Lead Generation: Write Cold Emails That Sell

1. Welcome to the Course: you just stick an amazing first step into get in high volley, consistent leads and ultimately, greater business, whether you're new to cold email regeneration or you've been doing this for a while and you are an expert, are you somewhere in between? This course will help you get more leads and make more money. And this course I'll show with you the exact step by step strategies that have personally used to consistently get appointments and pipeline with Fortune 500 companies. Forbeslist that companies CEOs of publicly traded companies with market cap off over 40 feeling dollars in a lot more small businesses. And I will walk you through every single thing I know, and I'm super excited to do this. Eso in this video, I want to say Thank you so much for enrolling, And I'm also sure with you a little bit of on my journey and how I got started with Cody Emily Generation. A couple of years ago, I moved from Oslo in all way Teoh, New York, and when I moved, I had zero professional contact. Nobody knew me, I did not know anyone, and when I moved one of things that I wanted to do was to connect with business leaders, and the reason was pretty obvious. I wanted to start myself with leaders already doing things I wanted to do and also get mentors who can guide me to the destination that I wanted and ultimately ones that I can also add value to. So that's where I started. I cold emailed a lot of business leaders, leaders, CEOs off $1,000,000 businesses, and my proposition was pretty simple. Would you mind sharing with me your biggest mistakes and sales in business so that I can sure controlled on my block? And for some reason, a lot of them agreed. So the other processes that cold Imo process. I got conversations with over 50 business leaders and thought leaders. Some of them were best selling authors and and so on and altogether their businesses generate over $50 million in revenue. And that was a spark for me because that was really significant in terms of connecting with people who did not know me and I did not know them. So I started working with fast growing startups, helping them with full sale cycle management's. I'll help them find leads getting to conversations, negotiate deals, close deals raise and repeat. And during that process, one of the things that I was really keen on was to find that one magic cold email that would work all the time. So I would go online, you know, search for templates of cold emails. I will quickly don't know them. I would give some of them Ah, lot of them did not work. And for those that work, they work for one campaign and the other campaign that told he did not work. So I was in for a shock. The key thing was that no one cold email worked all the time. So I became a lot more cures of all cold emails. I started testing a lot. My curiosity turned into some sort of obsession. And I was, you know, a lot of reiterations, and one of the things that I noticed was that there are frameworks that you can use, regardless of the industries that you're going after to get a very good amount of results. And so my tactics and strategies, I refined them over a period of time and businesses and a lot more start ups started coming to me for help. I was I was helping them and over time of refined these strategies and the sales ideas that Cody Millie generation tactics that of personally use and farm great success with and also used to help a lot of my clients. Having featured in entrepreneur dot com the Technology Innovation Management Review, that Australian and New Zealand Market and Academy, the International Calo came off market in France hop spot and a lot more different media, both practitioner and also economic journals. And so in this course, these are the tactics. These are the techniques and ideas that I'm going to share with you. So either asking question will the techniques and strategies that you're going to talk about what it worked for all kinds of industries. Absolutely So my team and I, we've tested over a 1,000,000 cold emails and we've forgettable out of different industries and over that period, with gun thousands of appointments with CEOs, business owners and decision makers in companies that we want to work with, that our clients want to work with and we for example, one video production company generated a pipeline off $270,000 in less than 51 days using the techniques that I'm going to share with you, a law firm that we work with God over 40. Hi hi qualified appointments and leads in lesson 30 days. We worked with one software company who got a meeting with the CEO of a publicly traded company on the NASDAQ exchange that makes over $40 billion in market cap. And also one of the general contractors that we use in New York also actually closed one deal in less than six months. So the scenarios vary. The kids success stories can go on and on and on. But I want you to know that regardless of the industry that you're working in, if you follow the techniques and the strategies in this course, you will definitely be able to replicate the success that we have found. Now imagine that you don't have to be a slave of one big customer who jerks you all around all the time because that's the only customer you have. And when you lose him or her, you're definitely tanking in terms of your avenue or you don't have to be desperate at all when you get into a sales call a conversation Because you're not really desperate to win that one deal. You can get into the conversation with a lot of calm and a lot of thoughtfulness. And the thing about desperation is that customers do snow desperation. And that is not gonna work at all in your favor. And also, imagine the peace of mind that comes with not having to worry about where you're going to get your next six figure clients your next dream clients. That ultimate peace of mind is what this course is about. And in this course, I'm gonna show with you every single thing that I know. I'm super excited to share everything with you. Dump all the techniques, uh, on you so that you can go out and get the same level of success. I'm going to see you in the next three lessons. 2. Write Subject Lines That Grab Prospects By The Eyeballs: in the previous lesson, we learned that as a copywriter is a professional copyright of one of the main challenges that you face is that the prospect is not gonna read your email at first. So in this last, and I'm gonna show you how you can craft your subject line so that first of all, the prospects would open the email and eventually re that email. So before we, we go on with everything, there's one thing that I really need to say. You should not lie any Cody Mills. No, I'm saying this because I get a lot of emails and cold emails, and I, you know, I love getting them. I lost seeing the techniques that people are using. But some of them are right from the gate. Really, really. Like they're false. They're not true. So, for example, one person would send me an email with the subject line, R E colon and then whatever they have to say. And so the reason why a lot of people use this is to create the assumption that I initially send the first email and they are replying back. It's a reply that Ari's a reply it, but that is absolutely not sure. So right off the gate, you know, the person starts on a very false footing, and I do not trust this person at all. I do not even try to read or respond to it because I