of all, once you sign up on phase, you'll get an option to either go ahead with the paid plans or you could just sign up for free and get started with two free SEO documents. That is with the help of phrase own AI system, you could build two documents which are going to be properly optimized for AEO. Although you can create unlimited blank documents, but it's going to be very similar to your just simple Google Doc or a Microsoft Word file. It doesn't really make sense. It's just like text editor platform for you. We want to focus on your SEO document. For that, once you sign up, you can click on this new document page or button and once you click on it, select the SEO workflow. Now once you select that, click on Continue and then enter your search query. Now, in my case, since we are going ahead with the type of blog post, which is you versus their competitor, which one should you choose, we can actually include the topics such as NAVA versus nutritiona for oily skin types and so on. Now, based on where you are, it could be United States, United Kingdom, Canada, wherever you are, you need to select your country from the drop down and select your language as well. It's not 100% sure that your place where you are from, let's say if you're from Poland, then the Google searches are mostly in Polish and not in English. Similarly, if you are from, let's say, some other country, maybe like Germany. The people are going to type in German. You need to select that language and so on. Once you click on Create document, you would see something like this. Now obviously, over here, what you are seeing is already brief content brief generated because I did so earlier. But essentially, you would find an option to click on Search query. Click on the right panel over here and it will do its analysis and bring out all the competitors serp analysis. Over here, you'd know exactly what your competitors are and phrase is now going to pull up the top ranking articles from Google for this particular search term and going to show you everything like the word count, the headings they have used, what questions they answered, what external links they have added in their blog post and so on. If you just focus over here, you'll also notice that the you know, blog post, which is ranking number one for this search term has a domain authority of just 37. Although you learn more about the domain authority and domain reading so on in the backlinks section, but just so know that this basically defines how many backings have been pointing and it's essentially a score of your domains authoritativeness. Now, most people get confused and think that the website having the higher DA has a better chance to but as you can see, the one which is ranking on number one spot has 37 DA. The content is of around 1,000 words. It's pointing out to two different links and the one which is pointing or I should say, which is ranking number, you can see number six has a 92 DA. You can see this is the difference. It's not always necessary that all those web pages and websites which as a higher DA score will obviously rank higher on the serves. It really depends on your content itself, how well it's optimized in terms of the SEO, how much value you're providing to your user and how many backlinks you are pointing. It takes into everything into account, not just one thing. If you take a look at what this top rancher has, you can see the H one is this. They have the H two, then followed by the H three under that H two and then so on and so forth. Now in the optimized tab here, you'll find the word count, the minimum word count, which is 43, three, over and above 500 words count should be good. But you can see the average score is 71. Right now, I've just created a blank by the way, if you're wondering how to create one content brief, initially, you'll see something like this where your score might be something like 5% or 1% or 2%. Here, phrase will show you how many headers minimum you should have, how many images you should include, and how many links you should point out to, not the links you should get. That's the difference. Then you'll find all different LSI keywords, which is basically long tail keywords that you should include within your entire copy. Now, whenever you'll find something like one of one instance like oily skin, it basically says that at minimum, you need to have at least one keyword in your entire block content. Now, it doesn't mean that you have to you can go and add two or three more. If it makes sense, sure, you'll need to add the oily skin word within your entire content post. But just make sure that you don't overdo it. Otherwise, Google might just feel that you are trying to stuff all the keywords in one place. Try to diversify your LSIs and make sure that you're using them sparingly and not just trying to stuff in everywhere. Once you do that, you can just compare where you are standing right now, compared to your competitors and you'll see how much your competitors content rank is according to phrase. Now, before I write even a single sentence, I said that I use phrase Ao to generate content brief and for that, I click on the content Brief. Option and once I click on it, I select all the options, which includes not just the guidelines, titles, people also ask sections ser outline topics, but I also include the questions that most people ask related to this particular search term. The statistics that helps us claim that helps us give some bold claims backed by data because Google and we will love data. You can't just randomly say that over 55% of people are using Google from their mobile devices. I can't just make up these numbers. I have to come up with some survey or research oriented data. This is how you'll be able to pull statistics from others website and you can incorporate in your own content and actually, you'll have to external link but that will also help you. Then you have hyperlinks which will show you all the other top ranchers who they are pointing out to. That way you can make your content much more natural. Here, as we were saying, once it generates the content brief, it might look something like this. Right at the top, here you'll find the overview of the content so you can see the target word count is asked somewhere to be around 1,500 to 1,800. Target headings is asked to be six and you can see the, the meta titles are also generated by phrase. The Serbs are pulled out, which means what are the comparators title, meta title and their description, and then you have the outline. Basically phrase has structured our headings in such a way that we know we should first cover the importance of hydration for our skin, how to avoid excess shine so that our skin doesn't look like very oily and moisty. Then you have the nutrigenal product where we go where it's key ingredients. How does it help it's gel formulation and all those things. Then we compare the same with Nibas product, and then we go on and go on and compare these products. Now if you scroll down even more, you'll find more topics which is associated with that. Here you'll find all the celcis that can be incorporated over here. Then you can see some topic clusters. It basically says that you can rearrange the content in such a way that it looks very natural and just don't skip and jump from section of the article to another, I should feel like a natural flow in your entire blog post. That's how phrase is going to generate your entire topic cluster. Then you have questions which shows us that what are other questions that people also ask when they search for this particular search term. Then you have statistics like over here, in this case, it says make your own oil cleanser, no, it doesn't make it's not relevant to our article. I think we want to focus more on just comparing these two products and not something where we are comparing shampoos or other products or creating our own. We just want to look at the skin types and how we can solve our problem. If you find some statistics here you'll also find the source of that data and you can link out to them, and then you will find different external links. Now obviously here you'll find majority of the external links going to Amazon. Now you never want that to happen because if you are yourself running an eCommerce where you are selling the Niva and nutrigenal products. Obviously, why would you want to divert your incoming traffic where you have spent maybe thousands of dollars hours of work and redirect that traffic to Amazon just for a pretty small commission rate. Instead, why not just maximize profits by internally linking to your collection page or product page? That would be much better, I would say. Why trying to externally link to your competitors unless and until it is not in a way placed that they are you are much more better than them. So yeah, that's how you generate the content brief using freeze. This is how I save about 30 to 40 minutes for each and every blog post content without having me going back and forth on Google and trying to research. This is why I love this and I think you should use this as well. Now step number two is going to be doing competitor analysis. Once we have created this, we should do some competitor analysis as well because this AI is going to extract out the information from this search term itself, but we want to go over and above. For that reason, we want to actually find out what we just want to compare the specifications of these two products and our goal is to write for real people, not just for search engines. Let's say we are comparing these to skincare products, we can search for what are customers loving and complaining in the review section. What's the price difference? If you're wondering how would I know what people are complaining and what people are loving, obviously, if you are selling something like let's say, not just Nivea nutrigen you are running your own brand, let's say a way protein, fitness Health supplement company and others are leaving negative reviews on other way protein sites. Maybe it's related to taste the grams of protein, the indigestibility issues or something like that. You can come up with all those things in your product and lay out that we don't have all those issues. Then you can also compare the price difference, let's say, a kilogram of way protein powder costs about $50 on your competitor's site, but you are selling for $35 if the person subscribes to a yearly subscription model or so, then you can easily compare that they are saving $15 every single month. Then you can list out your return refund policies and find out what others are offering and how you be better than them, how's their packaging the scent, the consistency, and all those things. These are the actual things that customers are going to care about. What I usually do is that I open about four to five different Google tabs, and here I look for YouTube reviews. Let's say if I were searching for mum, nutrition, way protein, YouTube Review. Obviously, I do have some spelling mistakes over here, so just pad me for that. Anywhere, you can go over and find out what people are complaining and what are these influences have to say about this product. Next up, what we can do is we can search for reedit as well, so we can go over to We can search for site reedit.com. Then we can say competitor one, let's say, optimum nutrition. Versus Aw. Here you'll find that people are comparing these and so on. You could even do the same thing for COA as well. Instead of just credit.com, you could just search for coa.com. Now, this is going to help me give raw real customer feedback, stuff that I'll never find on just the specification list of Amazon listing or someone else's website. I can just copy these insights and paste them into a Google document. I can literally just create two columns, product A versus product B and just dump every information over there. Yes, obviously, it might feel a bit messy at first, but that's the entire point because that's what will be feeding into ChatGPT later on. So here's the big mistake that I think most people make. They just head over to AI chat boards like ChatGPT, and Cloud and they just simply give a command something like, Hey, ChatGPT, write your blog post comparing Apple AirPods versus Samsung buds. And what generally you get is a generic piece of information, but it's not really worth putting it as our website blog content. We're going to do it bit differently and we are going to treat ChatGPT like a content writer who needs a creative brief. What I usually do is when I go to ChatGPT, I say something like you are an eCommerce copywriter. I've collected raw insights and research on two competing products. Obviously, here, this is just a template of my prompt, but you can just enter the product A and product B. Then your job is to create a helpful blog post, title Your product versus your competitors product, which one should you choose? Then please find the attached document for information on both products. Now obviously, this Google document will be submitting by clicking on This plus C and then just simply adding photos and files. Here you'll just upload the Google document where you had created a table and you just fed that all the information that you found on redid Cora and YouTube reviews. What you are telling ChatGPT is to write blog which starts with a short friendly introductory acknowledging the confusion in the introductory paragraph. Then you go on to write the H two, where you're comparing your product with your competitor, where you need to quickly introduce the two products, summarize the key differences, and then proceed to share overview inside which will have three to five features, each feature name in ag three, and describe each feature with its benefits. Then the cons of my product and describe who the product isn't for, then you do the same for your competitor as well. Lastly, you give the conclusion on which one should you choose. Now obviously, you are in the free plan of ChatGPT, ChatGPT might not be able to give you the entire block content about 1,000 words at one go. You'll have to split this entire prompt in separate sections, first do this H two, then do this H two, then do this H three, and so on. But if you are in the premium plan, then I think it can pretty much generate the entire block post within just a single command like this. So what Char GBT will essentially give you back is actually going to be very usable because it has done most of the heavy lifting. You have done the heavy lifting actually, the thinking, the research, the outlining, creating generative brief, and so on. Then once it has generated, you can copy the entire block post content generated by Chad GBT, paste it in phrase and see how much phrase is scoring you out of 100. If it's lower than your average, if you're still not ranking up in the top three, then you might need to add few images, add external links. Try to add your own flavor and taste and writing style. As I mentioned in my earlier parts of this course, you can look up to any of the most authoritative figures in your industry and niche. For my industry example, I'm in the marketing department or marketing niche, I should say. I look up to Russell Branson and his style of writing. I try to mimic in my own blogs and my own website content. That's what you essentially want to do and reverse engineer the writing style. It could be Alex Ormusi. It could be if you're into health and fitness supplement store, it could be some bodybuilder on YouTube and so on. Again, whatever AI is going to generate you, it's going to be a draft. You'll have to tweak a little bit and you have to add your own brands voice and go deeper and deeper. Again, if I were to recap this entire thing, say that you are actually writing for humans. So you want to write and convey your content to humans, not just to bots, but at the same time, you also want to rank your blog post that people will eventually click and read your entire blog post content. Here's what I usually do after I have the full blog post written after I've copied the draft from AI and I've added my own tone of voice. First, I'll make sure that the primary keyword appears in my title, the first paragraph, introductory paragraph, subheading, and maybe once or twice in the body somewhere anywhere in my entire blog post content. Next, I would focus on visuals by adding image or text for any comparison tables or charts or infographics. Next, I would try to internally link my product pages or collection pages. That's how as I said before, that it's much better to maximize your profits by selling your products from your own rather than pointing it to Amazon or Walmart or Best Buys listing. Then you could link externally to sources like Redit or YouTube if you cited them as well, and you could add a simple ef section at the bottom using questions from people also ask or edits or qs questions. Obviously, don't forget your meta titles and description. Your meta title should follow this structure for this particular blog post, competitive product versus your product, which one should you choose? As for meta description goes, you can write something like stuck between the comparator product and your product, we'll break down the key differences, pros, cons and help you decide what's right for you. Even a basic side by side product comparison chart in Canva is going to make your post ten times better because people don't just read online, they scan. Nobody has time to go through your 1,200 page document. Help them with quick pros and cons block, a comparison table. You can highlight box at the end of your recommendation and obviously, I'm not going to go over all the four types of blog posts that I shed in my earlier videos and give you the exact steps on how to grade because you can pretty much replicate this entire steps for the other three types of blog post content as well. With that being said, I'll see you in my next video. 26. This will help you Rank in Google's AI Mode (This is game changer): All right. In this video lecture, we are going to talk about something that's going to massively change the SEO game, especially if you're an eCommerce store owner. Now Google has recently rolled out something called AI mode. Wondering, what the hell is this AI mode? To give you a quick understanding, imagine you ask a question on Google. Like, for this example, I've just asked Nike Airforce one versus Adidas superstar. So instead of giving me web results over here, what Google is doing is simply giving me a full AI generated answer, much like how ChatGPT or Gemini responds in a natural language. Now, that's what an AI mode is. Now, you might also be thinking, wait arch, didn't Google just already have AI overviews well, yes, it does still. You can click on the A tab, and if we are going ahead with the same search query, you can still see the AIO views. If I were to click on Show More, I will still see all the results which AI Google CI has generated. But over here, you can still see those pages. You can see the web results are existing. Obviously, you'll have to scroll bit down, but they do exist. But with AI mode, it's not the case, as you can see over here. Everything is AI generated. Over here, just in case, if you're wondering, it's just the edit, no, if you scroll down, you'll find the videos, you'll find images, you'll find other web listings, idas own store. You can see sneakers.com. We can see different eCommerce store owner websites appearing in the search results. So but it's that right now we have an option where we click on AI mode and then we see, but we really don't know if Google might just change and make this as default and make all as an option. If this is going to be the default results page for each and every user using Google right now, then that means that most of the clicks are going to vanish away. Right. So let me just ask you one thing. If you are not if you're not being aligned with my thinking and what I'm thinking about clicks going away with the AI mode. If I were to ask you that let's say someone else searched up on Google and they found their answer through this AI response. Do you think that they are going to go ahead and click on the website result? Well obviously over here, you are still seeing the website result only and only if you click on the citation icon and then it pulls up all the relevant sources and citations where this Gemini or Google's AI mode pulled out the content from. But my answer, if my question is being answered in the AI mode itself, do you think I'm going to make that effort to click and go over and read the entire blog post? No. Nobody's going to do that. Attention span is really less after all those short form video content. Most likely, your people are going to move on to maybe some other search query, but they're just going to stop using Google for a while now. What does this mean for eCommerce SEO? Well, if all your AEO strategy is just that let's just write informational top of the kennel top, let me just rephrase what I was saying. If your entire SEO strategy was just let's write information top of the funnel content and drive traffic to a eCommerce site, then you are probably in trouble because even if your web page starts to rank, the clicks won't come and that's the most curious part. SEO is evolving and so should you. Now I know this sounds heavy. You might even be wondering, I SEO dead or do I just stop doing content altogether? Well, to answer your question, you don't have to do that. SU is not dead and I'm not sure if you were nerd like me in your childhood, but I was a huge Pokemon fan and all these Pokemon, which are pocket monsters, they used to evolve into something new. Even just a couple of years ago, I think back in 2021 or 2020 or so, I think there was a huge wave of cryptocurrencies and all and people were saying that web 2.2 is going to die we are going to see a revolution with Web 3.2 with all those NFT, crypto virtual reality stuff. But fortunately or unfortunately, it turned out to be a big bubble and nothing really fell into place. But now I do genuinely think that Web 3.2 or Web 4.2, whatever name you want to give it is going to be all about AI and entity stacking. What do I mean? Well, what I'm trying to say is that you can't just solely rely on SEO anymore. You need to diversify into other marketing strategies as well and we'll need to actually change what we care about when we talk about in terms of the KPIs. Even though it's devastating news right now for agency owners like me here, but at the same time you have to realize that it was bound to happen sooner or later. This door is slowly shutting down, but at the same time, I have this gut feeling that it's going to open a few other doors as well. How can I say it? Well, because you have to understand me doing your SEO, some other person on other part of the planet is doing you know, paid ad campaigns, someone else is doing social media and all of this is part of digital marketing. The goal of digital marketing is to get more customers and more sales for your online store. Do I mean to say that stop doing SEO and spend your entire life savings on paid ad campaigns and posting on social media? No. So if you understand how Google searches have been lately, you'll see how it shows YouTube. It shows red it. It's going to show Linked In articles and then links to your collections product page, and nobody's going to stop you using Google overnight. I can promise you that because that's a big shift. People have been using Google and the search engines for over 20 years now. So the idea and what I've been trying to say all this while is that business owners to stop focusing on just their website. Try owning as much Google real estate as possible. You need to have a presence everywhere. Your goal should not be just about ranking another vanity metrics. It should be about getting more sales through other parts of digital marketing campaigns as well. Here is the reality and don't get overwhelmed by my drawing over here. Try to understand it very calmly and accept that this is it is what it is. To be honest, it's not a bad thing if you ask view these things as more of an opportunity. Think of it as how you can be more omnipresent. For years Warren has been saying this that never lay all your eggs in one basket. Try to diversify your portfolio, and that's applicable for online marketing as well. Why do you think I post videos on YouTube, I'm present on this platform, creating courses and so on? Is it just to get those quick cash? Is it for ego fueling or getting more famous? No. I do this because I know what I'm doing in terms of SEO and SEO marketing isn't something which is revolutionary or intellectual property driven. People have been doing this for over decades now even before I was born and for me to be able to stand out in this crowded market and to stand out from my competition, I had to build trust and authority and what better way than showing up on camera and speaking with conviction about what I do, why I do, and how I can get others do the same as well. So instead of putting all your focus into your website's content, try to repurpose your content like this, first writing long firm blog article, then turning that into a LinkedN article and pulling a few key quotes and post them on public forums Credit and CRA, extract insights and repurpose them into short form video content and post it as shots on YouTube or on Instagram reels or on Facebook watch and so on. You could even create infographics and share them across Pinterest, LinkedIn, Instagram, or embed on your website. Now if you're wondering, how can you create infographics for free without hiring a graphic designer without having any graphic design skills that helps you with those trafic landing on Google's Image tap. Then let me show you how we can do this simply with the help of a free AI tool that helps me generate infographics in a matter of a couple of seconds. So once you sign up and create account on NapkinI, you can feed in your content. Over here, you could maybe add all those pros and cons of each and every product and let it generate a clean