Transcripts
1. Class Introduction: Going on, People.
This is Prerak Meta. Today in this class, I'll be showing you
all how to fully optimize your tres website
using the Yoast SEO Plugin. The St SEO Plugin is a free plug in that allows
you to fully optimize your website and posts on search engines like
Google, Yahoo, and Bing. With the StesEoplugin, you
can fully optimize how you want your web pages to be shown
on Google search results. On page optimization is critical that you want to rank for
Google search results. The StesEoplugin also fully
supports rich snippets. With rich snippets, you can display your content on
search results in a clean, rich formats to help you get more clicks and traffic
to your website. All right, Now that you have an understanding of
what this plug in does, let me walk you through
what you're going to learn in this
YostEoplugin class. First, I'll be walking
you through how to install and configure
the yostEoplugin. There are some strategies that I'll share
with you all which helps us rank posts on the first page of
Google search result. I'll also walk you through the general page
settings and tools to make sure that you're familiar of how the
Yost Eso plug in works. In section two, I'll
show you how to fully integrate your Wordpress website with the Google Search console. And not just your
Google Search console, but also other platforms
like Pinterest and Bing. In order to start your
website indexing right away, this will help
display the analytics showing you your visitors
and impressions. And if there's
anything you can do to improve your
website's performance, we will then submit
our site map, which basically
tells Google what your website is alive and ready to be crawled and indexed. In section three,
I'll show you how to display your website in
the Google search results. We will first optimize the
pages of your websites, like the home page, the about page contact page. This is important because it will present the website
in a really nice, clean format in search results. Lastly, I'll show you how to fully optimize posts
on your websites. Now we will be working with a website that has not
been optimized whatsoever. By the end of this class, our demo website
will be fully SEO optimized and all ready to go for all the major
search engines. What are you waiting
for? Start your class today and I'll see you
in my first lecture.
2. Unlocking SEO Potential: Step-by-Step Yoast Installation & Configuration: Guys, let's start with
the very first lecture of our St SEO masterclass. I'm very excited.
Just like you are. As you can see, we are
going to start with the website that I've already designed for my
freelance client. Now this website is of
a diamond merchant. They are company and we
designed this from scratch, but we haven't done any
SEO work as of now. What are we going to
supposed to do with this? We will use the free plug in. We'll do some
optimizations over there. And we'll also look
at how we can do some on page
optimization to rank this website higher on
search engines like Google. The very first step that we are going to take is to actually install our SEO plugin for that. As you can see over here, we have opened up our
Wordpress dashboard. You need to make sure that you are in your Wordpress dashboard and your website is currently hosted somewhere on
a hosting platform. Right here under Where is It? Where is the P option? Here you can see we have
the plugins option. Besides that, we
have the option to add a new plug in.