know it's it's not true. Ah, second example is actually someone recently sent me an email and I found that the strategy was very shoe that and I'm not sure why did did that. So they they send the subject was introduction Teoh Donna. So of course I haven't Frankel, Donna. But this particular donor, I did not know at all to the person you know, since the cold email China introduce May. So making it look like a warm introduction. And then they follow up with an email trying to get my attention. And I found it very insulting because I did not know any Donna and it was obviously a sham . So bread of the gate again, this, you know, they lost credibility. I never, ever wanted to deal with any person like that. So it's so important that you, you know, you maintain your credibility and authenticity in your cold emails. This is so so important. So I haven't said that. How can you craft subject lines that actually grabbed the attention of the prospects and get them to read your email now? The first, the first technique they can use has been credible. I bet you saw that coming. So be incredible. Meaning that you can use the names off mutual friends. You can use the names of people referring you. Or you can use the names off well renowned companies that already working with you in the subject line and the gold for this is to immediately kind of collapse the barrier off the You been a stranger? I don't know you and get into the zone off being for Bill over them or in the common zone off people that know. So one way you can do this. For example, if someone referred you to this person holding Miller can say, John Peter suggested we talk about operations so they know John Peters. Jump eaters are the Clintons or a friend of them. You can use that. You should know that using that name, that person has to be in good terms on good terms with the person you called Emily else it doesn't really help your case at all. You can also use the names of companies so you can say we trip. Hold Netflix pay per minute views by 30%. Three ideas, for example. That's an example. And the kids this as using that flakes as the lead to build that credibility and say, Hey, we actually help Netflix, so it's very possible that we can help you as well. 3. Quantify Outcomes and Results: The second technique is by state in the results in the subject line. So the result that you've done for a couple of clients and the key instating the results is to quantify it in America Value. So is this is so important because the results most of the time results speak for themselves, and it also shows a bit of confidence in your ability. Teoh awful value. Now, if the result is correlated to the industry or the market that you're targeted, that's absolutely a no brainer. For example, a view you tryingto position the results that you got from, say, even manufacturing firm Teoh, a consultant business, Then that disconnect you really doesn't make sense for a fee subject line, so a source results go. For example, you can say increase call volume 2 $300 per day. So this example might be very helpful if traditionally, the industry's making 50 calls per day. Bu saying that would totally changed the kind of change of conversation or ignite some kind of curiosity in the subject. Another example of you are, for example, social media consultant will be get your video in front of 50 million potential buyers and less than 24 hours. So this is super specific 15 and by your potential buyers in less than 24 hours. This conducts a very specific value that you can. You can drive for the business, not example. You can use Aziz recapture 30 hours of your work week with this one trick over this one idea over this you wanna mythology over this one products, whatever that you actually offered. And so the keen all these examples is focused on the quantified value, the quantified results off course. You can go even further and talk about results like it affects the bottom line. But it's also okay to just state the pure results without making your subject line too long or too fuzzy, all too difficult to understand. The key is to make a short but very specific. 4. Know the Customer's Problem: the next way you can write your subject line is to state the problem. Remembering the previous technique, we stated the results. Now you got to stay in the problem now. So let's use an example a say, the life sciences, right? Let's say it. There's a company life sign says they get, let's say, 97 litigation cases per year, which another resumption is maybe 10 times more than the industry average Now, on the surface, it might appear that that's the problem. But if you dig deeper, you might notice that they get in a lot of cases because, perhaps is only one person who is handling all the litigation cases. Or they might be fewer stuff members actually handling the cases in the US peak seasons. A lot of a problem is actually pick season. So for this example, let's say the real problem is the peak season and on the flipside. I'm a software funder or Michelle's person, and I have a software that can help them to accurately forecast the workload, the dollar volley of the workload they're going to get in the peak season. So with this context, so first of all, we we noticed what is happening, and we dug deeper to understand what could be the real challenge behind that. And once we identify the core, the problems problem, then we can craft that message around that. So that subject line around that. So in our case, the subject line could be pick season workload, hyphen, the major cause of litigation cases. So this states the problem. And if you have the right decision make of your regional, it's the right person who makes the decisions FIS subject line would definitely resonate with. 5. Remove Sales Barriers With Personal References: the fourth way you can craft your cold email subject is to keep it personal now. Personal meaning that you refer Teoh, a variable that the person has produced. It could be the work. If produced article it produces, it could be the, um It could be an interview. They were featured in the magazine. Whatever it is, make it personal and make it authentic as well. So one of the strategies that you know we found to work a lot is you say, Hey, I loved a boy in the subject line. Could just be loved to your habits article. And actually, we've used this strategy and a lot of outreach and one of the production video production examples that we did case projects that we worked on. We, you know, we find the video that it work on, be watching our research. Our research team would watch it and would say, Love the video you did for Phillips or love the video you did for Netflix. A lot of the video dead for, um, someone else. Sometimes we mentioned the name of the video like the run marathon video, and that is really personal. And they would notice that. Okay, this person has done some research to find my work. And just by referring to a work that they've done, you become likeable. Final wage and craft. Your cold email subject is to ask a question. Now you have to be very mindful of this because the technique could totally backfire on you if your question is not well crafted or it's super generic, so that three things you want to consider when you're using a provoking question in your subject line one. The question should be one that the answer is not available alive. So if you can find the answer online, did not ask the question. You did not have to send