sharable infographic. So once you add the content, you can just structure it like h1h to bold some things italicize and underline, at a code if it's required and so on. So you can just format the text and once you do that you need to use your mouse cursor and drag all your content. Right besides this, you'll find an option to create a new infographic. If you create on that, it's going to take some time and come up with an image. Now here you'll find a dozen of other options to maybe change the liking of your infographic. If I were to scroll down, here you'll see how the infographics look like. You can change the color, the font style, the design of entire uh, infographic and so on. Obviously, you are limited to a few pre built templates. But the point over here is that instead of you going in tools like Canva and learning and then spending about ten, 15 minutes for each and every infographic post, you're just simply doing it with napkin AI that helps you generate in a couple of seconds. This is what you can do. The best part I like about this is that here you can see, I have options to choose from. I can either choose this kind of a pyramid structure, I can choose this kind of circular pyramid structure. I can choose a funnel option. I can even use a mind map steps in format. Let's say if I were to go ahead with this steps format, I can even choose between different styles. Instead of this entire purple thing, I could maybe go ahead with like this or maybe like this and so on. Now, once it generates, you could click over here, download it, embed it, and make sure that if your entire website is in dark mode, this image would be compatible with your dark Mode entire website or Light Mode website. It will create a no background PNG file so that you won't have to remove and process your image anymore further. This helps boost your user engagement. It helps keep people on the page longer, which is going to signal to Google that this page has high relevancy, authority, and more information content. It also increases the topical relevance of your page and helps you show up in the Google Image search tab as well. Just don't write content, try to visualize and add all these visuals in your posts, I would say, all the different four types of blog posts that we have covered so far, you can embed it over here. Now, there's something that most of your competitors aren't doing and this is going to be your edge. Now, this is the bonus tip that I guarantee nobody. Literally, no SEO instructor is teaching about this because they themselves don't even know about it. With Google's new Notebook M system, you can create short AI generated podcasts based on your existing website content and here's exactly how I do it for my clients. Here, once you go onto Notebook m google.com, you can just sign up and click on create a new notebook. I'll just go ahead with this one and I can upload few resources. Now, this could be your draft Google document. You could input your Google slides, maybe a link of your blog post content, maybe some text you copied from Redt, CORA or any other public forum, a Facebook, private community, or even you could input a YouTube video as well. For this example, I'll just go ahead and try to ask Google Nike Airforce one versus Adida superstar or I could even ask something like iPhone 15 versus iPhone 16. Which one should you choose a thing? Let me just do that and extract the best web page content that I can find on Google. Here I just found a block Post content and I think this one looks good. Here I'll just copy this product URL or blogPost URL. And here in the website, I'll paste this. I'll insert and here, Google will take its time to pretty much do its analysis and pull the content. Now, once you've done that, you can see this option, deep dive conversation to hosts. That means this podcast will be like a two person conversation and it will generate naturally sounding. Here you could customize, you can create longer version, a default or shorter for now, I'll just click on longer version, click on Generate and here it will take some time. But the response that it generates, it's subpar, it's the best thing. It just feels like that two real people are talking with each other, there are s and s, the accent looks really good, and it's really natural conversational. It doesn't look robotic or sound very AI generated. Now, the advantage over here is basically, you're not just simply relying on one source. If you find other sources from YouTube, from public forums, Amazon listings, all those things, you can just add more and more resources and tell it to generate an entire podcast. Now, how this will benefit you, first and foremost, it's going to create an audio version of your blog post content, but at the same time, it will have more information that is answering questions that people ask on public forums like Redd and Cora. Maybe if you YouTube or Instagram influencers while talking about it, and you have something contradictory statement to share and so on. So here, let me just pause and so, you know, and wait till Google generates this entire podcast. Oh, my God, it looks like it generated 40 minutes of podcast. Let me just try and listen to it. Welcome curious Minds to another deep dive. Every year, it feels like the tech world throws a new shiny object at a change. Perhaps upgrading from a much older phone, maybe something from five or six years ago, like an iPhone X or an iPhone 11. Okay, yeah, that's a different scenario. In that scenario, see how amazing this was. The best part about Google this notebook alum system is now you have an option to create this podcast in different languages as well. If you are from a non English speaking country, you can pretty much create these podcasts which is going to help you in the voice search and just get more interactions on your web page because you have more and more, first and foremost, you can download this and embed in your website, or else you can share this audio overview to public and I think we had an option of 11 labs, I think, over here or the play dot HT to just host it and use that where I guess they updated it. Never mind. We can just download this and once we download, we can either upload this MP three file on our web page content or else we can host it on something like sounder dot fm or simply on Spotify podcast, create your own podcast channel and then embed with an HTML code. You could do that as well. So that's how you can create different entities, and this is going to help you increase your attention, time on your pages, and make your content eligible for richer experiences in Google's AI responses because as we have learned, Google loves multimodel content now. So combining text plus image, plus video and audio is going to be a big win for you. So what this means for you? Well, look, I'm not here to try to sell you any dream. This shift in Google's strategy is real and Google wants to become the top of funnel, middle of the funnel, and maybe even the bottom of the funnel platform. Please pardon my slip of tongue. It's just I'm constantly creating videos one after the other, so it happens, but I just want you to remember that Google wants to own the customer journey, but that doesn't mean you are going to be out of the game. In fact, if you embrace this very early on, you might have the earlier more advantage, the first mover advantage. You'll need to start embedding podcast, infographics, repurposing your content across Google friendly platforms. Like now we have even Instagram reels showing in the video stab of Google search results. Try to repurpose your text based content, film videos if you can. If you can't think pretty much creating infographics, posting, creating audio versions of it. Maybe with the help of a, you can even create few videos as well. Which doesn't require you to own and show up in front of the camera and just create your own assets and build the topical authority. This is how we are shifting. I would say SEO is not going to be or isn't dead, but traditional SEO is slowly fading away. What we need now is SEO 2.2, which is being omnipresent entity stacking and the AI friendly formats. Throughout this rest of this course, I'll walk you through exactly how to implement this on your eCommerce store. Without needing a big team, a big budget, or million of hours, let's move on to the next lecture to see what awaits for you. 27. What are Backlinks and Why are They Important to RANK my Products on Google: All right. Let's get into Blings the thing that everybody talks about in SEO, but no one really explains it properly. Now, most beginners, especially in the eCommerce space, hear the word Blings and immediately think it's some shady thing like block comment spamming or signing up to hundreds of different directories. But the truth is backlinks are actually the foundation of how Google was originally built. Let me break this down properly. Back in the day, I'm talking about way back in 1998, when Google was actually trying was actually being built by Larry Page and Sergey Brin, they didn't just want to build any other search engine because there were already other search engines like we had Yahoo, I think there was Alta Vista then there was Ask Jeeves and so on. They didn't just want to be blend in the crowd. They wanted to stand out. What made Google different was that they introduced a ranking page algorithm called as Page Rank. Yes, of course, this was actually named after Larry Page, who was one of the co founders of Google. Now, the page rank system was based on a simple concept that a web page is important if other web page is linking to it. In other words, a backlink. Let me just draw the symbol of a backlink properly. And pardon my drawing for a second, but I hope you get the point. A back link is like a vote of confidence confidence. By the way, it looks like we are trying to jam everything over here. I'll just move the entire thing somewhere up. I'll just copy and I'll move it somewhere up so that we don't mess up with other drawings of our. Now as we were saying that backlinks are considered as a vote of confidence. Let's say you have a category page, you have a category page on your WooCommerce or Shopify store, which is, let's say, protein supplements. That too, we are being specific for women. Now, this is being linked from another website. Et's say there is website, it links to this category page. In that case, Google thinks that someone else on the Internet thought this page was useful enough to link to. Maybe I should consider showing this to users more often. If that website linking to you is itself trusted, let's say this is Healthline or men's health you know, these are big media publishing houses and they are actually linking to you. Then it means or maybe it could be just a popular gym, you know, in your area or somewhere where you want to sell your eCommerce, you know, your products actually protein supplements. So this is going to carry a lot more weight. Why? Because it carries more and more relevance. You are being cited by other websites in similar niche. Google has added hundreds of other ranking signals since then. Obviously, we just don't have backlinks. We have such as content quality. Then we have something we have user experience, then we have the load speed. Mobile friendliness obviously comes part of this and we want it to be semantically relevant. And and we want the intent of our page to be very clear. Now, even today, backlinks still matter a lot. Apart from these ranking factors, backlinks also matter a lot. Let me just write this. Now, if you look at some of the most recent patents that Google has filed, you can straight from the US patent office. You'll notice that link analysis is still a core layer of their algorithm. There's one particular patent which is called as informational retrieval based on historical historical data. It talks about how fresh your backlinks are. So we want to talk about fresh backlinks, whether the linking domains are trustworthy. Linking domains have to be trustworthy. Then what else do they look for? How fast you are acquiring these links. Link acquisition speed. And you could say, these are some of the factors that Google takes into account when it wants to reward you if they see that there are a lot of backlinks pointing to your page because Google doesn't just look at how many links a page has. It's not about quantity, it's more for quality. It looks at how quickly those links were earned, where they came from and what anchor text was used. If suddenly let's say your website gets 500 backlinks. Okay? Google might just mark this as spam, like this. This won't be shown up on your search results if you have ton of backlings pointing and that too, let's say, you got these backlings in a span of one week. That's too fast. Even Google would know that these are not natural. So they are going to cross it. But on the other hand, if your collection page or if your blog post slowly earns links over time from relevant blogs or media outlets or maybe even red, there is red mentioned on LinkedIn articles, then that's organic. That is considered organic and that's the signal that actually moves the needle. Now, let me connect this to your actual eCommerce store. Let's say you're trying to rank for post workout supplements. This is what you're trying to rank for. Now you already optimize the title, the meta description, maybe the H one product schema, your content itself is good if you have used all those things that we have covered earlier, but you're still ranking in page three of Google. Then why after doing all these things, you're still ranking on pastry of Google Because every other eCommerce is trying to rank for that same keyword and they have pretty much done all these same basic SEO stuff. How will Google use your page to differentiate from others? The answer is differentiating factor, or let me just write this down as answer is going to be backlinks. All right, backlinks are going to be your answer, and here's where most eCommerce founders go wrong because they keep creating endless blog posts. They keep creating different blog posts, F section, and product listings. This is product. So despite creating all these different forms of content, they never really promote it. They never do outreach. They never get mentions. They don't create worth anything which is linkable. So they don't treat their brand like a media company. If you want your category and product pages to rank, you need to make people talk about them online and that's how backlinks happen. No, you don't need thousands of backlinks. That's just a myth. You just need a few high quality, topically relevant, well earned links to your most important pages. That's enough to start seeing traction. So let's talk about the types of backlings because not all backlings are created equal. Let's cover four important terms you're going to see again and again. First is, let me just write down over here. First is going to be your do follow. Then we have something which is called as no follow. Then we have, which is DA domain authority or domain rating. Both of these things are the same, and then we have the page authority. Now, what the hell is this do follow? A do follow is just a link which basically is a green signal to Google, which says that, Hey, Google, I trust this page and I want to pass on my authority to it. When a blog post, let's say some blog post is actually giving you a do follow link a do follow link to your collection page. In that case, all those link equity and Link Jews is passed on. Literally it means that Google will see that this blog post is actually vouching for your site. Now, this is the link that actually helps you rank. It passes what we call, as I said, Link equity or Link Jews. If you're doing link building, this is what you should be after. Now next comes your no follow link. Now, what is this? Now let's say there is a blog post, which links to you. Your collection page, but the type of link is going to be no follow link. In that case, what happens? It says to Google that I am linking to this page, but I don't necessarily want to pass any SEO value to it. It's more like a neutral link that Google sees it, but doesn't count it as a vote of confidence. Now, that doesn't mean that no follow links are useless. They still have a lot of value for things like diversifying your backlink profile, backlink profile getting referral traffic. If a website, let's say, Men's Health has incoming traffic of 10,000 visitors every single day on a blog post, then if they find a link to your page, they might just click on you. It helps you build brand visibility because these are big media publishing houses and in terms of the ranking power, do follow is what you want to focus on, as I said. Now, let's focus on this DA DR. What are these two metrics? Well, as I said, DA or DR is nothing but domain authority. Or we could say this is domain rating. Now, these are just metrics which are made by different SEO companies like Ms semi Russian A traps. I wouldn't like to be more harsh, but you will hear people saying things like this website has DA 70 or try to get DR 60 plus links for $3,000 or so. While these are useful as indicators, I just want you to understand something very clearly. Google does not use these domain authority or domain rating. These are made of scores created by SEO tools. These are not part of your Google's algorithm. Let me repeat, DA or DR are DA or DR are just third party estimates. They are third party estimates. Yes, they can be manipulated. They can be manipulated as well. And while Google has its own domain rating algorithm, the so called DDR that you see on AHF, SEMrush and Ms don't actually mean anything to Google. It's just an guestimate of how valuable your domain is to Google. That's just metric that has been over used and people just use it to scam of the people. This is not more relevant, I would say. This is just one of the metric that you can keep in mind while building links and trying to make sure that your web page is ranking. But what more should be important is that does your website, does your linking source is part of your niche? You could say a more important metric is the site in your niche? If you are getting a back link from a DR 60 plus website. But if that website is not even in your niche, you are getting a back link from, let's say, a brick and mortar business and your eCommerce store is all about fitness and health care supplements. It's not relevant at all. What's the point? This is the factor that you need to keep in mind apart from DA. Next is does that linking source does it have real organic traffic? Because you could always trigger bot clicks to anyone's webpage or website. You want real people to visit on other people's blog post where you're linking to. Then we want to see is the content on the site on their site of good quality? Good quality. We just don't want random AI generated content. We want their website to have topically relevant content as well and is the back link placed in relevant context. This is important as well. Why? Because if you are talking about let's say way protein versus vegan protein. Now you are getting a backling from a blog post which was talking about meat diet. That's not relevant because way protein comes animal source, I get it, but it's vegetarian source of protein. Similarly, vegan protein comes from plants and so meat is not involved. If that blog post about meat diet and carnivore diet is pointing a link to a collection page of vegan or vegetarian protein sources, then it's not going to be relevant. It's not a relevant context. So these matter far more than just a fancy number like a domain authority or domain rating. Lastly, we have this page authority. Now, this is different from your DA or DR because it's not about the domain overall, it's about the individual page where your link appears. Let's say you get a back link from men's health.com. Now this is, this might be a dream of yours to get a web, get a back link from this site? Let's say your link is buried in some old dead page from 2018, they have a blog post from 2018. That's literally about six years ago that no one literally visits. The value of a backlink pointing to your page is going to go down. By the way, if this is not clear. This is just an icon of Blink. The value is going to go down if it's very old. If the block post where the link is coming from is old because no people are visiting. That's not what we want. We want links coming from latest blog posts, latest websites, and so on. What Google and other search engines see that is the actual page that I'm getting the link from active, indexed and relevant because links from these pages with authority, freshness and engagement carry more weight even if the domain isn't massive. If I were to give my final thoughts, you should now know what backlinks is, how they originated, why they are still critical in NCO today, and how to evaluate their real worth using link type, domain strength, paid strength, and trust and relevance. All in all I want you to not just chase vanity numbers like DA and DR, don't obsess over tool scores, and focus more on relevance, trust, and context. In the next lecture, I'll walk you through the type of backlinks I personally go after and how I build them for my clients in a clean, scalable way. With that, I'll see you in my next video. 28. You've been LIED about Link Building by SEO Gurus Link Building Myth Busted: Now, this one's really, really important and honestly a bit overdue because the way people talk about Link Building these days, especially these so called SEO gurus on this platform and on YouTube, Twitter, it's just straight up nonsense. In this video lecture, I'm going to bust a few myths and give you the real talk on what actually works today when it comes to backlinks and what will quietly get your website shadow band by Google without you even realizing it. So let's start with the very first lie. You should build backlinks directly to your product pages. Now, I don't know who started this trend, but it's a terrible idea. Let me explain why. Now, please understand this that Google's entire ranking system, especially in the last few years, has been incredibly smart at figuring out what's natural and what's spammy, when a back link from a block post is pointing directly to a product page like this. This is going to be a product page. It is going to send all sorts of red flags. Now why is that? Because think about it. Why would someone naturally link this block post would naturally link to this product? Nobody links to a wave protein. Let me write way protein product page. Nobody links back to a black T shirt product page or a hair serum product page unless it's a paid sponsorship or there's some an affiliate arrangement. Then Google would know that that this is some paid promotion happening on this blog post. More importantly, why Google doesn't, or I should say, why this statement is absolutely terrible because products often get discontinued, they go out of stock and some brands even change their product URL without even redirecting some of them. Let's say if you build maybe 50 backlinks. Here I'm just drawing the link icon. If you're building 50 backlinks to this product page and that product goes offline or the page changes, then all these links are wasted. Worse they could become broken backlinks, which affects trust. That's why Google considers heavilin building to product pages as spam. I've said this before as well. Here, they are not going to send you a warning email or de index you overnight. But what they will do for sure is quietly drop you off the map, no rankings, no impressions, just pure silence. Then what should you do? Well, simple, you should build backlinks to three places. First is your homepage. Next is your category or collection page. And third is on your blog post. That's it. These are the only three areas where you want to build backlinks and not on somewhere. Basically, this is where you want to build backlinks and not on let me also write where you shouldn't build backlinks on your about page. Your contact page and most definitely not your product page. This should not happen. Your homepage builds brand authority. Your collection pages build topical authority, and your blogs drive relevance plus long tail traffic. That's where you should focus your link building efforts. Let's talk about the second lie that people love to say on Internet. Never buy backlinks, you'll get banned from Google, just build relationships and people will naturally link to you. Like, come on, give me a break. We are in a world where everyone's attention span is literally fried. No, I repeat, no one has the time to go back and forth with some random stranger over email just to maybe post their content as a favor. Even think about this logically, I don't know you. I've never met you. I'll probably never even met you meet you in real life. Then why would I go out of my take your content, put it on my website, format it, and link to your URL for free. Why? Just because we are both sion nodes. Like that Arise gon Dud, people do things online if and only if there's a clear benefit to them. Either they are getting some a monetary value. Here let me write money. They are getting benefited through money or through some exposure or some of authority exchange, then and only then you can get some backlinks from other websites. Yes, that means you will pay for backlinks. It's a business transaction, and that doesn't mean you are doing anything black hat because here's the truth that nobody wants to say. Google cannot track whether a Blink was paid or not. They don't know if someone linked you as a favor or if you pay $100 to your linking source or pay pal invoice. The only way Google could know about it is if they could scan your emails, your personal DMs, your payal transactions, which they cannot legally do. Here, Google's faced plenty of legal heat in the past for data and privacy violations. Do you think they are going to start opening court cases just to prove you paid a freelance site owner to link to your blog? Literally use of common sense. Now what will get you in trouble though, and this is pretty serious is building backlinks from PBNs, which is often called as private blog networks. Then we have Link Farms. I'll explain about it, so don't worry. This is going to be Link Farm, right? Now, let me explain what a PBN is. Now, when someone creates a bunch of random sites like this is site one, it's pointing to sit two, pointing to sit three, pointing to sit four, and sit four is pointing to site one. They have their own a chain of different websites where they have different IP addresses associated to it. And so they just post fake content. They literally just generate it with the help of different AI and bots, and they post it on their website. To Google, it might look that oh wow, this site this site has 100 backlinks. But in reality, if you check those backlinks, they're coming from junk domains. Let me write junk domains. What's the point? We have already discussed this earlier that number of links don't matter. Quality of the links matter, which is how relevant the link is the placement of the link and the authority and trust signals of other people's website. Now, in even some instances, I've seen few PBNs have literally zero organic traffic. Literally, they are just injecting different bot clicks on their sites and just making money out of sending backlinks to other people who are just new to SEO. This is PBN, and Link f is even worse. Over here, they are, as I said, instead of just one website which is posting or over here when I actually drew this entire diagram, it's much more fitted for, I would say Link firm than to a PBN because PBN could be just a private blog network, just a single blog source, whereas whereas I would say, a Link Farm is where a single person owns a chain of other websites and their entire purpose is to sell backlinks. That's what a Link farm is Google Scroler is smart enough to detect these networks now because all they do is link, they don't have any real audience, they don't get any organic traffic, and they never link to anything else naturally. So yes, you should avoid PBNs and Link farms like the plague. Now this can get you penalized and they can get you de indexed as well, and worst, it can kill your domain trust as well. Stay away from these two linking sources. But paying for legitimate placements on a real blog with real traffic, real content, and a good easier experience, that's modern SEO. In fact, I'll even go one step further. I would say that you should spend at least I should say more than or equal to 500 to thousand dollars a month on backlings. That's the bare minimum, I would say. If you are serious about competing in your niche and you want the results fast, then you should even spend more than this and you'll grow faster. Your budget is tight, then don't worry. We'll also go through a bunch of lower cost methods to acquire backlinks like digital PR, smart guest posting, niche edits, and even some free link building tactics. I'm super duper confident that no one else is teaching in their courses. But for now, I just want to clear the air that whenever you hear someone say that just build relationships and backlinks will come just smile politely. Move on. They're either living in 2013 or they have never ranked eCommerce store from scratch. In the next few lectures, I'll show you the actual link building strategies. I use what works and what's a waste of time and where to focus your entire efforts depending on your budget and niche. I'll see you in my next lecture. 