AI Digital Products For Beginners: Build, Launch and Sell in 5 Days

1. Welcome to the Class: What if you could go from zero to a live digital product that sells automatically in just five days. You see, in the pre AI days, building a digital product was actually a huge sacrifice. It meant months of manual labor, expensive outsourcing, and the constant risk of failing after hundreds of hours of effort. Well, that era is completely over. Today, AI has slashed the time and effort needed to create and sell a digital product to virtually zero while drastically increasing your likelihood of success. What used to take months now takes days. And what used to require a whole team back in the day now just requires your laptop and the right system. That's exactly what I'm giving to you in this course right here. So my name is Labros and I've helped hundreds of thousands of students turn what they love into digital products and sell them online. In this class right here, I'm giving you the ultimate shortcut, a proven 5-Day Roadmap to build and launch a digital product that works for you 247. So here's the plan. In Day one, we're starting with the opportunity. We're identifying the low hanging fruit business model where AI gives you the biggest unfair advantage. Then in day two, we validate. We will use AI to find the problems that people actually pay to solve. Ensuring you don't waste a second on the wrong idea. Then in Day three, we build. I'll show you how to use AI to brainstorm, draft, and polish your digital product in hours, not weeks. Then in Day four, we'll work on the offer. We'll package your product into an irresistible offer with pricing and positioning that makes buying a no brainer for your customers. And finally, in Day five, we're actually launching. Get your product in front of the eyes of the right people using simple organic methods. You don't need any followers. You don't need any dollars to invest in ads. I'm going to show you a way to magnetize your target avatar to your offers. So if you're paralyzed by overthinking or stuck in this creator grind, which I really know how it feels like, this right here is your solution. So join me in this class right here, and let's actually start building your first digital product. 2. Your Class Project: Welcome to this class. I'm super excited to have you here, and I can guarantee that the next lessons will completely change the way that you approach digital productiation and online business with these awesome new AI tools. Now, in this short first lesson right here, we're going to be discussing about your class project, and the class project that you're called to complete by the end of this class right here is obviously to give us a link of your first digital product. So follow all of the guide and all the instructions that I will give you in the next lessons to outline, of course, script, create and launch your digital product. Paste the link of your first digital product in the class project description of this course right here. This is an awesome way for you to engage with other students that will also be creating digital products. And on top of that, I will be reviewing every single digital product that you guys submit in the class project description. So this is also an awesome way to connect with me as your instructor. I'm super, super excited to see what you guys will create, and I'm going to see you in the first lesson of the scores. 3. Our 5-Day Roadmap: So I would like to officially welcome you in this class. Now, this course right here is deeply personal for me. About six years ago, I created my first digital product, and I had zero expectations of it. Now, again, I went ahead and created this first digital product of mine without using AI. It was all sorts of manual labor involved into the creation of this digital product. And to my surprise, I had three downloads. And these three downloads, for some reason, were enough to motivate me to create more digital products and analyze this space deeply. I learned everything regarding digital products, how to sell them, how to create them, how to market them. And I can guarantee you that nowadays, with the utilization of the power of AI, the whole process can be streamlined in a way that anyone without needing to be a creative professional or a content creator, can create, sell and distribute digital products out there based on their passions. This is why the scores is so personal for me. Because if you understand the principles inside of this class and you actually digest and apply the information, you will be able to turn what you love, what you genuinely love into a digital product and help other people actually with what they also love, which, of course, overlaps with what you love online. And it's one of the most fulfilling things that you can now, in this first short lesson right here, I would like to highlight the simple five day roadmap that we're going to be following with this class right here. Now, again, this class is developed and designed in a way for you to follow it in just five days. So in five days from now, if you follow the advice again in this class, you will be able to have your first digital product out there. And this is the roadmap that we will be following. So again, the one big reason why people just never usually finish their digital products is because process feels vague, messy, and just too open ended. That's why I'm giving you this five day roadmap that will guide you on how to create your first digital product in a step by step process. It's super easy, super again, beginner friendly, and literally anyone can do this, right? So when people feel overwhelmed, they usually do not need more motivation. What they do need is more structure, the worst thing for me would be for you to start creating your digital product and never putting it out there or stopping in the middle of the creation process. But from my personal experience, a roadmap actually removes a lot of the confusion and helps you focus on one stage at a time, which is super important. That's how we can turn your big idea into something real and something manageable and something measurable. So let's start with actually day one. Now, in day one, I will help you choose the right idea, right? I will help you choose the correct business model and a digital product that is simple, useful, and connected to a genuine real demand. And yes, there are different types of digital products with different types of difficulty levels attached to them. It's super important because a good product starts with the right problem and not just a random idea. Yes, you will create a digital product about what you love, right, and around your passions. But don't just need a random idea. You need to create something that is in demand, right? So in day one, we're going to be discussing about clarity and direction. Then we're going to move to Day two. And in day two, we're going to start shaping the product, right? So once the idea is clear, the next step is turning this idea into a product that actually people can understand. It's super important for you to highlight the value proposition of your product and for you to understand it primarily before you're able to communicate it with your audience. So this is where we will begin shaping the format, the structure, and the value inside your offer. It's super important for you to understand what value is and how to communicate value and how to pack value into offers, right? So, in other words, this is where the product will start taking its first form. Then in Day three, we will utilize the power of artificial intelligence to start building your product faster. So we'll move into creation. This is where AI just completely automates and streamlines this whole process. I'm going to show you how to use AI outline your target out or brainstorm, organize, draft and refine your digital product without getting overwhelmed. And this is the step where you will see the real power of AI. After you've understood the theoretical part, then you will see that AI will come and actually completely skyrocket your productivity in this whole digital product creation process. And the goal is not random AI output again, but a useful first version of the product because De is always, always better than perfect. Right? In Day four, we're going to move on packaging, right? We're going to package your product, and we're going to distribute your product while utilizing some awesome platforms that I have been using for multiple years now, right? And on top of that, it's super important for you to also understand proper positioning because if you don't know positioning and if you don't know exactly the value that your product communicates and your product conveys, then you will not be able to communicate this value in the marketing aspect in Day five. So you need to be able to present your offer clearly. So in Day four, is where your product becomes more attractive. More understandable and more sellable. So by the end of day four, you will have a ready to market product. And you guessed it in Day five, we're launching and we're discussing about organic marketing principles, right? We'll focus on getting the product in front of real people in a super, super beginner friendly way. We're not making this complicated. We're not making this aggressive. We're focusing on realistic visibility and action. I'm going to show you organic ways to magnetize your target out there in the exact person that you want actually download your product and apply the information inside of your product to solve your problems and actually experience this transformation from point A, which is the point of pain that they're currently at right now to point B, which is, again, the transformative point where they want to go. This is the simple five day roadmap that we're going to be actually following. And on top of that, and the next lesson before we dive into day one, I'm going to give you a small guide on how to understand and how to download the resources, the bonuses that I'm going to be giving you in this course right here. By enrolling in this course, you will gain completely free access to a downloadable resource with all of the prompts that I will be using inside of the next lessons you will watch. And you, of course, will have also access to these prompts to follow along and input in your AI software of choice to get the optimal output. So more information about this in the next lesson of the course. Again, I'm super excited to have you here. I'm going to sing you the first lesson. 4. Using the Free Prompt Library: So welcome to the quick overview of the prompt library that I'm going to be giving to you completely free as a resource with this class right here. Now, it's highly recommended for you to actually download this prompt library. You can find it in the resources of this lesson right here or in the resources tab of this class. And it's the ultimate way and the best way for you to follow along actually because I'm going to be giving you lots of prompts for you to input to your AI of choice. This could be THPT. This could be Google Gemini. This could be Claude. This could literally be anything. In this lesson rate here, we're just going to go general overview of this downloadable resource, and I'm going to explain to you exactly what you're going to be receiving. So this is the digital product, again, prompt list for beginners. And inside, you will find all of the information available and all the prompts that we're going to be using in the next following lessons. Now, this is the table of contents, and we're just going to briefly go through the table of contents so you understand exactly how to actually approach this and how to utilize the power of this library while also consuming the content of this course. Now, the first two elements of this library is, of course, the how to use the prompt library section, which we just went through and some prompt engineering essentials. When utilizing AI to create anything, right, it's super important to input the correct prompts to these AI systems in order to gain the correct information, again, out of them. Using AI blindly and just asking generic questions just won't make it, especially when we're creating something like super creative, like digital products that actually go ahead and solve real problems. So it's super important for you to understand some basic prompt engineeric essentials, which I'm going to give you inside of this library. Then after you went through 0.1 and 0.2, element one and element two, right, we're going to have two pages, right, two pages of the PDF for every single lesson that we have in this class right here. So these are the ten main lessons of this class. We're going to be starting by analyzing what is the digital product. Then why AI makes this easier for beginners, choosing the right business model, digital product mapped different types of digital products, identifying the right online business model, then turning what you love into a product, ya ya, ya, from creating the product to hosting and marketing. So every single lesson has its own prompt list. And again, for every single lesson, I'm giving you more and more resources inside of this, again, completely free downloadable resource. On top of that, I have two bonuses, right? So B one and B two, you can find them at the end of this PDF file. The first one is the personal digital product strategist, which is a four phase deep dive interview prompt to strategize creating and marketing of your product. And finally, potentially the most valuable asset of this whole again, library right here, which is the Ava problem to content engine ideation prompt list. More information about this in digital product marketing, again, lesson, which is lesson number ten, so I'm not going to spoil it for now. Just know that this library has been worked on for many days, and it's one of the most valuable pieces of content that I've ever distributed in any of my courses. I highly urge you to actually check it out and download it. Again, you can have access completely for free to this library from the resources of this class right here. Again, I'm super, super, super, super excited to have you here, and I'm going to see you finally in the first lesson of this class. By the way, a positive review would mean a lot to me and will help me create more courses. So again, if you're asked to leave a review and you leave a positive review, this would really help me a lot. So I'm going to see you in the first lesson of this course. 5. Understanding Digital Products: I would like to welcome you to the first lesson of this course. Now, this class right here is super personal in my case, because digital products and artificial intelligence have completely changed the trajectory of my life personally. During the past six years, again, I have created multiple digital products and sold them to tens if not hundreds of thousands people across the whole world, while utilizing the power of artificial intelligence to both create the digital products, map out my ideal customer, and of course, market these digital products to this ideal customer. And this is exactly what we're going to be analyzing in this class right here and what I'm going to be breaking down for you guys. Now, the first step in this whole process is to understanding what a digital product is and what are the different types of digital products that you can create? And trust me, by the end of this class, you will not only exactly know what a digital product is and how to create one and how to market one, but you will know how to create a sustainable business while utilizing the power of artificial intelligence that sell digital products on auto mode online. So let's start by analyzing what is a digital product. A digital product is something valuable and value going to be analyzing what value is later on in this class right here, right, that a person can buy, download, access, or use online. This means that you don't need to have stock. You don't need to have created these digital products and stored, let's say, in a big warehouse and then pay for creation fees, right, and shipping fees. Everything is online and everything is let's say the profit margins are insanely high with digital products, right? It's not a physical item. This means that there is no shipping, no packaging, and no inventory to manage. This is extremely powerful. This is actually what makes digital products one of the best and easiest business models to start. In most cases, a digital product is simply knowledge, information, tools, or transformation packaged into a useful format. In other words, the most potent and easiest digital products to create and distribute are information based information is something valuable, right, and something that you can communicate with your ideal customer, right, and something that your ideal customer would actually pay to have information can be packed again into digital products, which is what we're going to be analyzing in this class, right? Now, let's talk about some simple examples of digital products. So some simple and basic examples of how you can pack information and distribute them online. An eBook, for example, right? What an eBook is is a collection of information in the format of an eBook. This is a digital product because it delivers knowledge in a downloadable format. A template. Checklists, workbooks or planners are digital products because they help people do something faster or better. They aid in this transformative experience, this transformative process that people would pay for. Online courses are digital products. It's information packed in the format of video, right? As a course. Guides, resource bundles, memberships in communities are also digital products that people buy every single day. So what's the most important thing for you to remember until this point is that digital products mostly are information in different types of formats, checklists, right? Workbooks, templates, courses, guides. All these are different types of information that you can pack online, right? So what are actually people buying, right? People aren't buying, let's say, the file itself or just the course or just a template, right, or just a digital product. They're buying the value inside of the course inside of the template inside of the guide. And this value, of course, is information based information is something not tangible, right? It can be Again, let's say, distributed to tens of thousands of people completely for free, but what it formation does is that it provides value in the form of transformation. For example, you're watching this course rate here because you want to be informed on how to create a digital product with AI and how to sell digital product with AI in order to be transformed, let's say, into an online business owner, right? So they're building a solution to a problem, right, a shortcut to a result, and a clearer path forward, where this path takes your customer from point A, which is the point of, let's say, relative pain to point B, which is the ultimate solution to the pain problem. And this format might be digital, but the reason people buy is always emotional and practical. It is exactly the same buying let's say principles when people are buying physical products, but in this case, we're transacting information which has, again, no inventory and it's super easy to distribute. So why digital products are so attractive and why is this one of the best business models that you can start, right, in our modern times? Digital products are attractive because they are usually cheaper and easier to create than physical products. It's as simple as that. Also, the creation process of a digital product is insanely fulfilling and insanely creative. And this is it's one of the reasons why I have created so many digital products, and I love this so much. And every single person that actually, let's say, interferes with this business model and creates digital products and sells them online, it's super fulfilling and it's something that you would love you would love doing, right? They're also easier to deliver. They're super easy to deliver because once the product exists, right, it can be sent instantly online to literally an infinite amount of people because it's completely free to distribute a digital product. And guess what? You create this digital product once right? And if you create it once, then you have an infinite inventory of digital products that you can distribute to an infinite amount of people. Your only bottle neck is your marketing approach, which we're going to be talking about in this course right here. So this makes them especially appealing for beginners. You want a simple way to start building something scalable, right? And scale is the keyword in this slide right here because it's super easy to scale your reach with digital products. Whereas with physical products, it's not that easy, right to scale the production and distribution of physical products. You got so many bottlenecks, right? You got a bottleneck regarding production of physical products, maybe a bottleneck regarding shipping digital products. But in digital products, it's completely different, right? So why does this model make complete sense for beginners like you? Don't need a warehouse. You don't need a big budget, right? You don't need a complicated business setup to get started. All you need is your creative muscles, right, which you have, and we will be working out your creative muscles. In this class right here, you just need a computer. That's it. You can begin with a simple product, test the idea, and improve as you learn what people respond to. It's a super dynamic process, right, between you and the market. So this makes digital products one of the most beginner friendly business models in the online world right now. And it's a shame for you not to capitalize on this opportunity that I'm presenting to you. Right now. So let's talk about the old way to transact versus the new way to transact. In the past, digital products, right, creating digital products was often super slow, super technical, and super overwhelming for most beginners, because guess what? Like, back in the day, you didn't have AI. You didn't even have these graphic design tools that we will be using right now. It was super hard to actually create digital products, and people weren't aware of the fact that they can actually, you know, purchase information online, and this information would help them solve their problems and move from point A to point B, right? You had to do more of the writing, structuring, designing, and organizing completely on your own. And guess what? Most people, back in the day, they weren't professional copywriters or professional, let's say, digital product developers, right, or designers or organizers, right? But nowadays, the process is so much more accessible with AI because AI, these AI agents that we'll be utilizing act as pro writers, pro designers, pro organizers, and pro marketers, right? So if you combine a simple idea that you have in your mind that could potentially help some people with AI, it is a completely frictionless process from the creation of digital product the distribution of a digital product online. So AI is the key to this puzzle right here. And this is the real opportunity. If you have useful knowledge, life experience