Just click over there. Once you click on
the Add new plug in, you will now be able to
install new plugins. We'll ignore the parts, which is there on
the top of the page, which is just prompting us to update some of our
plugins which are there. And all we will
ignore that part. Just scroll down to
the part where you can find this search bar. Once you go over
there, just search for SEO and hit your Enter
button on the keyboard. It might take some time on your system depending on the Internet connection
that you're using. Now once the log ins
have been loaded up, you'll find out the used SEO plugin been showing on
the very first result. Now used SEO is one of the very earliest SEO plugins that was available
forward press. So we'll go ahead and
install it on our website. As you can see, it
has over 27,000 reviews and over 5 million
active installations. And they have updated their
plug in two weeks ago. Right? So they are constantly
updating this login. It is completely safe to use and you can use it
on your website. Just go ahead and click on this button, which is Activate. Once you click on
the Activate button, this will integrate
it with your website. Now what you need to do
is just scroll down. And you need to click on this, which says Start First
Time Configuration. Click over there,
wait for some time, and you can scroll
down a little bit. Once you scroll down, you might see two options over here, Dashboard and First
Time Configuration. If by default the dashboard
option is selected, just click on this First
Time Configuration. Once you click over
here, you need to optimize your website by
the used CO plug in itself. We'll just go ahead with
this button and we'll click and let the SEO used
plug in do its job. Once it does that, we'll click
on the continued button. It will give us the site
representation prompt. Now what this basically means is that it's asking us whether the website
represents a business or an organization,
or single person. Now depending on the
website that you are optimizing it on the basis of
search engine optimization, you need to select the option. Now, since this is a
commercial website, it's a business
portfolio website, we'll go ahead with the
organization option, which is selected by default. But in your case,
if you're trying to optimize your personal
portfolio website, you need to select on this
option which says person. Okay? I'm just going
to keep it as it is. And we'll scroll down and
we'll change the website name. Website name currently
as you can see to which is the name of the company and they are Diamond merchants. So we'll just remove
this part because we want to represent
the website name. All right. Or if you want to rank your websites up
in the search results, you need to make sure
that you include the keywords in
your website name and your organization name. Organization name is the one which you have
registered your business in, but the website website
name depends on the name which will show up on this particular tab,
window, tab, right? So just make sure that you stuff all the important keywords
that you have researched on. Now you might be asking that, how do I do the
keyword research? Well, just to give
you a status example, can use tools like
Semrush and we have some free tools as
well that you can search upon Internet to
do some keyword research. Now I'm not going to
go in depth about keyward research
tools and all because the course is focused on the Usseoplugin and
not keyword research, we'll just keep this as
it is which is B and Diamond Merchants
Organization will keep this as just B and toke. All right, now once
you're starting this entire optimization
using the Seoplugin, chances are you might not
see this option prefilled, just go ahead and
fill it by your own and you can see
organization logo as well. Now the reason why my data is already populated is because I've already
optimized technically not with the on
page optimization. So once you cover the aspects of entire
search and optimizations, we have three sections. The first is on page, the next is off page, and the last is the
technical optimization. So when you are actually
building a website and if you simultaneously focus on the
technical SEO optimization, you're already halfway done with the on page optimization. Nevertheless, if
you have not done any technical
optimization, don't worry, Just fill on this
blank boxes that is showing you to fill in and just upload all the things
which is asking you to do. Fill in your website name, your organization name,
and the organization logo. I'll just click on the
Save and continue and it will give me option
to fill in my Facebook, Facebook profile URL and
the Twitter profile URL. Now, since my client
doesn't really have any Facebook page or
Twitter page as of now, I'm not going to fill
any URL over here. Or in other case, if you have some
other social profiles as well like Pintrest
linked in Instagram, you can integrate
over here as well. For now, I'm going
to skip this part, so I'll click on San Continue. Next we have the option
to choose whether Yoast SEO should use
the tracking of data. If you want, you can select, but for now I would suggest to keep this as the
default option, which is no, don't track my
site data. And that's all. If you would like to receive newsletter from the
Yost company itself, go ahead and fill in
your E mail address. For now, I'm going to skip this part and I'll
click on Save and continue. We are done. That was all the
basics of how to first do the configuration
of your St EO, plug in for your
Wordpress website.