29. Anchor Text Strategy What, Why, How, When everything explained in detail: Ride. In this video lecture, we're going to talk about something that's really important. If you're serious about building backlinks the right way and that is nothing but anchor text. Now I know most people don't pay attention to this. They'll buy links, do guest posts, insert backlinks wherever they can, but they don't stop and think what words are being used to link back to their site. That's exactly where you mess up because the actual text that is hyperlink the anchor text is what tells Google that, hey, this is what this page is about. And if you overdo it or if your anchor text looks unnatural, spammy or over optimized, you're going to get penalized. That's plain and simple explanation. Let's start with basics first. What is anchor text? I get it. You must not be over about it, so let me explain it. Anchor text is just a text that is clickable in a link. If I write something like click here, let me just write, click here to buy weigh protein. And if this part of the text, which is wave protein is highlighted, then that means that this is an anchor text. It's the visible part of the link that tells the reader and more importantly, search engines like Google what this link is pointing to. But the good part is that nobody explains clearly that there are different types of anchor text as well, and each one plays a different role when it comes to SEO. Let's break them down one by one. The very first type of anchor text that we have is called as branded anchor text. Now what does this mean? Well, this is when the anchor text is your brand name. Like for example, if your eCommerce brand is optimum nutrition, let's say your brand name is optimum nutrition, then you could have a back link which is written something like this that check out, or what? Let me just try and paste the thing which I had copied earlier. Here you could say, check out the latest supplements at optimum nutrition and the word, which will be highlighted, optimum nutrition is going to be your branded anchor. You are not trying to force in keywords over here. You are just getting your brand name mentioned and linked. This is by far the safest and most natural form of anchor text for eCommerce SEO because Google expects other websites to link to using your brand name. Even massive sites like Amazon, Nike or Apple get most of their backlinks using branded anchor text. The next anchor text that we have is called as the naked anchor text. Now, what is this and how does it look like? Now, this is when the Anktex is literally just something like this. So I do hope you might be getting some idea, but this is just how naked anchtxt will look like. Here, you are just pasting the domain URL. Again, this looks very natural because bloggers and journalists do this all the time. They just paste the link instead of adding custom anchor text and it's very powerful for eCommerce SEO, as it helps build trust and ran signals. Now, the third type of anchor text that you should focus on is going to be exact match anchor text. Now, this one is also powerful but also dangerous if you have overused it. Now, this is when the anchor text is exactly the keyword you are trying to rank for. Let me give you an example. Let's say your target keyword is going to be way protein for women. And someone links to your product page like this. Let me just add a text, something like this, best deals on way protein for women. You see what's happening over here? This keyword, way protein for women is our exact target keyword. That tells Google very clearly that this page is about wave protein for women. Sounds great. But the catch is if too many of your backlinks use exact match anchor text, then Google starts thinking that you're manipulating its system and that's when the penalties hit. Use this strategy very sparingly and only when the link is super relevant, you can go ahead and use the exact match anchor. Now, the last type of anchor text is going to be your partial match Okay, it's going to be partial match and compound anchors. Let me just write compound anchors. Now, in this case, the anchor contains the part of your target keyword. Just as we were saying way protein for women, let me just copy this target keyword and I'll paste it over here. If this is the same target keyword for which we want to get Blink, the actual anchor text could be something different. Instead of saying best deals on way protein, we could say something like, check out the best protein powder brands for women. You see what's happening over here. Instead of exactly saying protein wave protein for women. What we are saying is protein powder brands for women. The contains part of our here protein contains and for women. Here we have or you could also add way protein way protein powder brands for women. That's how we are trying to create partial match anchor and that makes it, natural. This makes it also very safe for us to use it because this doesn't just uh, you know, help or this kind of anchor text just doesn't make our, blog post and backlinks feel like they are being spammed and trying to trick the Google's ranking algorithm, but it plays safe and it sounds much more natural. Now, compound anchors on the other hand, this was for the partial match. Let's talk about compound anchors. Now, Again, the same thing. Again, the same thing where we have the same target keyword. The anchor text could look something like this. Let me just add a text over here. You could say that shop way protein at optimum nutrition. You see what we are doing over here, we are trying to mix certain things. Not only are we making sure that the target keyword, which is way protein, but we are also making sure that our brand name is visible as well. This is how these different anchors send the right SEO signals without looking spammy. Now, what's the ideal anchor text distribution for eCommerce websites? Now, this is where most eCommerce store owners mess up. They either go too heavy on these exact match anchors or they just just leave it up to the linking source admin to just come up with any anchor that they would like. Instead, it shouldn't be that you should actually follow this strategy where at least 50% of your anchors are branded. You want half your backlinks to mention your brand name because it's going to look clean, safe, and that's how you show to Google you're building your brand online. Next up, we have this partial and compound anchors. Now, we want it to be at least 25% because this is where you strategically include pieces of your keywords, either in natural language or combined with your branded terms. Now, this helps Google understand what you are about without making it feel like you are manipulating its ranking algorithm. Next comes the exact match. You want to use them sparingly, we'll just say that let's stick with the 10% rule and we'll only use them when the referring page is super duper relevant. And not just you want the linking source page to be super relevant. The content naturally should match the target keyword, or if it's a guest post where you control the context, you should add the exact match anchor. If you start overdoing your exact match anchor text while building backlinks, especially for product pages, then you're asking for trouble although you should never build backlinks to your product pages as we've discussed earlier. But if you're still not following my advice, then know what's going to happen with your SEO strategy. Next, let me explain this last category because most people don't even talk about it. This is going to be your naked URLs, which we want it to be 15%. Now naked URLs are what we just talked about. Your link is literally the full domain URL, but stacked anchors, this over here is much more beneficial in a way where you are trying to mix a bunch of different keywords along with your brand name. What we can with compound anchors, you could also add your naked URL. If you're getting links from niche authority blogs or listicals the encourage this type of anchor where it sends the right signals without looking very aggressive. That way, you can actually build a really scalable link building strategy and you know, no amount of backlinks will save you if you get these anchor text wrong. The key over here is to balance it out, make it look like the real web works, how the real works, and focus on brand mentions, sprinkle in some partial and compounds, go easy on exact match keywords, and let some links just be naked URLs or longer phrases. If this approach works, you are going to see very good results in terms of your rankings, more traffic, more sales. With that, I'll see you in my next video. 30. Link Building Strategies to focus on for your ecommerce store: All right. In this video lecture, we are going to talk about something which is super practical. The actual link building strategies that you should focus on as an eCommerce store owner or an eCommerce website promoter or a marketer. Now, when you search online for Link Building, you'll find 200 different websites floating around from web two point os, forum profiles, social bookmarks, blog comments. Tiered links, internal link pyramids, you name it. But the truth that nobody's going to tell you is that there are only three types of link building that's going to actually matter when it comes to ranking your eCommerce site in today's world, especially with how search engines are evolving, you need to just focus on three things, which is going to be digital PR. The next up we will focus on is going to be link insertions, and the third is going to be your guest posting. So these are the only three link building strategies that you need to focus on. That's it. Now let me walk you through each and every one of these and I'll explain in everyday language what they are, how they work, why they matter, and how we will cover them in the upcoming lectures. So first and foremost, let's focus on digital PR first. PR, this PR word stands for public relations. And it's nothing new. Brands have been doing PR campaigns for decades, pitching their stories to newspapers, magazines, getting media mentions, and so on. Digital PR is just the modern version of that, but it happens online instead of newspapers, you're trying to get your brand, your product, your story featured on authority websites, blogs, and online media publication houses. The best part of this is that it's one of the cheapest methods out there to build links and also one of the fastest ways to get powerful backlings. Here are three sub categories, I would say, which is part of your digital PR. Let's focus on first and foremost. We'll focus on harrow. Now, if you don't know what does Harrow stands for, it stands for help a reporter out. Now, how is a free service that connects journalists who need expert queries or I should say expert quotes with people like you, who are business owners, product marketers, niche experts, and so on. Every day, you'll get email with requests like we are looking for fitness coats to maybe code on how protein supplements help in muscle recovery and so on. Let me just write that kind of query that you'll essentially receive on something like this. This is the kind of query you can expect to see when you're trying to do herrow. Now you respond when you find such query, you can quote them with a short code, your profile bio and your website link. Now, if they choose you, then boom, you are featured on a very high authority website, we have different. It could be something like Business Insider. Let me just write Business Insider over here. Since this code was more for protein supplements, you could say it could be from women's health I have also seen forbes like big brand promoting and asking for quotes from people and they are linking out for completely free. It usually takes about 20 to 25 minutes a day to respond to one query. If you're consistent, you can build super strong backlinks with zero money spent. Now, here's something important that you need to understand and this applies to all digital PR links. 99% of them will not have control or I should say 99% of time, you will not have control over the anchor text or where the link points to. Usually, they will link the link is to your homepage and anchor is generally your branded anchor text. If you say your brand name is optimum nutrition, then you will see the anchor text being like optimum nutrition and the link that will be pointing to your optimum nutrition.com. That's just how it works. You're not going to be able to negotiate with them about exact match anchors or deep linking. You are just getting mentioned and getting that trust building backlink from a high authority source. And to be honest, that's more than enough because these links build your domain authority. They send strong signals to Google that your website is legit, credible and is being talked about by different media publication houses. The next other than how, we have something called as featured. Now featured is another platform just like HRO, where experts can submit their insights to be included in roundup style articles or blog posts. It's free to use though and the acceptance rate is pretty high if your answer is genuine and useful. Again, your backlinks will be pointing to your homepage and they will be branded anchor text you'll get more brand exposure. And at the same time, you are going to build more authority for your branded website. Next up, for digital PR, we have something called as press release. Now, this sounds fancy, but it's very simple. Let's say you launch a new product, maybe a new vegan protein line or a limited edition, clothing drops, you write a short news article announcing it and you submit it to these press release. Let's say this is your story, you submit it to different media outlets. Let's say ABC News then we have Harper Bazaar. Then you could have some X Y Z media and you just submit them. Now, when they pick up, you will get dozens of small news websites mentions and industry blogs and sometimes even regional media outlets will mention you. Now most of these will link back to your site, especially your homepage or category page. This is a great way to build at least 50 to hundred backlinks in one go for a very low cost. I could say that this is going to be this is going to cost but not a lot. On the other hand, so this is what a digital BR is. When we talk about link insertions, what? Let me just move this entire thing which you should not focus on somewhere else so that I can explain you what link insertion is. Here, as we were discussing about link insertions, this is easy as well. This is also known as Niche edits. If in the upcoming lectures, you hear me talking about niche edits, it's nothing but link insertions. Now, this method is slightly more expensive than digital PR, but it also works much faster and less work is required from your end. What it means, you are not writing any new content, no new content. You're just simply finding an existing blog post, let's say, existing blog post, which is already published. It is indexed it is indexed ranking, getting good amount of traffic, and you just asking the admin that, hey, could you insert a link to my category page over here? By the way, this is just a link. Let me just write link over here to my category page. Because let's say this existing blog post could be about top ten vegan protein sources. And your collection page is also about different vegan protein supplements. You could just reach out and say, Hey, I love your post. Would you be open to adding a mention of our plant based P protein formula under your P protein section? I can compensate you for your time and you send them the anchor text you want, the URL, and that's you no longer have to write new content, you are not going to keep pitching your ideas and your quotes. You just copy paste your link into a live page that already has a page authority, traffic, and trust. That's why link insertions are really very powerful. Let me just mark this as very powerful because most of the times when you want to build backlinks to your collection page or your product pages, or I should say blogposts in that case, Nis edits is going to help you and not digital PR. Digital PR is good for pointing backlinks to your homepage and building your brand name. Yes, of course, most admins will charge you for this and it's usually in the range of 30 to $150 depending on the site. But for the time you're going to save, it's going to be worth every penny. Again, we'll cover about all these things, Nish dit in the upcoming lectures where you'll see how do I find different opportunities, how I write the outreach message and what anchor text to use when we are trying to build backlinks to your collection pages and so on. Then the next step we have is going to be your guest posting. Now this is one of the most expensive methods and also one of the most respected methods of building links because here's exactly how it works. Let's say you write a full article. This could be a new blog post that you are going to write. You are going to send it to the admin of a linking source website. Now, if that admin accepts this guest contributions, you pitch them with other topics as well if they're interested, that's most relevant to their audience. This new blog post is usually in the range of 800 to 1,200 word count within that article, you link to your website and then you submit it to those admins and you just wait them for them to review, approve, maybe suggest a few edits, and finally publish it. Now I know what you might be thinking. I have to write content and I have to pay them. How does this work? Well, that's exactly how it works because publishing new content means freshness, which Google and other search engines love. The admin gets free content which saves them time and you get your backlink ideally to your blog or category page. Be guest posts although are expensive than link inserts, but they involve editorial review. That's why they are expensive. Obviously, it is time consuming from the admin perspective as well. They're going to go through your entire article. If they find it to be AI generated, they are not going to accept it because they have worked so hard to build their, website, get organic traffic on their site and if your content is going to disrupt their entire SEO strategy, then it's not going to work for them. This is the reason why it's expensive than Link inserts, but at the same time, it gives you more control over the context of your link. With Link inserts, it's bit difficult to make few changes around the text surrounding your but over here, you can just pretty much persuade the copy such a way that you get the most referral traffic. With link inserts, it's not always possible. Guest posting is very clean. It's also one of the most reputable and white hat link building tactics and great for long term SEO. Let me just write this because people often wonder how do I build backlinks and for long term SEO strategy, you should go ahead with guest posting. The only caveat though with guess posting is that you do not write about your product in a salesy way. You make it educational, informative, value driven, and then we can slightly, very certainly promote our collection page or blog post so that we just try to make them, click on that link and come on our web page. We'll go deep into this, so don't worry about it. And if I were to just sum up about the entire link building strategy over here, if you're building eCommerce brand today, you don't need to learn these other types of link building method. You need to just focus on these three, which is digital PR, very fast, cheap, beginner friendly. Then we have link inserts. Now this is slightly more expensive, but it is efficient. Guest posts, on the other hand is the most expensive, time consuming, but also really powerful. Now these are only the methods which are worth your time and money, everything else, like block comment, spam, expired domain directions, forum links. That just doesn't move the needle anymore. So that's the reason why we are not going to cover and it doesn't make any sense. In the next few lectures, we are going to dive deep into each one of these, which is digital PR link and search Gut posting, and I'll show you all the tools, templates, and real examples and breakdown exactly how to apply them specifically for your eCommerce store. With that, I'll see you in my next lecture. 