or a skill that can help someone, right, you already have a product potential, right? This is the fastest and easiest way to monetize your passions. And this applies to any sort of knowledge and any sort of life experience or skill you may have. You might be a craftsman that designs fountain bens or someone who enjoys perfumes and wants to create, let's say, a digital product around how to create a perfume. I'm just saying random things, or you might be a tennis instructor and you want to create a digital product that helps people improve improve their for literally any useful knowledge and any life experience or skill that you have could be an awesome potential for a digital product. Right? And you do not need to know everything. Just need to know enough to help a specific person solve a specific problem and you can niche down as far as you wish. So this is where many great beginner digital products start, right? Not with perfection, but with usefulness. And I'm going to be talking about the compass of digital products and the type of products just sell better than others. I'm just outlining, like the big idea here, right? So what actually makes a good digital product? And what is the difference between a good digital product and a great digital product? A good product is clear, super focused, and build around a real need that a specific group of people need, right? You will not be successful if you create a very vague digital product idea, right? But you will be successful if you nis down and you solve a very specific problem of a very specific group of people. This is why creating our target avatar and outlining, right, our exact persona of the client, right, that we want to download our digital product is the key to success here, and this is what we're going to be doing in this course right here. It does not try to do everything at once. It solves one problem in a simple and practical way. So the most useful and easy to understand it is, the more valuable it becomes to the right buyer. This is the key to a successful digital product. And I've seen this in my digital products too. Whenever I try to go abroad and serve a bigger, let's say pool of people, I always get less sales, right, compared to when I'm super focused and super niche. I just want to solve a very specific problem of a very specific avatar. So this is the most important mindshift don't need to think like a giant business, right, or a professional creator that is trying to solve a huge amount of problems over a huge pool of people. You simply need to start thinking in terms of value. What can I create that helps someone in a meaningful way? Or who can I help that I have underwent this transformative experience that this person wants to undergo, right? And I know the tips and I know the tricks, but he doesn't in a very specific pain point, right? Once you understand that, digital products stop feeling confusing and they start feeling super realistic. And this is when people will pay you relatively a big amount of money for a simple checklist or a simple course or a simple eBook, right? It doesn't matter if it costs you $0 to distribute the digital product. If the value is there and people see value in your product, they will pay for it, right? So what does this mean for you? This means that you do not need to wait until you feel like a complete expert before you begin or someone that can provide an absolute solution to tens of millions of people. It means that you can start small, stay super practical and build something useful with the tools that you already have right now, right? And in this class, this is exactly what we're going to be doing step by step in a five day framework, right? So now to understand what a digital product is, the next obvious question is why is this such a powerful opportunity today? And the answer is not just the business model itself, but how much easier modern tools have made the creation process. And this is where exactly AI comes into play. So in the next lesson, we will look at how AI helps beginners move faster. Reduce overwhelm and actually start building. Where does AI come in in this equation of digital product creation, digital product scaling, and digital product marketing online? And I can tell you that AI comes clipped into every single pillar of the digital product creation and distribution section, and it just makes everything so much easier and so much frictionless. So let's take some action here, and this is the action step that I want you to take for this lesson right here. I want you to think about your past experiences, right, and any transformations that you have gone through. What is something that you wish you have back then that would have made your life so much easier? And this could be any transformative experience you have ever underwent. For example, learning how to use a camera or losing weight or becoming good at tennis or learning how to create pens, literally anything. What is a transformative experience that you have underwent, and you wish you just had some more guidance. And chances are that if you have underwent a transformative experience and kind of figured things out by yourself, there are tens of thousands if not hundreds of thousands of people online right now. Wish they had this information that you figured out by yourself. So this information that you managed to figure out by yourself, you can pack as a digital product and actually sell to these people. Here are some prompts that you can use and you can input in HABIT to help you with this brainstorming process. I'm going to give you three prompts, and these prompts, I want you to copy, and I want you to paste to HGPT to start interacting with in order to brainstorm some basic digital product principles and some news principles. So this is the first prompt. It says, help me identify transformative experiences from my life that could become a digital product. Ask me ten thoughtful questions one by one. About challenges I have overcome, skills I have developed, problems I used to struggle with, and things I now understand that could help other people. Copy this paste in the GPT, wait for the answers, and start interacting with GPT, and this will really help you outline your basic digital product drafts, some basic ideas. Now, you don't need an absolute digital product here because we will be going through this process together. I just want you to have a general idea of how a transformative experience of yours can be turned into a valuable digital product. And now this is the second prom that I want you to use the GPT. Want to create a digital product based on my own life experience. Interview me like a coach and help me uncover moments in my life where I went from confused to confident, right, stuck to capable or beginner to knowledgeable, right? After asking me enough questions, give me five possible digital product ideas based on my experiences, right? So this is also a very powerful prompt that I want you to use, and I want you to give the GBD start interacting and understanding, again, how to turn a life experience. Right? And the value that you've gotten out of this life experience to a digital product. Prompt number three, help me brainstorm digital product ideas based on my past struggles, transformations, and lessons learned. Ask me targeted questions about my education, work, hobbies, health, content creation, business and personal growth. Then identify patterns in my answers and suggest digital product ideas that people would realistically pay for another super potent prompt that you can use, again, to help you understand and brainstorm how to turn your life experience. Digital products. Now, again, you don't need an absolute answer, and you don't need, let's say, an absolute title of a digital product that you're going to be creating because we're going to be going through this process together. I just want you to have a general idea. Of this whole process, right? So now that we're done with what a digital product is and we analyze different types of digital products. And the core principle behind the creation of a digital product, which is during your experience, right, and your transformative knowledge that you have into something that people would pay for, it is time to analyze where AI comes and clips in in this whole process of creating, distributing and scaling these digital products. So I'm super excited to have it here. I'm going to see you in the next lesson of this square. 6. Using AI as Your Product Assistant: We have a basic general understanding around what is a digital product? What is the value of a digital product and how it's just so much better to create and distribute digital products rather than physical products due to the fact that there is an infinite inventory behind you and an infinite amount of potential buyers. It is time to actually discuss about where AI comes into the equation of building, launching, and scaling your digital products and spoiler it's a complete game changer. Back in the day, it was literally so hard to create these digital products. You need to be an expert copywriter, an expert marketer, an expert strategist, right? But nowadays, almost everything can be outsourced to AI, and you can only keep the genuine human creativity required to brainstorm these digital products and launch these digital products and just outsource everything else to AI or work with AI to perfect the whole process. So why AI makes this easier for beginners? Let's go. Now, AI, again, is a complete game changer in the digital product again game. For a long time, creating these products felt slow, technical, and intimidating for beginners. I can guarantee you that the digital product that you will create in this class right here and you will distribute and market would take at least six months to do so five years ago, right? And AI changes that by helping you move faster, think clearer, and create with less friction. It does not remove the work. The work is still there, but it makes the process far more approachable and far more frictionless, because in the digital product creation process, there are so many just, you know, repetitive robotic tasks that you had to do manually back in the day. But now all of this it is just completely outsourced to AI. And the biggest change with this whole process is that AI reduces the blank page problem. You know, back in the day when you were at school, and you had an assignment assigned to you would just stare at a blank page and start to think, how should I start? Right? But now AI completely changes this whole process, and you saw this in the actionable step of the previous lesson where I showed you some prompts that you can utilize with AI to help you with the brainstorming process. And again, one of the hardest parts for beginners is simply knowing where to start. So AI helps you generate ideas, directions, and first drafts much faster than starting from nothing, right? It just gives you a basic guidance you can start building upon to set your foundation for your digital product journey. And this means less overthinking and more momentum. On top of that, it just helps you organize your thinking and outline these products in the first place. Many people already have, you know, useful ideas and useful experiences, but they struggle to just structure them properly because if your ideas aren't structured properly, they can be communicated properly and just proper to the point communication is the number one key in marketing and selling your products. But we're going to be talking about this in next dozens of discourse. So AI can help turn messy thoughts into outlines, steps and clearer product concepts that are not only easier for you to understand, but it's also easier for you to market and sell. And this makes it easier to go from random ideas in your mind to something that you can actually build. Of course, AI helps on the creation of digital products, right in digital offers. It really aids this whole process. Instead of spending hours drafting everything manually, AI can help speed up this first version, this first draft of your digital product. And, guess what? Maybe you release this first draft in the market and you don't see a great adoption. You don't see this product selling. Of course, you can take this back with the feedback of the market, which I'm going to show, of course, how to gain, right? And go ahead and refine this version one with AI to a better version two. So it can support research, writing, rewriting, polishing, and simplifying your content to maximize your sales. And for beginners, this can save a huge amount of time and energy, right? You don't need to understand anything, you don't need to reinvent the wheel, right? Again, everything has already been done. Right, the AI can assist you in this. Of course, the skill barrier is insanely low, and this is why this is an awesome opportunity nowadays to tap in the digital product space because the skill barrier is insanely low. Anyone can utilize the power of AI to create and distribute digital products, but it's just that most people just aren't aware of this opportunity. So you're super lucky to be here. You don't longer need to be amazing at writing or branding or content structuring from day one, or you don't need to hire you know, branding experts or content experts. AI can help you with this, right? I can help you prove clarity, presentation, and communication while you learn. So that makes the process feel less intimidating for people who are just getting started. AI will be your best friend. I'm not only talking about JAGPT. I'm talking about a wide variety of different AI tools that we're going to be using for each and every single step of the process of creating, launching and scaling a digital product. That being said, of course, yes, AI will help us in, like, the whole framework, but it's not here to completely replace our brain. AI is here to replace the robotic, boring repetitive tasks, right, that we would have to do back in the day, manually do back in the day. But now everything that's left is just the pure human creativity aspect that needs to be sprinkled in every single step of this process. So, AI is a tool, not the complete business itself. The real value still comes from your judgment, your direction, and the problem you choose to solve, which at the end of the day stems from your personal experience. So this whole thing right here is still built under the foundation of your personal experience and your passions. So it's not that everything will be AI generated, but AI helps you execute faster. Right, of course, but you're still the one building something valuable. And you're still the one understanding your target avatar and the person that you want to be serving with your digital products. Yes, AI will help us in everything else, but you still need to flex your creative muscles to think of an offer that serves the exact person that you will be mapping out. So what does this mean and why does this matter for beginners? Beginners usually lose momentum because everything feels too complicated when starting out, especially in the online space, in the digital product space. You don't know, you know, who to sell to, you don't know how to create the product. You don't know where to host the product, how to market the product, how to receive payments from this product. And don't worry, we're going to be covering everything. But AI help you shrink this gap between idea and execution because at the end of the day, if you're a creative person like me, maybe you have, like, multiple ideas. But if you don't act on these ideas, if you don't take action, you don't release these ideas to the market, right, it just doesn't matter, right? But AI really helps you turn these ideas into action and execution. This is powerful because speed builds confidence and confidence is key, especially when you are marketing and selling these products of yours. And, of course, you can actually start way, way smaller than you think. As we covered in the previous lesson, you don't need to be a complete expert, right, that can serve like hundreds of millions of people with your digital products. You can start small. With AI, you don't need to build something, you know, massive or insanely perfect. Can start with a simple digital product and improve and scale as you go. So that makes taking action much more realistic than you think when you start small. Imagine covering and solving a very specific problem in a very specific group of people that you know and understand because you were one of these people. It's just way better than trying to solve a massive problem, right across the whole world. What's your real advantage here? The biggest advantage is that AI makes things automatic, right? Everything is automated with AI, right? So what's the real advantage here? The real advantage isn't automation. We don't want to automate everything, right? We don't want AI to make everything automatic. The biggest advantage here is that AI helps you take an idea and move it into action much faster than you would do it without AI. For beginners, there's going to be the difference between staying stuck somewhere, and actually launching something. We discussed the previous slide right at this lesson. If you have multiple ideas and you don't take action, right on them, they just don't count. It's like thin air. But if you start taking action into your ideas and launching these ideas and seeing how the market responds to these ideas, then you're moving forward. And this is the key to a successful digital product business, especially if you're a creative professional. So what we will use AI for this class involves pretty much idea development, structuring, drafting and refinement in the beginning, right in the first pillar of our digital product creation. We'll start with utilizing AI to develop our ideas to structure and draft our digital products, and then refine them before we release them out to the public. We will not use them to just create the random content of our digital products without any strategy behind them because, again, the content usually needs to be, you know, stemming from a place of enjoyment and excitement and personal experience. We're going to be using it as support to build something useful, clear, and sellable. And, of course, all of these things, I will show you, on a live basis, how to do. Right? So what's the key mindset moving forward? You do not need AI as a shortcut to avoid effort. We use AI to just remove the boring stuff and let genuine human creativity in the equation, right? Think of it as a powerful system that helps you reduce confusion and move with more clarity. And using it properly, it can help beginners do in days, but it take much, much longer. I can guarantee you that because I have been creating and selling digital products before AI and have been doing so after AI, and it's just two completely different worlds. So now you've seen why AI makes this process easier, the next step is choosing actually the right kind of product to build. What product fits better your solution? Is it an eBook? Is it a course? Is it a template? Is it a guide? Is it a video? What will you choose? I'm going to show you exactly the perfect digital product for your case in the next lesson of the scores. So the next lesson, we will focus on the business model selection. So you can build in the right direction from the start of your journey. It's potentially one of the most important lessons of the course, so I want you to take notes, and I want you to be concentrated because choosing the right business model is really setting the correct foundation for this whole process to be successful. So thanks so much for being here. I'm going to see you in the next lesson. 7. Let's Pick Your Business Model: As you know, the role of AI into creating, launching and scaling a digital product, it is now time to discuss about business model, and more specifically, the business model that you're called to choose to complete this class right here and to create your actual digital product. Because I know that creating and selling digital products online sounds like a business model, but different types of digital products different levels of difficulty, right, and you can choose the digital product that has the perfect balance between difficulty and profitability for your case. Now in this lesson right here, we're going to be analyzing the right business model for this class and for yourself. And at the end of this lesson, I'm going to give you three insanely powerful prompts that you can use to help you brainstorm the correct business model for your case with GBD so you make this whole process completely personalized. So let's start by choosing the right business model for this class. Before you build anything, right, you need to understand what kind of digital product business you're actually trying to create because we talked about the different types of digital products, right, checklists, templates, courses, downloadable resources, PDFs, right eBooks. But all of these different types products, right, have completely different ways of marketing, completely different ways of selling, and completely different ways to produce them, right? So the recap, not all business models, right, are equally simple, beginner friendly or realistic when you're just starting out. In this stson right here, we'll focus on the model that gives you the clearest path to action. And too many people start too broad. Now, after creating digital products for the last, again, six years, I can guarantee you that this is the biggest problem that people are facing when being at your stage, right, in an early stage of creating a digital product. They just start too broad. One of the biggest mistakes that you can do is that beginners try to find a huge business model, right from day one. They want to serve a huge amount of people from day one, right? They think that they need a brand, a full website, a large audience, multiple products, and a complicated funnel, which is the way that you turn someone who doesn't know about you and your offers to someone who purchases, right, immediately. And that's just not the case, right? But that kind of thinking often creates an overwhelm before anything is even launched. And if you're overwhelmed, then this is the number one factor that leads people to stop pursuing digital products, right? So we need to understand what a business model is in order to correctly approach this. And what a business model at its core is, it's simply the structure behind how your product creates value, right, and how the value gets communicated and sold to your clients. In other words, it's the path between what you make and how a customer ends up buying. Right? This is what a business model is, and this is what you need to understand in order to choose the correct business model for your case. Once you understand that, this starts to feel much more practical and much less intimidating. The difference between different business models and different digital products, it's pretty much what you make, how you package it, and how people end up buying it. And there are hardness levels, right, and difficulty levels on what you can make, right? As you can imagine, a ten hour course is way harder to create than a simple eBook, right? Because a ten hour course might need you to understand filming