3. Exploring Yoast SEO Options: Fine-Tuning Your WordPress Strategy: All right guys. Now that
you have installed and configured the used Seo plug in on your Wordpress website, the next step is to look at the more advanced options which
the St Eso plug in offers for that what you need to
do is just scroll down till you find the option
under the Sto settings. Just click on the
option settings and this page will open up. Now before you jump into
any other sub options, just make sure that in
your site features, all these options are enabled. Seo analysis, radiability
analysis, your insides, your cornerstone content Text link counter link suggestions, open graph data,
Twitter card data, slack sharing and
Admit bar menu. All of these options should
be already check mark. This is one thing
that you should check before moving on
to any other step. Now once you have enabled
all these options, just go to the site basics. Once you go over there, it will show us
different options. Now what it's asking us to fill in is the basic
site information. Right now as you can see, we have a website name. It is also asking us our
alternate website name. Now, alternate website name
could be very useful when the website is being accessed on a smaller screen devices
like your cell phones. Or maybe even in
tomorrow's time. If the smartwatch
has a browser and people will be able to view your websites on
their smartwatches, you want that this
particular Chrome tab, or any other search
engine tab should show up your website name in
a very short form. So you want to actually place an acronyms or some
alternate website name, Your alternate website name. All right, so for example we have this
Sank Diamond Merchants. I can just copy Sank because that's what my alternate
website name would be. I will just name this as Sank. I think this is pretty
short and simple. Then we have the option
to past the tag line. Now, tag line depends on the business or the
person's website. Whoever it is, you can generate tag line whatever
the company's agenda, their aim, their purpose, their mission aligns with. Now, my client never provided me what the tag
line of the company is. How am I going to come
up with the tag line which is interesting,
intriguing, and also something which helps the search engines rank this website higher
on search results. Well, in today's time, AI tools are very advanced. I just went on to chat Pd.com and I asked chat GPT
to generate a tag line. Now if you're interested
in exploring more, how do we use chat GPT
for marketing purposes? You should definitely check out my course on Chat
GPT for marketing. In that class, we see how to use Chat GPT prompts to help
us in e mail marketing, content writing, and
social media marketing. I will just past the tag
line that I copied from chat GPT and what
else I'm going to do, I will just remove these double inverted
commas so that you tag line is never under
double inverded commas. So we're going to
use it like this. And then we have the
option to choose a title separator. Now
what does this mean? As you can see in
my website name, I have a hyphen as
my title separator. If you look at Nike, just do it. There could be this
separator tag. This could be this one. This one. This one, or this one. Depending on what your use case is and which one would you like. Generally speaking, any
of the title separator would work and it doesn't matter whether you are
even using this or not, just go ahead, select any
of the title separator that works best for your
title of your website. Once you've selected
the title separator, just scroll down to
the part where you see the site image option and upload the logo of your website. Now what this allows you to
do is basically it helps your posts and pages that don't have images and it will
set this particular image. This will allow us to actually show up a logo
besides your title, name of your website when
someone searches for your website on search is
like Google and Yahoo. All right, once you have done, just scroll down to
the part where you see the site preferences and make sure that this part is enabled. Now, since in the
configuration of our plug in, we already selected that. No, please don't track our data. This option will be unselected. Once you have done this,
click on Save Changes. All right, let's go to
the site presentation, or rather I should say
site representation. Now we know that this website is for a company.
It's an organization. We'll select this part. We have the organization name and
alternate organization name. Now this is different than
your alternate website name. All right, what do
I mean by that? Assume that Facebook,
we are creating this SEO optimization for Facebook page or Facebook
entire company website, right? So Facebook is the name that we all know since 2004, right? Because that's when I think
Facebook was first launched. But now these days,
Facebook is Meta. Meta is an alternate
organization name. If your company has a different
or an alternate name, you can use it over here. If not, then you can just
leave it empty. All right? Once you've done
that, just select your organization logo if it
is not selected by default, and fill in your URL or
other social media profiles. Now since you know
that my client has not provided me any social URLs, I'm not going to paste
this over here. Cool. Let's go to Site Connections. Now once you go to
Site Connections, you see these different
options to connect the search engines like Google, Bing by adding the
verification code. Don't worry about
this. This part will cover in the
upcoming sections. We'll just skip this part as
of now and we'll move on to the section or rather
subcategory of content types. Inside the content types, we have the option of home page, posts pages, and landing pages. First, we'll go
with the home page. Now with the home page, we can edit the
home page itself. Now what this basically
means is that how your home page would be
represented on a social media, when this is shared, when the website link is
shared. Just skip this part. You don't have anything
to do right now. You'll have to edit the home
page by going into the, you know, the theme and the Wordpress editor
that you're using. It could be, it could be element or whatever
you're using. Just scroll down to
the Post option. Over here you'll see show
posts in search results. You can select this option. You have the option
to use the SEO title. Here we have the title
page, Subtorsite title. Now what this basically
means is that let's say you have also
blogs on your website. There could be ten
sentence of blogs. The blog name would
be the page name. Let's say we have a
website which posts blogs on the upcoming gadgets,
especially smartphones. It's going to have
all the details of all the upcoming smartphones
with the specifications, their price, the launch
date, and all those things. That entire product
page would be a blog and that page name would be displayed right over
here after the title. Title is basically the
name of your website, followed by the blog name, then a separator, and
then the site title. Then you have the option
to add a meta description. Now when we are dealing
with a post page, okay, you can see
we have the posts. Right. What I would
recommend you to do is since we are
dealing with the blogs, we don't want to add any
manual meta description. We'll just rather use excerpt. All right, so just use percentage excerpt and this will come up. Now
what does this mean? Basically, if you
have a blog page, the starting content will be summarized down and it will be shown on
the search results. That's what excerpt
actually means. Just keep excerpt in your posts. Scroll down till you find social media appearance.