31. How I Find & Pitch Digital PR queries (My exact 48 acceptance rate process): All right. Finally, the moment you all have been waiting for, in this video lecture, I'm going to walk you through my exact process for how I find and pitch digital PR queries to get free and sometimes very cheap, high authority backlinks at scale. Now let me be honest with you. What you are about to learn is not something you'll find anywhere else on the Internet. I don't build courses by binge watching a couple of YouTube or regurgitating blog posts. What I'm sharing with you here comes from real life testing, real clients, real results. In fact, to prove I'm not just making this up, this process alone has helped me secure over 40 backlinks with a 48% acceptance rate. I'll even show you the official dashboard on featured.com and here I'll even try to refresh the page just so if you think I'm bluffing and here you can see I've got about 34 link placements on featured Alone and others on HRO. So I'm going to share my exact steps to find and filter the right PR query for your niche and how to do your research, how to pitch them so that your answer gets accepted most of the times. Without further ado, let's jump in. Now, before we jump into any tools, let's understand what this whole thing is. Harrow over here stands for help a reporter out. It's a free platform where journalists from media companies, blogs, even major outlets post queries when they are looking for expert quotes or insights for an article that they are actually writing. For example, a fitness journalist might ask, what's the best pre workout morning routine for busy professionals? If you're in the fitness space, then boom, you can write your article, share your story, and if they like it, they'll quote you in the article and link back to your site and that's your free backlinks too with high authority, and it's really a no brainer for. So once you sign up on how, you'll start receiving about two to three emails per day, which looks something like this and obviously, you won't be getting emails on weekends. Yeah, those two to three emails will be fetched every morning, afternoon and evening. With fresh PR queries across, you can see there are so many different industries and niches. If you are in the technology space, business and finance, travel niche, health and pharmaceutical, then you can just click over here. So it's a hyperlink here it will scroll down to the part where the actual query is in this email itself. So here you can see the name of the journalist, the category and here you can see the media outlet which is Global Women connected, the deadline, and the query itself. This is your entire pitch. You have to respond to them as to where you send your response, well, you can just reply via email by clicking on this link over here. But here's the thing. ARO is now owned by featured.com and featured has a much better interface. It has a bigger query of database and much more filter options as well. As you can see, it shows important data like the publication's name, whether the link will be a do follow or no follow. Obviously, right now, you're seeing the padlock symbol. It's because my plan recently got expired. But if you are in the paid plan, then you'll see the link attribution, whether the link is do follow or no follow. The deadline here you'll find the deadline, you can see this is about six months. That's strange. Here you'll find the domain authority as well. This is just an indicator. What I've noticed personally is that the domain authority listed over here is not always accurate when we try to look up the same domain UR LN SEMrush or AHFs. Now, as I said previously, featured has paid plan right now we are in the free plan, and if I have to be honest, the free plan itself barely gets you and lets you answer about three queries a month or so. If I were to just show you the pricing of this Okay, over here, if I click on subscribe, here you can see there is the light plan, the P plan, and the business plan. Now, if you're serious about building backlinks for your eCommerce store or you're running an eCommerce ICO agency helping your clients, then I highly highly recommend you upgrading to the post or pro expert plan, which is about $50 a month per domain. I genuinely think that this is very cheap compared to the value you're going to get. Just think about it. Even if you land one to two quality backlinks a month, although I personally have got about ten to 15 back lings from that to really solid media publication houses, you're already getting a good positive ROI. If you're running an agency, then this is going to be a no brainer client deliverable for you. Once you create your expert profile over here, here, what you can do is enter your email and then you can just, um, you know, you'll need to add your position in the company, your company name, your homepage link, and a link to your LinkedIn account. That's what you require when you try to create your expert profile. Expert meaning you'll be answering the publisher's questions and publisher, on the other hand means that they are a journalist asking for others input for their content. Once you create the account, as I said, you'll be asked to enter your first name, last time, LinkedIn URL job title, your homepage URL, company name, business email address, and so on. You've done that, you can simply go to the homepage of featured, make sure your questions you are on the questions tab over here and you can click on categories. Then you can select an appropriate one which is for your niche. Let's say for me, it's going to be marketing. Here I will select marketing and I have other options to select as well. I can filter it more down. Here, I can sele whether I want to answer new queries, the queries which may close early, which are specifically for me. Basically, featured has its own algorithm which tries and figure out what your company is all about, the questions you have answered in the past, and based on that, it will filter those questions which they think you can answer the best. These are all the filters that you can apply and try to see all the queries that you can probably answer. Now, once you find all those queries that you can possibly answer, I would recommend you to click on the save so that it moves I think it moves to the selected. No, I think yeah yeah. Here in the filter, when you click on the saved, it will show you all those. If I were to just select on Save, I can just filter and just click on Save. That way, I know that I have to answer this particular pitch. That's how first I filter down from about 100 queries. Let's say the most relevant are ten for me. I'll select those ten. I'll just read the query itself, the pitch, the question, what they are asking, and if I find it to be relevant, I'll save it. I won't be thinking much about it right now. How do I answer? Will I be able to do a good research on it or not? If I find it to be relevant in my niche, I will just save it and then move on with other questions and try to save them as well. Now once I've gone past all the questions in my category based on the filters that I've applied, and if I've shifted all of them in the saved section, here I can go on to answer each and every one of them one by one. Now, you might be thinking that should I just answer those queries which are from a high DA websites, I would say if you're just starting out, then don't focus a lot on the do follow or I should say domain authority much, but focus more on the link attribution. You should be getting more and more do follow links than no follow links. It's not that you should never get no follow links, but try to answer all those queries which can give you do follow links so that you get all the link equity and link juice from the linking source. On the other hand, don't answer those which are going to give you unlinked mentions because that's not at all helpful for your SEO strategy. If possible, try to answer do follow and no follow. That's it. That's all you need to do. Don't care about the DR scores and other things. Now, once you have done that, let's move on to the next thing which is to the ideation process. How do I answer it, the research process and so on. Now, when you ideally look at any of these questions, ideas should start popping up in your mind about how do I answer this PR query. But if you can't think of any way to answer this query and you want to get backlink because you're on a deadline to get more backlinks for your eCommerce store, then don't worry. You can just go to different public forums like RedtCOAO even just join a few Facebook groups and ask the questions on what people have to think about it, ask what others have experienced in this subject to this question and so on. Or you could just go to cloud or ChatGPT and YouTube and type in the same question and see what others have to say about it, what AI has to say about it and accumulate all this knowledge and form a rough response that you can come up with, and then you can go to ChatGPT and you can just enter this prompt where you are just trying to basically assign a role to ChatGPT tell that this particular entire chat is going to be all about answering different ho queries. Once you hit Enter, the next prompt that you will enter is going to be. Now, this prompt is really lengthy, so I won't be reading out everything. As always, you'll always find all these prompts that I've entered so far in the AI chat board in the resources tabs. If you ever want to check out, you can click over there and download the dog file. Now, as I was saying about this AI prompt, here you should ideally paste your Hoquery then the rough response that you have formed through all research that you have done so far. What we are essentially saying over here is that the key over here to your response is getting accepted is to answer these questions in a storytelling format. It's not just a Q&A platform. Harrow featured is not a Q&A platform where publishers is just seeking for an answer to their question. If the publishers were simply looking for an information, they could have simply gone to ChatGPT or Cloud or ready to get the content. They are there on the platform to know your story, your personal experience, and how you approach this problem in your life. Try to frame your answer from first person perspective. Use your own stories, which is engaging to readers and the typical format that you need to follow you should be playing the underdog character, first, you are down in tested character, you are facing these issues and then when you failed, you applied this strategy and then it helped you progress a little bit and then the results plu your mind. That should be how you should structure your harrow response. In the end, you can just simply put up a quote or a small takeaway that the readers can take away from. If you take a look at my responses that I have published on feature, let's just say one that I found on this one, small business. Yeah, if I were to just search for my company, here you'll find what I do, I just try to answer it very short. It's not very lengthy like 1,000 word answer. It's just about 200 to 300 word response where I try to explain what I did in my business, where I just film short loom videos for all the prospects who showed interest in my service, and that's how I used to close clients. That's the story I shared about demonstrating value with custom video pitches when trying to acquire new clients. That's a personalization technique I implemented in my own company. Now obviously, it is going to be a bit difficult if you aren't doing anything that the pitch is asking for and you are just making up stories out of nowhere. It can probably work based on how your copy is, but if it comes really from within you and if it comes from your own personal experience, I'm pretty sure your responses will get accepted. This is pretty much how you want to frame it and you want to essentially glorify, exaggerate a couple of things, and invoke emotion in your responses because at the end of the day, real people are going to read your response, the harrow response, and it's not going to be just algorithms and web crawlers who is just going to register the content that you're publishing because we human beings are emotional creatures. So if we want to connect with the response with the content that we are reading, we have to build that credibility. We have to build that authority. We have to share our own personal story and we have to involve and invoke those emotions out of it. Don't write bland responses like others. Here's how you can use this exact prompt to come up with those answers where you are focusing more on problem than on solution, what X means for Y people, and you are just contradicting some of the most well known statements which are there. In this course itself, I've broken down so many myths that I've seen other SEO gurus talk about on YouTube, Twitter, Link. And I found it to be extremely nonsensical stuff, and I have debunk ts myths and I've showed you the correct part to follow on. That's the thing you should be sharing in your harrow responses as well. In the end, as I've said, the response should not be more than the 300 word limit. You should cut out all the fluff and just write it in plain simple English by avoiding any technical jargons, and it should be written in first person. So it should never be that person did or my friend did this. It should be you did this, I did this. I did this. That's why I got this, me myself, I. That's the kind of tone and framing of sentence should be. Now once ChatGPT generates your response based on the query and the raw response that you're going to feed into it, you cannot just celebrate your victory over there because that's not where your job gets done. In fact, if you just simply copy paste the answers which is generated by ChatGPT, your profile will get shadow by these journalists and on featured as well, because these publishers use a bunch of different AI content detection platforms like GPT zero, Quill boot, copy leaks, and so on. Once we get the response, what I personally do is I copy the response and I check the content if it's being detected by AI or not. If it does, then I use something which is called as stealth writer. Over here, I can just paste my response. So as we were talking about this particular response which is published, I can just come back here in case if you are wondering what this response looks like, let me just show you how different AI detection platforms work. Here's quill wart, I'll paste the response. If I click on Detect AI, it's 0% AI generated. If I were to go on Copy leaks. Again, each and every tool of its has different algorithms. So if you find 0% AI in quill bot, it might not be the same case in Copy leaks as well or in GPT zero. For now, right now, since I had done some edits post the AI generated answer, it shows a 0% AI generated. Here in GPT zero, again, if I were to paste this and see if it's detecting any AI source, let's try and see here you could see that it's 100%. You can see over here, it says that it's lightly edited by AI. We are highly confident that this text was originally human written and polished by AI. See, this is the difference between the algorithms across different AI detection platforms. That's the reason why you can't just simply rely on one single source to detect your AI content. You have to rely on all three of those sources. Now, if it even hints bit use of AI, you should go to strength writer. Paste your content here and just select the latest model. Over here, it's Ninja 4.4, about a month or two ago, it was Ninja 3.0 or something. If you are in the paid plan, you can use the ghost as well, and you can just simply humanize the content and you can see if the sentence framing makes sense. Because what I personally found is that most of the times in the earlier versions of this Ninja model since dealth writer, the sentence framing was a bit incorrect, I would say. It felt like it had a lot of purposeful grammatical mistakes just to bypass those AI content direction platforms. That's not what you want to do we submitting your responses because then journalists would just know that you did for the sake of it. You want to essentially involve your story, make your own or involve your own tone and writing style. By mimicking some of the most authoritative figures in your niche and then just try and see if you can come up with 95% plus human generated content across all these different air detection platforms. Then once you have got that, you can just simply go over to the featured if you're using featured and if you have to answer that, you can just click on Answer paste your answer over here and click on Submit. Now what happens after that? Does it directly get submitted on the website? No. Well, after responding to query, you can expect the result to be either selected or rejected because it's not always the Land. They might get few other better responses than you. What generally happens is that when you submit any of the responses, you could see them in the in review tab over here. So that basically means that the featured own content team will review your answers and if they find it to be worthy of passing it to the journalist, then they will shift it to the selected tab. Now the selected tab means that now the journalist, the original journalist who was asking for this question who posted this question will see your response. If journalist feels that your response, despite featureds own content moderation team, selecting your answer, journalist feels like your answer was utterly garbage, then it will be gone to not selected phase. But if it's selected, then it will go to the published tab. Skip is what you skip it. Let's say something is when you try to add your categories and filters and you come across a few of the questions, which is not relevant and you would like to just make your list shorter, you can just click on Skip so that it just gets removed from your listical right now. That's pretty much my entire processes. When it comes to writing Harrow and featured responses, it usually takes me about 20 to 25 minutes every single response, right from researching, writing, and editing. But it can vary on your experience and on your expertise and how well versed you are in terms of copywriting. In case of harrow, since these responses are submitted via email, you'll need to enter your subject. If I were to just click on any of the email listed over here, here, you'll need to add subject as harrow followed by a colon and then the question itself. What is the harrow over here? How question the summary, doctors, NPs, pharmacists, and something like this. We can just copy and paste it over here and then proceed to answer like this. Hey, Emma, I saw your herro query. Here's my take on it, and then in the end, you add your name, your position in the company, your company name, your homepage URL, your LinkedIn URL, so I think that's pretty much about it. And bonus points if you are using, you know, if you're using an email signature like this, this is going to help you a lot because this is going to come across as really authoritative and, you know, respected credible person in the niche. So when you try to submit your harrow responses, try and, you know, not make your answers in a big paragraph format, the chunks of different paragraphs. Instead, try to utilize space enough, add enough spaces, make shorter sentences, add bullet points, do it and images. Unless it's asked in the query, if they are asking for any proof, you'll need to attach those images. But unless and until it is not us, don't add those things. Make sure you include your author bio, as I said, and email signature is a bonus point as well. If you answer these queries, just make sure you answer them first or last because what really happens is that these responses, these journalists when they actually, you know, when they actually post for any of the questions, the answers that they get first are usually the ones that they filter it down pretty instantly. You either want to send it first or you want to send it the last. You either want to be at the most um, you know, how do I say? You want to notify them instantly or you want to be at the top of their inbox. So that's the process of getting more and more digital PR mentions for free, or if you're using the featured spade plan, it's going to cost anywhere between $50 $200 a month. So yeah with that, I'll see you in my next video where we'll go over other backlink building strategies. 32. ZeroGap Link Building Framework Backed by Google Patents (No Guesswork!): Okay, you can hate me for this, but so far, whatever you have learned for, you know, building links through guest posting and how to find the best guest posting sites for your niche is not going to help in the long run. Yes, you can come at me. But before you just, you know, leave negative reviews and hate me about teaching that mirror early on, I'd just like to share that I personally had never come across these kind of strategies that I'm going to share in this particular video. So like just like any other SEO expert or any other SEO guru who proclaims themselves to have experience in this industry for such a long time. Even I have been building links through finding guest posting sites through write for us pages. But what I've come to realize is that these write for us pages, they charge exorbitant amount of money for a single do follow back link. Even if it does fit in your budget and you happen to get a link from those sites, it's not a guarantee that you're going to rank for those particular keywords in Google search engines. Plus, in the long run, it might even just do more harm than good. Because what I'm going to be sharing in these videos in this video, particularly, are the 30 different metrics that I am now going over when it comes to scrapping out different link building opportunities and qualifying them whether this can be a reliable source to get a link or not. All these metrics are backed by Google. Google's patents to be precise. There are lots of different Google patents which are publicly available. You can just view their architecture and how they designed their algorithm, their search algorithm and you'll come to realize that uh, you know, so far on YouTube or any other platform where you'll find as you experts telling you that the DR scores, the DA scores or the website traffic matters the most. Whereas the fact of the matter is, these are the least these are the least, um, least metrics I think you should be concerned about. I mean, what I mean to say is that these can be easily manipulated. Like if I were to show you on fibre, you'll find tons of freelancers. Let me just search and increase DR. Just a simple query and here you'll find I have about 2,100 gigs or freelancers who are ready to increase my domain authority and increase my site's authoritativeness. If that would have been the case with just about Mare 900 rupees, which is it's not even ten bucks, it's not even $10. So do you think S is that easy just spending $10 for increasing your domain authority and your web pages will start ranking for those particular keywords? No. In fact, I'd I'd like to break it to you all that DR and DA don't mean **** to Google. These are made up metrics by AHF, SEMrush and MOS because at the core, Google follows EEATFramework. As you know, EEAT stands for expertise, experience, authoritativeness, and trustworthiness factor. So I as a webmaster, who owns my own website, if I want to see where does my website stand in terms of the authoritativeness, how will I come to quantify? I do need some measurable metric through which I can come to know that where I should improve upon. That's how they came up with this metric. They invented this to show the webmasters that this is where your website stands in terms of the authoritativeness. But little they know that there are so many different black hat SEO experts out there who use a bunch of different SEO tools. I'm not going to name them. I do know, but I'm not going to name it because it's not a good strategy. What they do is with the help of bots, they have certain PBN links and you logs block commments through which they are going to paste your web page link through that, they will build links through the bots clicks and basically an automated process. They use an RPA process and stuff like that, which I'm not going to go in detail, but it's not a good strategy because at the end of the day, you're just spamming your links across the entire Internet and when Google comes to after it completes the entire crawl cycle and comes back to your site and realizes that all the links that are pointing to your web page are from the non niche rent sites with no authoritativeness with no real traffic, with just made up manipulated numbers. Your web page will start DR will start, you know, it's not going to see any results. In fact, in some cases, it might just get penalized. Stay away from all those tactics and don't get worried about increasing your DR or DA score. Your ultimate objective with SEO should be to bring in more leads and business to your website through your website, I should say. So it's not just with DA, but also with the traffic score. So clicks. When we talk about clicks, you must have heard about the CTR manipulation tricks, which is the click through rate manipulation. So what is that? Again, with the help of these both clicks, you can just trigger those clicks and the spam and there are so many different with the help of different VPS servers and different machines virtual machines, you can just bring in thousands and thousands of clicks back to your web pages and websites. But it's not going to help you in the long run because those clicks are landing because you have triggered a workflow automation which is getting you that results. Once you stop doing that, it's not going to show up any significant results. And although it for you just to satisfy your ego and keep you under, false impression that you are doing good in terms of the SEO. Really, it's not going to bring real people or your potential clients or customers back to your website. These are just going to be bots, and even Google don't like those websites which have bots lining on their site. So when you see those traffic metrics through AHF or SEMrush, they are combination of bots and organic traffic because they can't really distinguish whether the clicks are coming from real humans or through bot clicks. What I want you to understand is that, from now on, when it comes to qualifying the link sources, be clear that you are never going to rely on DR and your website traffic score solely. Like I'm not telling you to completely avoid it, but there are many other metrics that I'm going to be sharing in this particular video. Now, I've wasted enough of time about 7 minutes or so in just beating around the bush. Let me just go in and show you each and every metric one by one, and I will also share why this is relevant and why are we going over this. First and foremost, we have a sitemap. Now, as you know, sitemap is like a file. It's a structure which lays out how your entire website architecture is formed, and it simply allows search engines like Google and Bing to crawl and index your web pages more efficiently. If you are getting a battling from a source which does have a sitemap, then your battling will get indexing pretty quickly. And even Google crawlers will come to that linking source first, then come to you. That way, they will understand that, okay, the link is coming from this source. It's very important to find the link source, the link source, do they have any sitemap or not? Right now, I have this particular this URL, and I'm not quite I haven't checked the metrics for this particular site. I'm going to be doing with you. So I'm working with a SEO client right now, and for them, we are building backlinks. That's why I written a few of the things and here we have this link. Let me just copy it. If I wanted to see whether this site has a sitemap or not, I would just go to SEO MterTol and here I would just paste in this particular URL. Once I hit Enter, it might just take up some time to show whether the site has a sitemap or not. If it does, it's a really great sign and you