principles and story telling principles and have a studio and have editors, whereas Ebook would also be AI generated. We're not gonna be generating the content of our Eos with AI. I'm just giving you an example here, right? And also, how a customer ends up buying it, if a digital product costs five euros, right, or $5. And you bring traffic from TikTok or from YouTube to it, it's going to be way easier for someone to buy rather than a digital product that costs 2000 euros, and you need to hop on a sales call with this person to sell this digital product. So different types of products and different types of ways that customers end up buying them are just different business models, right? And some models are actually harder than they look. Some digital products sound exciting, but they require a lot more trust, a lot more audience retention or technical setups in order to create them and deliver them. For example, memberships, right, big coaching ecosystems, products that need consistency, right, and constant investment of time and energy in order to keep them running or large course brands can actually work well, but they're not always the best first move if you're a beginner in this process. So beginners usually do better when they start with something smaller, clearer and easier to create and deliver rather than a huge membership, right, deal or a huge coaching ecosystem. So the best beginner model, the best beginner digital product model that you can choose is usually something very, very simple. Because if you start simple and you're going to make mistakes, right? And if you start simple and you make all of these mistakes that you just have to do in order to progress on a simple model, then it's easier to track down these mistakes, understand these mistakes and then to evolve gradually into something bigger. So most beginner friendly, the most beginner friendly model is often a straightforward product built around one clear problem and one clear outcome. This could be a guide, and template, a mini resource, a simple workbook or another super focused digital offer. And this is the type of product that I would urge you to create before hopping on a huge membership program, right? The goal is not to build an empire, right on day one. It is to build one useful product that can actually be finished, right, from start to finish. So from brainstorming to outlining to creating, to deploying to marketing and selling, this is the full circle of a digital product. And simplicity simply just wins early because simple products are easier to create, easier to explain, easier to understand also from the point of purchaser, right, and easier for buyers to understand and purchase quickly, right? They also lets you test demand and market adoption faster, which is important when you're still learning what people respond to. So simpler the offer, the easier it becomes to move from idea to execution, right? So what are going to be focusing in this class? In this class, we're focusing on beginner friendly digital products that are low friction to make and easy to package. I'm not going to overwhelm you with huge ideas, right, that are super, you know, complicated and need lots of time and energy to just understand and communicate with people, right? We're not building a massive brand from scratch or creating something overly complicated. Choosing a product model that helps you get momentum, confidence and a real starting point. So you understand how this business model works and how this ecosystem works, and then you will get hooked because you will see sales on your digital product, and it will just be the start of an awesome journey of yours, right? So starting small does not mean thinking in small terms of value, though, right? It means creating something super focused that a real person can understand, want, and use, right? A small, useful product is much more powerful than a big, vague idea that never gets finished. And I've seen this over and over and over again with my products and my offers. I know that I've mentioned this 1 million times up until this point, but genuinely, starting simple is way better than starting big and trying to implement and install a huge idea in the market that you don't even know how to communicate, right? So what is the model we want? The business model that we want is simple to create, easy to explain, and realistic for a beginner to launch, right? It should solve a clear problem, offer a clear result and feel super manageable with the tools that you have right now or the tools that I will introduce you to in this course right here, right? That is the kind of model that gives you the highest chance of actually taking action after this class. Because in this class right here is some sort of ideation, right? I help you with ideas, right? I introduce you to all of these different concepts. But if you don't take action towards these ideas, you will not see the results that you want. So it's super important for me to present a basic and straightforward business model so you'll be able to take So now you understand the kind of business model that we're aiming for, the next step is making the process feel even more concrete. And we're going to be doing this with three different prompts to help you understand the business model and choose, actually, the most optimal business model for your case. This is the first prom that I want you to input to the exact same chat box, right, that you used with the previous prompts in lesson one. With GBT. And the prompt goes like this. Help me choose the best beginner friendly digital product business model for my situation. Ask me questions one by one about my skills, experience, available time, confidence level, tools, audience, and what kind of product I would realistically enjoy creating. These are all of the different parameters that you need to take into consideration when choosing your business model, your skills, your experience, your time available, your confidence level. Tools, audience, and actually what you enjoy creating. Then recommend the three best business models for me and explain why each one fits. And small remark here, if you want to input this fastly in GBD, you can just take a screenshot of this slide and actually drag and drop the screenshot into GBD. But I will also give you a complete downloadable resource in the resources of the scores right here. With all of the prompts, so you don't need to type it down, obviously, manually, right? This is the second prom that you can use. I'm trying to choose a digital product business model that is simple to create, easy to explain, and realistic for me to launch as a beginner. Interview me step by step about what problem I can solve, what result I can help people achieve. What type of product feels more manageable for me right now. Then help me choose the single best option and explain your reasoning behind this, right? So again, we're taking step by step, we're analyzing all of the different parameters, and we're also and doubling down into the target outer and the audience that we want to be targeting. And, of course, we will be performing target outer research and audience research, of course, in next lessons of the course when we'll be creating our products in the five day roadmap. And this is the final prom for you. Help me avoid choosing the wrong business model for my first digital product. Ask me targeted questions to evaluate whether I should create something like a guide, a template, a mini course, a workshop, a toolkit, or another beginner friendly format. After that, rank the best options for me based on simplicity, clarity, speed of creation, and likelihood that I will actually follow through. So this is also super personalized, and that's why I urge you to use the same chat box that you used with the previous prompts NGVD will know exactly what are your interests, right? What are your past experiences. And now we double down with these prompts, which makes the whole thing just super super personalized. So what happens next? In the next son, I'm going to show you the simple five day roadmap that we will follow throughout this class. And I promise that I will show you how to create and launch your digital product in five days. So, again, in the next lesson that follows, we'll be outlining this five day roadmap. I'm going to show you exactly what's going to be happening in each and every single one of these five days. So from day zero, you will just have no idea around what a digital product is. And in day five, you will have your first digital product launched with a clear marketing strategy. So I'm super excited to reveal the five day roadmap to you guys. I'm going to see you the next son of squares. 8. Mapping Your Digital Product Options: So welcome to the digital product map. In this lesson right here, we're going to be mapping out the different types of digital products. I'm going to show you a way to find out exactly what digital product fits your specific passion and your specific industry, right? You specific niche. Again, we're covering everything from value creation, what is value and how you can create value and how to communicate this value with the proper and correct digital product. So I'm super happy to have you here. Let's get right to it. This is the digital product map. Now, what you need to understand, and I think this is something that we have, like, clearly outlined in previous lessons, digital products are just information packed in different formats. Or to better state it, digital products offer transformation packed in different products because information by itself, if you think about it, it's just widely available online, right? But transformation is something that people would actually pay for, right? Let me give you a very short and simple example. Let's say that someone wants to learn how to edit videos, right? And you can use for this example, a simple basic video editing software like Final Cat Pro. There are so many tutorials on how to use Final Cat Pro online, right? And if someone searches on YouTube how to use Final Cat Pro for video editing, he will find lots and lots of different videos. A course that's titled How to become a video editor that has the exact same information as these YouTube videos would sell because the course promises a transformative process, right, a transformative experience, a transformation from point A, which is like someone who doesn't know how to video edit to point B, which is someone becoming a video editor. So the most important thing that you need to understand is that video products they have information packed in different formats, but this information promises transformation, right? Now, this right here is the so called value equation, and I have went through this value equation multiple times. I have this equation, and I see this equation, and I brainstorm based on this equation every single time that I create a new offer and a new product, and it's potentially the most important slide of this whole course right here for you to understand. Your digital products will sell like a lot of times, if you understand the so called value equation because everything in this life is driven based on value. But how do we quantify value? What is value? Well, in the realm of online business and digital product, this is the most important equation that you need to understand. Value equals the dream outcome of your customer, dream outcome of your target avatar, right? The dream outcome that your digital product is promising, times the perceived likelihood of achievement of this target avatar of yours, right? So how likely do they think that they're able to achieve this, right, divided by the time needed to achieve this dream outcome and the effort and sacrifice that is needed to be made again to achieve this dream outcome, right? So what we want to do here as, like, super confident strategist, like online business strategists, we want to increase everything that is above this equation, right you need to increase the dream outcome, increase the perceived likelihood of achievement, decrease the time delay, decrease the effort and sacrifice. And how do we do this? We do this by removing limiting beliefs. And we're tapping down on digital product marketing right now, but I'm just trying to show you pretty much the basic principles around value. We do this by completely removing every single limiting belief that people have because guess what? People know that they want to be transformed from point A to point B, right? But why haven't they underwent this transformation already? This happens due to the fact that people all of us, right, because this is part of human psychology, we have limiting beliefs installed in our minds. And you as a digital product creator and a digital product marketer, which I'm going to be transforming you later on in this course, you need to eradicate every single limiting belief that these persons, these people have. So first of all, the first step is giving them a solid dream outcome. For example, you will become a confident video editor, right? And the dream outcome really comes down to the digital product and the offer that you have chosen, right? And yeah, you have chosen to put out in the market. Then it's time to talk about perceived likelihood of achievement. Everyone has a dream outcome, and chances are that your audience and your target Avatar already had this dream outcome before he stumbled across your digital product. He wanted to become a video editor, right? Or he wanted to become a confident tennis player, or he wanted to become an expert in creating, let's say, fountain pens, if you create a digital product around fountain pens. But why hasn't he embarked on this journey already? It's due to the fact that they have a very low perceived likelihood of achievement due to their limiting beliefs. A huge part of digital productation and digital product marketing is just to increase their perceived likelihood of achievement, make your customer feel like they can do this, right? And of course, don't achieve this with fake promises. You need to show them that they can do this. Like, you have done this and it's easy to do that. The next step is to decrease the time delay and decrease the effort and sacrifice. You want your target autor to reach their dream outcome, which is highly achievable in a very short amount of time without much effort and without much sacrifice, if that makes sense. Now, let me give you a small tip here that will completely change the way that you approach value creation in this digital product world. If you see this equation right here, guess what? We can keep increasing the dream outcome, and we can keep increasing the perceived likelihood of achievement more and more by promising bigger results and, you know, making them positioning them in a way that feels like super easy to achieve them. But if the time delay and the effort and sacrifice is still huge, people will not purchase these digital products. Let me give you an example. Let's say that the dream outcome is you to become a billionaire. And the perceived likelihood of achievement is that 100%, you will be able to do this. But it will take you 300 years, right, and 300 years of pain and misery. You know what I'm saying? No one will embark on this, right? Because the time delay and effort and sacrifice is huge. But even if the dream outcome, then the perceived likelihood of achievement is insanely low. Let's say that the dream outcome and the perceived hood of achievement is you gaining $1, and the perceived hood of achievement is that you have 50% odds to do so. But the time delay and effort and sacrifice are almost zero. Instant, then the value goes to infinity. Because guess what? In this equation rate here, if you manage to have time delay and effort and sacrifice being virtually zero, this means everything above the equation will go to infinity. This is how maths work now. I'm not a math expert, but I know that if you manage to make the time delay and effort and sacrifice, zero value will become infinite, right? So expert marketers and people who understand marketing, and this is just a huge tip that I have to give you, is that they focus on the bottom part of the equation. They focus on time delay and effort and sacrifice. You don't want to be making huge promises around dream outcomes and huge promises about how easy it is to achieve these dream outcomes. You want to focus. Yes, of course, you need to have an awesome dream outcome and a very achievable perceived likelihood of achievement. But a smart digital product creater focuses on time delay and effort and sacrifice, and we need to make it as close to zero as possible, right? So the ultimate digital product has a solid, transformative promise, right, that people perceive as achievable and does not require lots of time and energy to be achieved. I want you to screenshot this slide, and I want you to remember read this one more time. The ultimate digital product has a solid, transformative process, right, and promise, not that you will learn how to edit videos. You will become a video editor that people will perceive as achievable and does not require lots of time and energy to be achieved. Now, what are the different types of digital products? Here's your list. These are the six different types of digital products. We got images, we got movies, we got MP four files. We got PDFs, we got eBooks, and we got MP three files. Now, as you can imagine, some of these digital products we will not be using, for example, MP three files. Yes, of course, you can transact with music, and you can create music, and you can distribute music as digital products out there, and you can be paid for creating music. That being said, I'm not a music expert. I'm not going to show you how to create music, right? I'm not a musician. My voice isn't that great, and I don't know how to play any instruments. So MP three files, which are like audio files, we're not going to be using. Right? On top of that, movies. Yes, I love videography, and I love cinematography. I love going to the movies, but I'm not a huge, like, movie expert. I will not show you how to create and distribute movies, which at the end of the day they are digital products, right? The movie is a digital product. But of course, the learning curve is insanely high there. So we're not going to be focusing on movies. What we're going to be focusing on are these three right here. We're gonna be focusing on information products, right, that are packed as videos, as PDFs, and as eBooks. These will be the three different formats that we will be using to pack our digital products. And guess what? The format plays absolutely no role. It's not that you have to choose. I'm gonna create ebook. I'm gonna read a PDF or am I going to create an NB four file, right? A video file. No, the format does not matter, right? There are courses, right, video files, which at the end of the day, a video sounds more sophisticated than a PDF file, right? Well, that's actually not true. There are courses that sell at $10 and that have, like, the cameras and lights and microphones and studio setup to be produced It at $10. And there are PDFs that can sell for let's say $1,000. The only thing that matters is if your product manages to communicate its value. If your product has a high desired outcome, a high perceived likelihood of achievement, and a very low time sacrifice, effort sacrifice, right? So let's start by analyzing the different formats that you can back your information offers, and we're going to start with video based digital products. And these are courses and programs or communities. I'm going to show you the difference between a course and a product or a program or a community. But let's talk about the different types of video digital products. We got educational products, right? For example, you can create an online course or a mini course or a recording of a workshop that you can, let's say, distribute online, or you can create a master class or a series of tutorials or a cohort replay packages package, right? All of these, they're super easy to pack and super easy to distribute and super easy to create. And I don't want you to worry about Oh, my God, how I'm going to strutre an online course, how I'm going to create, say, a master class. I'm not that great at this. Don't worry. I'm going to show you everything in this class right here. It's super straightforward, but you need to understand the different types of products first before we start creating them, right? So you can pack your transformative offer based on information on an online course or a mini course, again, or a master class or a tutorial series. Now, if you want to increase the value even more, you can have membership style of products, and membership style products are simply courses and information products around video, right, that offer monthly recurring payouts, right? These need a bit more maintenance in order to be alive and have people paying you a monthly fee, right? To be inside of your membership program. But of course, they're also more profitable. For example, video libraries, private training vaults, subscription content hubs, right, ongoing monthly lesson clubs. This is the main difference between, again, a course and a program or a membership style product. A course is sold once people enrolled in the course, people consume the content in your course and reach this transformative experience. But in membership style products, they pay you every single month. Because you provide more and more and more value every single month. So again, educational products like mini courses, courses, workshops, master classes, they're strictly just videos, but membership style products, they're videos with community features and potentially also personal access for the students to your chat, for example, if they want to send you a message. It's just more value there, and you can just charge more when it comes to membership style products. If you're a complete beginner, you can just start with a course and then install a community feature on your course or personal access, again, to your private messaging, again, to this course. That being said, I would highly suggest you to start with a basic course and then start adding community features. Because if you understand the value equation, you can still make a course super valuable and you don't need membership in order to achieve this, right? Now let's move to ebooks, right? We discussed about, like, video formats to pack transformative information, and now it's time to talk about eBooks, which is something that used to be super, super hot. But I'll be honest with you. I've actually never sold an eBook. I've sold tens of thousands of courses, right? And I've sold tens of thousands of PDFs, but I never sold an eBook. Why? Well, it's simply due the fact that in the modern world and in the modern society, people just do not see that much value in eBooks, right? Because at the end of the day, both a course and EPF, right, and an eBook promise a dream outcome, and they have a certain perceived likelihood of achievement, right? But in the case of eBooks, right, a 30 page, a 40 page, 50 page, 100 page eBook needs an insane time delay, right? An insane amount of effort and sacrifice from this person, this client of yours to actually consume the content. So if you want to successfully sell an