Now what does this mean? Let's say you are sharing your website URL on a social media profile
like Twitter or Whatsapp. When you share your link and you wait for about
a second or two, chances are that website
meta description, the website title and the website image will be popped up. That's your social
media appearance. Unfortunately, this option to add the details is available
with the premium version. I would not recommend you right now to pay for the
premium version. I would suggest you to utilize all the free features and help your website rank higher
on the search results. Once you get some traffic and you want to optimize it more, then you can maybe
purchase the premium plan. But for now, you should be
good to go with the free plan. Scroll down here,
you'll find the schema. Now in the schema, you
have the option to select the page type and the article type. Now
what does this mean? Page type is basically
if you click over here, you'll see different options
like you have the web page, you have an item page,
you have the bout page, and all these different options. I would recommend
you all to select the default option and not
make any changes around this. Then you have an article
type which gives you other options like block
post and all those things. Now, article by default is the best option
that go ahead with. Why is that? Let's
say your blog is currently written in
a third person voice. Or maybe, let's say your blog
in general is informational and it generally provides some content and
educational content. Right? Something like I gave an example of a block
post where you have written all the information of the upcoming gadgets
and smartphones, right? You're just filling out all
the details of those things. You're not adding any personal
stories or anecdotes or anything like that
for that article. Option by default would
be the best thing. But if your block post
has a personalized story, some anecdotes, and it is written in a
first person voice, you should select the
block post option. Once you've done that, select this Enable CO controls
and Assessments, and just click on
the save Changes. We'll wait for some time until we get this pop up message. Once we have done that, go onto the pages and you'll
see this result. Now it will show pages
and search results. Obviously we want that.