can come back to the Google Sheets and check off that box. I'll make sure to you know share this entire sheet which contains the different metrics so that you can just repurpose this and just fill in your link sources and just keep on pperating the data entries. So that will be very easy for you. So here you can see it does have a sitemap. It has the main sitemap. We have the post, which are going to contain all the different blog posts. We have the page, we have the product, we have the different categories, so it's properly structuredized, and that's very good. You can see the visibility is also great in that matter. We have XML sitemap and we have RSS sitemap as well. So that's a good thing. We'll come back here and we'll check off this box. Next metric which we are going to talk about is going to be trust to citation flow. Now what does this mean? Basically, as you know, citations basically stands for where does your link sources are coming from and the trust factor is where your linking source is getting links from other relative link sources or not. That's the trust to citation flow. How are you going to exactly find this particular metric? Well, there is a tool called as Majestic SEO. Now majestic SEO does offer limited free checks for certain URLs and domains. But if you are to analyze a bunch of different URLs, you have to pay eventually and it costs about $50 a month to get started with, so it's pretty cheap, I would say. Here I'll just type in this particular thing, and here I will hit Enter and here you can see the trust to citation flow is three byte 27. Here if I were to just calculate, it's about 0.11. Now a good strategy would be to get more than 0.15. Now why is that? Because we want at least 0.15 and above and that's because we have done few tests and that's how we have come to know. Here you'll find the trust flow to citation flow ratio. You'll see the link profiles that the link building profile is exponent or linear. You would want to see the linear growth and here, you'll also find the topical trust flow. Let's just say you are trying to get links for your client who's into business consulting niche. Iideally you would want to get links from the source which has a topical trust flow within one of the other niches in total here you would normally see four different categories or niches in the topical trust flow in the majestic SEO. Even if you find one out of those four, it's good. But right now, I can't even see one business or the consulting niche inside of here. I can see which is regional Europe and here we have society subculture, so it's nowhere related to where I want to get a backline from. We are just going to skip this for now. I believe we do have a source in the end somewhere where we say that it should satisfy that at least one of the four should have that trust flow. Moving on to the next metric, which we are going to be discussing on is the CLS score. Now, CLS stands for cumulative layout shift. Now when we talk about the technical sides of a website, it's really, really important that you would want to get a link from a mobile optimized or mobile friendly website because let's face it, most of the users who are searching on Google are coming from Android and IOS devices. People no longer use their laptops every now and there for searches particularly. So they use mobile and if the website itself is not going to be mobile friendly, then there's no point in getting from there. CLS particularly stands for your, as I said, it's a cumulative layout shift, and what it means that how much time your web page takes to shift the different layouts, the entire structure of the homepage. So if I were to log in to this site or if I were to just view this website for once, how much seconds, how many seconds it would take to show up the top bar, the navigation bar, then the hero section, then they call to action and other things like that, navigation bar and stuff like that. How long? How many shifts does it take? Because instantly the website never loads up. I partially loads up components of each and every section of your website. So how many shifts are happening when one particular section is loaded up, how much time it takes to shift that entire thing. Here, I scrolled on, you can see the cumulative layout shift is zero, which is pretty good. You would want to get, somewhere in the range of here, I have you know, if I go to conditional formatting, you'll find, um, let me just put in zero. This should be actually, um, you know, less than 0.01. Here we have this less than 0.01, right? So we would want that. If it goes above that threshold, then it's not a good website and, uh, it's not properly bull optimized. Next up, we have SSL certificate. You'd want to get a website you would want to get a back link from a website which does have a secure socket layer connection, which basically means that the data between the user and the website is going to be encrypted. Now, to just give an example, let's say I am logging on a blog site and I will leave a comment. Obviously, to leave a comment, I have to log in with my login credentials, my username and password. If I'm entering those details, I would want my data to be secured and not any other hacker could just come in and take away my data, SSL certificate ensures that whatever communication is happening between you and the website owner is going to be secure and encrypted, and that is handled by your SSL encryption. If you want to check whether the website has SSL certificate activated or not, you could just pretty much take a look at this where it does have STTPS. When it does have an S, it means it's secure. When just as HTTP, it means it's unsecure. Also, if you'd like, you can come back to you know, this site which is SSL shopper and you can paste in the URL over here and you'll come to know that whether the certificate is activated or not. Next, moving on to another metric is going to be whether we want to check whether the website was hacked in the past or not. Now why is this important? Well, Google has a patent which actually um, marks or flags website if it is ever hacked. Obviously, whenever a website gets hacked, the hacker would try to publish some illegal activities or, you know, post some explicit content on your site, you know, damaging your reputation. And obviously, Google wouldn't want to show those search results to all the people. You know, it has the safe search option on Google, because, you know, you would want to restrict some things which are not kids friendly or, you know, um, I hope you do get the point. Google flags those sites which were hacked in the past and you would want to stay away from those sites which were hacked. If you want to find out how to find whether the website was hacked, you can just search up on Google and see the safe browsing site status. It is from Google's transparency report, and here it has a history. So if I were to just enter this RL, it will show you that it's unsafe content found. So no unsafe content found, I should say. Basically, it's safe to get a link from this source. Right now, I'll just check out this box. Next metric which we're going to talk about is going to be about page. Now why is this important. Also when we talk about About page, there is also another metric that I would like to discuss about and which is going to be, we would want to make sure that the website has a privacy policy page and also the website has a social media link on their site. If I were to just go to this site, you'll find that there is an AT section. Now why is this important? Well, when you get a link from an affiliate blog site or a PBN link, which is a private blog network, normally, you wouldn't know who's behind this entire syndicate. But when you get a link from a legit business, you would want to know who the owner of the business is, who are the team members, who are the employees and stuff like that. That way, it helps build trust and credibility in that particular sector. Even Google would reward those sites which does implement all those EEETFramework standards. So you would want to make sure that there is an about page present on the site where you want to get link from coming to the privacy policy page, you can see it does have normally you would find it in the footer section, but if you can't go to the sitemap and find for the privacy policy page because sometimes, you know, the developers, um, newbie developers, they might just don't find it important to list in the foot section of a website. But privacy policy page is really important because it says that this particular business complies with all different laws associated with their business and their country and things like that. So they do disclose that they are, you know, they are not going to sell any of your personal a to third parties or they are not going to misuse the cookie daras and stuff like that. You would want to make sure that there is privacy policy page also on the website. Last thing, you would want to see and check whether this website has a social media link or not. And here you can find normally it would be in the navigation bar or it would be in the footer section. Now why is that? Because again, as I said, you would want to see the website follows EEETFramework. You have different social presence, not just on your website, but also on social media platforms, it does provide social signals to Google and other search engines that, hey, I'm present on these platforms. I am willing to contribute and just distribute content and be more helpful to other people. You are not just fixated on one medium, which is through your website, but also through social media platforms. That's really important. Here you can find we have in the navigation bar, we have the Facebook and LinkedIn sections. If I were to hover my cursor, you'll find at the bottom left corner of my sc that it does point to the actual business social media profile. Most times, you will find, but just in case if you want to see that this icon is not just there for the sake of it, but it does redirect to the business page, then you can just click or your mouse or cursor around it. That does mean that this are satisfied. Now what does this SAM score less than ten mean? Basically, sometimes what happens is that people use programmatic SEO framework. Programmatic SEO is basically making use of different AI tools and AI automation workflows, wherein you're basically, repurposing your same content in different languages to target different keywords, which are although not completely different but somewhat similar to those. If I were to just say and target chiropractor SEO and uh, since, you know, I'm running my own SEO agency, if I were to build a service page, a boofu page, which highlights my SEO services and lists out my USPs, my testimonials and how we work with our clients, I did keyword research, and I have, you know, narrowed down a few keywords like chiropractor AEO, CPA, SEO, car accident lawyer, SEO, business consulting firm, SEO, all in all, I'm just targeting different niches. I'm just trying to show my brand to different to different potential client of mine in those industries. But at the end of the day, my service doesn't actually change. The content inside those pages wouldn't change much. There will be just ten, 15% change in the content. To change where in most of the part is being duplicated and you can pretty much automate through uh, you know, there are a bunch of different tools that I'm not going to go over in detail because this lecture is not about that. So that is the process of programmatic SU. And what happens is that when you post content in a spam way, Google analyzes that this is just pushing out content just for the sake of it, and also it analyzes different things like whether you're putting out in your niche only or you are just posting content on travel on finance, on crypto, on business, on marketing, on technology, on healthcare. If you are just doing all those things, then obviously the spam score would be a lot higher unless if you were to do hyper specific and niche down and show how marketing can be useful in the business side in the healthcare side, in the travel side, and so on. In that case, you can make an exception. But over here, normally most of the time, the SPAM score should be less than 10%. How would you come to know what the spam score of a website is? You can just go mos.com, Ms does offer a 30 days of free trial. After that, you have to pay for the subscription, and in MOS under Link research, there is under Link research, you'll find Spam score. Just click over here, and here you can just paste in the URL and click on Analyze. Here I can see that I can't find a Spam score really. So I'm just assuming that the spam score is going to be zero. Let's just go back here and just dig off this box. Let's reveal the next metric here it says less than two ads above the fold. Now what does this mean? Now sometimes when you land over some affiliate blog website, you'll find that at the top of the hero section, when the hero image or the title of the blog post should be loaded, instead of that, two or three ads are showing up through Google Ad sins or different ad networks. Now, normally, it's not going to give you a good user experience because you are just trying to close those ads so that you can view the blog page, the blog content easily. If there are more than two ads above your top fold, then you shouldn't get a link from that. If you were to check, you can just click on any of their blog post. If I were to scroll down, you'll see in the blog section. Normally you wouldn't see in the business side in some business website, but if you are getting a link from different block networks, and definitely you'll find a lot of ads because it is a source of revenue for them. Here I cannot see any ads being hosted, so I think this is good. We'll just take off this box as well. Next up, we have does this website post niche topics? What does it mean? If I were to just go to the blog section, let's say I am running my business consulting firm, and I want to get backlinks for my business consulting firm. Obviously, I would want to get links from either consulting firm, either business coaching firm, either, I would say a business consultant, a freelance consultant and other sources. I would want to website who post content in my niche. If I am particularly helping businesses in technology field, then obviously, I would want to get links from those websites which post content on technology businesses. That means software startups, SAS startups, someone which revolves around tech and business. I hope you to get the point. Here I can just pretty much get an idea that whether they post content in my niche or not, if it's difficult for you to scroll through and go over different pages, you can just go to the sitemap and then you can research. If I were to open up this sitemap, you'll find by looking at just the URL, you'll find what are the different keywords that they are targeting. You can see how to improve your leadership skills at work. That's a good thing. Can you use coaching effective mentor? That's a good thing. Core skills leader develops talent professional coach certification, vital building leadership skills. That is also good. I hope you to get the point about it. We'll take this box off. Next up, we have yearly text spend. What is that text spend? Now, when I'm getting a baling from a website which does not spend a single penny or not even spends $120 a year, which is nothing in their own website, in their own technology. Whether technology, what I mean by technology is not just on the website itself, because most of the WordPress sites are billed for free. So I don't mean to spend on the WordPress site itself, but if they are using any other integrations on their Wordpress site like HubSpot CRM, if they are using any any email marketing campaigns like mail, Chimpo convert kit, or they are using a premium hosting service or if they have different plugins which costs some money. That would be pretty good to see how much do they spend on their website? Because if they are spending so much on their website, that says something. That means they are pretty serious about their SEO. So how to actually find yearly text spend of any website. So I'll just copy that URL, and there is a website called as built with.com. Now, built with does offer ten free searches every single day. But if you were to go with a paid plan, sure, you can go ahead with it so that you'll have unlimited searches. So over here, I'll just page this. I'll click on Lookup. And when you click on the Lookup, you need to click on Detailed Bt. Now when you click on Detailed Plat you can just scroll down in the right bar, you'll find that their technology spend. How much is it per month? You'll find that they are spending on an average $500 a month, which comes down to about $6,000 a year, which is pretty good. Normally, you would just want to find out the websites which has yearly spent more than $120, which is pretty low. If it's anything above that, it's pretty good. Here, if I just enter 6,000, it's going to turn green. Next up, we want to find out the traffic is coming from the target country or not. What does it mean? Let's say I own my consulting firm in India. And I want my clients, my potential clients, my potential traffic should come from India. Then obviously, I would want those links from those sites whose majority traffic is coming from India and not from United States and not from Canada. I hope you to get the point. Wherever your ideal customer, your ideal clients lie and where you want to get traffic from, you would ideally want to see and search if your linking source is also getting traffic from those countries, those cities or not. The best way to find out is through SEMrush. Here, I'm on the free trial of SEMrush. You do have limited searches, about ten searches a day. You have seven days of free trial also, and then you can pay, which cost about $150 a month or so. So here, I will just need to close this here, I'll enter, and I'll just get free trial. Here, you'll find that the traffic is coming from Singapore majoritly cut majorly. You can see 47% of the traffic is coming from Singapore. Then we have 21% from the United States and 13% from Indonesia. This is something which we want to look for. If I want traffic coming from Singapore, then this criteria does satisfy this metric. I will take this box off. Next metric, which we want to make sure that the average duration of a particular user on your Linking source website should be greater than 60 seconds. That means if I'm landing on a blog page, I should spend at least 60 seconds to read the entire thing and not jump away immediately. That means I'm not a bot. I'm a legit person looking to get information and learn something from those blog posts. What by the way, to find out through SEMrush. Again, you can come back to traffic Analytics here you'll find one thing which is called as average visit duration. Here you'll see it's 20 seconds, which is so low. So obviously doesn't satisfy the criteria, and for that reason, I will leave this empty. Next criteria which we want to focus on is going to be the domain age. Is it greater than three years? Because what happens is that if you get a back link from a new website, their authority has not been established yet. Google and other search angels have not crawled through the page all their pages and linking sources. You would want to get a website whose domain age is greater than three years and you can find the domain g by coming to SE ranking domain H checker tool, enter this URL and click on Analyze. It might take up some time, but it will eventually show you, you can see this URL or this domain has been active since eight years, this does satisfy the criteria. Next up, we want to see if the website itself has less than 30% commercial content or not, and how will you come to know? But before I show that, one thing I also want you to see that when you look at the traffic analytics, also make sure that the bounce rate is less than 90%. You can see it's bit higher than 90%. That means most of the people are jumping off from their web pages. If I'm landing on their webpage, and immediately I'm jumping on to another webpage or another site or I'm just closing because I don't feel like reading this web page. That signals to Google that this source who publishes this particular content, the content is not good enough or the user didn't get a good experience reading from this page. So you would want to make sure that the bounce rate is also less than 90% and it's greater than 90%, you would want to avoid this site. Now, talking about this metric, which we were saying less than 30% commercial content. Now why is that because Google wants to Google will favor those websites which are open to share knowledge to people who are ready to answer questions of people and not just trying to be salesy with people and trying to just sell their products and services blind to people. Here, as you scroll down, you'll find that the intent, the keywords by intent. You can see 23% is commercial and 2% is transactional. So if I were to add both of these, it would just come up to about 25%, which is good, which is a good ratio. You would want majority of the um, traffic coming onto the information or navigation pages and some of them coming to the transactional and commercial pages. No traffic, but I would say the page itself, the content, the keywords which target those intents, should the commercial side of it should be less than 30%. All right? So here we have this part. Let me see what do we have? Now we have traffic value. Now, how will I come to your traffic value and why is it so important? Now, I just want to, tell you that when the traffic coming onto your website is of no value. That means if I were to monetize those keywords, if those are not converting, if SEMrush is not able to give me just a simple idea based idea on how much that potential traffic would cost me through PPC ads, then it's of no use. So scrolling back up, you'll find in the details over here and inside of overview, you would find the traffic cost. Now over here, it's very low. It's just $1, but it wouldn't be for all the websites, and you also need to select the particular target country. This pricing might change from US to Australia to Singapore and other things. Let me just go back and here I'll just type in $1 for now and the next metric, which we want to see is going to be no DR manipulation. That means you would want to see whether they used any bots or freelancers to increase their DR or DA scores or not. How will you come to know you can come to MOS and come to Domain overview. If I were to paste in this URL, you can see in the domain authority. It's pretty consistent so far. Since the month of March, you can see March 2024. We are in February 2025. About a year ago, we had a domain authority of 15 and right now it's standing at 13. That did decrease, but the increase is not very significant. Over the course of months, it has been pretty steady and, um, you know stagnant. But if you find something which instantly jumped, there is an instant spike in a month or two time frame. That means they did utilize some black hat techniques to manipulate their DR ratings. We'll take this box off. Next metric which we want to see is going to be we want to check whether the traffic has been stable in the last three months or not. Coming back to SEMrush, I'll come to domain overview. Inside of here, if I were to see, let's just click on worldwide for now. I'll click on six months and instead of days, I'll click on months. You can see in the past three months right now you are February, January, and December. Although did decrease, but the decrease is not that steep. It's like this. It's somewhat stable, somewhat I'm not being too harsh over here, but SEO is a long term game, and, you know, you're not going to see any big bums and, um, big bums and rises unless they're using some black hat techniques. So for now, we'll just click Tick over. Next metric is going to be, we want to check whether they have write for us page or not. If they do, it's not going to be a good linking source. Now why is that? Because Google in 2017, did roll out, um uh, change or they did modify their Google ranking algorithm where they analyze that the websites which have a page targeting the keyword right for us, they analyze that, okay, these are selling the links and their entire purpose is to monetize their DR and these made up metrics in a way that they sell links to other sources. Now, if Google favors those websites which have a big battling budget and they can afford to get links through these for us pages, then even if the content is mediocre or not able to satisfy the user search query, then does that mean Google will have to rank those web pages just because they are getting links from those for us pages? No, it would be unfair, right. So that's the reason why Google site too. I would say, not exactly panelize, but they started flagging those sites which were having write for us page. So you would want to go to Google. Inside of site, just paste the URL from where you are thinking to get a back link from, and then within the double quotes, you can write t for us. If I were to press Enter you cannot find anything over here. But if I have a site which does have a write for us page, it will show up here. There are other keywords also which you can look for. Instead of write for us, you can see blog with us or blog for us, contribute on our article and stuff like that. You can just play around to see whether they have any page which is indexed on Google, which clearly promotes that they are ready to accept your content in exchange for a link and you will have to pay for a link. If if they put up that piece of information on their web page, then it's going to be a no go for you. For this, I'm going to be ticking off this box and the next metric which we want to talk about is going to be o s OT. Now what does this stands for? Now this basically stands for organic keyword as to organic traffic