eBook, the dream outcome and the perceived likelhood of achievement need to be insanely high in order to counteract the time delay and the effort and sacrifice right needed in order to yank the value out of this. It's just super hard and you're starting off with the wrong foot here. And that's why I'm not a huge fan of eBooks. Ebooks require a huge amount of time and energy to be digested and applied by the customer, which is just simply rare to find in modern times. So as a small tip here, I would suggest you to just stay away from EBoks right, and actually focus on PDFs. I personally found that it's way easier to communicate value through PDFs, so I also suggest you to do the same. And at the end of the day, an EBok is very similar to PDF, but the PDF is shorter, more interactive, and there are more PDF formats out there that you can leverage and different types of PDFs packaging that you can actually sell to people, which just makes them more intriguing. Some example of PDFs, for example, could be prompt lists, right? Checklists. Guides, templates. Anything that's on a format of a PDF can be instantly downloaded and applied to the framework, and Mac give you a small tip here. A PDF, it's just an awesome way to increase the value of a course. So if you have a course as a digital product, and you have created a video based digital product, an awesome way to actually sell more of these courses and sell more of these video based digital products is to offer a PDF, right, as a bonus, for example, that accompanies the scurse and makes the perceived likelihood of achievement and the dream outcome of the scores even higher. So what I want you to remember from this class right here is that mostly the best info product, in my opinion, is a video file in a course format. That being said, if you don't have the resources to produce videos, if you're not a content creator and you don't have a camera, for example, which by the way, you can definitely produce a course just with a camera of your phone, right, you can communicate information which is transformative just from the camera of your phone. And that's the best way to distribute digital prouts and to create dit products. If you do not want to have a video based digital product, you can definitely transact with PDFs by themselves. But the best combination would be for you to have a video based digital product and offer a PDF as a bonus. This will give you the best results. Ebooks we need to stay away from them because it's just very hard to communicate the value of an eBook to the fact that the time sacrifice and the energy sacrifice for someone to consume and apply the information from an eBook, it's just too high. That being said, if you manage to sell an eBook and and you manage to have people go through your eBook, this means investing lots of hours reading your content, the level of engagement will be super high, and you will have very, very engaged people that have read all of these, you know, pages of your Ebook will know exactly what you have been talking about for multiple hours. So the level of engagement is going to be super high. But as a beginner, I would not actually suggest you to go with an eBook. I would actually suggest you to go with a course APDF or A PDF alone if you're not very efficient with video. Now, let's actually take some action, and let's make this whole lesson right here super personalized in your case. I'm going to present to you a prompt that you can, again, download in the downloadable resources of the course right here, right? You can input IGBT, and HGPT will interact with you to brainstorm the best digital product again format for your case. So let's actually go ahead and analyze this prompt together. It's going to completely blow your mind, right? And it will change the way that you brainstorm digital products, because again, we will be using AI to create these PDFs to help us outline these courses, so it's super important to give context to AI before we start using it. Now, this is the prom that we're going to be using. I want you to copy this prompt and paste it to GPT, and let's actually go through this prompt just show you the power, right? Act as my personal digital product strategist. I want you to help me discover the best digital product type for me to create right now. Do not begin with giving me ideas. Do not give me a long list immediately. Do not stay generic. Instead, interview me interactively, one question at a time to diagnose the best fit. Your role is to identify which digital product format matches me best based on my knowledge, my skills, my personality, my goals, my available time, my preferred way of working, my current business stage, my tolerance for complexity, my need for speed, simplicity, creativity, profit, and scalability. And these are all of the different parameters that we need to be taking into consideration when choosing the digital product type of ours. Because guess what? Maybe based on your knowledge, skills, personality, goals, and all of these parameters, an eBook is the best offer for you. I will not be the one that is going to tell you do not create an eBook, right? Possible formats include things like checklists, templates, eBooks, workbooks, guides, planners, journals, courses, mini courses, memberships, coaching offers, all of these different types of digital products. And as you can imagine, a checklist is a PDF. A template is a PDF. An Ebook is an eBook. A workbook is a PDF. A guide is a PDF, a planner is a PDF. So you can see that most digital puts out there are actually PDF. Right? Follow this exact process. Phase one, discovery. Ask me only one question at a time. Your questions should uncover what I'm naturally good at, what people often ask me for help with, what transformations or results I understand, right? Whether I prefer explaining, organizing, designing, teaching, advising, simplifying or building systems, whether I want a low ticket mid ticket or premium product, and do not worry about what a low ticket mid ticket or premium product is. We're going to be talking about this in the next son of this course. Whether I want a fast launch or a more robust product, whether I want something mostly passive or something with deeper support, and what feels realistic for me at this stage. And then we move to stage two, which is diagnosis, right? After enough questions, summarize what you have learned about me. Point out patterns, strengths, constraints, and blind spots. Tell me what product types are clearly not the best me too. And finally, we have recommendation, give me my top three best digital product formats, the single best format for me right now, why it fits me better than others. The biggest advantage of this format, the biggest risk of this format, how easy it could be for me to create, how quickly I could launch it, how scalable it is. And finally, action. Help me turn the best format into something tangible by giving me one personalized digital product concept, a clear product promise. A beginner friendly version, a more premium version, a basic outline, and the first three action step to start. Be specific, be strategic, be personalized, do not flatter with me without reason. Do not force me towards the most complicated action and recommend what is best for me now, not what sounds more impressive. This is a very powerful prompt for you to start brainstorming and choosing the correct digital product. Format. So now you know the different types of digital products, and we went through the three types of digital products that you're more likely to create, right? E books, courses and PDFs. Now, you've heard me talk about information and information based products. But why are info products so valuable and why can info products completely remove the friction between the creation process, the launch process, and the scaling process? It is insanely important for you to understand why transacting with info products nowadays is the most, again, frictionless and most potent way to enter this new online business era, and that's exactly what we're analyzing in the next lesson of this course. So in the next lesson, we're breaking down the core principles of online business, and we're concluding on why information based digital products and information based online businesses are the most powerful ones to choose in our current day and time. So I'm going to see you in the next lesson of the course. 9. Find What You Should Sell: End of the previous lesson, I revealed to you a very powerful prompt that can be used for you to engage with Jach BD and actually understand the type of digital product that would be the best for you to create. Now, one of the things that I'm potentially most proud about in my journey during these six past years as a content creator and online business owner is that I have literally managed to turn what I love, right, and my passions into my full time job. And it's actually not that hard for the exact same thing. And you don't need to have, of course, like, to make a full time living out of this or transition, like, completely, as I have done, right, in this online business world, but it's super easy to actually turn what you love into a small digital product business. And that's exactly what we're analyzing. In this lesson right here. In this lesson, I'm going to show you the correct principles that you need to take into consideration to actually create a digital product around something that you love and ultimately, turn your passion into profit through digital product creation and AI, which is the reason why you enrolled in this course in the first place. This lesson is going to be more theoretical, but it's super important for you to understand, again, the parameters that you need to take into consideration in your mind to actually turn your passions into profit through digital product. So how do you turn what you love into a product or a service, right? And let's analyze how passion becomes profit in this new digital age. So why does this lesson rate here matter? And why have I added this small lesson rate here before we start into actually outlining and scripting and creating our digital product? Your business will only grow if you actually enjoy what you're doing. You can create a digital product around what's the most profitable, you know, niche out there and by serving people who have more money to spend. But at the end of the day, if you're not actually enjoying what you're doing, and if you're not doing what you love, then what's the whole point of this? And if I can give you a tip here is that the biggest, let's say, hack for longevity is actually doing what you love because when you do what you love and when you transact with people that you actually enjoy working with, you do not consider this to be work. You consider this to be fun, and you can just work, you know, all the time, because it's fun, right? Passion keeps you consistent, and consistency is what actually drives results, but not all passions are profitable, right? So let's align what you love with what people will actually pay for. Passion alone isn't enough, right? Just because you love something doesn't mean that this is a business. This is a profitable business that can scale. What you need to understand is that you need to overlap what you love with what you're good at and what people will actually pay for. If you manage to have these three overlap and find something that you love that you're good at, and people will pay for, this is the sweet spot for your monetizable niche. So I want you to understand this. And whenever you're choosing your niche whenever you're choosing the type of digital product that you're going to be create think of what am I good at? What do I love, and what actually people will pay for. And the final point of this, what people will pay for we will be talking about, and we will be researching the next lessons of this course. But for now, I want you to actually sit down and think what do you love and what you are good at Because guess what? Now you have, let's say, a new starting point, you have a fresh starting point here. So why not start with something that you love and something that you're good at, right? And this is the EGI of online business, right? Again, just because you love something doesn't mean that it's a business. We want to have this sweet spot right here, which is something discussed in, I think, Asian culture, which is the so called IkyGuy, right? And it's a combination of what you love, what you can be paid for, what you're good at, and what the world needs, right? So, for example, you can see that things overlap here. What you love and what you're good at is your passion, what you love and what the world needs is your mission, what you can again, be paid for, and what the word needs is your vocation, right? And what you're good at and what you can be paid for is your profession. But the E Guy is the sweet spot of all. It's a combination of your passion, your mission, your profession, and your vocation. And this is what we want to tap into. So let's have some questions here to find your thing. What do people come to me for advice about? And I don't actually want you to use ZBT to answer these questions. Take out a piece of paper and actually answer them by yourself. Why do people come to me for advice about, right? When do I find myself entering the so called flow zone? The flow zone is this state where energy and time completely zone out. You don't feel tired, right? You don't feel happy. You don't feel sad. You're just focused on the task that you're doing the task that you're doing is completely aligned with your passion, and it's actually proven that people who enter the flow zone the most tend to have happier lives. What have I figured out that others still struggle with? Right? That's an awesome question to ask you. And again, I don't want you to use JGPT to answer these questions. I want you to answer this by yourself with a piece of paper. We have been using GPT to brainstorm what we love and what we want to do and what we want to turn into digital products. But this lesson Ri is, again, a bit more theoretical. What skill, what knowledge or obsession do I never get bored of, right? What do I do better, faster and smarter than most people that I know? You might gain some keywords from these answers right here. Once you write them down, and let's move to the next set of questions, right? Now, Alright. I want you to note them down and have them in a piece of paper next to, again, your desk. So now it's time to turn this passion of yours and what you've brainstormed in this piece of paper into a promise, right? And again, as we've discussed in the previous lesson of this course, online content is information based, but online business is transformation based. Some examples. If your passion is fitness and you're passionate around fitness, an awesome promise that you can do is that you can help busy people get fit with 20 minutes workouts, right? And that's transformation because they get transformed from, again, busy and unfit to fit. If your passion is designed, the promise is that you can teach beginners to create viral Instagram posts, let's say. And this, of course, can be communicated through courses that can be communicated through PDFs and, of course, through eBooks. That's exactly what we talked about in the previous lesson of the scores, right? The medium that you use to communicate your information doesn't really matter. What matters is your core promise. If your passion is cooking, your promise could be, I show families how to eat healthy on a budget, which is like an awesome promise. So your offer is the transformation, not just the topic, right? Now, it's time to turn your story into a product. Once you take this piece of paper, again, the piece of paper that we used previously, and I want you to answer these questions right here around your personal story. What did you struggle with before? When you were in point A, before you ascended into point B, right? What were you struggling with? What did you discover, right, that helped you move from point A to point B? What result did you get when you started trying, right? And can you break that result into different steps, right? This will be the base of your digital product, and this will also set awesome foundation for the marketing of your digital product. Because if you manage to turn your story into your product, and you actually managed to visualize yourself when you were in point A before you ascended in point B. Well, this is exactly where your target after and your ideal customer is right now, right? You're lucky because your ideal customer, if you follow this framework of mine, will be your younger self. And this means that you will know exactly how your younger self feels right now, what your ambitions are or what your ambitions were when you were your younger self, right? And you know exactly how to target them and how to double down in these pain points to make them, you know, purchase your digital products, right? Now, the biggest limiting belief that I need you to understand and probably the biggest limiting belief that you have right now. And the reason why you haven't already started creating digital products is that you think that you need to be an expert to do so. And that's absolutely not the case, right? What you need to do is that you simply need to be a few steps ahead of the person that you're helping, right? Most people want to be feel relatable, right? You want to have an instructor that's relatable, not perfect. Imagine, for example, that someone super fit and he wants to start working out on a gym, right? And you can choose two instructors. The first one is literally Arnold Schwarzenegger, who's, let's say, a bodybuilder that has been practicing body building and gaining muscles in the gym. Since the 70s or 80s, I don't know. And the other one is actually someone who was, like, not fit like this ideal target avatar, right, and got jacked in, let's say, six months with modern principles and modern physics and modern workout, let's say, principles and conditions, right? Do you see why someone who had just six months to work out and has understood this framework is more relatable and potentially more valuable than literally Arnold Schwarzenegger's. The best teachers are often those who just solve the same problem recently, and that's your, let's say, unfair advantage here. So teach what you figured out, not what you have mastered. So the takeaway of this theoretical lesson right here is that your story is your strategy, right, and you've already lived through a transformation. You've already been in point A and then moved to point B. So now it's time to package that and help others go through it just faster, right? The most profitable products out there that you can create regardless of, let's say, the format of the product, if it's a PD, if it's a course or an ebook are built from personal breakthroughs, and those are the types of things that you need to understand, you need to move to the surface in order to create awesome digital products. So now we're done with this theoretical lesson right here, it is time to actually our product into three different offers because a correct and impotent digital business has three different types of offers, your low ticket offer, your mid ticket offer, and your high tech offer. I'll show you how to take one idea and turn it into three scalable income streams, a low ticket digital product, a mid ticket digital product, and a high ticket digital product. So I'm super happy to have it here. I'm going to see in the Lacanser squares. 10. Choosing Your Product Type: On this point of the s course, we discussed what a digital product is, how to turn your passion and what you love into an offer based on so called value equation and the different types of digital products that you can create. After that, we concluded to the fact that the best digital products that you can create are either video files or PDFs. Those are the two digital products that you can really focus on. But at the end of the day, the format, the way that you deliver your digital product, doesn't matter that much. Now, at this point of the course, your whole idea of digital products will completely change I will introduce you the concept of not only offer creation, but actually packing your digital products into not one but three different offers. Yes, you heard correctly. In order to make your online business around digital products as profitable as it can be, the key here is do not have one offer, but actually three offers because these three offers will not only make you more revenue at the end of the day, but it will also upsell your potential customers smoothly raising awareness to your target Ava about yourself and your offers to completely eradicating every single problem that this target Avador of yours has in your niche. So I'd like to welcome you to this lesson, which is called packing your product, your digital product into three different offers while creating an entire ecosystem out of this idea of yours, right, out of this passion and out of this love of yours. We're going to be packing this again, idea of yours and this passion of yours into three different offers, right? And here's the thing. One product is not a business, right? It's a starting point. It's a great way to test the water, if you will, and test the market. But a true offer ecosystem, which is composed of a low ticket offer, a mid ticket offer, and a high ticket offer, which have just different types of engagement, different types of value, and different types of price points, builds trust, revenue, and repeat customers. It pretty much increases the lifetime value of your customers. So in this stason rate here, you know exactly how to turn one idea of yours into four layered offers. Again, the lead magnet, the low ticket offer, the mid ticket offer, and the high ticket offer. It's going to be a very cool lesson right here. Now, this concept that we described is called the so called value ladder, right? The value ladder starts with a lead magnet, which is a free quick win that your audience and your target Avor will have immediately after finding out about you. Then the lead magnet smoothly transitions to your low ticket offer, which is an affordable entry level digital product. Then the low ticket offer transitions and upsells people to your mid ticket offer, which is a more in depth and more valuable digital product that just delivers more transformational, again, information, and your mid ticket offer finally upsells people to your high ticket offer, which is the most premium, the most personal, and the most transformational type of offer that you might have each step builds trust and increases the income while also increasing the lifetime value of each and every single one of your customers. Now, let's make a small mental exercise here. I want you to think of a lead magnet, a low ticket offer, a Mite offer and a high ticket offer, and try to think, right, what could a lead magnet be? What type of digital product usually is a lead magnet, a free quick quin? And then what type of digital product is a low ticket offer? Mediate offer and a high ticket offer? Right? I'm going to I want you to think about this, and we're going to be actually answering this question as we go through this lesson rate here. So why should you create