any occult email this subject line whose zeal? Because he can, he can essentially gu go and find the company's CEO of the people working the team and so on. So the key, as the quite the answer to the question, must not be available online at all. It has to be something that is arcane or something that you need to get into a conversation before you would totally understand. The second way to craft this question is to make sure that the answer is relevance to the products or our friend or service that you have. So you don't want to ask a question to which the answer has nothing to do with how you can add value. So let's say you have a recruiting HR platform that helps companies screen candidates and sort of rank them in a very thoughtful way. How can you ask a question that is relevant if you asking question, Um, for example, relating Teoh. I t like, what is your I t infrastructure? That totally doesn't make sense because the answer would probably not get you closer to position, and your volume or service it could be, is employee turnover, you know, killing your ravening or destroying your something, or you know, something in that sense that, you know it can actually relate. Teoh. The often that you have the third week and craft the question is to be very, very specific, so it should not be, if possible. The answer to the question should be very simple, yes or no. So you ask it in your in your subject line. But then you read your question in the body of ah, the body of message and the answer should be, Yes, I know so a very popular one that we've used this quick question. It's very it's not specific, but it's also specific in the sense that we actually are asking a very quick question. So examples of how you can craft your question would be, for example, could an increase could have 5% increase in production time. Impact your revenue? You could also ask, Are you open to speaking at think big conference? So I know the context and the way you craft would vary for your products and your service and the goals that you have in mind. But the key is to be very specifics. Make sure that the answer is not online, and also to make sure that it's super connected to what you're trying to propose to the prospect. In the next lesson, we're going to talk about how you can. The second technique it can use to overcome the first copyrighting challenge would, which is getting the prospect to read the email 6. Say More With Fewer Words: The Perfect Cold Email Length: in the previous lesson. We talked about one technique or some techniques that you can use to solve the part of the first challenge off the cold email copyrighting, which is getting prospect to read your email because before they really got open it. So we talked about subject lies in this lesson. I'm gonna show with you techniques that you can use to accomplish the other health off the challenge, which is getting them to read the cold email. Now, when anyone gets a cold email, one of the questions lurk in the back of their minds. Is, is this person gonna waste my time? So it's really important. We've tested means of cold emails we've touched at full length. We've tested Shortland, who's just that So many ways. And one of the best kind of coding length that we found is between 60 and 100 words. Now this is definitely not past is not cast in stone for every single industry, but for the majority of projects that we've worked on. We found that if we keep the email very short, we get better responses and the sweet spot is actually so many words. So if he can craft your email to be around 70 words or even more. But at least last time 100 words, your email becomes crisp. It becomes traits the point, and it becomes very, very authentic and specific as well. Now, why should you? Bright, shorter emails A couple of reasons. The 1st 1 is it helps you focus on the one clear objective that you have for the code email . Now, when you start rambling in Ecole de Mille, you know I get cold emails and house, maybe five has 5 to 10 bullet points and you know three paragraphs and person is trying to tell me a lot of things about what they've done with doing what it can help me with and so on and so forth. And after reading the email, I'm asking myself, So what? You know, like, what action do you want me to take? What is the objective of your Cody Bill? So when we keep the email and short be able to ride and crash the body in a way, that it focuses on one specific culture action or request, and it's very clear exactly what we want the prospect to do so that's one reason why we proposal you write shorter emails. The longer the emails are, the more likely is it. Are you going to ramble? And more, More importantly, you're gonna lose the sort of the focus of the objective that you have for sending the code email. So the second reason why you should keep the length of the cold email at least shorter than normal is that it dovetails perfectly into the attention span off prospect and human. So study by Microsoft found that ah, humans lose attention after eight seconds. Now this visa shows that it has actually dramatically Reedys compare it, see what it was a couple of years ago and he could or should be that to a lot of different factors. But the key is that the average attentions attention span is now even worse than the notoriously ill goldfish, which is around nine seconds. So when you keep your emails short, you are able to take advantage off the average attention span off the prospect process. I have no higher attention span. It doesn't matter. You are positioning yourself in a way to take advantage off the short period of time that there was spend reading that cold email. The third reason for keeping your Cody mill short is because a lot more prospects are reading on mobile. So a recent study by one the email solution providers Return Path show that the number of people who read emails on the phone has doubled over the past five years, and that is not surprised. And, you know, personally, I do read a lot of females on my phone. So if you have a shorter email, you're able to optimize your email for the phone. The point is, I mean asking, Should I optimize for for Dec's top or mobile? But the key, as once she optimized war, keep a shorter. It's already optimized for mobile and FedEx stop. And usually when you open the email on your phone, it should be possible for the prospect to see the whole body off your email on one screen without having to school down. And that's so important. That's one of the techniques that do work a lot, and one is able to read and get a message. In that snapshot, there will probably be able to respond to you on and take action on the email in the next lesson, I'll show you how you can ride cold emails so that the prospect can take action on it. 7. Make Irresistible Cold Email Requests Prospects Can’t Refuse: So far, we have discussed three incredibly important steps that you need to go through for you to achieve the results that you want for your court emails. The 1st 1 is you have together prospect to open the email, and we talked about that in the past two lessons. We also talked about how once the open you can actually get them to read the email. And we also discussed that in the previous lesson in this lesson, I would help you craft the culture action. The request ain't the code email so that the prospect can actually respond to you because ultimately, that's the third objective that you have for sending the