ratio should be less than ten is to one. That means the traffic should be less than your organic keywords for which you are ranking for. All right. So here, if I were to see, there are total 73 keywords that this web page is targeting for, and the traffic that it's getting is 47 worldwide. So it's not a good ratio because if we divide 73 by 47, the ratio is going, you know, out of bounds. It says that, you know, I have very little traffic coming when there are multiple keywords for which I'm targeting four. So we'll keep this as empty. Next metric is going to be our TTF. As I said before, that this topical trust flow should have at least one niche out of the four for which you are targeting your keyword for. Right now, it doesn't show business or consulting any of that. So that's the reason why I'm going to leave this as empty. Next metric is going to be bounce rate. As we discussed, it should be less than 90, but it was about 90, leave this empty. Next metric is going to be positive link velocity in the last three months. That means the backlinks that this source is getting should be consistent and it should not have any bumps or rise in the past three months. It should be consistent. Again, you can check through SEMrush. You can go to the Link profile scrolling down. You'll find that um, I believe it's available in the paid plan. Right now, I'm not in the paid plan, so I can't really show you the details. If I were to go to Bing Analytics, I think, then we might see the details. Okay, so here you can see backlinks. In the month of March 2024, which is about a year ago, but we want to just see in the past three months. In the fab fib 25, we can see there are about 300 links. We have 373 in January, and then we have 404. So you can see the graph is going downwards. There is not a positive link velocity. It's not going up, it's going d 33. How I use Free AI Tools to find Best Spots in Posts for Link Insertions: I know you must be still pretty amazed by my ZeroGap Link Building Framework, and I also hope you now know how to find backlink opportunities through SEMrush Backlink Gap tool. Let me show you how I find the best places to insert links. First and foremost, I open up the XML sitemap of the website where I wish to get a back link from. Then I use this amazing free AI Chrome extension tool called HAPA AI. Now this Chrome extension tool allows us to basically use a bunch of different AI models like GPT, here you could choose from Cloud, GPT, Sonnet, we have option of Gemini as well. Basically, this is basically where it's like a one stop shop solution for all other AI models. So this Chrome extensial tool can be used in conjunction with the web pages we are interacting with on our Chrome browser. Next, what you need to do is you need to make sure your AI models are connected to your HAP account through email logins. So to do that, you will have to maybe play around with the settings and it's pretty easy to figure it out. You can do that and once you do it, what you need to do is just select the preferred AI model. For now, I'm going to go ahead with the Cloud AI. Next, what I will do is, I'll make sure that the page aware mode is on. So when it is blue, it basically says that it can read the contents of our current web page and when we are on the sitemap, want to go inside the post sitemap and see all the different blog posts that this particular website has published. Here I'll open up the HRPA AI Chrome extension tool, page O mode should be on. Then the next thing I am going to do is basically enter this prompt, which is going to be I'm looking to insert a link on one of these pages on this side. Can you help me filter only relevant page where it might make sense to place a link to my collection page on post workout supplements? Give me the exact URLs where you think it would be most relevant to place my link on and I can click on Send. What it's going to do is basically extract out all the different you can see it's going to extract out all the different URLs. We can just open it in different tabs within this window itself. Next, once we do that, I think it's opening up duplicate because I guess there's some problem with my mouse. Anyways, I'm just going to remove a couple of them if I find it to be duplicate ones over here, I'll quickly glance over the H-tag. Here, the H-tag is how to stay motivated on your fitness journey. I will go over the content and sort the tabs from the most relevant to least relevant. Now, once I've made up my mind where I'd like to place my link, then I'll again open up Harpa AI and then enter this prompt. Wherein I'm just asking that in this page, I like to place a link to my collection page, which is post workout supplements with partial match anchor. I want you to place my link where it makes the most sense with the content and it should feel relevant, organic, and in a non spami. You can modify the surrounding text to make the content more relevant and natural. Now, once you fetch this, you could simply copy and paste it in a Google sheet where you can keep a tab about all those pages where you'd like the link, the modified content piece, the link destination, and anchor type with anchor text. Now, you could then email this to, why is it giving in HTML? It doesn't matter. I think the HTML was, I would say, a bit more over and above what it should have given us. But over here, this part where it says that link in the celebrating achievements section. If we were to just search for this part. Let me just search for celebrating achievements. Inside of here, it says that this placement makes perfect sense because post workout supplements are commonly used as part of recovery achievement, reinforcement after successful workouts. Here, you could see a few things are highlighted, only because we are searching for it and here you could embed the link naturally. Now, ideally it should not actually deliver this kind of HTML output because you can play around with other models as well. You could see how Gemini responds if you paste the same prompt, what ChatGPT gives you if you paste the same prompt. Idally we just want to look for the anchor text and the surrounding text where it needs some modification. That's it. We can keep tab of all these things in a Google Sheet, contact the admin of this website, and tell them that, Hey, I found this article to be really helpful and I'd like to place a link. Would it be down for it or you could just maybe say how do I say it? You can just frame your answer in a way that it makes them feel like that there is a monetary benefit for them to give you a link because if you don't sound or if you don't frame your email like that, then your email will be simply ignored. Just make sure that whenever you are placing links through niche edits you just make sure that those pages which are at most 3-years-old, you want to link from a page which is certain new and doesn't have a lot of outbound do fall links. Otherwise, it will just look like a link form in the eyes of Google. Just keep a track of all these things and that's pretty much how you can get backlinks through Nisha Dits. 34. How I Write Guest Post Content with AI that Bypasses AI Detectors: All right. Let's talk about guest posting, specifically how I use AI to write high quality guest post content that's good enough to get published, brings traffic and bypasses all those annoying AI detectors. Now here's the thing. When most people land a guest post opportunity, they just freeze up. They get confused about what topic to write on and they start to overthinking and they start asking questions like, should I write something that ranks on Google? Should I target keywords? Should I structure it like a blog? Will it even help my SEO? Well, let me clear all that confusion for you. If you already have a collection page, let's say for wave protein, then you shouldn't be writing another full blown SEO blog about wave protein benefits or best way protein powders in India or in Canada. Instead, your guest post should support that category page or collection page with side topic content. You could write topics like, how much does wave protein cost in 2025? How many scoops of wave protein should you take per day? Is wave protein safe for teenagers or seniors? Should you take wave protein daily or only on gym days? These are the supporting content pieces that make great guess posts and they are not trying to rank. They are trying to build topical relevance, add context, and of course, includes a natural back link to your core collection page. Now, another question I get asked all the time is, do I need to write an article that actually ranks? Well, no, absolutely not. You're placing your content on someone else's website. Ideally, that website will be having a better domain authority existing audience and some ongoing SEO attraction. That's the reason why you're reaching out to them to add your content and link to your collection page. That's the essential reason why you are paying them. So if the content just needs to be created to be published as a guest post, you need to make sure that it's decent enough to not get rejected. It's structured well with headings, images, and a bit of formatting. It includes internal links to that sites, other pages. And you embed one relevant YouTube video, whether it's yours or someone else's. Now, if you don't find a YouTube video which is relevant in your niche or on that topic which you created or someone else, then in that case, you could create a podcast with the help of Google EM and I've taught you how to do it. You can go back to those lectures and watch that again. That's it. Let me show you how I write these kind of guest post articles in a few clicks using an amazing AI tool, which is called R WOW. Now, this is an amazing AI tool and I'm going to go over step by step on how to write guest post. Once you come on rwav.com, you can just sign up and when you sign up, they might just ask you, where did you hear about them. So please make sure you mention my name. You can just click on other Option and select my name followed by this course and where you found it. You can just include that so that it will help and you'll find the link to sign up in the resources tab, that's an affiliate link and I'm going to benefit from it. It's going to be at no additional cost. When you sign up, you get to create three articles for absolutely free of cost. You won't be charged a single penny. Even you have you won't be even entering your own card details, don't worry about it at all. So here, once you land on the dashboard, you'll see you might have few credit points, don't matter about it. Create SEO article. Now here you could enter your SEO keyword or the title. Now since we are going ahead with the guest post, we should select that title instead of keyword because now we are trying to target one specific topic instead of the keyword. If the admin finds it that they can optimize to rank for a particular keyword, they'll do it on their part and that's the reason why they will be charging us the editorial fee. We should not worry about it. Over here, let's just say we are trying to promote a wave protein product and that's why I am going to select the topic which is going to be is wave protein safe for teenagers or seniors. That's how I will add keywords. Let's just add way protein. As the keyword and here, let's just proceed further. Now, once I click, I can create article, but before I do that, I will need to make few changes. In that pencil icon, which is there to customize our article, here, I could include a bunch of keywords if I want. I can add a outline of our article structure, the content itself. I can select the language, the target country. Now, if you are, let's say in Australia, your eCommerce brand is in Australia, ideally you want to get backlinks from websites which are also in Australia and they're getting the most amount of traffic from Australia. You should select the target country. The tone of voice, you can select neutral, funny, informal academic. Over here, we'll just keep it beginner friendly. And point of view will be first person. So here you could write us Rs and I M M if you are writing as if that guest posting admin allows you to add your own author bio as well. In that case, you should go ahead with this first person singular. Formality, you can create informal because this is going to be more it depends on niche to niche again. If you are in a very formal niche, you'll need to write a formal content if it's very, something like a health and fitness supplement brand where you're helping beginners who are just trying to put on more lean muscle mass. In that case, you are trying to connect with the younger generation. Informal is the language that you should choose. Here, if you click on the Advanced option, you can add a few context description as well, few custom instructions, and secondary language as well if you want so. Now here in the custom instructions, I can say that within this article, I would like to place a link to my collection page. Or you know what, we'll do it in step two with the help of Chat GBD. Let's just skip this part. When it comes to knowledge, here you have an option to connect to Web. That means RWA will search on Google for similar topics to generate up to date content. Or you could add your own custom knowledge base by uploading your own website content or your YouTube channel connecting or no extra knowledge if you want. But I generally recommend you to connect to web so that your content is the best. When it comes to formatting, just make sure that everything is ticked and it's toggled on. The heading letter case should be title case as well. When it comes to structuring, we don't want any call to action over here right now, we'll add it later on. When it comes to article size, what I have found is that when you are trying to publish a guess post, they generally ask you to create between 800,000 word article. In that case, a large article would make sense where there are at least nine to 12 headings, you can go ahead with it. Now when it comes to internal linking, you want to add the sitemap of the website where you are trying to place or get the link from. This is going to be the sitemap of the linking source, not of your website, so keep that in mind. This step will allow you to increase your chances of your guest post being selected. You content will be much better because even Google will try to analyze the content and when it finds a lot of internal links rather than most of outbound links, it will see it as a good source, paid source and a good content. Let me just add the sitemap. Now when you are trying to add the sitemap, you could just simply enter the post sitemap or else you could enter the sitemap, which is sitemap index, and then filter it with blog or page or something like that. But for now, we'll just go ahead with this and let's just if you cannot find the sitemap, you can just enter the domain URL and here this will find the sitemap for you. Here we have an option to add links per H two or two links per H two, one link per H two and so on. We'll just go ahead with one or less than that, one link per H two, and when it comes to external link, you can add external link as well. You can add external resources and so on. I can add this. I have option to choose Wikipedia sources and a bunch of other things when it comes to images here, you have options of generating and adding stock photos and you have an option to add AI images as well. Now, I ideally recommend you to go ahead with the AI generated images because I personally use AI generated images are new, they are unique. They are not common with stock photos like most of them are using and you won't be ranking this block post content won't be benefiting a lot from the stock photos. So just keep in mind that when you use AI images, more credits will be consumed. But again, it's all up to you. Right now, we are going to stick with this and how many images do we want in this article? So I guess about two to three would be good. Image size we can select and the aspect ratio as well. So we'll go ahead with four is 23. We can select others as well if you want, when it comes to videos, here you could automate and finding relevant YouTube videos for your topic if it finds. If you have your own YouTube channel, you can just add the URL link so that it will find the most relevant YouTube video according to the title description and the captions that the YouTube video generated, and it will basically embed that video within this article itself. So once you go over all these settings, you can just click on Save changes, and then you can proceed to generate your article. Let me just do that and it's going to take a couple of seconds, so we'll just wait for that. All right. I generated this article for us here if I click on view, you can see table of contents, key takeaways and here, I can find few of the most relevant internal links. Here we have a YouTube video embed. Then I'm trying to find the AI generated images and here we have one looks good. Let me just scroll down. Here's another one. Lots of internal links you can see here we have personal anecdotes and so on. You can see the writing style is also pretty good if you were to ask me. This content is pretty lengthy. We have FIQ section in the end as well. We have meta description. We are going to get title as well. We have rap up, basically wrapping everything up. If you want to include k, you can just download this in a Google Doc or HTML or Markdown file. Most of the times your admins will ask Google Docs, we'll just go ahead and the next step would be to add a link to our own page. Let's just download this and move on to the step number two. So as you can see the step number two is to head over to ChatGPT or any of the AI chat booard that you prefer using. It could be Cloud gemini I don't find it to be much more useful. But I think ChatGPT, and Cloud are edge. Here what I've just pasted is that this is a guest post I wrote on this topic and here I can just enter the topic which is going to be wave protein is wave protein, safe for seniors or young generation. Please naturally add a do follow back link, a single do follow back link to my collection page on wave protein using the anchor text, which is best way protein for beginners. Make sure the insertion feels natural and is placed within the main body of the text. I don't want you to change to make change in the entire content of the article. Just just share where would be the most relevant place to insert a link to my collection page. That's it. When you want to upload your own doc file, by the way, when you download your AI generated blog content from RWA, it will be in a zip file. You need to extract it over there. After extracting, you'll find a folder inside which there will be a thumbnail and a dog file. In order to upload this dog file in ChatGPT, you just need to click on plus icon and click on Add Photos and files and that's it. Once we do it, we can just press Send and here you can see that in this particular section, I can add link over here. This was the original and here's the suggested insertion. Since our article was very big, it makes the most sense to tell ChatGPT that only share where the edits are required. Otherwise, it's going to take a lot of time. To come up with the entire article, rewriting it, and it might just exhaust your daily limit of using ChatGPT if you're in the free version. So, that's pretty much about it and that's how you have a very well structured SEO compliant guest post written by AI, but edited to look completely human with images, headings, internal links, embedded YouTube video, and a backlink place exactly how you want it all in under 15 minutes. No need to hire a copywriter and no need to write it from scratch. You can submit this article to a premium guest post site and just make sure that you do one final human pass if the guest posting site is having some strong strict content restrictions and guidelines. You can tweak the tone a little bit if needed. You can add some personal flare stories, anecdotes, maybe throw in some metaphors and short stories. And that can help you with your acceptance rate. Also, the ARVO link in the resources section is my affiliate link. So if you use it to purchase any credits or upgrade your plan, I'll earn a small commission from it at no extra cost to you. It helps support this course and it lets me keep adding new strategies and hopefully creates more value for you in return. That's all for this. In the next lecture, I'll show you how to actually find an outreach and pitch to guest posting sites that has helped me get over 25% conversion rate. With that, I'll see you in my next video. 35. How I Pitch & Outreach for Guest Posting & Link Insert (min 25 Conversion Rate): All right. In this video, I'm going to break down my exact strategy for guest post and Link insert outreach, the same process that has consistently helped me land at 25% success rate in my campaigns. Now, if you're ever felt unsure about where to start, what to say, and how to get actual replies, then this video is for you. Let's get straight into it. Now, before you write a single email or submit a contact form, here's rule number one that you need to follow. Only reach out to those websites that are hyper relevant to your niche and actually are back link worthy. By Blink worthy, I don't mean you looking at just the domain authority or the traffic numbers because those numbers can be misleading. A website with DA 70 but totally irrelevant content isn't going to help your rankings. On the other hand, a niche website with a DA 25, great topical relevance and clean content structure can actually move the needle. The first step is to qualify the websites properly and that we have already covered past using my ZeroGap Link Building Framework. Next is to once I find a good website, I start by visiting their contact page and filling out their inquiry form and I'm very clear and upfront about what I'm asking over here. I just end up asking something like, Hey, I'm looking to collaborate via sponsored content or guest posting, please let me know your process and pricing. Then I just wait. But I don't stop over there. Ba most website owners are busy. You don't want to rely on that one form submission alone. So to make sure I have another way to reach out, I scrape the email addresses of people associated with that website using two Chrome extension tools. So first and foremost, I use Hunter IO, and on the free plan, you can scrape up to 25 email and 25 websites, I should say, and verify about 50 email addresses. Now, it's not 100% accurate because people leave companies and emails get outdated. But I would say that this is a really good and solid start. Now once I hit my limits on Hunter, I switch to tomba dot IO and it works the same way as Hunter and has similar free plan limits as well. In fact, if you go and plan to go ahead with the paid plan of Tomba, then Toma offers per value because when you are scraping different websites, email addresses, you just don't want to collect their email. I also see that you the different departments where I can get access to because I don't want to reach out to the people who are in the technical HR or ID department or the logistics or the operations or management department. I want to reach out to the marketing department because those are the people who are going to manage these things about guest posting and giving backlinks. If the brand is really small, I don't hesitate to reach out directly to the founders or CXOs of the company. Now, here's a little trick that gives me an edge over my other competitors. I find these people on Linden, send them a connection request and include a very short note, something like, Hey my name is Prerak. I help eCommerce brands grow with a CEO. I came across your brand and I wanted to see if you offered any sponsored post placements. Would love to connect and that's it. Now, if you're using Linden Premium or the person you are trying to reach out to are using Linden Premium, then this works even better because your message won't count towards the free fine note limits that you get and it also gets directly delivered to their email inbox. You're going to stand out from all the noise and they are much more likely to see and reply to you. Now as I collect these email responses and emails, I export the data into a CSV file and I upload that into Google Sheets where I keep a clean lead list with columns for website URL, contact person, email address, response status, where I have, who do I have to reach out whether we are in a negotiation stage or not? Whether they have rejected me, maybe I quoted something very or the continent feel right to them, or if it's accepted. All these things status can be changed over year through this drop down. I can even list down the price so that in future, if I were to run another campaign for a different eCommerce band, probably in the same industry, then I know that this is how much I need to allocate in terms of getting pack lings. When it comes to notes over here, you can pretty much attach if you are trying to get a guest post. If so, on what topic and you can directly embed your Google Document link over here, or if you're doing Niseds then you can just put up all the description about your Nisha where exactly you'd like to get the link from the surrounding text, the architext and so on. Now when it's actually time to reach out, I use GmaS for bulk outreach. Now, GMAS is a tool which allows you to send emails at scale using Gmail itself and it's really affordable, it's super affordable and it helps you send personalized emails. Just for an example, if I were to reply on this email, here, you'll find once you install GMAS. By the way, it has a free plan as well, so don't worry about it that you have to pay for it. It has paid plans, which gives you an advantage over checking if the other person clicked on your email or not, so you get the option of tracking opens and clicks. Now, when you're using JimaS, as I said earlier, you can personalize different fields like first name, last