multiple offers? Well, first of all, people have different needs, different budgets, and different levels of commitment, right? And some people might just want to pay you, let's say, $1,000 or $2,000 to completely have their problem solved, while other people might just want to pay $20, right? If you want to make the most out of your digital product business, you want to be able to serve all of these people, right? Again, your freebie earns attention, which is your lead magnet. And as the name suggests, lead magnet, your lead magnet is there to magnetize potential leads that are here to purchase your low mid and high ticket offers. Then your low ticket product builds trust and shows the customers that have paid that this person knows what he's talking about. Then your mid and high ticket offers create transformation and profit for your business. So this value later rate here maximizes revenue without adding more topics. And of course, your lead magnet, your low ticket product, your mit ticket offer, and your high ticket offer all are under the umbrella of what you love to do, which is your passion, which we discussed about in the previous lesson of this course. So let's start with your first offer here, right, and we discussed about the concept of value creation and what is value, right, which is the desired outcome of your target after times the perceived likelihood of achievement, divided by the effort and sacrifice and time investment needed to achieve the stream althom of them. So based on that, it's time to actually brainstorm and think about your lead magnet. Now, the goal of the lead magnet is to pretty much capture the attention and collect contact information of your customers, a lead magnet to spoil it for you guys, we brainstormed this in the previous slide is usually checklist, a template, a PDF, right? It's usually a PDF guide, something that's easy to create and easy distribute and provides value instantly. And this is usually a PDF. So again, the format ideas of a lead magnet are usually free checklists, free templates, right? Mini courses. If you want to be more extra here, quizzes, eBooks, you must solve a small but annoying problem fast. So your target autor understands that, Okay. He knows exactly my problems. He just solved one. Let's check his low ticket offer. Right? An example of lite magnet could be the five post Instagram content plan. Free PDF, for example, if you're a content strategist. We do not sell, right, with lead magnets. We just help people. We build trust, and we nurture, again, their trust in order to upsell them to our low ticket offer or to a mid ticket offer. Now, a small remark here before we continue. You do not need to have three different offers, right? You do not need to have a lead magnet a Lodigfer, Mitiet offer and a higt offer, right? This is just the optimal online business model out there with digital products, what I'm presenting you in this course right here because I owe it to you guys to actually present you like, the optimal and most frictionless way to transact in this new modern era. You can definitely make money and start transacting with the world with just a mid ticket offer or just a high ticket offer. I'm just presenting a complete value ladder of an online digital business, and I would actually suggest you to follow this guide here. So the first step of nurturing attention and turning attention online into revenue through digital products is a lead magnet. You capture attention and you correct the emails of people who are interested in your offers, right? Then it's time to upsell them to your low ticket product. And the goal of your low ticket product is to convert this interest that was captured and nurtured from lead magnets into your first sale. Now, I'm going to give you pretty much a price range of your low ticket product. They usually range anywhere from $7 to $49. In general, you don't want to go lower than $7 because this is just too cheap, and it will hurt let's say, trust, right? If you sell let's say low tikrap for $1, you would think like, Wow, this doesn't feel that premium $1, really. But for more than 49 bucks, it starts to get too expensive for someone who's still experimenting with your offers, right? And some format ideas of a low ticket product could be a very short course, for example, which is, again, a video type of digital product, an eBook, or, again, a digital guide. It could also be a PDF, but let's bigger type of PDF that solves a more complex problem than your lead magnet. It could be a notion template or a swipe file, something just more valuable than your lead magnet that just moves people down your value ladder. In general, yes, a lead magnet could also act as a low ticket product. That being said, it's good to also have a lead magnet that just solves an instant problem of your target out there, and then have a lotigt product that solves a more concrete problem, but still that isn't that high up in the problem, let's say, spectrum, right? Example, notion for creators, a template and walk through for $29. This would be an awesome low ticket product. Again, you're solving a problem, which could be that content graders are disorganized and they want notion to help them with organization, and you give them a template, a simple PDF guide, and a video walk through of this template of yours, which is, like, super simple, and you sell this as a short course with a bonus of a template. And this could go and sell for $30, right? And of course, the sells for $30 under the premise that you have already nurtured them through your lead magnet. So now you have your lead magnet. You delivered instantaneous value with your lead magnet, so people are nurtured. And then they also purchased your low ticket product. So they've seen how you promised, how you deliver your promises through your product. So now they're ready to move down again or up, depending on how you see it, your value ladder, I guess, up your value ladder. And now it's time to present your mid ticket product. And in general, your mid ticket product will be your most profitable type of product. This will be the bloodline of your digital product business. You want your mid dicket product to be absolutely perfect, right? And it really delivers real transformation. It ranges anywhere from 100 or 97, right? We usually say $97 compared to 100 because it just sounds better. To $500 or 499 because again, it sounds better. Some ideas of mitigate products are flagship courses. So again, a big amount of video files that are presented under the umbrella of a flagship course, workshop bundles or digital bundles with community access if you want to be more extra here. But again, we're going to talk about community access and one on one access personally to you on our high ticket offers. So what's the goal of your mid ticket product? Usually, the goal of your mid ticket product is to give out all of the transformational information to your target ador and have them applied by themselves. For example, that's exactly what a flagship course does, right? It has everything recorded. It has everything elaborated in the form of a course, and you hand this whole information that has the ability to completely transform the life of your target Odor to this target Abor of yours, and it's up to them to actually apply this information and see the transformation. An example, again, could content Empire master class, if you're training content creators, a full system, and if you want a private group for them to enter and communicate with other people who are interested in building a content Empire masterclass. All right? Again, what I want you to remember regarding your mid ticket digital product is that it's usually a video format. It's usually a big course, and it solves, or at least it gives out the information that's able to solve all of the problems of your target avatar, right? And this opens an awesome room for your high ticket offer. And what's the difference between a mi ticket offer and a high iet offer? In high ticket offers, our time and energy is also involved inside of this digital product. And this offer of ours, our high ticket offer or our high ticket product completely solves every single problem that our target Avador has. We don't only give them information that's able to transform them. We actually help them apply this information, and we help them apply this information either with one on one coaching or with community access or with group coaching. So our goal here with our high ticket offer is to completely transform and make sure that our target Avador is transformed deeply and we also add personal help. And this is where you can really scale and you can really make a lot of money with digital products, right? Keep in mind that mid ticket offers usually sell automatically by themselves. There is no time and energy input from your side in order to deliver a mid ticket product. Again, you created. It's there. Of course, it's there, and it sells automatically. It does need some maintenance, but that's about it. But on high ticket offers, on high ticket product, your time and your energy are also invested into every single one of these high ticket offers that you're selling because imagine selling a $5,000 high ticket offer that involves personal one on one coaching. Obviously, your time and your energy is invested there. So some forward ideas of a high ticket offer would be one on one coaching. You promise that you will coach your again, target after one on one with two goals a week or three calls a week or you will do something for them, done for services, right? You can also deliver the transformation yourself to them if this is something achievable and if this is something that you can actually do for them. Because if it's like a weight class, if it's a weight loss niche that you're in, you can't actually deliver the transformation for them. It's not a done for service. You can help them with one on one coaching, but you can't deliver the service yourself. But if it's, for example, helping them develop something or helping them code something and you're an expert coder, then yes, you can offer a high degree product done for service, right? Or group programs, for example, with limited seats, right, cohort programs if you don't want to do one on one coaching. An example of a high ticket offer would be one on one coaching, building and launching your course in 30 days for $2,000, for example, with five seats per month. And this makes you ceiling $10,000 per month with, again, your offers and only with your high ticket offer, right, not to count your mitig offers and your lowigofers and your lead magnets. So this is usually how we take one idea and we structure four offers around this idea. Let's say, for example, that your idea is productivity with notion and you're transacting productivity with notion. You want to transform people from being, you know, unproductive and not having any systems to being productive while using notion. Your lead magnet could be something like a weekly planner template, which is a PDF. And then your low ticket offer would be a daily dashboard plus a 20 minute tutorial. So we combine a PDF and a small walk through video, and this would sell for $19, for example. This would upsel people to your mid ticket offer. Which could be a master notion for content creators, of course, let's say this could sell for $200 or 197, and then your mid ticket offer, which will sell, again, automatically, could potentially also upsell people to your high ticket offer, which would be a private notion workflow setup. Again, it's a one on one service, and let's say that you deliver this service with two calls a week. It takes two months, and it costs $1.2 thousand. So you can see that if your passion, right, and what you love is notion, this is how you can transform again, your passion into four different offers and create a value ladder and an offer ecosystem with what you love. So again, with one idea, you now have four income streams and see how we exponentially increased lifetime value of our customers. This is the power of offer stacking and creating this offer ecosystem. This works because, again, you meet people where they are. They might be complete beginners and don't they might not want to invest, let's say, four figures immediately or you know, three figures immediately, you can have them. You can see them and meet them in your lowket offers. And then you give them multiple options, right? Do you want just information? Do you want the information and help for me to apply this? You want me to apply the transformation for you, right? So you give them options to choose, and you don't leave any money on the table. So you guide them from something completely free to something paid, and then to something premium, right? This is how you build momentum. You build trust, and you build transformation. And it also will help you collect more testimonials and utilize these testimonials to sell more and more digital products of yours. And this is how you pretty much build a business that scales around your passions without needing to create ten different things and serving ten different target avatars. So what's the key takeaway of this lesson rate here? First of all, your offer isn't just one product. It's a journey from someone who doesn't know about you to someone that knows about you, to someone who has downloaded something from you, and then to someone who had swiped their card to pay something for you and then from someone who has seen the value in what they paid for and want more. So you start small with something free. Then you deliver quick wins with your load ticket offer. You provide deep value with your mid ticket offer, and you offer personal transformation that guarantees to solve all the problems of your target avatar in your high ticket offer. This is how with one message, you have multiple formats and scalable impact, right? So this concludes the content, let's say in the offer ecosystem that we described about turning your passion into four different offers and creating this value ladder. Right? And the theory behind offer creation. How can you smartly position your different digital products and your different digital offers, right? So you upsell immediately people from one offer to the other without you needing to always remove friction manually, how to automate this whole process. This is exactly what we're discussing about in the next dozen of the squares. 11. Building an Offer People Want: Now you know the different types of digital product, it is actually time to dive deeper into the theory of offer creation and how these products intertwine and collaborate, if you will, with each other, to increase the lifetime value of every single one of your customers. So I would like to welcome you to this lesson right here in which we're going to be talking about the theory of offer creation, how to actually design and strategically deploy your products that work together to build a scalable business. Now, Again, great businesses aren't built on random products. We talked about the value ladder or your lead magnet, your low ticket product, your mid ticket product, and your high ticket product, and how these products need to work together to again, increase the lifetime value of your customers and make the most out of your digital product business. Again, small parenthesis here, you absolutely do not need to have four different products and four different offers in order to start your digital product business. That being said, it would be good if you want to make the most out of the scores right here to actually follow this guide along. And again, great businesses are built on strategic interconnected offers. And the keyword here is the word interconnected. You want each and every single one of your offers to lead to the next one up until your high ticket offer, which will completely eradicate all the problems of your target avatar. So in this lesson, you learn how to actually design offers that work in harmony and turn your business into an ecosystem rather than just a collection of different offers. So let's start with the basics. What actually is an offer? Because we discussed about what value is, but what is actually an offer? An offer is not a product. A product and an offer are two completely different things. An offer is a combination of the product, the problem that this product solves, the transformation that this product provides, the positioning, the price, and the promise around this product. And, of course, the product, its problem, its transformation, its positioning price and promise really depend on your target outer, the person that you're targeting. And who you're targeting really depends on what you have to offer and what your passions are, which we covered in previous lessons of the course. That's why it's super important for you to know exactly who you're targeting in order for this whole ecosystem here and the deployment of this ecosystem work. So again, an offer is a combination of the product, the problem that it solves, the transformation it provides, the positioning prize and promise. Right? Now, let's talk about the offer stack. You have been introduced this concept in the previous lesson of the scores, the offer stack or the off and offer ladder starts with its base, which is usually a free valuable PDF, such as a lead magnet, and the aim of the base is to collect the email and the contact information of your ideal customer. Then we move to the low part of the offer stack, which is your entry level win, your low ticket product, then your mid ticket product, which is your flagship transformation where most of the money of your business made. And then we have on the top of our offer stack, our high ticket offer which promises and delivers deep support and deep transformation. Each offer builds on the one before it like stepping stones. That's how I want you to imagine your offers, and it's very good. At this point, of course, to have a piece of paper down and actually think of the harmony between your offers and how your customers will transition from your loaded offer to your mitigate offer and to your high ticket offer. It's super important for you to actually take some time to think about this because guess what? The creation of a digital product isn't the hard part. The hard part is strategically applying all of these concepts that we discussed here to your business to have an entire ecosystem built rather than again, a single collection of offers. Now, what is the rule, the golden rule, if you will, of offer creation? Every single offer must do one of these two things. First of all, solve a real problem that exists and causes pain to your target outer. You need to solve this problem and then help the customer take the next step up on your value ladder. Because, guess what? When a problem is solved, right, then a new problem arises, most of the time. Let's put this into context. Let's say that you are serving beginner content creators and they have no idea like how to approach content creation. And what's the first problem that they might have. They don't know what to create content about. Well, let's say that you solve this problem and now they know what content they want to create, right? What's the next problem, right? A next problem arises then. And this next problem is that, for example, they don't know how to script the content. You see that we just solve one problem and now a new problem rise? That's exactly what happens with offers. And at the end of the day, all of the problems will be completely eradicated on our hight ticket offer, right? So again, every offer must do one of two things, solve the real problem and help the customer take the next step because when you solve a real problem, usually a new problem arises, and the best offer the best offers do both. They lead into each other naturally with the flow. The more natural the flow between the offers, the more money you will make from each and every single customer of yours, the bigger lifetime value you will have from your customers. So how do offers actually dance together? Your lead magnet earns attention or if you will, your let's say funnel, the way that you gain attention online. This could be short form content, long term content. This could be ads, it could be an email list, right? Brings attention and funnels attention to your lead magnet. And your lead magnet earns trust that it's converted into these potential customers of yours, these leads giving you their name and their email. So after that, after this lead magnet, your low ticket offer starts building trust and trust in a monetary way because in your low ticket offer, we don't really care about the $7 or the $10 or the $15 that your low ticket offer will be selling or what we care about is that people took their card out and they paid, right? And now they are testing your product. And if your low ticket product delivers, then they will move to your mid ticket offer. And your mid ticket offer delivers results. This is where they see results. Because in your mid icket offer, you give them all of the information, you give them all of the information that has the opportunity completely transform their lives, and it's up to them to apply it, right? And many people apply this and they see results. And if they see results, sometimes they want more results and faster results. And this is where you move them to your hight ticket offer, which accelerates this transformative process. So each one serves a different stage of the customer journey. And what I want you to do in this point of the course is I want you to map out your lead magnet, your wicket offer, your mitigate offer, and your hight ticket offer. Which would be the awesome, let's say, value stack, in your case, write it down on a piece of paper. So what is the journey of a buyer? Again, everything starts from awareness, and awareness is pretty much done and achieved through free content online. We produce content, and we drive awareness to ourselves, our brand, and our offers, and then to our lead magnet. Then interest with our low ticket win, desire with our mid ticket solution, commitment with our high ticket help and loyalty with, again, lifetime value referrals and community access. If you want to take things to the next level, this is a bit more advanced online business strategies. But what we're going to be focusing in this course is awareness, interest, desire, and commitment, which can be achieved with a lead magnet, a low ticket offer, mtcket offer, and a high ticket offer. And this is how your business becomes a story that your customers live through. And guess what, they will be happy to pay you from your low ticket offer to your mitiget offer and from mitigate offer to your high ticket offer. People would want to pay you the fact that whenever you had an offer on the table, they were happy they would be happy to buy because you have a track a proven track record of delivering if your offers are positioned correctly. Offer harmony equals with business scalability. Exactly that. When offers work together, you don't need to constantly be launching new products. You will have an evergreen system into place. You increase your average order value or your customer lifetime value. Deepen customer relationships, meaning that even if you have, let's say, ten or 20 or 50 loyal customers, you can have a legit online business going on. You reduce refund rates and increase your referrals, and you pretty much simplify marketing because each offer points to the next. So you automate this whole process by having this ecosystem into place. It's as simple as that and as beautiful as that. It's really designing a business and designing an ecosystem because at the end of the day, what is a business? A business is a series of different gears that we set, and in this case, we set these different gears to create a system in an online world. Right that you spend time and energy to set up once, but once everything is into place, it automatically turns, let's say, one unit of time and one unit of energy from your end to income to revenue. And this is exactly what we're designing right now with our digital products. So let's now set a real world ecosystem example of a course creation business. Let's say that I help people create launch and scale courses online, and I have a, again, course launching business. This is what my offer ecosystem would look like. I will start with a lead magnet, which again, promises an instantaneous, fast and easy win, and this could course topic generator. And from my free content out there, if I was producing content to drive traffic to my lead magnet, right? I would promise the course topic generator. This could be a completely free PDF that people could get access with if they give their name and their email, just like that. And when people download the course topic generator, which is super easy to create as a digital product, they now know exactly the topic of their course. So I solved one of their problems, which is, like, a top of my course, and now a new problem arises, which is, Okay, cool. Now I know the topic, how do I plan my course out? And this is where I could sell them and smoothly upsell them to my low ticket offer, which would be a 30 page course planning workbook. This would cost anywhere from, let's say, ten to 20 bucks. And with 20 bucks, they have the 30 page course planning workbook, a fully functional workbook that elaborates on every single step of the process of planning your course, right? So now, again, the first problem was solved, which is like, what's the topic of my course, and now it's time to solve the second big problem, which is how to plan my course. So now they've spend all of this time and energy fulfilling their low ticket offer, and they have their course planned. 