cold email so people call it all kinds of thanks request cult action. It could be anything but that. The key is, what kind of action do you want, the prospect to take ones that we see the email Now they've read your email. A big question they're asking themselves is so now what filled my in conversations? A lot of people working with clients and so on. One of the key sort off impressions I get is that a lot of people do not want to be super specific with the request all culture action that they want the prospect to take. They feel that it's rude. It's not Polites. It's actually a waste of time. A view engaged the prospects of prospectively the email, and you're not able to ask for something important or something specific because time is the greatest asset. And at that point, when they're really email, they've actually devoted some time to you. So why didn't you just take it to the next level and make him ask? So it's so important? Always have an ask. But the thing is, in my journey found the three different types off request or cult action. Let's call it requests for the rest of this lesson. Three kinds of requests. The 1st 1 is a request that is not specific. We have one that's slightly specific, and we have one that it's super specific, so they're not specific want is, for example, asking the prospect for something without any time or date. So, for example, you write a cold email and you end the cold email by asking, argue, opens meeting up. Um, so, of course, the answer is yes or no. Uh there is. There's nothing specific. There is no date. There's no time. There's no kind off context to the meeting time, and this is very open. Um, there is. One thing should keep in mind is there's nothing wrong or right with the different levels off request. But add varies. You can use one for different purposes. So, personally, I've used a not so specific request in a couple of emails, a couple cold emails, and it has worked when I obviously just wanted a yes or no answer. So that's something that you could use if that's a goal of your of your cold email. Now the second level of requests that you can make a slightly specific. So let's say you're askin for a coffee meeting or you asking for, you know, a conversation you could suggest two times. So that's slightly specific. Hate. Are you open on Tuesday or Thursday around 10 0 clock? Do you have a conversation? I know the kind of the dwarf Polly of actions. The doubling choices I've been I've been used very often in sophistication so on, and this techniques somehow has been overused. But also it could not just be time it could be. Would you be open to meeting closer to Brooklyn or you want to meet up a offices in Manhattan so there, a couple of ways I could do that? But the key part of a slightly specific called the Action or request, is that it gives the prospect two options and the advantages that two options immediately narrows the conversation off course the prospect of come back and debunk all the choices a gig. But at least Ed kind of guides the conversation in a certain direction. The third kind of request I can make is a super specific, very specific want is. For example, I'm hoping on Thursday, 10 o'clock will that work for you, so just adjust in one time. I'm very specific. I know the prospect and say no, which is solely fine, but I don't want to give the prospect a lot of different options. I want the key as you wanna kind of a narrow down the time to decision making time for them . So if 10 a club doesn't work, they can easily reply and say no. Or they might go the extra mile and suggest a couple of times that would work. So those are the couple of levels that you can think about when you're crafting the sort of response that you want from the prospect. Then again, the third level it cannot. It's not just about time it could be. Would you be open to speaking of the conference? Would you be on my podcast on Tuesday? So it's just the option is very specific, and it's only one option slightly is two options, and the 1st 1 which is not very specific, is no option at all. Once again, there's no right or wrong sort of, ah level IEA's different kinds of cults. Actions are requests in different cult email, so out encourage you to think about the goals that you have for your cold email and experiment with these different options and see which one gives you the most conversion. And once you have that, you can always reach your it and make a campaign a lot better. 8. Write Follow-Up Emails That Don’t Smell of Desperation: so recently I had a conversation with a business owner and we were talking about sales and Lee generation and reached finality prospects. And he said to me, You know, Quest, equality, Mills do not work for me. He said a couple of cold emails and it did not work for him. And one of the questions I asked Waas, how many times did you follow up? And he could get the answer. He did not follow up on any of his cold emails. So in this lesson, I'm gonna talk to you about how you can follow up he cold emails. There are no good answers or perfect answers to the question. What do I say when I follow up to you? Say something funny? D I find people. Someone fall over, followed up with me on a cold email, and they sent a naked picture of someone being chased by a dinosaur, some unimaginable animal, and if they probably wanted to be funny, but I didn't find it funny at all. Eso when you follow up, do you do something funny like that? Or do you want to say something sad, or do you want to repeat yourself? um So how do you say things that added tunnel volley? Now the key competent therefore things that you know through the testing that we've done and the follow ups that we've tested there from main variables that you want to consider the 1st 1 is every touch point should add volume. Now buy volley. What I mean specifically, as your follow ups can include recent findings, it could include reasons reports. It could include recent of ideas that can add volleys. The prospect. So let's say you working with a manufactured company or a software company, and there's a new report on turn in the software industry you could send out to them and give them access to that report that is at in volume to the conversation. You're not repeating yourself. You're following up and add involved one of the things that I encourage you not to do. As you know, When you follow up, you say things like, Did you see my previous email or I'm writing to follow up? Did you see my email? I'm just checking in. Those are so banal and they at zero volley. So once again adding value, the report insides challenges results that could be very helpful. The second thing that we have found is being vulnerable. I know if you follow this course, you know that vulnerability is a very huge confident off actually getting conversations by vulnerability, I mean that you should be totally honest and states of prospect that you could be totally wrong with the assumptions that you have. But you've helped you know similar clients achieve a certain kind of result, any hoping to see if they can take advantage of the learnings that you found during your work with them. So this this has worked for us in many different ways, and there's a way that you could, you know, once you follow up, there's awake. Craft your email to show this sort of ah, variable. The third way you can you can follow up terms of content is to add a bit of credibility. So let's say you want you reach out