What does this mean? Let's say we have home page, contact page about us
page and products page. Or maybe even services page, depending on what the keyword
the user has entered. Whether that keyword actually is present in that
particular page or not. We want that page to rank
in our search result. Right? For that, we want
to select this option. Chances are that
someone types in the address where your
business is located at, your entire address would be available in the
contact page, correct. So we want to show up the
contact page of our website. When someone past the address of our company or the business
where we have located, that page would be shown up. Now for the SEO title, just remove the page and just keep title separator site title. Okay, that's all we want
for meta description, you can just put
except as of now. All right, once
you've done that, you can just select save
changes and nothing else. Scroll down to landing pages. Now, since this
particular website does not have any landing page, I'm not going to mess
around with this thing. Because anyway, even if I make some
optimizations over here, it's not going to make changes for my website because I
don't have any landing page. Landing page basically
means that a single web page where
you're just asking a user to enter their e mail address or maybe
even their phone number. It's a proper transactional website where you
are not actually asking the user to enter their credit card or
any payment gateway, but you're asking
your user to fill in their website URL of their e mail address
so that you can collect the e mail addresses to do further e mail marketing. That's for the landing pages. Moving on to the categories and tags once you go
over the categories. Now this particular
entire section for categories and tags is applicable when your
website is of e commerce. If you've listed down
some products that you're going to sell
over the Internet, then you should be focusing
on these two things. All right, let's assume that your e commerce store currently sells different
category products. Like assuming that
we are dealing with the diamonds
and jewelry and all, let's assume that, what if my client tomorrow
says that I want to make some changes in the existing website
and make a commerce. Can you add some categories of products like diamond jewelry, gold jewelry, platinum
jewelry, and silver jewelry? Those are different categories. We want to display categories
in the search results. We'll remove the archives. We don't want that. We
don't want pages as well. We just want the term, title, separator,
and the site title. And that's all for
the meta description. We want to utilize the excerpt, except what will
it do over here? Whatever product
description is there, it will bring out on
the meta description. All right, let's save changes and we'll
move ahead with tags. Now you want to make sure that tags are actually turned off. Now, why do you want to do that? Well, Google has
recently announced that they have some changes
made in the search engine. If they find any
duplicate content, your website may get penalized
if you take this option. Chances are your
products description or some of the content
of your website, we'll get duplicated and Google will find that
out that this website is stuffing keywords and doing
some unethical SEO work. They will penalize your website and not rank higher
on search results. We don't want that to happen, so we'll just tick off this box. Save Changes, click on Advanced. We have the option of
Coral Optimization Now, unless you are an SEO
company, skip this part. All right. We'll go ahead
with breadcrumbs now. What does breadcrumb actually mean if you've ever
gone to Walmart? Let's go to Walmart website, Walmart.com Let's say I'm
searching for a product. Let's say Macbook Air, M one, the laptop which I'm currently using
to shoot the scores. I will select this product. All right. Once I select this, you will see this is breadcrumbs under
electronic section, there is computers, laptops
and tablets section. There is laptops, There's
shop laptops by type. We have Apple Macbook, and inside that we have
the Macbook Air. The history of going through different web pages is
what a breadcrumb is. If you want to use this
breadcrumb feature, you can go ahead with it. But generally, it
doesn't make sense for your SE optimization whether
you add breadcrumbs or not, it won't make any difference. It's just going to help
the user experience more fun and engaging if they want to jump back to some section where they wouldn't
like to go from scratch. What I mean is if they directly want to jump
from Macbook Air to, let's say laptops, then they can directly
click on this link. Otherwise, if the bread crumbs would have not been present, they would have to go
back to departments, then select maybe electronics. Then go over, around and then go to
new desktop computers. Or maybe even find laptops. So this would be a big
hassle for your users. That's where bread comes,
comes into the picture. All right, let's move ahead
with Author Archives now. You should only
enable this option if you're multiple writers
working on your website. Whether it be
content writing for your website or maybe
even writing blogs. If you're the only person who is managing your website,
just take this off. Otherwise, what
happens is that if a single user is managing
the entire website, again, chances of content being
duplicated by the same author will be catched by Google and they may penalize your website. We just want to close this option and move
ahead with date archives. Once you go over the
option of date archives, you should unselect
this option as well. As you can see even Yost says that we recommend you to disable date archives
even they know, but I'm not sure why they have still enabled
this by default. Basically, you don't want this
website to get penalized, so just uncheck this option, scroll down, go to the format archives
again and select this. Scroll down to special pages. Now once you go with
the special pages, you'll find this four
or four error pages. What this basically
means is that someone might enter some URL mistakes, or let's say this website is Santok.com Someone enters just Santok.com and a website called Santo.com