20 bucks, right? So now a new problem arises, which is, Okay, cool. How do I actually produce a course, right? And they have so many different sub levels of this problem, like how do I shoot a course? How do I edit a course? Where do I host a course? How do I market a course? And all of this can be solved inside our mid ticket offer, which is the most valuable offer of our digital product business. And this is the course, let's say creation master class. This is a video type of digital product, and this would sell for 297 bucks. Let's say, for 300 bucks, you would give them recorded, right, on a video format, all of the information that they would need in order to create a course, which is exactly what they wanted in the first place. But we've proven to them that we are the best I say experts in this field, and we've gained their trust due to the fact that our lot product delivered and our lead value delivered, and our content was awesome. So everything before our mid ticket offer was awesome, and this is why they trust us, and this is why they would enroll in the course creation master class. Now, people that have enrolled, let's say in our course creen master class on our mitigate product would have and would gain access to all of the information on how to create a course. And many of them would apply this information and actually see transformation. They would have a course. They would become course creators. And a small percentage of these people would actually want to work with us to help them apply this information faster or create better courses, or they would want to hire our team or outsource part of the course creation process to our team. And this is where our high ticket offer would come into play, right? And our hi ticket offer would be a done with you launch program. And we could charge anywhere 1000-2 $0.5 thousand if we're not targeting expert. So with just one story and one passion, let's say that my passion is launching a course business, you can see how we created this ecosystem of different offers from our lead magnet to our low ticket offer, the 30 page course planning workbook to our mid ticket offer, the courses in master class, and finally, our high ticket offer, the De with you lunch program. How cool is that, and guess what is the lifetime value of our customer, 2.5 k plus 300 plus 20 that's like almost, let's say, two point like $9,000, which is awesome. Like, this is cool. This is so cool. You get all Let's say that you only had your Md ticket offer. This would be $300, but now it's $2.9 thousand. Is awesome. So again, the offer theory in one sentence and the one sentence that I want you to remember is that a great offer solves one problem and sets up the next, right? Think chess, not checkers. Every offer has a purpose, right, and a place on the board. So, the key takeaway of this lesson right here is that your business is not a product. It's a path, right? It's not a collection of offers. It is a sequence of offers. You map out the journey your customer takes. You build offers that match their level and their needs, and you let each offer guide them to the next harmony equals scale, retention, and simplicity. And I think that up until this point of this course, we have analyzed every single thing that you need to understand around offer creation, product creation, digital products, the type of digital products, what is online business and how AI can help us in this whole process of online business. And now it's actually time to go ahead and create our digital products. Now, I have a huge content creation master class on how to create videos and how to pack videos in digital products. I have a huge graphic design master class on how to actually create content with graphic design like PDFs and stuff. And I'm not going to give you like 20 hours of content in this course right here because this would be super boring. That being said, in the next lessons of the scores, I'm going to reveal all of the tools that I use and I have been using to create my digital products. Then we're going to start with PDF files. So at the next lesson of the sures, I'm going to show you exactly the software that I use to create my PDF digital products, and then we're going to and then we're going to move from there onwards. So I'm super excited to actually start producing digital products with you. I'm going to see you in the next session of the square. 12. Creating Your Digital Product: Theory is now officially over. You pretty much know everything around digital product, the new era of online business. What is an offer, and what are the three different types of offers that it's good to have in your digital product business. And now it's time to actually talk about how to create the digital products that will be hosted in your offers. In this lesson read here, I'm going to show you the tool that I use to pretty much create all of my digital products. And in the next lesson of this course, I'm going to show you where to host them, right? So let's say the software that will act as an intermediate between your digital products and your customers. So the software that I have been using throughout all of these years to pretty much create every single one of my digital products is Canva. And in the ths right here, I'm going to show you how to interact with Canva, how to use Canva's AI features, and how to create PDFs, images, and also videos with Canva. As you can see, so many different types of distal products created in Canva. All of these are just some of my dieser products, and I have, again, so many more created. And keep in mind that I have lots of courses on how to create dial products with Canva and how to work with Canva, which are, of course, way more in depth than this lesson right here. But in this lesson, I'm going to show you how I would go to create a digital product again in Canva. So let's say, for example, that the digital product that I want to create would be some sort of PDF, right? So a document. I would click on here, create all right? And in the create section, you see all of these, again, different types of again, assets, online assets are again, being able to use. So you can create presentations, anything from social media. You have a photo editor app and a video app if you want to again edit photos or videos. You can create docs again sheets, websites, even, emails, pretty much anything you want. So for the sake of this demonstration, let's go ahead and click on Dogs, and you can see all of the different types of dogs that you can create. You can create, let's say, an original dog, a pageless dog, a letter type of dog or an A four type of dog. So let's say, for example, that I create some sort of checklist, right, or a template. I would click on Dog digital and a new tab opens right now, which is the digital Doc tab and you can start typing or adding all of your content right here of your digital product. Now, a very cool thing with Canva is that you really don't need to reinvent the wheel here, right? If you want to manually create your digital product, you can start from scratch. But if you want to be a bit more smart with it, you can click on this tab right here where it says templates, right? And on templates, you can check out all of the different type of product templates right here. So you can see have all of these different templates, an annual report. Business proposal, an employee handbook, an invoice, right, a job description. So what you can do is you can describe your design here. Let's go with template, for example, right? CV template, resume template, infographic template, newspaper template. So let's click on Infographic template, for example. You can see that all of these are the different infographic, let's say, templates that you can create. Let's say checklist. Checklist, right? So you click on Checklist, leads to daily checklist, right? And you can see all of these are the different checklists here. So let's say that you want to create a whatever check daily checklist, right? We can click on Daily checklist, and you can see that the daily checklist, once I clicked it, it's right here. We can see it on our Editor tab. Now, of course, you don't need to call this the daily checklist. You can make this. Let's say you can click on this, double click on it, and now another link will pop up where you can edit this. We can create We can call this, for example, the course creation, right? Let's say checklist. Just like this, right? And once a clip done and save, right, our header is saved right here. And of course, you can double click and edit the colors. Of course, anything you can change the date to whatever date you want. Of course, it's not October of 2030, right? You can add different tasks here, for example, let's say, Outline course. And then let's say script course, right? And then check, let's say, double check script, right? And you start editing your checklist right here. This was just a short example on how to create a checklist. To give another example, we can go back and you can change different formats of the checklist. So for example, say that I like this cleaning checklist right here. Once I click on it, you can either replace your current page by the way or add it as a new page. Let's say, replace our current page. So now we have this new checklist here, you can see you have more recommendations of similar checklists like the one you just chose, right, that just look similar. And this is how you can create a basic checklist. And keep in mind that we literally created this in seconds. Right? Now there are more, of course, types of templates and more types of digital products that you can create. If you go back to home, right? You can click again on Create and go on, for example, let's see what else can we create on Dogs, right? So choose another dog. We can go with Dog A four, and our new A four type of dog will be again, generated. We can start typing or we can use Magic write, which is the AI feature inside of Canvas, start adding our again, content, and you can click again on templates to see the different types of dogs that you can create. So let's say, for example, that what I want to do is that I want to create a step by step guide, right? And all of these are different step by step guides that are already, again, generated by Canva, and you can just click on them and edit them. So for example, let's do a process documentation. You can see all of these different types of guides. You have this one. Right I would do, I would just double click and start editing the title, the subtitle, and whatever applies to your niche and to your business. Now, this, of course, applies to our lead magnets and potentially also our low ticket offers. So again, as we discussed the abbreviations of this course, lead magnets and low ticket offers are usually PDFs, right? We don't have videos involved in lead magnets and low ticket offers, right? So again, this is how you create your lead magnets and your oligtfers. Once you're done with this and you have edited your lead magnets, could be, again, a checklist, a step by step guide, right, any template that you might want to choose. You click on share, and you click on download. And now you have downloaded your let's say, digital product, right, and you have it on your desktop. Now, of course, this is how you process and how you create your lead magnets, right, and your loadig offers. But there's actually one more way to create this. And, of course, right, there are so many different things you can do here. Let's say you can add, you can go on element, and you can start adding images. You can start adding you know, illustrations, anything that you can imagine, you can source it from here and then add it to your checklist or PDF or whatever you're creating. It's super easy, it's super straightforward. I'm not going to get into too much detail here because this is, let's say, not a breakdown on how to use Canada to create digital products. I have other courses that describe how to use Canva for digital products, but it's super easy to do so. If you want to add another layer of AI to help you with that, you can go on home and you can click on Canva AI. So once you click on Canada AI, you can literally describe what you want to create. So, for example, I want through create a checklist, right? For course creators, as simple as that. Checklist for course creators. If you click on the plus sign here, you can upload anything related to this checklist, for example, different images or different let's say brand kits, if you have a brand, and you can also apply the fonts and the different colors of your brand here, or you can directly add other projects from Canva to help the AI figure out exactly the type of let's say project that you're aiming. Then you click on the different types of creations you want to do here. For example, in the sake of this checklist for course creators, what we want to do is that we pretty much want to create a doc. So you click on Doc here, and now Canva knows that it's going to create a doc that is a checklist for course creators. And let's give it a bit more context here. I want to create a checklist for course creators. Let's say for beginner, right? Beginner course creators that helps them. Let's say, figure out the topic of their first course, right? You can click the type here. So what is the type of doc that you're creating? Is it the blog post? Is it a summary? An outline, a social post, a description, an article, strategy, story, script, page, caption. You can see all of these different things. And all you do is let's click on strategy, for example, and you click on Submit. And once you click on Submit, AI will create this exact checklist for you. Check this out. I'll create a strategy document for you that outlines how to build a checklist for beginner course graders to identify their first course topic, right? And look at this. It breaks down the whole process, right? So this is strategy, creating a checklist for beginner course graders to identify their first course topic, objective target audience goals. So again, if you don't have the content already and by the way, this checklist is now done. If you don't have the content already made, you want AI to help you create this, but not only design it, but actually create the content. Kind of AI is awesome, and it can definitely help you out with this. Check this out. Actually, Canada AI two point is on its way. So once this is released, everything's going to be smoother and more simple. And if you're happy with this result, right? Well, if you're not happy, you can propose any changes here. But if you're happy with this result, you can click on US Canva Editor, and all the same checklist that we used Canva to create is now right here for us to edit add, for example, some images. Let's say, for example, in target audience, I want to add something. I can click on, again, the plus sign right here. It's super easy to use again. That's why I'm not getting into too much detail here. And you can click on Design, and it says, Target Audience. So let's actually add something that is related to a target audience. You can go elements and type Target. Oops. Let's say Target Avatar, right? Click on search, and you have all of these different graphics of Target Avatars. So let's say, for example, that I want to use this graphic, right click on this, and it's right here, right in the middle of the page. Click on Save, right? And now right here below let's say the target audience, we have this small illustration here. You can do the same thing in goals, right? You click on plus, right, Design, wait a bit for this to render, and we type on the Elements tab. We type goals, right? Search. And now you have designs graphics around goals. So let's say that this is the graphic design we're going to use for the goal section. You click on Save, and now this is how you pretty much can edit your document, right? Key components of the checklist. Let's add something else, actually. Let's click on add scrollable design, right? You can add scrollable design right here, key components of the checklist, right? And those are, let's say, more engaging designs that you can scroll. Let's click on here. And we can also generate if you can describe something. So one a let's say Let's see. I want a right goal summary of the document, right? Click on Generate. You wait a bit, and it's defining shapes and colors to match exactly what you have described. So there's a lot of AI involved inside of Canva, and those are just some of the features that Canva brainstorm. L on this one, for example, right? And this is a bit more engaging and more illustrative and you can click on Save. And now, this is in the key components of the checklist. And, of course, this is not super relevant. You can see as you're scrolling down, this just shows, and then it just fades away. Now, this is just very basic document editing approaches, but check this out. I literal seconds, we created something that could easily be your lead magnet or your low ticket offer. And that's how I like to create my lead magnets and my low ticket offer. Now, of course, there's another level of engagement when you're by yourself and you have the time to think, right now, I'm just demonstrating for you guys how to use Canva in the simplest way possible. We discussed regarding creating documents and PDFs, how to start by yourself by literally clicking on the homepage, starting a new document and drafting it from start from scratch. Or if you click on templates, you can use one of the Canvas pre made templates, or you can use Canva AI to generate also the content of your checklist and your, let's say, lead magnet or your low ticket offer. But how about mit ticket offers and high ticket offers, actually? Well, these offers, as we discussed in previous lessons of the squares, they involve video, right? And regarding the creation of a video, again, I have multiple courses around content creation and how to produce videos, which we talk about everything regarding lighting, you know, audio, background music, how to talk to the camera, how to set up a small studio, in your space, or even how to shoot with your phone, right, smartphone videography principles, all of that stuff. But Canva actually is an awesome hub and an awesome place for you to start editing videos. So if you go here on the homepage of Canva again, you will see that you'll have the option to add video. So let's click on video, and you will see that a new type of video editing aspect will open up in Canva. And for the sake of this demonstration, we're going to be using landscape video because most of our mid ticket offers, right, in our high ticket offers, are going to be around video. Now, do not be afraid we're not going to be hosting, let's say, a whole course in Canva, but you can definitely use Canva to edit some of your videos or to enhance some of your videos. Let me tell you what I'm talking about. Lick on Landscape video, right? A new tab will open up inside of Canva, where you can import videos, add more videos in your timeline right here. And for example, add gapons to your videos, titles to your videos, change, let's say, the exposure of your video, the saturation of your video, anything regarding video editing you can do inside of Canva. And this just works awesomely. So let's say you just shot one of your videos and your video from your phone, you imported it in your computer, and now you want to add it in Canva to start editing it. Let me give you a small example here. I'm going to just drag and drop one of my videos, one of the videos that I have created for you to check out. Let's say that I'm just dragging and dropping this video right here. I took it from my desktop, and I'm just dragging it and dropping it again in the media tab inside of Canva. So once I drop it, you will see that this is the video, first of all, right here. Right? And it's importing. So you can see that this is the video importing, and it's illustrated by this small, again, circle that it's just being filled up with this, let's say, blue liquid. And once this blue liquid completely fills up the whole circle, this means that this video is imported in Canva. And this is what my video looks like. It hasn't completely rendered, and by the way, it's not in the complete aspect ratio. It's in a different aspect ratio. Let's say, it's a 16 by nine, not a landscape video. But again, for the sake of this demonstration, I'm just going to show you how to add captions and how to just briefly edit a video inside of Canva. So, as you can see, before the video is even imported, you can add different elements to this video that you have added here or audio. And regarding audio, you can add, let's say, sounds or you can add different songs to play behind your video. Let's go on add elements and see what elements we can add to our video. So once I click on add elements, you have either the ability to add text or literally add elements, right? And by