to a prospect, and a week after that you signed a big client. So one way you can follow up is to reach out saying that you recently signed that flakes or you signed some Lockheed Martin or a big company that they would know and is relevancy that industry leading were credibility. You're not saying the same thing, but it would also give up the change kind of the Hamish they have and and know that old big companies already getting on board with you. And it might be interesting to hear what you have to say. The final thing you can do when you follow up in terms of content is to give the prospect of way out and give them a chance to Dick Klein whatever request you make it. And I found this to be so so important, and the foundation of this is were not expecting every person we reach out to say yes or to respond, but at least be one majority of to say no. So give them an option. Say no. And one way can do this is to just give them options. Let me know if which of these work for you, and we highlighted this in the 70 word cold email script that we should with you in this course as well that you can give to options and say one. It's not a good time to is no, do not follow up. Never. I don't want to hear from you. So that way you make it a lot easier for the prospect to decline. And I think that's totally fair because a lot of prospect do not want to be rude. They some of them Do you understand your hustle. They kind of appreciate the way that you're running a business and being for active and all that, and they just want to be kind to you. So be kind to yourself and give them the option for for them to decline. So let's tie everything together. We have volume, We have vulnerability, We have credibility and we have a way out. So here's how sequins off follow ups could look like. The 1st 1 is. You send your main email and the first follow up could be volume. Hey, here is a reason, really. Report on on how employees are engaging with instagram and how it's increasing conversion for businesses. Let's say your social media agency, that's a great value add, and also that I should have a request, right? So that's the initial email was to get a meeting and that follow up. He lied with that 1st 1st 2 or three. First one or two paragraphs for the volume. And then you, Rachel, that request that you have then your your second follow up could be credibility. So you recently signed, you know, in your clients, you you sort off Bryony Melis A Hey, Kirk, I wanted to make sure that, you know, you know, that we actually have the upgrade opportunity to be working with bubble blower right now, Canon or a Mercedes or Tesler right now. And I'm really excited about the opportunity to show with you the learners we've had from you know, you mentioned couple clients that you have now the next follow up could be vulnerability. And you would say, Kirk, of trying following up with the A couple of times I could totally understand if there's not a good time. But please let me know if what I'm saying makes sense for you or not, does not exact script can use. But I'm trying to show you the concept. Eso you could position yourself in that way, and that's how you follow up. And then again, you reiterate the ask. It doesn't make sense. Is it very enough to talk about this and the last follow up, which usually we do is between four and five is to give away out, trying to follow up with you. Let me know at which of these this is a great option for you for a compensation. 1st 1 is no. Do not talk to me at all. Follow up and be get back to me later. Whatever. Whatever options make sense for you. That's how you build the sequence of follow ups. And in a way, you're you're being persistent. You're being professional, your added you kind of ad in volume, but she not becoming annoyance, which a lot of people tend to do. So to help us think about how many times we should follow up, let's consider this illustration. So on the horizontal axis, we have time and on the vertical axis, we have the number of touches that time is how many times in terms off days, weeks, months, years Should I follow up and the number of touches we have? How many? What's the channel were using in our case? It's gonna be email cold email. Do I used to connect to the prospect now in Zone Juan? That is where you have the person sending very few cold emails in a short period of time, and sometimes it's only one follow out. So they send one main cold email and just one follow up. And a lot of the times nothing happens here and people quit and they start giving a lot of excuses. That cold email does not work. And unfortunately, when you quit this assumption of cold email, this work becomes a reality for you because then you do not get the results that you could have gotten. So by all means, avoid the zone the next zone is on to is a casual czar, and casual follow up is where you make fewer touches over an extended period of time. So, for example, you send one main cold email first day 15 days later. That's two weeks later. You sent your follow up your second follow up, and then another. Two weeks later, you send, uh, second follow up, and then the next two weeks you do send up the third follow up. So as you can see that intend, the idea here is more off nurture than having that urgency when it comes to cold emails and if you're reaching outs were wrong. Lead this Neil I. This kind of perspective or cadence is perfectly fine. But if it's a cold lead, who hasn't responded to your cold email, the time gaps between the follow ups may work lasting a favor. So it's so important that in and cold email prospects and the ball ways to get to a yes or no us. And it's possible. And the casual follow up sequence doesn't keep up with the momentum that we need. The third category is the noise on I've been there a lot of times. We've all been there. That's where we bombard the lead with a lot of emails in a short period of time. So how would it look like? So, for example, I sent the first email, and the second day I sent a follow up email. Third day I said another follow up and so on and so forth. So instead of being a professional, we become very annoying. And remember that the goal of cold email odd reach is to build trust and show people that we can add value. So we're confident we can add value, and we want to be respectful and polite. So it's. That's why we need to move on. Teoh being persistent and not being annoying. And that leads perfectly. Teoh Zone number four Where we persist now This is the most preferred zone when it comes cold email follow ups. It means that over a long period of time or mid to long period of time, we make a high number of a relatively high number of touches. So an example would be that's a day one. We send the first email. Six days later, we send the follow up email another seven days or six days later, we send the second follow up, and, you know, we build a cadence in that kind of four months. So here the goal is to be consistent over an extended period of time, and it shows that we are in it for the long term. And that sort of patient is what separates being persistent from being annoying. So the key is to stay in the game for the long term, be persist and follow up, and that's how you get meeting 9. Boost Credibility With 3 Copywriting Techniques: a couple of years, I was having a brainstorm in session with one of the team leaders in in Oslo, and, uh, I happen to use the word Cho vetted. I bet it c o vi et et In our