name, their email address. You can use a template ready made message, and then you can send out your emails to everyone in the list in the email list that you have collected in that CSV file. You can just input that list over here. You can see if your email will land the spam folder of your recipients or not. You can check and see you can just set up an auto follow up system. You can schedule your emails. And in addition to this, you can even do things like if you're going to run AB test campaign for the subject line and so you can do that as well. GMS is really affordable and super friendly and super easy compared to pitch box, which is really an industry level standard software in our SEO space, but it costs really a lot. It costs about $200 per month. But if you are a solo SEO, freelancer or an agency just getting started or any commerce cannot spend a lot on the CEO campaigns, then probably JimaS is best fit for you. Now let's talk about the email content itself. In my earlier days, I would write things like, hi, I'd love to collaborate can I write content on your site in exchange for a back link, and this almost never worked. Why? Because people at the CXO level think that you're either trying to sell them something, get a free back link or just waste their time. Instead, here's something which has worked really better for me. In the subject line, I say very clearly, do you offer sponsored post placements, and that's it. No need to personalize this, just keep this simple. In email body, in the first two lines, I introduce myself that, hey, this is my name. I am from this company, I help eCommerce brands, and then I clearly mentioned that I'm open to paid guest post or link inset opportunities and I ask them for their pricing or process. I keep it very professional, clear, and to the point and I don't ask any favors, but I instead offer value in terms of monetary or whatever way they would like. Yes, I've tested dozens of subject lines and body formats. This one consistently gets me replies. If you'd like the exact email template, here, let me just bring out the past campaign that I had run quite some time ago. Here. Here instead. Instead of my subject line being, do you offer sponsored post? I have just a little bit I've modified with the first name, this within the curly brackets is personalized. When you're trying to upload your CSV file by going over to this part, here, you can import your spreadsheet if it's connected to your Google account. Here you can associate one name, contact person name, first name, last name, email address, and so on. Here, I asked that, are you offering sponsored post? And then I go on and say that I'm reaching out on behalf of this company. This is based in this. We are exploring ways to collaborate with your company. Are you open to sponsored post if that's something you offer, could you let me know your pricing and guidelines and that's it. When it comes to follow up let me also show you what I do over here. First stage is when the person doesn't open up my email after a day I send this email, I just send them a reply to this email by saying just making sure you saw this. Now, if again, I don't get any reply, but the person did open my email, after two days I send them, Hey, have you given up on this opportunity, and that's it. Now, most of the times I have gotten replies after this email. Auto follow up system has helped me a lot. Now, if I don't get reply yet, I ask again. I'm sure you're busy, but if you go to respond to my email below, I can cross this off my list. Now, lastly, I ask that should I stop bothering to you if again, I don't hear from I say that I've not heard from you, let me know, please. Then lastly, I say, can I please get a response? I ask their name. Then I just say them that I'm marking you down as being not interested. If that changes, let me know. Yeah, that's pretty much about it and that's how I, you know, get results consistently so far, I've got if I have to be pretty precise in terms of my numbers, I've got about 28% conversion rate. That means if I've sent about 100 emails, I've gotten backlinks from 28 websites. Using this outreach method, I have landed high quality niche relevant backlinks across multiple campaigns and if you follow the same process, I'm confident that you'll start seeing replies within days and not weeks. One last thing though, if you're doing all this right and still not then there's something probably broken on the technical side of your website. Maybe it's the low paid speed, bad crollability, or website structuring issues. Make sure you have completed the technical AEO audit we have covered earlier in this course because no amount of backlinks will help you if your foundation is really weak. With that, let's move on to the next lecture where I'll show you how to build linkable assets that is going to help you get backlinks for free on autopilot. 36. Get High DA Backlinks for FREE on Autopilot Using AI (linkable assets): Okay, welcome back. In this video lecture, we are diving into one of the smartest, most hands of ways to build high quality backlinks on autopilot, and that's by creating linkable assets using AI. Now, when I say autopilot, I mean it. Once you build and publish these tools on your website, you can start attracting free backlinks without you having to email hundreds and thousands of people or chase guest post opportunities. I personally use this method and secure two to three high authority backlinks to my own company website. All organically all without doing any cold outreach. Let me break this down all for you. First and foremost, what the hell is this linkable asset? Well, a linkable asset is a simple, useful tool that lives on your website and that other websites naturally want to link to you, since this can help their viewers and readers and benefit from your tool. You can think of calculators, converters, quizzes, checklists, literally anything that solves a real problem with a simple and interactive interface. No, this doesn't mean that you have to be a coder or a software developer to create these. If you use WordPress or even a custom coded or a Shopify website, you can still create these linkable assets with a little help from AI and website builders, and I'll show you exactly how to do it. First things first, you need to choose the right tool based on your niche. To give you a couple of examples, let's say if you're in the fitness niche, you could create a daily calorie and protein calculator, or you could create a BMR and BMI calculator or macros breakdown calculator. If you are running a home appliances online store, then you could create a three star versus five star air conditioner energy savings calculator, an electricity bill estimator based on your electric usage and area and room cooling capacity calculator for your air conditioner. I hope you get the idea about what linkable assets and tools you can create. Each niche has tools that users need and bloggers want to reference. If you're unsure what to create, you can just ask ChatGPT and ChatGPT will be able to help you out. Let me show you exactly how to do it. So here, in ChatGPT, I can just simply ask what kind of free calculators or tools could I create as a dash industry wherever you are in brand to attract baling. Let's just say if I rename it to fashion and clothing brand to attract Blings, let's see what kind of results this ChatGPT gives us. So here you can see size converter calculators. That's pretty handy because most of the shoe sizes that we see are in UK size, but they might be accessing your website from US or Europe and they might want to convert their foot size. If they enter their shoe size in US, then you can convert into UK size and recommend your appropriate products. When it comes to body measurement to size finder, you can tell them that using the measuring tape, you can suggest maybe the best fit size for the t shirt or for those jeans outfit cost calculator. I think this wouldn't come in handy outfit cost calculator. But when it comes to fashion sustainability score, I think that's pretty good. Or maybe one of the things that came to my mind right now is that you could show how to match up these outfits with other outfits to create maybe hundreds and dozens of different outfits. So, the outputs that ChatGPT is giving us is pretty good. And essentially you just have to think that, how can I solve a problem with a mini interactive tool on my website? That's pretty much how you can create your you can get ideas on what kind of linkable assets you should create for your niche and for your industry. Now when it comes to actually building these kind of assets, let me show you how to do it with the help of an amazing AI tool which is called plet. Now, replet is an amazing AI chatbot which helps you come up and entirely build a beautiful application which you can embed on your website and it will just streamline your entire process. Here in the past, I tried to create one of the SEO RI forecast calculator using plet for my own agency website. What I did essentially was I fed the idea into ChatGPT earlier. I told ChatGPT to help me out and give me an exact prompt that I can feed into plate to give me this kind of an output. So I just simply explained the idea where in the users will be asked to enter their average lead value, how much DR score currently is of their website, top three competitors DR score and the target keyword search difficulty, search volume, and so on. Now, based on that, we calculate how much it would take them to see the results after which point of time they'll start seeing a positive ROI and how much estimate cost it would take it would get them to run an SEO campaign like this. This is pretty much what Replt gave us. Obviously, this entire tool was not something which Replet created on one go. You have to give a few other commands as well because what I've noticed so far is that whenever you ask Replt to create an amazing linkable asset tool for you. It will add other back in libraries and languages like react Python, which is complex code, which is not required at all when you are trying to just emed within your webpage. All you're looking for is a simple HTML CSS and JavaScript based code that you can directly apply on your webpage, whether it's on WooCommerce or Shopify or a custom coded website. That also slows or I should say, fast or let me just reframe. If you are just using the HTML or simple code to create your linkable assets, that won't even hinder your load speed performance. But if you're using other libraries like Python, react, Java, and all, which requires a back end connection, obviously, the tool will be much more, I would say, professional looking really high quality, but at the same time, the webpage loading speed will also increase and so you'll have to incur more costs for your server and hosting, which you don't want that to happen because that's not your entire purpose. Your entire purpose is to sell more products on your website and yeah. Once you get this code, ideally, it gives you the output in table format, and then you can just simply open up your Shopify or WooCommerce store and then you can just paste it. That's pretty much how you can run your entire linkable asset tool. Now, there's something that most people miss all the time and I don't want you to miss and that is just because someone links to your calculator or your linkable assets page, it doesn't mean that your other pages will rank. Let's say there is a blog post let me just I'm not quite sure why the cursor speed has been slowed down. But let's say we have two block posts pointing to our linkable asset. This HTML code is basically a linkable asset. I hope you get the point, but I'm not quite sure. Why is this not allowing me to write very smoothly? Let me just refresh my Miro and hopefully I can no still looks like there's some problem. Anyway, what I was trying to say is that, let's say you are getting a back link on your BMI calvator page, then you might want to link this page should internally link to another collection page of yours, which could be targeting the keyword gan protein powders and even your home page, another blog post, and so on, because this is going to help you pass link equity from your linkable asset to the rest of the website. A perfect example of this, which is done right is if you look at any of the SAS platforms like one of the coolest platforms that I've seen is Vio. Let me just show you. So when you land on their home page, you can just go over to any of their product page. So here, if I were to just explore their product, I think, here, if I click on create your first video, Okay, it's asking me to login. That's not what I was expecting. Resources NAP. I think product itself, I had seen video editor yeah. Over here, you can see this is a linkable asset page. Here, this is how you should format it. You can see how cool this is. At the very top in the hero section here, you are seeing a call to action and instead of image, you could just embed your linkable asset that people can use. Here, you could use NH one tag targeting the keyword. And a brief description of what this tool is all about. Once you scroll down, you could share your testimonials, how this tool works. Maybe if you infographics on how to use this tool, maybe a YouTube video embed as well. More and more, you try to add more and more content assets like infographics, videos, audios, and linkable assets, the more it's going to help you rank. And so you should internally link, as you can see, the ones which are highlighted, they have internally link. Here, once you scroll down to the Discover More part, you can see they're linking to their other pages as well. That's exactly what you want to do. Here you have other testimonials as well. You have different brand and media mentions that they've got backlinks from. Then there is Footersection, again, linked to different blog posts. This is how naturally they're linking. It doesn't feel like that they are just put in those links for the heck of it. Yeah. Once your tool is up and running, there's only one final thing that is to double check and make sure that your page load speed is not affected and it's super duper fast. If your tool loads very slowly or breaks the entire layout of your web page, then nobody's going to use it and it won't even rank on Google searchs. In the next lecture, I'll show you how to add internal links fast with an amazing AI tool. With that, see you in my next lecture. 37. Internal Linking Made Easy with this AI Tool (Power up your DR & DA scores fast): All right, let's talk about one of the most underrated SEO tactics that can literally boost your entire website's ranking without you even needing a single new back link. And that is with the help of a concept called as internal linking. Yes, internal linking it's that simple. It's the silent SEO power move that most eCommerce stores either ignore or completely mess up. Let me ask you something. Have you felt like your SEO game is super solid, you have your home page, you have your collection page, you have product page, and all three things are well optimized. Even your blog posts are well written. But somehow your rankings are just stuck. It's not moving the needle. Then chances your link equity is scattered. What I mean is maybe you might be getting few PR links from different sites back to your homepage. Maybe you got a link through guess post on your collection page. Maybe you got a back link from a blog post through Need it on your blog post, but it's scattered. You're not telling Google what to prioritize and that's exactly where internal linking comes into the picture. See, when you create pages on your website, whether it's a blog post, your product page, category page, homepage, they don't automatically pass the power to each other. Google's web crawler need clear paths like this points to this, this points to this, and this points to this. Now, internal links like this are those parts. They tell Google that, the homepage, if I'm getting this link from a PR source pointing to my homepage, all those authority is going to pass not just to this collection page, but also to this product page and also to this blog post. This essentially tells Google which pages are more important, which keywords they should rank for and help your overall domain rating and domain authority improve. Because you are now distributing the strength across your website. More importantly, it's going to make your website easier to navigate for users, thereby increasing the page views, reducing the bounce rate, and, of course, leading you to more and more sales. The question is then, why isn't everyone doing this? Well, because the traditional way of internal linking sucked. Let me show you how most people do internal linking. Here, somewhere down yeah. This is how first, they spend hours and hours searching through their own blog posts or product pages on their website trying to figure out what content connects to what. Then they try to come up with relevant anchitexts, sometimes stuffing keywords, sometimes using the wrong keywords. Then they open up every page manually on different chrome tabs, copy and pasting new links to the HTML editor or their CMS platform. Then they publish it and check the changes and log all the updates in a Google Sheet and try to finally keep track of what's linking to you see how tedious this process entire can become, especially if you are owning an eCommerce store where there are dozens and maybe even hundreds of products and category pages, then it's going to become very cumbersome, which brings me to the bearer in a very smart way, which is to use this amazing AI tool which is called inkter AI now the link that you'll find in the resources tab will allow you to sign up using my affiliate link, which if in future you decide to maybe go ahead with the LinkersPaid plans, I will receive a commission from your subscription at no extra cost to you and it helps me to make more and more courses like these and deliver the best type of quality content to you all. So once you sign up, what you need to do is that in the dashboard, here you need to add the website. Right now, at the time of filming this video, Link AI is only compatible with Wordpress and WooCommerce sites and not with Shopify. I'm sorry for that. But I do hope in the future, they might just add an integration to work with WooCommerce or maybe even W Wix commerce stores, something like that. Here, if you want to actually connect your website, and by the way, the website that you are seeing right now is just a demi website that I created in a matter of a couple of minutes with the help of Hosting and yeah. So here, if I were to add website, just click on websites. Click on Add New website, add your website URL. Next step would be to install the plugin. Basically, you download the ZIP file which LinR will give you. Go to the WordPress dashboard, and then over there in the plug in section, when you are trying to add a new plugin, at the top right corner, you'll find an option to upload your own zip plugin. So once you click that, you can upload the plugin. And the next step would be to grant access to your WordPress website to LinR. So for that, you'll need to actually create an application password. Now, actually, if you have already installed some sort of some security plugins like W fence or any other antivirus or anti spam plugins, or maybe if you have just created your entire website with the help of Hostinger, then there will be an option to disable um, you know, or I should say, you should toggle of the option of disabling application passwords, which will allow you to create application passwords. This application password is nothing but basically a random API key, which will temporarily generate that you can connect it with your linker and give access to it. So just paste your username which you have access to on your website. In most cases, it would be admin. You could just click on users of your settings, Wordpress settings, copy the user name of your website, then add the application password and let it connect. Once you do that, you can come back to the dashboard. And what else you need to do, just go to the setting stab, click on Integrations and connect it with your Google Search Console. Now, obviously, we have covered how to connect your website with Google Search Console, so you can just configure it. It's nothing complicated, click on Configure. What it will tell you is to redirect you to the Google Search Console, login with the Gmail ID from which you have connected your website with GSC, and then for the open iPad, again, the same thing. It will redirect you to ChatGPT login page, connect it with the Gmail ID that you normally use, then generate an API key and paste the API key over here and that's it. That's all you need to do. It might sound technical but it really isn't very simple. Now, once you do that, you can come back to the co pilot more and over here, the advantages, although right now the website that I'm currently working on to film this video, it's just a demo website. It doesn't have any page content. You'll see that an error shows up again and again which says that document is empty, it's because it doesn't have an active sitemap, nor does it have a really good content in a lot of pages. Here, ideally you would find all those blog posts and the web pages that you have created, and here you'll find an option to basically Linter will come up with a bunch of other target keywords and anchor text that it suggests you to add. If you can't find something which is relevant to the page that you have selected, you could always suggest the keywords and click on add or you could refresh your link opportunities, and that's pretty much about it. Now, let's say I want to work on this contact page and then once I scroll down here, I have an option to link other pages that Linkor finds to be the most relevant. I can even click on the page overview to find why it finds it. I can even see existing internal links. Right now, as I said, this is just a dummy website that I'm working with. Obviously, I wouldn't be finding anything. I can filter from post by topic or post content. That way, it's not going to give suggestions to Interlink based on the target keyword and just the topic name, but more so of the content relevance. That's what you need to do in most of the cases. Once you click on it, let's just say this is the post that I had created for marketing SEO marketing. When I click on this post content, here you'll find the target post. Applied keywords is content strategies, content strategy, ChatGPT and so on. If I would like to maybe add a new keyword, something like Google, Knowledge. Panel. This is the source post, and this is the target post. Basically, LinkR is suggesting that this blog article can link to this article. Once I click on it, I can scroll down and here you'll find it exactly where it is showing me to add the link placement. So here it says that in this particular bullet point where it says that employ content strategies that boost your panels visibility including SE optimization and orienceEengagement, I can add relevant keywords like content strategies or content strategy and apply my Link. I can just drag where exactly I'd like to place my link. Maybe let's just say I would like to integrate using AI. And here I could maybe choose the type of anchor I want to work with exact match, partial match or contextual match. Here I can say partial match and I can even go above and beyond and say something like just modify the sentence below to integrate the internal link in a natural way. Don't add a new sentence. That's pretty much about it. Once I do this, I can select the keyword, like content strategy is my target keyword and I want in a partial format way. Once I do it, I'll click on Create over here. And it will just take some time to add that thing. It looks like some error occurred. I'm not sure exactly why, maybe it seems like an error with my open AI key. Let's just drop this for now for this part, which is to come up with this results with the help of open AI. Maybe, yeah. The AI model over here, you can see, I can choose different open AI models. Open review seems to be paid versions. Let's go ahead with the ChatGPT 40. Again, you can choose based on the subscription that you're on ChatGPT and the latest model that you're using. Let me just click on Create Once again and give it a shot. Okay. It doesn't look like that we couldn't do it, so let's just keep that aside for a second. This is the Link placement opportunity, another link placement opportunity, and you can see it finds about three page opportunities, three link placement opportunities. Let's try and do it. Here. Let me just say content strategy. Employ content strategies that boost your panel's visibility, including SE optimization and audience engagement. If I were to apply the Link, it's going to make changes within my web page itself. Even in future, if you decide to not continue with the Linker AI subscription, the link will still be permanent. That is the best thing about Linker AI. Like other AI tools and plugins that you use on your WooCommerce or Shopify store, if you delete those plugins, the directions and all those SEO settings go away. With Linker, it's not that case. That's why I love this. Here I could view the post and I can see where exactly the link was added. I guess it was the anchor was content strategy. So here, I can see employ content strategy. Over here, itself in the key takeaways point, it has added a link to my another page. You can see right here. Isn't this amazing? This is exactly how you should implement different. You can see it's Mk tick over here. I can go over to other as well and do so and keep doing it with the help of the co palette mode. Now, here you have a matchmaker mode as well. So instead of inters own AI suggesting you where there are possibilities where you could add internal links. Here you add the exact URL of your different blog posts, here collection pages and product pages where you think you should add more and more internal links, and then it will