the way, the whole video is now rendered. Let's go on text. Let's say for example, that in this part of the video right here, right, I want to add a title. So in this part of the video, you add the cursor exactly in the part of the video you want to edit. You can click on Add Heading, right? And now we have this title added on our video, right? You can click this. You can edit the title and say, for example, course, right? Guide. Alright. Literally, there's limitless possibility of what you can do. You can move the titles from the one side of the screen. You can make this title smaller, bigger. You can change the font and the lettering of the title from here. It's super straightforward. And again, we're just barely scratching the surface, obviously on how to edit videos in Canva. But if you don't want to mess with a highly sophisticated video editing software, you just want to use Canva to briefly change, let's say, the brightness, the duration, the duration of your video, trim down some parts of the video that you don't like, for example, you can definitely do this with Canva. I actually urge you to do it with Canva and not download a super sophisticated, let's say, video editing software because you just don't have. Example, what I did now is that I took this tile right here. I extended it throughout the whole video. And now, during my whole video, you can see that course guide is being seen as a tile in the bottom left side of the screen. So let me the complaint. Let me show you what I'm talking about. You like spending hours trying to make your graphics professional? I'm Laros here to completely change the way that you approach design forever. Right, as simple as that. So if I was creating a mid ticket product, right, or even a high ticket offer, what I would do is that I would shoot my videos, first of all, on my phone or on a camera, depending on your production style and where you want to shoot your videos. And I would briefly just edit my videos inside of Canva. And let me show you actually how to change the brightness of the video because this is something super important. You click on the video aspect, right? Because for example, here you can click on the title we just added. But here, you can click on your video. So you click on your video, right? You can see here, you have all of these different tools that you can use to edit the video. You can remove the background of your video. You can change the audio of your video to make the audio, let's say, more crisp, right? You can choose the volume of your video, make it way higher or balance the audio of your video. You can add captions. You can change the speed of your video, right, from one time to two times faster. Let's just keep it on one time. You can change colors of your video, something that is more aligned with your brand or flip the video, let's say horizontally, right? Or let's say you can flip it vertically. You can do all sorts of things. You can change the transparency of your video and have another video playing in the background. So all of these different things you can do. And if I click on edit, right, this small screen pops up on my left where I can just start editing my video in more detail. And if you click on adjust, this is where you will be able to choose and change the brightness of your video. You'll be able to change the contrast of your video, the highlights, so you can just make the image of your video look a bit better. Right? All of these are the different video editing again, effects on Canva. What you can do, which I think is absolutely awesome, you can click on your video and add captions, which is awesome. And by the way, back in the day, we didn't have this opportunity in Canva. We didn't have the chance to actually add captions. So what I would do is that I would click on captions and this new tab pops up where you can add captions to your videos, which is absolutely amazing. And again, this wasn't available some months even ago. I have never seen this in Canva, actually. So what you do is that you choose type of caption that you want to create and you click on Generate captions and just like wait a bit, and captions will be generated for this video of yours. Again, Canva is completely free or it's like ten bucks a month if you want to have full access to Canva. And again, just like that, we generated captions for our video. So let's check the captions out. So are you still spending hours trying to make your graphics look professional? I'm Laos. I'm here to completely change it approach design for us. I cannot describe you how much time this would normally take back in the day, right? And just like that, we added captions to our videos. So if I were you and I was creating or shooting videos with my phone, I just wanted to refine them a bit before I export them and add them to the hosting of my digital products, which we're going to be elaborating on the next son of this course. What I would do is that would simply import them in Canva, add some captions, change the brightness, saturation or the lighting of my video a bit if you needed to do that. Again, add some captions to make them just looking better. And then I would click on share right, and download. And by the way, you can directly share them on YouTube, Instagram, TikTok, wherever you want or Google Drive. But what I would do is I would simply click Download. And once you just click Download, you will have all of your video files that would compose your course downloaded on your desktop. And just like that, again, we used Canva to create our PDFs, if this could be, again, a checklist, a simple document, a step by step guide. You can use AI to create, again, the again, assets or you can also do it by yourself completely, or you can utilize some templates inside of Canva. I also showed you how to edit some of your videos inside of Canva, and by the end of this son, combined with all the theoretical parts that we discussed in previous scores, you know exactly what type of digital product to create. And now I gave you the tool to actually go ahead and create a digital product. So what's the final piece of the puzzle here? The final piece of the puzzle is to actually host your digital products somewhere. And what we're looking regarding hosting digital products, it's something that it's super easy to use, super simple to use, right? And the software that enables us to collect the name, email of our customers and process payments because at the end of the day, we're going to be selling these digital products. And that's exactly what I'm going to show you in the next dozen of discures. In the next dozen of discours, I'm going to show you the software that I have been using for all of these years to host my digital products and how seamless and easy it is to actually create and host a digital product in that software. So I'm super excited to have you here. Again, so much potential with Canva. I have multiple courses on how to create videos, how to edit videos, and how to create, again, content. Inside of Canva. If you want and are interested in learning and we're going to be an expert in Canva, I urge you to check out these other courses, and we're going to see you in the next assumes course in which we're going to be discussing about hosting our digital product. See you. 13. Hosting Your Digital Product: So up until this point, you probably have your digital products developed, right, created. In the previous son of this course, we discussed how to utilize the power of Canva and Canva AI to create any sort of PDF, digital products like checklists, documents. And we also noted in a small remark in the final part of the previous lesson, how to actually edit some videos inside of Canva, how to add captions, how to add titles, and how to change the brightness saturation and just make your videos look a bit better. So until this point, you probably have your lead magnet created, maybe your low ticket offer also created, and you probably also have shot, right, your mid ticket products and your high ticket products, right? So now that we have the product developed, it is time to actually host them somewhere. And in this estimate here, I'm going to show you exactly where I choose to host my digital products and where you can actually also host your digital products. Because at the end of the day, what we want to have is that we're going to pack our digital products in a way that looks good, right, to our potential customers and looks convincing. And we're going to be going through the convincing factors of a digital product. I'm going to show you some of the digital products that I have actually created and I have actually sold through this platform. And finally, you need a way to process funds, right? If someone pays for your digital product, right, how will you receive the money? Well, all of this is sorted with this software that we're going to be using, which is called Gam Road. Now, I've been using Gumroad for the past five years. Again, it's an awesome digital product hosting website. Most of my digital products that I host on Gumroad are completely free or people can actually choose what they're going to for the digital products. But again, they're usually completely free. That being said, I have hosted paid digital products in Gumroad, and it's completely awesome. Like to receive payment. It's let's say, straightforward. And also the coolest fact about Gumroad is the fact that they collect automatically the name, the email of the customers, and you can also retarget them with email if you want to increase the lifetime value of your customers, as we discussed about in the previous, let's say, lessons of the course. So let me show you exactly what Gumroad looks like from the inside and how to actually go ahead and host your digital products. So this right here is Gumroad is super straightforward. It has this user interface that again, is just super straightforward. We're on the Analytics Dab. And you can see, for example, some sales that I and some revenue generated from my digital products. Again, most of them are free. I had one paid digital product, I think, you can see the source of people actually coming and purchasing my digital products. Most of them are direct sources through emails, right? So email marketing, I had 2.4 thousand views and 680 sales. Some of them came from YouTube with 637 views and 18 sales. Again, recommended by Gambrell Gambro has a marketplace integrated inside, right? And some of your digital products will be recommended inside of Gumrol. So I had, for example, 700 views and 300 sales inside of Gamo some came from Utomi and other again, platforms that I have my digital products distributed, right? You can see the locations of people who have purchased your digital product. Mine is United States number one, the Netherlands, right, Mexico, United Kingdom. This is not ranked. So you can see lots of India. We got lots of Bangladesh, right, lots of Germany. And again, you can see all of your customers where they come from. And this is the Analytics tab. Now we are not going to stick into analytics that much because at the end of the day you haven't even created your digital products. How will you know you won't have any analytics? So let's actually talk about how to host a digital product. And if you go here and you click on products, this we'll open up this page right here, which by the way, you can see all of my digital products that I have created right here, right? And most of the digital products that I personally create nowadays are just files that aid people with my courses. For example, the prompt list that you probably downloaded in the beginning of this course was hosted on Gum Rod, right? So how will you create, let's say, or how can you host your digital products? Now the digital products are created right through Canva. We click on New Product. So once you click on New product, you can see this screen opens up and you get to name your digital product. Let's say, for example, that I name it lead right? And this is the name of ops magnet. And this is the name, for example, of my Disal product. Now it is time to choose the type of Digal product. We have all of these different types of products, right? Any set of files download or stream, for example, this is what I usually use when I'm giving out a lead magnet, or you can have a course or tutorial, sell a single lesson or teach a whole cohort of students, eBook, offer a book or comic in PDF, EPAb or mobile formats. Membership, you can start a membership business for your fans, right bundle, sell two or more existing products for a new price, right? Commission, sell custom services with 50% deposit upfront 50% upon completion, right? Call off schedule called with your customers. So all of these are different offers and different products that you can create. And I want you to check these products out. I want you to think of what type of offer could every single one of these digital products be? For example, right, a course could be your mid ticket offer or anybok could be your lead magnet. A membership could be your high ticket offer, right? A bundle could be, again, a bundle of your low ticket offers, right? Or a call could be your high ticket offer, just like that. You can see how just by brainstorming these different types, of digital products, you can always have a ladder value offer value brainstorm on your mind. Now, I usually choose this when I'm giving out PDFs, so low ticket products and lead magnets. If I'm giving out mid ticket products and high ticket products, I go with course or tutorial, right? So for the sake of this, let's just create the lead magnets can be digital products. So again, any set of files to download or stream. And of course, you can also host your mid ticket offers and your high icket offers, as with just this section right here, right? And then you choose the price. So you can choose the currency. In this case, it could be euro and let's say that I'm charging, let's say ten euros for this, right? So just typed off ten. And you click on Custom IE. So this is the next stage. Again, it's super easy to host your digital products here. You know you don't need to be an expert. So once we click on the next step, you can see that you have these four windows right here, product, content, receipt, and shared, just as simple as that. And the product page will be the landing page of your digital product. So this is what people will see before they actually download your product. In this part of the landing page, you need to add as much let's say value and be as descriptive as you can urge people to purchase your product. So you type the name of your product here, a description of your product, which again, of course, you can generate with AI. Because up until this point, for example, if you follow along and use the prompts that I gave you in the beginning of this course, habit knows exactly what your passions are, what your digital products are. You've probably brainstormed also some ideas, some digital products ideas with GBT. So you can go to Ja Bit now on the same chat box that you used for brainstorming and say, for example, I want you to create the description of my digital product. On top of that, in this part in the description, which is super important for people to actually purchase your digital product, you can add images and you can add videos. So you can take out your phone, shoot a simple video talking about your digital product could be anywhere 0-30 seconds, right? And insert the small video in your description. This will really increase the conversion people who purchase your digital product, right? So all of this you do in the description tab of your digital product. And again, what I want you to do in the description tab and the note that I want you to take from discussion right here is that, of course, I want you to describe a digital product. I want you to mention in the description who this product is for. And, of course, you know exactly who this product is for because it's your target avatar. It's probably your younger self, someone who's in point A and wants to move in point B. And what I also want you to do in the description part of your digital product is that I want you to add scarcity and urgency. This means, again, brainstorming some scarcity factors and some urgency factor. For example, limited amount available, or this let's say digital product will not be available after one month, right, or limited time discount. Anything that adds scarcity and urgency, those are basic marketing tactics, which again, I talk into multiple other courses of mine, right? That's not a marketing course, but I'm just telling you what to add in the description to just increase the conversion rate of people who view the landing page right and actually purchase your product. Then you can have a custom URL. So let's say, for example, that this URL could be lambs.gammro.com slash EID MagnO course, this shouldn't be the name of your product. I'm just giving you some examples here, right? After that, and by the way, you can see the small preview here. I can see I can write description of my product, right? And whatever I do here, you can see on the preview tab right here. Then you need to create the cover of your digital products. It just a simple basic cover, and you can guess, I think, where I like to create my covers for my digital products. I do this in Canva, right? So you open Canva, right here, you go, for example, on Create, right? Then in the Create tab, you click on Landscape. Let's see. Let's see. You go to social media. And what I want to do is usually go to Facebook coverage. It's going to be the same resolution as the coverage that we want here. You can see the resolution is 2080 by 720, right? So it's usually this or this. I could probably go with YouTube Tamil, YouTube Tamil just exactly as a YouTube Famo. And this is going to be, again, the cover of your digital product. And for example, you can go ahead and click here element. Let's say it's an AI based digital product. You go to photos, choose a cover that you like. This could be a good cover, right? Or this could also be a good cover. Like you literally choose your cover. You said it like this. This is how I like to create graphic design works. Again, for my digital products, click on Share, download, you download it, right, and you add it right here, and this will become your cover of your digital product. Then you need to add a short thumbnail, right? So this will be a short thumbnail. It's a square, so 600 by 600. What you want to do is you want to go again here, choose a square, so one by one or 600 by 600. Or can we see this? Usually on Instagram, they have it? Um, maybe Facebook, they have one by one. You can do custom size. So let's say 600, right by 600, right? There you go. 600 by 600. So it's going to be a complete square, just like this. You want to add a similar again type of thumbil like this one right here. This could be this, for example, which you just upscale it, right? Now, again, this is not a graphic design master class. I have a Canva, graphic design master class you can check out. And you can also write something on your thumbnail, for example, lead magnet, right? Something like this. I would change the font to make it just look a bit better. You can go with effects. I usually like to add background effect. Yeah, just simple stuff. I'm just messing around here, honestly. I'm just messing around here, honestly. But yeah, this could be, like, a good thumbnail, but, of course, like, there is so much more thought that you can add behind this creating a thumbnail that appeals to the interest of your target. After I'm just showing you, like, very straightforward, very fastly how to create a background and a thumbnail for your digital product. So this you would add to your thumbnail. And, of course, Gum roll knows that the fact that you need to add scarcity and urgency, which is a key factor that makes people dono your digal products. So it gives you this it gives you this called action button, right, which means I want this, buy this or pay. It really depends on the type of products you're creating. I usually add, I want this. I keep I want this. And a small summary of your digital product right here. You can say, for example, in one or two sentences, a small summary of your product and details. So let's say bonuses that your digital product might have. If you're creating, let's say, a mid ticket offer, which is a course, you can add as bonuses on the add details part that you also receive a checklist, then a template. We talked about like adding PDFs as bonuses on your mid ticket offers and your high ticket offers, right? Then you choose your pricing, you can also allow customers to pay what they want, which is fair. Of course, this usually applies to your lead magnets and your low ticket offers, right? And you can also allow people to pay in installments if you don't if you want to increase, let's say, conversion rate, that's it. Finally, you can offer variations to your product, and all of these are scarcity and urgency factors. For example, you can limit product sales. Let's say, for example, the maximum number of purchases could be ten, right? Or you can allow customers to choose to quantify, right, or publicly show the number of sales on your product page, right, or require shipping information. You can also add a custom domain to your digital product, which is a bit more advanced. We don't need to talk about this for now, but pretty much this is how you create the landing page of your digital product. So how will the digital product look like before people buy so, how do you actually host your digital product? Well, you click on content. And in the content tab, you have this space right here. So you can copy and paste content or upload files. So let's click on Upload Files, right? You can embed or add other files you have. In this case, I'm going to click on Embed Files, right? You can either embed link or directly upload your file. So if I click on Upload, for example, let's say that I choose this video right here, I click on open, and just like that, my video is added to my digital product. Just waiting a bit for the video to be uploaded. And yes, my upload speeds absolutely suck here, right? And you wait a bit, and this is your first video uploaded. So this is how you can upload a whole course here if you want to, and you can start typing something and go down and type something more and go down and just add as much info as you want in this digital product of yours. Of course, you can start inserting dividers, for example, if you want to divide stuff, right? Or add new pages, right? For example, you can have different modules if you're creating a course, right, or one page for every single lesson and start adding, for example, license keys, posts, right. Literally, you can edit your digital product as you want inside of the editor part of Gumroad. And it's super straightforward. You can also have people like leave a rating on your digital products, which is super important. Like if you want to increase, like, the conversion rate of your digital products, and you have lots of ratings, and you also have checked in the product page to have your ratings visible. And this is, again, the part where you enter all of the content of your product. It's as simple as that. For example, I just added the small video of mine. Let's