conversation, I might have said something like, Hey, this is a really committed market, high volume, Let's go outside. And I was super pumped. And for some reason, you know, he stopped the conversation. We we he demanded that I actually explained to him what it means. And I felt really bad because, you know, he might have taken it really badly and felt intimidated. Or for some other reason, I would probably never know. But the experience taught me something super important about communication. It's about clarity, and in this lesson, I want to talk to you about the free main sort of a copyright and try it. That will definitely impact the quality of your emails, so the 1st 1 is readability. So if you sign up for any software or products recently, you might have seen the terms and conditions right, and they would say, click if you agree to the terms and conditions, I don't know about you, but most of the time I do not read the terms and conditions, and part of the reason is that it's filled with a lot of complex word and sort of legal jargon is that I really cannot make sense off, so I just pass it off. I'm like, whatever. So and I know a lot of people probably do not do this, but you're cold. Email should be the exact opposite. Off the terms and conditions of any products of software. It should be super clear. No legal jargon, no technical jargon is no terms and big words of complicated words. It's so important that you have a lot of clarity and simplicity in the way that she can indicate a star's readability goes. The next one is syntax. The syntax is simply the arrangement of words and phrases in a way that makes sense and the language of your right. And so if you're right in English, you have to make sure that the structure of the word and is acceptable in that language. If it's strange if it's region, if it's meat ish, whatever language you have to make sure that um, you comply with the sort of the formality or the acceptable norms in in business, right in In that language, the final competent is, ah, grammar. So grammar is I know a lot of people don't want to work with people who cannot spell. And really, it's one of the ways that you can sort of wipe out your credibility when you send an email and you have, ah, an arrowing in the way spell things. Sometimes it's not intentionally over looted. Ah, sometimes you just didn't catch it. So it's it's really helpful that you pay attention to it. At this point, I want to show with you my riot in process. I haven't to step right in process, whether it's for cold emails or for a block post or an article or in a book. So it's you important software that I use. I totally love it. It's free can use it for yourself on the 1st 1 Is Hemingway apso happen way App is a free online editor. You can actually download it as well, but I I believe you have to pay for that version. Ah, but I use the online version and what I do. Hemenway essentially helps you to break down your complex sentences and the passive words and you're right in and all those things that you know kind of cloud or you're writing. It helps you to make it very simple and clear. So whenever I start to ride, first of all, good get Hemingway and I just type everything I want a type and some type, and I'm able to do all the corrections. That's objections from Hemingway. Ah, you're able to see on the right side of the screen the kind of score that you have. Usually it's it's great in you on how easy it is for the reader to understand, sort of. Ah, the message you're sending across. So once I'm satisfied with the structure in Hemingway, I copied the text and I pasted Ingraham Aly. So Graham really is. You might have heard of it. It's one of the tools you can use a free everyone, a more advanced version. You can pay for that, but I have used the free version a couple of times. It equally good. It helps you. Teoh catches those minor errors and kind of a syntax and also the grammar errors that you might have not noticed, so it's really great. I copy it in there. I just want to make sure that, you know, it's got my back. Sometimes it does miss a couple things, but either way it's better than nothing. So once I go into Graham early, I make sure that I respond to all the all the suggestions that they they show me. And once I'm done with that, you know I cop it, put it in Google Sheets or the email, and I finally read it once more just to make sure that I have everything right. So that's the way I write in the next lesson. We're gonna talk about email signatures and how you can make them work for you in your cold emails. 10. Give Your Copy Momentum With 3 Tactics: all right, So in this part of the cars, I want to show you a couple of no. Three main techniques of right, and that would help your emails to become more impactful. And the 1st 1 is not using adverts. So one of the best writers of all time, Stephen Qin, said they the adverb is by a friend. And for those of you who did not know, the adverb is a word that modifies the verb and the adjectives or other agencies that you're using. One of the key reasons for using adverbs is to modify. And whenever you modify whatever you're saying, it reduces the impact. It is a sort of it timid way off, making your point and saying exactly what you want to say. And it's one of the things I really doesn't add a lot of clarity. See your emails. And so I would really encourage you to find every way possible to remove every adverbs from your cold emails from yourselves. Seals Cop is in examples off advert, and we all have uses at some point in time. But, you know, we we sometimes we do it unconsciously because it's the way we've been writing for so long , but it's really critical that, I guess, and clarity in the e mails we do away with them so essentially, quickly, internationally, basically interesting. So anything that ends with L. Y all right. So I mean, when you spoke ing word is very different. But when you're writing, it's important that you do away with with them. So let's take an example. You be you know, if you want to say essentially, there's the best way to move forward. Now if you just take away they essentially you are able to still make your point and make your point of in more concise. And it helps the reader to focus on that particular sentence in instead off the garnish and around it, which is the adverb. Sometimes you know when we use adverbs is because we do not have the right word. See communique the idea in a very clear way, and so as much as possible to do away with that, you can find a lot more content in the 11 words and phrases e book attached to this course . The other thing is, you should try as much as possible not to write in passing boy. So when it comes to writing, generally there two things. That to type of work you have the active verbs, which is the subject is doing something. So I am going to school. I am teaching. I am talking. It's the subject doing something, and you have the have the passive form of verbs, which is which is something being done to you. So you would, you know, sometimes, let's say a couple of examples. So a marketing has been impacted by the holidays s Oh, that's a very passing way of saying whatever you want to say use of saying that he could say holidays impacts marketing. It's shorter. It's mark in size and its active. And the second example would be, ah, software is yet to be improved. Wheeling provokes afterward. That's a clear way off Santa now, passive and active, something