doesn't even exist. In that case, what
should happen? It should lead us to four
or four error page, right? Because that website
doesn't exist. Or let's say when
stop.com slash, I don't have services page. If the person selects
slash services, it should show up four
or four error page showing that page not found, separator the site title. So this is a very basic and
minimal thing which will probably be there by default
on your address website. Just skip that part and
go to the media pages. Now this option is
really interesting. What this basically means
is that assume that I have already searched PSY
Walmart on Google Images. Once I go over the
images section in Google search result, I am getting this option. I get to see this image of PSY. Go for Gnoroic edition. I click on this image, It is redirecting me
to the product link, which is there on Walmart. If I have this option to
be unticked or unchecked, whenever I have any image on this images section of Google and someone
clicks on the image, it should redirect
to our website URL and not the image itself. If I select this option, what happens is that even if the user clicks on this image, it will open the
image in a new tab. We don't want the users
to just see the image, we want them to land
on our websites. We should make sure that
this option is not selected. All right. Go to the RSS part. Now, in the RSS feed, you'll find that there is something which is
already present. Now, how is this
going to help us? Well, in these days,
there are many, many hackers and web
crawlers who will steal your content without
even giving you credit. And they will
utilize your content to sell their
services or products. Or even my trying to show themselves as you are and they will do
your identity theft. We don't want that to happen. What we are telling Google by using this line
is that whenever you post a new page or a blog or write anything on your
content of the web page. Okay, this will
post back link on that page and it will show up the author who has
written on board date. Okay. This will allow
Google to understand that. Okay, this is the
original author who wrote this entire thing. Even if a web croll tiz
tries to steal your data, your name, your post link will be paste it
over there as well. All right, So this is
a great way to prevent yourself from your content being hacked and your data being
stolen for wrong purposes.
4. The SEO Game Changer: Integrating Search Console for Results: All right guys. Now
that you have seen the advanced options to optimize your website
using the Yost SEO plugin, Let's see how we can integrate our Google search console
with this plug in. Just go over this search option, or rather we can see the option right over here
which is the site connections. If remember, clearly
two lectures back, we discuss that, we'll
cover this later on. Here's the time, and this
is where I'm going to discuss and show you how
we can correct Google, Bing, and Pinterest
with this website. So you can see this
particular link which prompts us to take us
to the Google Search console. So we'll just click
over here and it will redirect us to
this particular page. Now you can see it is redirecting us to the
Google Search console, But over here I have my
personal Gmail account. Now I'm going to change
the e mail account, which is being used to create
my website. All right. So just give me a second and
I'll come back over here. So I'm back with this
new search console with my e mail account which is being used
to create my website. And over here what
will I do is I'll just go to the home page where
you'll see this option. Okay? This is where you'll
actually see the option. And you need to click
on Search property. Just click on Add Property. Once you go over
there, just type in the URL off your website. Now there are two options, the URL and the domain. Why are we not using the domain
and we are using the URL? Because if you're dealing
with the domain side, okay, if you're dealing
with the domain side, then what happens is that
you'll have to mess up with the DNS records
and that will take a lot of time and it
will get complex. Rather, just go ahead
with URL and just type in your entire website URL
including the TPS colon forward slash STP forward slash
followed by my website name. I will hit Enter,
it will verify. And this has already
been verified. Now in your case, this
might not be the case. Okay. Since we'll be doing
this for the first time, what will happen
is it will show up an SDML code. Just copy that. Come back to this Google and paste that verification
code over here, and click on Save Changes. Once you have done
that, this will show you that the verification
has already been done. Just click on Done. I'll
go back to my website now. I will try to integrate
it with Bing. I'll just click on the
Bing Webmaster tools. It will take us to the
home page where it should show us the
dashboard itself, not my website, URL. Let's just go back
to the dashboard. It might give you
an option to log in first with the
Microsoft account. If you don't have a
Microsoft account, Microsoft prompts you to log in with the Google
account as well. Once you click on
the Google account that is synced
with your website, you will have two options. Either to input
directly the data from the Google search console or to manually add your website,
just like I showed you. To do it, let me just show you how to copy and
paste your HTML code. I'll just type in the URL
which is HTTPS Santok.com add. It will give me the HTML code, which I'll copy and I'll
paste it over here. Let me just show you now this might take a
little bit time because Bing is bit
slower than Google. Obviously, for reasons
that we all know that Microsoft browsers are
always really slower than compared to your
Google Chrome browser. Let's just give them
some time to add our website to their
webmaster tools. And once it shows up, the pop up or what
issue is it saying? Okay. There might
be an issue from their end while we are actually entering
our website manually, we'll just go ahead with
importing our website. What are we going to
do over here is we'll verify or we'll copy
this entire thing. We'll copy this TML metatag. We'll go to the
website over here. We'll paste under B.