suggest all those posts. Here you could find different orphan pages, news pages, and you could filter it with the help of URL and so on. Basically, it's the same thing, nothing different. Over here, you are just manually trying to match different pages instead of LinkedTEI co pilot mode, already doing that for you. Then you have the monitoring phase where you can just keep tab of all the pages where you connected and add internal links. You can see over here. You could just export this in a CSV format or PDF file to maintain all the records of the links that you had created. You see how easy it is, you always have a clear record of which pages are linking to what anchor text is being used and whether there are any broken links or opportunities to improve WPA. No more spreadsheets, no more chaos. What does this actually mean for your site? Well, it means you're going to have stronger link equity flowing across your website, higher DR and DA overtime, better crawling and indexing from search engines, pages ranking for more keywords, higher conversions from users who stay longer and explore more and more of your web pages. This is exactly the kind of compound SEO effect you want to create. Now look, internal linking may not sound fancy. It's not some shiny hack or a new trendy tactic. If you want your product pages, blogs, and category pages to work as a team instead of in isolation, then this is exactly how you need to do it. With the help of Linkter AI, I've cut down hours and hours of work into just minutes and you can too as well. Check the resources tab for my felt link if you want to try it out. They often offer free trials or discounts, so keep an eye on that. 38. Technical SEO for Ecommerce SEO (Checklist): All right. In this video lecture, we are going to talk about technical SEO. I know the word technical might scare a few of you, but don't worry. I'm going to keep this video super simple as we have already covered the major portion in the earlier parts of this course. We'll be covering the core technical SEO checklist that every eCommerce store owner using WooCommerce or Shopify must follow. Now you can think of technical SO more like the plumbing and wiring inside your house. From the outside, everything might just look great. Your homepage might look beautiful, your product photos, all of your blog posts are in place. But if the background is messy, slow and hard to crawl, then your website just won't rank well. Let me break this down step by step. First and foremost in our checklist here is going to be site speed. Now, Google has clearly stated that page speed is the ranking factor, not just for SEO, but also for user experience. Just imagine for a second, a visitor lands on your product page and it takes about 5 seconds to load. They're already going to bounce off and move on to some other website, especially if you're in the eCommerce space where even 1 second delay can cause conversions. Let me quickly explain how this works behind the scenes using a simple diagram. So here, when a visitor, here, when a visitor is trying to access your domain. Let's say he searches for domain.com. Here's the search and when they can't actually see and your website is actually loading like this, you have the buffering which goes on, then they are going to move on to abc.com. Isn't that going to happen? Obviously, it's going to happen. Now you might wonder why does this keep on loading? Why does your web page keeps loading when everything in terms of AU is correct? Well, it's because your server and your CDN is not in place. If you are using a cheap shared hosting plan, then your server will be slow and that's where CDN comes into the picture. CDN basically stands for content delivery network. Now what this essentially allows us to do is basically CDN is going to have a bunch of other computers spread across the entire world so that whenever a user situated in let's say somewhere in Dubai wants to access your website, which is mainly located in your main server. This is going to be your main server at maybe let's say UK. This is your main server. Now for Dubai person who is in Dubai wants to access your website. This is going to be your website. Just pair with my drawing over here. What this will happen, CDN is going to have a proxy, or I should say, a replica of your server in Dubai so that the speed to access your website is in milliseconds. That's how fast your website can actually load with the help of CD. And that's how content delivery network works. These mini servers have the cache space and deliver your website content from the closest location to the visitor. Someone visiting your Shopify or WooCommerce website from Tupai Canada, doesn't have to wait for a server based in India to respond. Instead, this CDN can pull a cached copy from a local server and then respond in a fast, smooth, and efficient manner. If you're using WooCommerce, I highly recommend going with a good stinger good hosting plan of Hostinger, I should say, pardon me. I think hosting is really great and it's super affordable, super easy to set up. If you're on Shopify, then you don't have to worry because Shopify has its own CDN powered by fastly, so you are already done with it. Now that your speed foundation is set up, let's move on to the other aspect, which is going to be image Optimization. Now, what do I mean by this? I pardon me, optimization. Yeah. So here, as we were saying about the images, eCommerce stores are filled with product photos, and that's great and sometimes you have different video reels as well. But you know what's the problem. Sometimes these images are oversized, uncompressed, and they take forever to load on your potential customers device. So because of this reason, your page speed can tank down and we don't want that to happen. So what's the fix? Well, first and foremost, we want to use next gen image formats, next gen image formats, which includes dot WebP instead of JPEG or PNG. We don't want to use JPEG or PNG. We want to use WebP format. Now this is really easy because web P files are lighter, they load faster, and they still maintain those high quality visual now, in order for you to load your images properly before you are uploading it, just make sure that they are already compressed and they are converted in a web format. You can just search upon Google or any other search engines that you prefer, convert GPJ or PNG to web format and you can just bulk upload all the images, download and then push it on your server. But if you are using if you're working on a website where there are already images and you can just go on and fix all those manually, then you can just use a bunch of other plugins. Like for example, I guess there is tiny PNG. Then we have skosh. I think squush is one of very cool ones. These are built in vertebras plugins. We also have short pixel and we have smush as well. On Shopify though, we have a booster option that can do this job. This is going to be let me just write. This is going to be for tress or WooCommerce and for Shopify, we already have a booster. That can do this job. Third, always make sure that your images are filled out with proper Alt text for each image and we have already covered this and we know that the reason why we do this because all text serves two purposes. They describe the image for visual impeded users and they give search engines more context about what's on your page right now. For example, you have a product of running shoes. Then instead of just writing shoes as your all tag, you could write something like men's black running shoes with white sole size ten. Not only this is going to help you with SEO, but it can also help you rank in Google Images, which is a traffic source that most people completely ignore. Next on the checklist is our super duper important part. As you must have guessed it, it's mobile optimization because let's be honest, in today's day and age, almost 80% of the traffic comes from smartphone devices and you don't want to lose out on those traffic because if your website is not going to load properly, if the elements are going to break on mobile devices, but work perfectly fine on laptop and desktop screen, then you might just not convert a lot of sales for your eCommerce store. So don't let that happen. If your product pages don't load correctly, your buttons are misaligned, or images are flowing completely out of the screen, then Google will not hesitate to penalize you, so just keep that in mind. Instead, what you should do, you should just head over to Google's mobile friendly test and just Google that term, paste your home page. Almost all the pages, I should say, but if you are just you know, you have thousands and hundreds of pages, then you can just maybe pick a few dozen pages and then run the test and it's going to give you a full breakdown of what needs to be fixed. Also, on WooCommerce, you have the responsive theme, you know, you have responsive themes like Astra, we have Ocean WP, then we have cadence as well. So you could just go ahead with any of those. If you're on Shopify though, then make sure your theme is up to date and not bloated with custom scripts that conflict with your mobile CSS. Now, the next big item for optimizing your technical SEO checklist is going to be site structure and crollability, which I should have placed Crollbility Yeah. I should have placed this as number one spot for technical SEO and we have already discussed this in detail in one of the earlier lectures. But to give you a quick recap from our technical SEO perspective, Google doesn't just magically know what your pages are all about. It sends bots called crawlers that go from one link to another to understand your web pages better. If your internal links are messy, your categories are buried too deep. Your or some pages aren't even linked anywhere. Those are orphan pages, Google may ever just discover them. You want every important page to be reachable within three clicks from your homepage and your category and subcategory pages should be clearly structured in a proper formatted hierarchy. If you haven't done already, then please install sitemaps and submit them to Google Search Console and Big webmaster Tools, which we have already covered in the earlier parts of this course. But I know there are some few over smart people who just skip few of the lectures because they think that they are completely boring and not going to help them. But if they are watching it right now and you are one of them, you need to go back and watch those videos again. So yeah, a properly maintained sitemap is going to ensure that Google and other search engines know which pages to crawl and when they have to be updated. Another key part of technical SEO and often is overlooked is nothing but your robots dot TXT file. Now, this is one of the things that most people skip, as I said, but it can really mess things up if it's done wrong. The robots dot TXT file tells Google and other search engines that which pages you should not crawl. For example, you might want to block or access. You might just want to block the access to your admin panel, your thank you pages or card or checkout pages because there's no SEO value in there. Those are just default and dynamic pages with changes based on the user behavior and the users that they are going to take action. Always make sure you double check this file before you publish it in your sitemap and you update them. Just make sure that those files are not blocked and I've seen many eCommerce sites where a developer added one disallow line and suddenly the whole product catalog was hidden from Google. Test this and you could just go to simply if you want to check it out, you could say domain.com slash robots dot TXT and see what's written over there. Let's move on to another part, and for now, I'll just erase this. As we were discussing, the next is going to be your schema markup code. Again, this might sound complex and something that a developer web developer should do it. But it's just a small piece of structured data that tells Google what kind of content you have on your web page. For this, in terms of eCommerce, it's about your product name, the price, your ratings, availability of your stock. Delivery estimate and all those things which we are already covered when it's done right, the schema code can make your product listing stand out in the search results. You have seen this. You might find it repetitive, but I'm just trying to give you a quick glimpse and shed this light on technical SEO. Yeah, these things can help you a lot. Again, as I discussed previously that plugins like Rank Math used, I would not like to name them. Again, if you are trying to use them to add your schema markup code, if tomorrow maybe they add a new update and because of those updates, the website gets broke or the plugins doesn't really work the way it used to, then the schema markup code will also get affected. Instead just create those schema code by going over to the schema validator code site and just pasting it with the help of HTML element and if you're in the Shopify, you know how to do it. We have covered this earlier. Yeah, always enable all these things if I were to give you bonus, tips, then the very first one would be to enable lazy loading. Now, you might be confused about this lazy loading and it's nothing but a way that your images and videos appear on the screen first and the rest that is there on the web page will load as the user scrolls down the page. It's like asynchronous loading process where basically you're not trying to jam and max out all the resources of your server, but you are doing impartial installments based on the user behavior. If I as a user, am just on the hero section and I'm not screwing down any further, then those images should not load right now when I'm trying to just enter the homepage URL. That helps us massively reduce our page load time. Secondly, if your site has been live for a while, then you should run a technical SEO audit. With the help of screaming frog and beams up we have already done this earlier because these tools allows us to check all those broken links, redirect chains, duplicate meta tags, and all of which are just silent AEO killers if it's left unchecked. If you are trying to rectify those mistakes like duplicate H-tag, duplicate meta tags, duplicate content, thin content, maybe inactive sitemap, four or four error pages somewhere three oh one directions, broken links, so on. These could help you a lot. So yeah, technical SEO might sound nerdy, but it's actually all about making your store faster, easier to navigate, and more Google friendly. When you get these basics, your rankings, your traffic, and your sales will just start improving and you'll never have to look back again in. 39. Performance Tracking, Keyword Cannibalization & How I fix it: Now, I know many of you are interested to know how to do an SEO audit. Now, SEO audits don't have to be super complicated, and, you know, they can be done using paid tools. But what I would like to show you all in this video is how you can do simple yet effective SEO audit by yourself and track your performance by using completely free tools, and it works for any website. But before we dive right into it, just to keep in mind that SEO audit can come at different scales it can be really as simple as just visually checking your website S elements to a really in depth, you know, in depth one using sophisticated paid tools like your HF, Sam Russian suggest. The one that I'm going to be sharing with you all is the basic one, but I can still help you uncover 90% of your website's performance related issues. So the first thing to check is your website's performance, which will be the biggest trend that you can send and you know, sense how well your website is performing and it will give you clues as you go deeper in your SEO auditing process. So besides your Google Analytics plug in which you must have installed in your website, whether it's your WordPress or Wix or Shopify website, the best tool I would go, other than Google Analytics is, of course, your Google search consol as you can see right here. So it's completely free of cost, and it will give you most accurate picture about your website in terms of performance because the data itself is from Google, which is a search engine also. Now, the first thing what I usually do if I haven't done any sort of SU audit for my website is to first click on the performance tab. Here I'll see the total number of clicks, impressions, my average CTR, and my average position. Now this average position is average of all the different keywords that I'm ranking for, and it will take an average of that. So since the website is pretty new, like, I started this company about six, seven months ago. And so the impressions, although are pretty high, the clicks are low, and the CDR, you can see, it's really terrible. It's about 0.1%. Simply because with the advant of AI and, you know, search generative results, like, you know, Google has embedded Gemini and AI within their Google search, right? So, people who are looking for cookie cutter solutions initially, they were finding it with the help of BlogPost and other people's content website. Now they are able to find it within the first part of the website itself. The first part of Google search results, you know, because they can see the gemini result and they trust more because they don't have to scroll anymore. So, you know, this is affecting the CTR rate very much. But you can always improve the CTR score, which I've been doing for the past couple of weeks also to improve my CTR score by by pumping out my energy and efforts in Google My Business and also in crafting more compelling and click Bat my titles and descriptions for each and every blog post and my pages so that, you know, it goes with Google's or I should say, users search intent because if the content is talking about something else, which is completely different from what the user is searching for, obviously, it's going to lead to more bounce rate, and next time, the people won't click to my website anymore. So that will hurt CTR rate. But the impressions are high. That means Google is trying to show and put up my website and my pages for particular searches, and 42,000 is 42,000 impressions is really high number. So Google is helping me, but people are not lining up on my website. So this could be a bunch of different reasons, as I said, with the advant of AI embedded within your searches that has been affected, not just my website, but everyone's website. So this is not just case with me. So when you're trying to, you know, just analyze the performance of your website, what you need to do is just instead of finding the data of the last three months, just change this to last 12 months data and apply the results. Now, I won't see last 12 months data because the website was published, like, as I said, six, seven months ago. So you can see the impressions are pretty much the same, 42 to 46,000. CTR is 0.2%, and I've got about 90 clicks in total, right? And you can see over time, this has increased. The impressions have increased over time, and it has been increasing in the exponential form. You can see right here at about May, there was May Google update by Google, and it poorly affected the impressions rate as well. So you have to keep up with new trends and new algorithm changes with search engines like Google and Bing, because with the advant of AI, what they'll next do is they don't want CHATBD to gain the entire they don't want HAGBD to get the entire, search market. They don't want to capture the entire market. So Google is trying to embed AI within the search engine itself. So this is going to hurt us as website owners, but that doesn't mean that we are not going to get any results from SEO. Yes, the work and the efforts that's going to take us to help our websites rank higher on search results will be more. It will take more time than it used to take previously. But once you are ranking for particular keywords and once you are ranking on the first page for first few results, top three or top five, I think it will be on autopilot. You'll get leads on a consistent basis. And that's what you can do with paid advertisements. You have to keep on paying and spend, you know, astronomical amount of money from your pocket to keep your website higher on search results. So once you see the trend, what you need to observe is that how the trend is going? Is it going up? Is it going down? If it's going up, then it means that, you know, you're pretty much on the right track. If it goes down, then it means that you need to check any Google updates, any updates, anything that might taken a toll on your website, like, is it hag Is there any, you know, content problem within your website. Are you optimizing it properly? Are you getting sufficient backlins and things like that? You can even see if it's flat, if it's flat, it means that, you know, you need to improve on and a bunch of other things. Once you see this, the trend of the last 12 months, you can change this to last six months so that you can get a clear Zoomin picture about this. You can see the results are pretty much the same because as I said, my website was published very recently, six, seven months ago. But still, I'm getting really, I would say, really great results, like a website with 67 months in such a competitive niche, like EO and web design agency to get about these many impressions is really commendable. So I think my studies are on point, but I have to optimize my pages, my title, and my meta descriptions such that I get more and more clicks. So that's the reason why I'm making my course. I'm not just blabbering stuff out of just reading any blog post or just reading any articles here and there. I've personally implemented these things. I've seen the results, and that's the reason why I am making this entire SEO course, right? Now, what you would want to expect is the kind of keywords that you are trying to rank for and which page sees the biggest improvement or drops in clicks. And if any keywords shows more than ten position changes, that is where we want to take a note in our essay audit process. So let's just say that once you published your page that you are trying to rank for, maybe let's just say plumbers in L and initially in the first three months, you were ranking on the first result, right? I'm just giving an example, although this is not practically possible to rank on the first result within the first three months. If it's really super easy keyword with high search volume, then you can do it. But with keyword which is difficult to rank for, it's nearly impossible to rank within the first three months and when the website is new, of course. So when the website ranking drops for that particular keyword, for that page drops like directly drops in the top ten positions, then you would want to take a note of it and you need to figure out what is going wrong. Like is it problem with the content? Is it problem with the page loading speed? Is it the problem with your I would say, title meta description? So you need to figure it out and you need to write this. But if you are, you know, posting content on your website on a consistent basis, then you can expect five to 10% growth every single month. All right? So this is basically what you should do in your SU auditing process. Don't make it very complicated. If you find any downward trend like here, you can see sometimes it goes downward. I find that okay with the June update. You can see it always happens at the start of the month, right? You can see right here in May 3 in June, June 1 or so, because every month, Google and other search engines release their new updates. So you have to keep up with their updates and see what kind of things they are favoring to. So if you find any downward trend, it usually means that either your competition is doing better than you or maybe there is some algorithm change that you didn't keep up with. So just keep all these metrics in mind and try to come up with different strategies and work around it with. Although all the things that we have covered so far, or are those things that you need to do in consistent basis? But SO auditing process is something that you need to look at every single month. It's like how you pay your bills, and, you know, you actually optimize your business in terms of your expenses and your income, and you analyze the financial reports every single month. Something similar, you need to do with your SEO reports as well. You need to audit your website in terms of SEO at the end of every single month, so that you'll know where you stand right now and where did you stand a month ago. And that will give you a clear picture whether you are on the right track or not. 40. Ending Notes: Alright. If you have made this far, a big congratulations to you. You have just completed one of the most comprehensive and practically commerce SEO course out there. Now, whether you're a shop fire store owner, a Woo Commerce user, or even a freelance marketer, working with product based brands, everything you have learned here can be immediately applied to boost visibility, drive organic traffic, and more importantly, get more sales. I hope the strategies that we have covered here from keyword research through topical maps, on page SEO CRO tips, technical optimization, and my personal zero gab link building framework gave you the clarity and confidence to finally take SO into your own hands. Now, before you go, I'd really appreciate it if you could leave a short review for this course. It only takes a few seconds, and it helps me a lot in supporting my work and reaching more learners like you. If you have learned this course, I think you'll enjoy my other SEO courses as well, especially the AI local SO boot camp. You can check it out right here in this platform, and you can let me know if you find it any help you once again for joining me in this journey, and I really hope that you go out there, optimize other ecommerce stores and get results that can skyrocket your sales. With that, I'll see you in my other courses.