I learned on many, many years ago, and I still, you know, sometimes these passive voice, uh, in some in some writing. But I tried to check that as much as I can, but, you know, it's just bring maturity and clarity to your right, and whenever you use active voice instead off passive voice. The final part is using simple words Now. You don't have to use complicated draw guns. You don't have to use technical words. You don't have to show that, you know, you know big words in their code or, you know, whatever new vocabulary that you have, the cold email is not a place that you should show that. And so for me personally, as a little thumb and with a software that I used to help me writes, the key is with whatever I'm saying, how a five year old say it and I notice that thinking from that point of view brings a lot of clarity to my thoughts. So I have a lot of full stops. I have shorter sentences, and then I have very, very simple words. I do not use complicated words at all, so that's my rule of thumb. You can try it out and see if it works for you, and I believe it's gonna At least it's gonna at least guide you in the way you think about whatever you're gonna say in the emails. So if if the examples will be, you know, using words like requirements, you can say meet approximate league and say about he can can say use instead of consumption is off. However you can you can use but and you know a lot of different ways that you can simplify the way. Right. So I've put together wanna one words and phrases that would help make your right and impact fully confined it us part of this course. Do lt Donald it, you know, look through it is a lot more examples. A lot more different techniques using simpler faces. Use a lot more techniques out. Help you bring the help. He communicates your message in a very simple and impactful When I hope you can check this out, I'll see in the next life. 11. Guarantee Responses With Your Email Signature: So email signatures are one of the things that you really do not hear about when it comes to cold emails. And I find it plays a very important role in your whole email. It might not be part of the body. It might be on the bottom, but it plays an important role. So one of the things that you should keep in mind is that every single point off your email every single copy, every single word should add volume. Teoh the prospect the sales copy Real estate that can help you continue to build trust number one and help you get engagement from the prospect. And I'm gonna show you how you can up. You can do this for yourself. So the first part of the email is always the basic out event. So you have your name, you have title, you have your phone number, you have your website. So depending on where you are in the world, you have to include your physical location is part of the signature. But that's all part of a basic element. I think a lot of people do that. So one mistake. I see a lot of people make it's the clatter. The email signature with a lot of links pretty much a should only have the most important contact information. If the prospects wants to get back to you, how can they do that? If they want to call you? How can they do that? If they want to visit your shop or visit your firm? How can they do that if they want to see or online presence? How can it be that? So you have to be very concise with this sort of ah, copy that you use in that part of the email signature. The final part of the second part and that's my personal favorite is the PS dot colon method. Now I don't see a lot of people do this, and I found great success with that and a couple of reasons want the main reason as that I do not encourage people to add links to the email body. Your emails should not have any legs at all unless click in a link is a soul cults action of so request in the email. But either way, most of my emails, most of emails I run for clients are to get conversation so a link itself could be a distraction from the objective that we want, so we do not put any length. So the PS note is a great place to put on information of link, a link that would add value. So whatever link you have, that's a place that you need to put it in. The classic sense off steals copyrighted the PS method. It has been used over and over again. Teoh sort of summarize the benefits that you have for your service or your products. So you see a long sales letter and then at the bottom, they have the PS to summarize and recapture the benefit. It's on a cold email. The PS could service same purpose or it could be a guy to the next best thing you have in terms off credibility or authority. And when I say credibility authority, one of the things that we do, we write a lot of reports. We publish a lot of e books and we do a lot of research. So the bottom of my signature I would have something like PS. We test that one million cold emails. Here are the top five questions, so it's in my signature. If you want to engage with it, it takes you to a landing page that you can read the report or access the report. And I find a lot of people actually engage in without part of the content. And it's a way for me to build that credibility and authority. When I reach arts them, it separates me from a lot of people. I'm not one of those random guys reaching out to you, but off the back of a lot of research and a lot of data. And possibly, if you carry, you can actually read my message. And I can help you with whatever that you are doing with your business. So if he decided to put lengths and the PS part of your message two things you should be mindful off one. It should not be the generic lank to your website. It should be a unique landing page of landing page. Dad drives a lot of volume. Let's say, could be a report, like I said, Or it could be, it could be something special, something that you can eight track and something that is very, very special. So should not be generic. The second thing you should keep in mind is that it should not be masked. So a lot of people use link. Shortening is like but Lee with the challenge with links shortness is that it reduces the deliver ability of the emails. So if you going to use ah link in the signature you to the options you have as Teoh, right, right out the link itself. So if it's catalyzed at io slash e books, if that's the length I write exactly that, I do not hyperlink it and say, Find the book here in hyperlink here with that, on the other way is to use the U T M tracker so it could be a link. And then you use you tm so you can easily track of someone clicks on that you can easily google how to track links with beauty admin. You can find more information on that. So that's the way you make your emails work for you. I hope you can take advantage of this 12. Comply with US & EU Cold Email Regulation: so quite recently we did a project for one clients and he emailed me back, asking, Hey, question, I don't see any unsubscribe link. Is this intentional? And I cannot tell you how many times I get this question. I get it all the time and I get the concern that people have with, you know, using unsubscribe links and trying to comply with the regulation and so on and so forth. So in this lesson, I want us to take the time to go over some of the email regulations and the U. S. And in Europe. Before we do that, I wanna take the time to also mention as a disclaimer that you should not take any of these things I'm gonna show with you as legal advice. If you want to