Transcripts
1. How to Become a Professional Artist? Introduction: Welcome. In this short class, I will go through the most
important steps and techniques which you can use to establish yourself as
a professional artist. I would like to
introduce you to Arthur. Arthur wants to become a successful and
recognizable artists. He's very talented and
he's artists grade. However, in today's realities, this is unfortunately
not enough. So what can Arthur
do to make ureters, museums and collectors
fight for his attention? In this class, I will try to
cover some key categories. Once implemented, Arthur's
chances to see his name on a prominent
international exhibition will definitely increase.
2. Artist Statement: Let's start with the
basics RET statement. Those few sentences have
a high significance, will be your first impression when registering an
online galleries, applying for grants,
competitions, or art residency. Here are some useful
questions which can help write your
artist statement.
3. CV & Biography: Next is your CV and biography. When you collaborate with galleries are applying
for an open call, you will definitely be asked to provide a CV or biography. A good CV may includes
select that exhibitions. It is worth to
mention that it's not necessary to list
every exhibition. Next is the words. Includes monetary and other our distinctions, grants
and scholarships. Selected collections
includes name, city and country you can include category, private and public. Career experience includes
lectures, workshops, teaching experiences,
curatorial positions, and other arts
related activities. Professional membership
includes art organizations and any positions you
have Halton them. Education includes your degree, specialization, university,
or an art school name.
4. Portfolio: Now things get interesting. We come to the portfolio. The most common question is, in what format should
prepare his portfolio? There are two most common
formats for portfolios, PDF, document or
archive of images, or a digital version. Disadvantages of the document, all the images can not be immediately looked
at altogether, which complicates the process of acquaintance and selection. In addition, in a specific case, you will have to
create a new file. Because the composition
of the proposed work pulling vary depending on where you are sending
your portfolio. You can also create a base of digitalized torques
and further uptake. Organize folders by topics, techniques, or other
convenient feature. If necessary, you
will quickly formed a traumatic portfolio
from a general catalog. Remember that photograph in
the portfolio must be of high quality and
must be as close as possible to the actual
appearance of your work. Be sure to number and
sign the images named. Hero creation,
Material, technique, size and price when necessary, and also protect them
would have watermark. Just remember that
it is better to remain silent then
to over saturate, the curator or gallery owner
should want to see more. And of course, only the strongest works
should de-select it. Common mistakes when creating your portfolio do not send
the entire base of your work. After all, you want to
interested curator select only the best and
most relevant works that we gallery concept. Do not attach a link to an online gallery instead
of portfolio to the e-mail. It's probably know and
we'll look through the multiple pages of
your work and they'll write an essay
instead of biography or a cover letter if you
attach them to your portfolio, most likely, curators will not finish reading along texts, not writing a biography or a cover letter is
also a mistake. In that case, your portfolio
will not even be opened. The curator or gallery
owner needs to understand who you are and
what kind of artist you are.
5. Website & Social Media: Websites and social media, I probably don't have to
convince anyone that it is worth taking the time to properly present yourself
on the Internet, website, and social media
is our business card. And that is usually
the first place people curious about
his art will visit. One of the biggest
mistakes or at least make when it comes to creating, the website is not
carrying about the basics. If he wants to make
money with your art, but don't pay attention to the basic requirements for
a digital business card. You may end up looking
like an amateur, even if you have bunch
of masterpieces and stuck to make sure that the site does not jeopardize
your career development. Pay attention to this point. Good photo quality. Avoid blurry, poorly lit or poorly cropped bottles,
working hyperlinks. When a potential buyer viewing
your site clicks on one of the links in hope of sync your social accounts
or past exhibition, and this link does not work, they lose the
opportunity to learn more about you update
your site regularly. Whatever potential
buyer or a curator, as you evolve your latest work, you have nothing to show. No purchases are guaranteed. Therefore, you should
always be ready and regularly update your website and social network
with new works. User friendliness
when it comes to designing your website
and displaying your work. Clarity and professionalism
should come first. Now, distracting backgrounds. Now crazy fonts for
large chunks of texts. Everything should be read. Everything should be easy, easy to read, and
easy to navigate. It should be clear from the first side what
kind of artist you are.
6. PR: Pr, public relations. So how to actually promote
our tourists work? This comes last when
Arthur already have a website that photos
are in high resolution, the artist statement, CV, and biography are
perfectly written. All this material
can now be put in use to secure some
great exhibition. It is unlikely that someone will come to your site by accident. Sometimes people need
to be pushed a little. Here are some tips
Arthur could do to married people
discover his amazing art. Link in the e-mail
and e-mail link. Great way to make every email you send
work or your promotion. By providing a link to your
website and social media. You keep buyers, gallery owners, and other recipients
the opportunity to see more of your amazing work that
they might otherwise miss. You should not neglect the opportunity to
declare yourself as an artist to a wide range of people with whom
you are in contact. The link at the bottom
of the email to your website can introduce
you and your art. Too many new people
aren't block. Viewing of your
works for sale is not a very interesting
activity for your followers, but the engaging content
you post on your profile, it can actually help sell your work and win
over customers. It also helps Google
link your name would be amazing art to encourage your followers to
engage with your work, sharing them with your friends. Pr is mostly about good relationships with
some key stakeholders. And good relationships
takes time and work.
7. Reaching Out: Reaching out. Now, Arthur has
researched and selected gallery that exhibit similar art and is ready to contact them. But a little extra effort
can help keep the gallery ulnar or curator interests
that later decorator, Nordic gallery director knows, are not familiar with his art when he
submits the portfolio. And this can put success
at considerable risk. But if someone he
knows and trusts, especially in under already
seen work with braces, keys work, he has an advantage. It is also important to get involved in local
art communities. If he wants to double
up the connections you need to get referrals, join. These organizations are created Star and then shirts
studio space. Do not be afraid
to take actions. If your chosen gallery has
open call or competition, consider participating in them. This is their
shelves to introduce yourself to the director
and impress them. If they Gallery runs
and art workshop, you may be able to
use it for your work. Learn from rejections. Perhaps the curator or
the gallery director will say no to you or you may
not get an answer at all. That's okay. There is a lot of competition
for gallery space, so you probably
will not make it to every gallery you
want to work with. Take their feedback and learn. Maybe the gallery
is not right for you or the time is not right. And you need to
develop and move on. In any case, do not give up. Do your best to learn
from rejections and use new language to improve your work and your
artistic identity.
8. How to Price Your Work: How to price your work. Pricing your originals
appropriately is critical to
selling your work. As an artist, you should
always be prepared to explain how and why you have
arrived to your practice. Therefore, it's very
important to adopt a consistent fact-based pricing
principles and methods. If you're new to the market, you can follow some
basic pricing principles and stablished prices
based on time, labor, and the
cost of materials. Set yourself a
reasonable hourly wage. Multiply that by the
number of hours it took to make the work and
add cost of materials. Your prices similar to
those of other artists with similar experience and who work with similar mediums,
medium material. At the earliest achievements, such as prizes,
exhibitions are oppressed. Also when looking at price
figures for comparison, always consider
art that has salt. You should always be
consistent in your pricing. If you're selling one, work in multiple channels, make sure its price is
the same everywhere. Similarly, be consistent
about pricing. Works within your
portfolio or example, your large works should be consistently priced higher
than your smaller works. Finally, in Bangkok would have
to focus on social media, designing and curating his excellent and applying for
all the necessary permits. He will have never had the time to discover
his unique style.