check it out. Regardless of who you are, your skills, knowledge, and past experiences, incredible value right? And this is how you host literally your digital products. And if I wanted to host a basic lead magnet, I would just drag and drop my lead magnet, or I would click on Upload Files, and I would go ahead from my computer files and upload my lead magnet right here and just leave it as it is, or write a small message, for example, for people who pay for my lead magnet, for example. Thank you, let's say, for downloading, click on this, let's say, link to get access. Right? And then I would past the link of my lead magnet right here as simple as that. And of course, I'm just showing you the basic features of download here. We're not creating a digital product of mine because again, you're in the course just to understand how to host these products. And finally, you go to receipt. So the receipt is when someone actually downloads your product, what do they see on their email? So in the receipt, you can have a button text, for example. Thank you. Right? And you can have a custom message. So thank you so much for installing my lead magnet in five, let's say, minutes from now, you will receive a custom email from me with more information. Finally, you say the changes or you publish and continue, and you will have a link to this digital product of yours. It looks like one of my products. Let me actually show you one of my products so you understand what I'm talking about. Course GPD is an awesome product that I have created. Let me just open it. Right, so I click on course CPD. It's right here, right? You can copy the product URL. I'm going to open it on a new tab for you to check it out. So Course CPD is a prompt list, right, a lead magnet that I used, again, back in the day to collect emails of people who are interested in creating courses. And this is how CursiBD looks like. It has seven ratings. It's priced at $7. And you can see this is what the description of my product looks like. So I have all the description right here. Right? Just like that. And I have some ratings here and Y and some bonuses. And if you buy this, you will be redirected in this checkout page, right? And just like this, you can add some tips, and you can pay. And it's as simple as that. This is how this digital product look like. And if I go to content, you can see I just have a simple link for people to access course GBD. It's super, super, super straightforward, right? And this is how digital product look like. So the final things you need to understand about Gam roll before we move to the final lesson of scores in which we're going to be discussing about dieser product marketing is the emails right and the sales tab inside of Gam R. So if you click on the Sales tab and I'm not clicking on the sales tab for information reasons because you will just see all of the emails of all the people that have downloaded my dieser products. If you click on the Sales tab, this is where all of the emails and the name and the information of people who have downloaded your dieser products will be at, and you will be able to, again, target them through email automation. So let's say, for example, the people have downloaded your lead magnet, but some of them haven't actually also bought your wicket product, or they have downloaded your low dig product, but they haven't bought your mid ticket product. Well, this is where you can send them an email. You can re target them through email, and you're going to have email marketing added inside of Gambro so you can perform email marketing through Gumroad. And these are just two super awesome and cool things that we can discuss about potentially in another course of mine because email marketing huge topic with so many things for you to understand and to apply in order for you to perform proper and correct email marketing. But that's very much, how you compose your digital products, how you create your digital products, and how you can distribute your digital products. So if you have done all of the steps successfully by the end of this lesson, so right now, you have one link, and this is the link of your digital product. So up until this point of this course, rainstorm what we love. We have turned what we love into three different offers. We have turned these three different offers. We have populated these offers with products. We have a low ticket product, a mid ticket product, a high ticket product, and a lead magnet. You have hosted all of these products on Gum Road. So now probably you have four different links, a link from your again, lead magnet, the lead for your oticket product, I lead for your mitigate product, and a link for your high ticket product. So how do we actually sell our digital products? Well, we're going to be discussing about this in the final lesson of the scours, which is going to be super mind blowing if you actually understand it and apply it, and of course, GPD NDI will definitely help us in marketing our digital products. So I'm going to see you in the final lesson of the scures. 14. Digital Product Marketing Guide: Welcome to the final lesson of the scours. After following the full roadmap of the s course, now we have our actual offers and our actual products created, and it's now time to talk about marketing. Now, marketing for most people is arguably the hardest thing to do, obviously, creating digital products is straightforward. Nowadays, with AI, it's super easy, and again, super streamlined to create your products and your offers and to actually brainstorm these offers. But marketing is we the place where all of the framework that we've discussed about really shines because for you, after following this course, after following actually this last and year, marketing will feel as easy as the creation of digital products was. So in the digital world, there are four ways to market anything, right? This could be a product. This could be a service. This could be anything. There are four ways to market this. The first one is with cold outreach. This means reaching out by email usually to people who don't know you. Then we have warm outreach, which is pretty much reaching out to people who know you. And warm outreach could be, for example, reaching out to people who have downloaded your lead magnet because now these people know you and they've given you their emails. And it's easy to upsell to these people. This is warm outreach. Now, the second two ways are actually two ways that I really like way more than cold outreach and warm outreach. Because reaching out to people through email sometimes, you know, it kind of feels spammy, and I don't really like this approach. What I like to do is that through my marketing approaches, I want people to buy themselves roll to my products, to by themselves, show interest and actually purchase, you know, my products and my services. So there are two more ways to actually market your digital products and your digital services online. And the first one is through paid content, right, which means running ads and paying these big platforms to showcase your products and your offers to multiple people. And this is another, let's say, science, another theory by itself. But the final way, ladies and gentlemen, to market your digger product is the most straightforward way. It visually costs nothing, right? And if you position yourself correctly, you can create this evergreen system of bringing traffic and eyeballs to your offers and to your funnels automatically. This is with free organic content. Now, again, I have many content marketing guides and courses in my profile, but now in this Asonid here, I'm going to show you exactly the framework to follow in order to create powerful videos that actually magnetize your target outer and makes your target outer aware of your offers and your products and automatically sells, if you will, your products. And your digital offers to your target outors. I would like to welcome you to this final, again, digital product marketing installment of the scores right here, where you will know everything about organic content marketing towards your digital product. Arguably, the best way to market your product and your offers. So we're going to be following a five step framework, and it's a five step framework that I need you to understand and again, by the end of this lesson, you will have all of your questions solved. This is the framework that has enabled me to sell all of these digital products and all of my offers throughout the past six years, and it has been working amazingly throughout these whole years. I'm pretty sure that it will continue to work for many years to come. It's the target outer to problem map to content engine framework. I might need to work on the title a bit on the naming of this framework, right? So let's talk about these five stages, and let me show you exactly I'm going to give you a prompt list for you to actually use and engage with AI to help you understand and apply this framework personalized to your offers and to your products. So everything starts with stage one. And stage one involves defining, right, your target Ava, defining the ideal person, right, that's going to be served the best with your products. So again, the goal here is precision, right? No demographics for their own sake. You want to model the decision making brain of your ideal customer and your ideal viewer. And you have probably already done this in the first lessons of the course, right? In this first stage, and by the way, you will be able to download this resource completely for free g to engage, right? You need to define the current situation of your target Aar, their skill level level, right, their lifestyle, their constraints, their desired outcomes, right? Of course, related to your niche, any frustrations and any bottlenecks that they're currently facing. So in stage one, we're mapping out and we're outlining the current situation of our target avatar, right? We're really pinpointing all of the problems and how they feel right now. They are in point A, right before the transformation, right? Any false beliefs that they may have any knowledge gaps that they may have, emotional drivers drive take action and environmental context, right? The tools that they have, the platforms that they hang out to online, their budget, and their time. So the output of stage one, which I'm going to show you exactly how to tailor with an awesome prompt is a psychologically realistic viewer archetype. Right? And this will become your content compass based exactly on the psychologically realistic view archetype. We're going to be structuring all of our content that will drive traffic to our digital products. And every video that you will create must feel like it was made specifically for this exact target avatar. So in stage one, we will be defining our target avatar. So then comes stage two, which is the core problem extraction. Because guess what? You created these digital products to solve problems of your target avatar. So we need to understand these problems in order, of course, to market our products to these people, right? So now that you have created the avatar, you need to interrogate it, right? What stops this person from moving forward? What are their limiting beliefs? Why haven't they taken action already, right? And you map problems across layers. For example, our target avatar has practical problems, right? So concrete execution issues. I don't know how to structure a video, for example, if you're targeting people that are interested in creating content. They might have strategic problems, right, decision paralysis or indirection. I don't know what content actually grows a channel, or they might have psychological problems. All of these are different layers of problems, and they're going to be different angles for the videos that they're going to be producing, right? Confidence problems, fear problems, overwhelm problems. They might have knowledge problems, missing frameworks, missing pieces of the puzzle. And that's what it's keeping them from taking action and moving out of point A to point B. Might also have environmental problems like time problems, tool problems, money problems, and you need to solve these problems, right? Because you remember the value equation. Value equation equals with desired outcome times their perceived likelihood of achievement. And all of these problems that they have in their mind, they're limiting beliefs that have decreased their perceived likelihood of achievement to the point where they're not taking action. So what we want to do we want to increase this perceived likelihood of achievement by changing the angle, right? And decrease, again, these limited beliefs one by one. So each problem becomes a potential content pillar for you to produce content around and to magnetize these people to your channel, and to your offers, right? So in stage three, right, we're turning these problems into question because every problem hides dozens of implicit viewer questions, right? All of these problems that your target out have has, right, they hide questions behind them. For example, right? A problem that I don't know what to film turns into what should beginners film first, right? How do you find endless video ideas? How do creators never run out of topics? If again, you're targeting people around content creation. And questions are super important because YouTube, the main platform that we're going to be using to magnetize our target avatar is a search and curiosity engine. YouTube is actually the second largest search engine out there, right? And people are searching for their problems on YouTube. That's the power of the modern creator economy, right? So you're aligning directly with your intent, right? So now you have your questions, these questions based on the Tc problems of your target atar will turn, right? To video angles because each question expands into multiple formats. We got tutorials, breakdowns, case studies, right, mistake analysis, framework explanations, comparisons, step by step systems, right? So this, again, question right here, how to find content ideas suddenly becomes a video topic for a video titled The five step system I used to never run out of ideas, right? Or why most creators get stuck brainstorming or my weekly ideation workflow. Now, I'm not sure if I'm going too fast here, but I think you are already thinking of ways to apply this to your niche and to your target avatar. So each problem suddenly generates ten to 20 viable long form videos that you can create. And guess what happens when you actually create and deploy these long form videos. People will search for these videos. They will stumble across your videos. They will see that you know what you're talking about. And based on all the value that you will be receiving from your YouTube channel, they would want to go down your funnel and download your lead magnet, download your ticket offers, download your mitigate offers because it all comes down into value stacking, providing more and more value as people go down your funnel. So in stage five, we just infinitely, infinitely expand to all of these ideas, right? Because as the target avatar evolves, right, in the unlock new skill level, new problems arise. We talked about this when we were creating our, you know, products and our offers. New platform changes means new angle. View feedback means new content branches, right? So this is how the system actually feeds itself. We're not guessing ideas. We're mining them, right, for a living model of your audience. But it all comes down into understanding exactly who we're targeting and having, again, outlined an exact viewer persona for us to target with our content and our offer. So why does this framework actually work? Because most creators just brainstorm randomly. And if you start producing videos, you will understand that the biggest problem that you have is that you don't know what video to create, and this is completely solved now with AI and the problems that I'm going to be giving you with this list right here. So this framework right here, ensures that content relevance is 100% guaranteed. Demand exists, right before you even start filming, every single video serves a strategic purpose, and ideation becomes systematic and not emotional. You will never again stay in front of a computer thinking like, what videos you create, what videos you create. You'll know exactly what videos you will have to create because you have out and your target out there. You know exactly the problems. You've turned these problems into questions and these questions into content ideas. So in practice, again, this is exactly what we do. We brainstorm our avatar. We understand their problems, their core problems. We turn these problems into questions. These questions are angles for our video library, right? And that pipeline is what creates the feeling of never running out of ideas. This is brilliant. And again, if you understand this and you apply this to your niche, you will have a constant stream of new iblls to your products and to your offers. So what is step one? Step one is actually us building our target Avatar you probably already have your target avatar mapped out and built, right? But you can use this prompt right here to do so to define a psychologically precise audience model. I'm creating long form content for a specific audience, and I want you to help me build a highly detailed target up there. Of course, you copy this, you paste it to your AI of choice. This could be GBD. This could be clade. This could be like pretty much anything, right? My niche and topic is, and this is where you actually paste your niche and your topic. This could be tennis like teaching tennis to beginners or teaching pencrafting or whatever you're doing, right? Right? Describe a realistic viewer persona, including their current skill and expertise level, experience level, goals, and desired outcomes, frustrations and bott necks, false beliefs or misconceptions, emotional drivers, knowledge gaps, environmental constraints, and what success looks like to them. And after this prompt, we will have your exact target Avatar mapped out. And based on this target avatar, we're going to be moving on to the second prompt. Which is the core problem extraction prompt. Well, if you use AI, you will have so many different problems of your target Avatar. I would actually suggest you to start with the ten core problems of your target Amor. So in step two, again, this is the prompt that we're going to be using, right? A prompt to turn the avatar into a structured problem map and make sure to use this prompt in the same again chatbox that you have used with prompt one and the previous prompts of this cline class right here because down TBT will know and have more like in context around who you're targeting. So in step two, we're going to using this prompt. Using Target after you just created, I want you to identify their core problems, organize them into categories, practical execution problems, strategic direction problems, psychological and emotional problems, knowledge gaps, and environmental constraints. For each category, list five to ten specific problems this person experiences. Be concrete and realistic. And just like that, you have, again, five to ten specific problems for each and every single one of these video angles that you can potentially create, right? As easy as that, you can do this with AI. Right? So in step three, you turn these problems into viewer questions, right? And this is the prompt that we're going to be using. Take the problem you just generated, right? For each problem, generate viewer style questions. Someone would naturally ask when searching YouTube. Write them as beginner friendly phrasing, natural curiosity driven wording, realistic search intent. Generate at least three questions per problem as simple as that. So now you have all of these different questions for every single problem, and guess what? All of these questions will be turned into long form content video ideas. So in step four, we turn these questions into video concept expansions, right? Turn each question into multiple video angles, and that's the problem that we're going to be using. Using the viewer questions you generated, expand each into long form video ideas. For each question, create a tutorial angle, a framework slash system system explanation angle, a mistakes to avoid angle, a breakdown and case study angle, write them as clickable long form video titles. And now you have all of these long form video titles mapped out exactly to solve the problems of your target Ater. And guess what? If you create these videos and if you start producing all of these videos, you will, of course, gain the attention of your target Avator. So what's the next step here? At the end of your videos, you will have a simple CDA, a simple call to action, you will call people to take action and download your lead magnet. So this is how you will connect the pieces, right, of your YouTube long form content to your digital product funnel. This is how smoothly you will transition eyeballs that you gain, attention that you gain online. Right into, again, customers for your digital product. And when someone downloads your lead magnet, you will also enter your pipeline and check out your low ticket offers, your mid ticket offers, and your high ticket offers. It all comes down into actually understanding your target ameter, their problems, turning these problems into video idea solutions, and just distributing these video ideas as long form content out there. Now, I want you to make a promise to yourself and to me as your instructor, right? You will create at least 20 long form content pieces, following this exact framework right here before you stop, right? So I don't want you to expect any results. I want you to blindly without checking your data, without checking any analytics, I want you to create 20 long form videos, right? Following this exact framework right here, targeting your target outer. And at the end of each video, I want you to have a simple call to action and urge people to take action and check out your lead magnet, which you will have at a description of your YouTube long form video. Can guarantee you that even if you produce these videos in the most simple way possible just with your phone, just talking to your phone, solving the tencor problems of your target avatar for 20 videos, you will have sales to your digital products. I've seen this again and again and again. The only reason, if you follow this framework here, the only reason not to gain any sales to your digital product is if you stop producing videos before you hit this 20 video mark, and I can guarantee you that in video three or in video four or in video ten, right, you will see your first sale. And this will just create a new neural link on your brain and you will be Wow. Someone found me online and purchased one of my diesel products. This is the coolest thing ever. And once you understand this, once you understand that this is possible, you will simply never stop exactly as I have never stopped ever since. This is beautiful. This works, and I urge you to check it out and actually apply the knowledge that I gave you in this lesson rate cure. Now, thank you so much for making it Abdi end of this lesson. I'm going to see you in the thank you message of the square.