get more information regarding where you're at in the world out encourage you to seek professional legal advice from an attorney. All right, so let's start with the U. S. And that can spam act. So this others The regulation of governments e mails between businesses and people in businesses, say the Senate emails, a couple of regulations that you have to follow. So let's take a look at exactly what the FTC, the Federal Trade Commission, has to say regard in connection with people and given the opportunity to stop hearing from you. So here's what they say. They say. Tell recipients how to up tight off receiving future email from you. Your message must include a clear and conspicuous explanation off how the receiver can opt out of. Get an email from you in the future. Craft the notice in a way that's easy for on ordinary person to recognise, read and understand. Use creative use of type, size, collar and location. Can improve clarity. Give a return email address or another easy Internet based way to allow people to Kim decades their choice to you. You may create a manion to allow a receipt pinto up top off certain type of messages, but you must include the option to stop all commercial messages from you. You must ensure or make sure your spam filter doesn't block. These are Todd requests so clearly, one of the things that you noticed from reading that section off the regulation is that it doesn't mention unsubscribe link anywhere. It's only saying that be very authentic and if the person doesn't want to chemical with you , give them the option to do that. So I still don't get why people think that only way to achieve that goal is to put an unsubscribe link in the email. And I'm gonna show with you how we deal with that in just a moment. But before that, let's also talk about the email regulation in Europe. So in Europe, that was a whole lot of buzz, actually, very recently about that GDP are, which is the General Data Protection Act. And a lot of people were scared. It was actually people were blocking people from Europe from access and your website because it just did not understand how it works in terms of collects and data and so on and so forth. So just like the spam act and the goal of the GED PR is to protect users. The the integrity of the data and what you use it for GDP are is not against cold emailing in any way. There are a couple of things, though, that you should and show when you're communicating with someone who is Ah you citizen. The 1st 1 is you need to be very clear with your message, and your message must be the reason why you're connecting with them. The reason should have related Teoh the business they have. The should be a logical connection between the message you're asking them or sending them and what they do now. The other thing is, if you're making an offer or you're making a request in in the cold email to you citizens, you have to make sure that it is also clear. And at this point, clarity also means it is logical, meaning that if the person is in the position off, let's see a full on your originality. Saw the person bathing sheets that might not be a might not be the greatest logical correlation, but whatever offer you have must be logical to where the person does and what your business also has to offer. So, just like the can spam act, the idea is there's nowhere that it definitely says that you should use on unsubscribe link with a GDP are the last thing is when a person contruction and say you should stop connecting with me. Just stop messaging me. You also need to give them the permission or the possibility to do that, you should stop. You should remove them from you're your bless your database. Whatever it is, you should actually stop. So those are the permitted off the the how you can actually comply with in your regulations . Now, the reason why we do not use the unsubscribe link is if you noticed throughout this course , we put in a lot of effort in researching and finding the contact and so on and so forth. And although we send the emails on a one to many platform, the research is done on a 1 to 1 basis. So we dio dio intensive research for each and every single person that we're going to reach out to so immediately we put a non subscribe link. It takes a lot away from the volley. Re added, It seems like it's a mass message. It detracts from the personalization and really, overall reduces the impact of the message. So that's one of the main reasons why we do not encourage people tease on subscribe link. However, there is a better way Teoh kind of address that and that's what we typically is a PS method . So, you know remember we went over that in the email signature. You can use it again here in the email at you know, the end of your emails, say P s. If you don't want to hear from me again, just let me know. And that also gives up the prospect the option to stop receiving your e mails. Or it could save you, not the right person for this. Please find me in the right direction. So the goal is that even the craft or the art off you beginning them to unsubscribe. She add value. So listen, even I the right person, and it's a totally crazy time for you. Just let me know, or if it's a totally crazy time and you want me to reach back out, just let me know. So crafted in a way that still keeps that level of personalization and doesn't take away from all the great research done but also complies with the legal regulations that we have 13. Thank You and What's Next: So what did you think? Did you get some ideas that you can use to improve your cold email campaign right now? Did you get some challenging insights and perspectives that you can execute tomorrow, Today, next week to help you get more successes with your cold email? I truly hope so, and that has been my goal throughout this course. And I wanted take a moment in this video to thank you so much for and rolling the course. And if there's any way I can make this course better if you have any feedback, any ideas, any topics or content that I might have missed, just message me leaving comments. Send me an email contacts me through my website, and I'll be happy to to answer and use your feedback to improve this course. My goal is to make this course one of the best as far as Lee Generation is concerned, and I can certainly do that with your help. You like this course. You might also like some of the other courses and e books and resource is that we have on the website. It can just check it out at catalyze that I owe catalyze that I and that's what we have, a ton of content that can help you grow your business and make more money as well. And also, if you have not subscribe to our podcast, this might be a great opportunity for you to subscribe and follow the conversations that we have in with a lot of small business owners, a lot of thought leaders, a lot of successful Fortune 500 companies. It's It's a mash up of different personalities and different tactics. So, you know, in this course in four months of e books and books, I sure the knowledge that I have, I sure the experiences and the successes that I've got. But on the podcast, I bring on people like yourself and business leaders for them to share with me the strategies and the tactics that they have been using to get a lot of successes. And I know that she will definitely find it a lot helpful. So once again, thanks so much for our role in this course, and I hope to see you in another course of hours, keep doing great work