We'll save changes. Click on the Save Changes, come back over here,
click on Verify. Now this might take some
time, in some cases, even after clicking
on the save option, your Bing would show up
that it is not verified. Just give some time like 51015, or maybe even 20
minutes later on you can do it to verify. Okay? As you can see,
it's taking some time. So we'll just give them
some time to do it and later on it will
pull up the results. All right. I'll just take you to the Google Search
console and show you how the data would look
like so you can see the performance of the
website, entire thing. The site maps the
performance URL inspection. All those things will
be visible to you. Okay, now let's
look at Pinterest. Just go to the Pinterest. And under settings, okay, under settings, you'll
find claimed accounts. Just go over there, Click
on websites, claim, copy this HTML tag, go on this Pinterest
part, paste it over here. Click on Save Changes, Go back to your Pinterest
page. Click on Continue. Once you do that,
paste your website, URL, Ptc.com In my case,
I'll click on Verify. Let's just wait till it
actually verifies our website. In some cases, it
might take some time, so it might show you that no
relevant metotych was found. But just give it some time, about 15 to 20 minutes, and it will show
the correct result. It will show you that
it has been verified. That was all from my side to connect your different search
engines to your website. Before we end this lecture, I would like to also
show you how we can correct sitemap to your
Google search console. Let's just go on the
search bar and we'll type in sitemap and hit Enter. It will redirect
us to this part. Click on the View XML sitemap. Now what this basically
means is that it basically provides
the roadmap to Google search console
about which post and which pages to actually
index and which ones to not. We'll just copy this entire URL. We'll go back to our
Google search console. Under this section, you'll
find site maps. Go over there. Once you go over
there, paste it over here and remove
the starting URL. And we just want site
map underscore index, click on some bit, give it some time till it verifies
and just click on. Got it? All right, that is
done right now, it couldn't fetch the data, But once you click on Refresh, it might show you success. Now this is going
to take some time in order to show you success. In my case, it
happened instantly, But for you, it might take
even 15 to 20 minutes. It all depends on the
Internet correction that you're currently
connected to. Yeah, that was all from my side. This will basically give you the results and about how much your website is
performing and if you want to generate SEO
reports, you can generate that. That was all from my
side. I'll see you guys in my next section. Take care.
5. Boosting Visibility: On-Page SEO Techniques with Yoast: All right guys, Moving on to the last section
of our class, we'll see how we can do on page optimization
for our website. For that, what you need
to do is just go to the web pages or
select this option, all pages, Once
you go over there, scroll down to your
particular web page. We'll first do optimization
for home page. Then you can do
something similar for your about contact
products pages. All right, we'll click on the edit option and it
will show up this result. Now you're not going to be able to edit with the
help of Elemento. We're doing this with the help of the Wordpress
editor right now. Just scroll down till you find
the option to do the SEO. Now you'll see that this is
how your meta description, your title will look like when someone searches on Google. And this is particularly
mobile result, not a desktop result. This is how it would
look like on desktop. This is how it would
look like on mobile. All right, now how
do we optimize it in such a way that we don't
get this red and yellow, or I should say orange warnings. What this basically
tells us is that your title is not
at all optimized, meta description
could get better. That's what these
colors represent. Okay, how do we optimize this? First, let's move on
for the SEO title. How do we optimize our title in such a way that it
shows in green result? First and foremost thing, always remember that your title should be under 70 characters. Okay, so make sure
that your title is under 70 characters. Next thing is to
include a keyword or two within the first
line itself. All right? Chances are that your
title could be long enough and it would
split into two lines. We want the focus keyword, the main keyword, to appear
in the first line itself. Do your keyword
research efficiently? Put your keyword in the first
line of your SEO title. For now, we are going to stick with the brand
name followed by a separator and a location. Using this location, it's
going to help us rank locally. So you can see it is also showing that there is
some chances of improvement. Okay, merchants, there's
some typo error. How well can we
optimize this for now? Let's just keep it as it is. Let's move on with
metoddscription. Now, why are we showing
this excerpt over here? And initially it
showed our title, separator and page title. Because if you
remember correctly, when we were trying
to make changes in the advanced option
of SEO used SEO, we made that by default all
the metod description and SEO title should be
except your title. Sep, I should say tag line
by default respectively. Okay, So that's because we just want to make sure that
tomorrow if let's say there are more users
to manage this website and they don't have any idea
about SEO optimization. So we want some by default optimizations to
happen automatically. So only for that reason we
have selected these options. But ideal case scenario, this is not the
best way to do it. So we'll type in the meta
description now using chat GPT. I've already created an
optimized meta description, so I'll just paste it over here. And you can see it includes
a transition keyword. It includes the location, It includes the keyword
which is diamond merchants. They expert in
manufacturing, polishing, and exporting color
diamonds. All right. All these things are present
in my meta description. So what are the rules to follow for your meta description? First and foremost, it should
be under 155 characters. The next would be to
include two keywords, minimum inside your
meta description. The third would be to add location if your
business is local. And first you want to
always scale up locally. And then you want
to go globally. Always add the location. It could be your
city, your district, or the state where your
business is located in. The next step would be to
add transition keywords, like you can say, elevate
your style so that is unique and
transition keywords. All right, so just make sure that your meta description begins with transition keywords. All right, let's try
to update this thing. What else do we have over here? It's showing us some props that there are no outbound links. What can you say we don't
have outbound links. The key phrase length there is a key phrase in order
to calculate CO score. We can ignore this part as
of now because we are not looking into the back
links and as of now, but the things that
we are focused on, the images, internal links, men, description, text length,
and the SEO title, all those things
are perfectly fine. If you scroll down this part, select this Yost option, scroll down to the part
where you would see, where you would see
the search appearance. You will see the mobile result and the desktop result as well. In both cases, it
is showing green. That means we are good to go. But if you want that, a title should be displayed
differently for mobile result and title result should be displayed differently
for the desktop result. You can make changes as well. Okay, now that we have
some AI tools as well, we can use AI itself. Here. Right over
here. All right. We can add a focus
key phrase over here. Just click on and we have a diamond merchant as
our focus keyboard. Okay, We'll just select this. Okay. So you can see the entire
SEO analysis is now, okay. We have readability analysis. You can see there
is a passive voice. We want to make sure that
the metad description and the content inside our website is written in active voice, so we can make those
changes around. Then we have other improvements
that transition words. You can see only 24.6% of the sentences contains
transition words. You can use AI to do this, but this is only available
in the premium plan. Now you can use the charge PD. You don't have to
pay to actually use AI within the US SEO plugin. You can use Chart PT to
get started. All right? Yeah, that was all about
optimizing your pages. If you want to do something
similar for your block pages, you can just go back
to your dashboard, go over to the posts, and scroll down to the
page where you block page. You would like to
optimize it manually. Same things, nothing different. You have to follow the rules of meta description and title. All right, that's where we end our entire course on your
SEO Plug in Masterclass. I hope you guys
enjoyed this course. If you did, please
make sure to leave Ali and comments
below this course, which helps the algorithm
to rank my courses higher. And recommends to
the students who might be looking
to learn the same, which you did in this class. See you guys in my other
classes. Take care.
Prerak Mehta, SEO Marketer & Consultant
