How to Become a Professional Artist? Tips for Success | Eva Key | Skillshare

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How to Become a Professional Artist? Tips for Success

teacher avatar Eva Key, For the love of Art

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      How to Become a Professional Artist? Introduction

      0:41

    • 2.

      Artist Statement

      0:29

    • 3.

      CV & Biography

      1:05

    • 4.

      Portfolio

      2:18

    • 5.

      Website & Social Media

      2:02

    • 6.

      PR

      1:43

    • 7.

      Reaching Out

      1:44

    • 8.

      How to Price Your Work

      1:57

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About This Class

In this short class, I will go through the most important steps and techniques, which you can use to establish yourself as a professional artist. I will cover some key strategies, which once implemented will help you soon see your name on a prominent international exhibition and work with amazing curators, museums and art galleries!

You will learn:

  • How to write Artist Statement
  • How to write a professional artist CV
  • How to present your work in a artist Portfolio
  • What are the key components when designing your Website and establishing your presence in Social Media
  • How to approach PR yourself
  • How to Price your work

If you also want to learn more, you can find me here:

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Meet Your Teacher

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Eva Key

For the love of Art

Teacher

Hi! I am Ewa, I did my BA at KEA – Design School in Copenhagen as a Communication Design Specialist, spend a few years in NYC taking all the art classes I could find, and just because I believe that knowledge is power I am currently doing my MA in Curating and Collections at the University of Arts in London.  My adventure with art started in Paris where I’ve worked for a few art galleries. For the past years, I’ve traveled the world, and attended many art fairs, worked for an auction house, art festivals, and art galleries. Now, apart from still expanding my knowledge, I work as an independent art advisor.

 

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Level: All Levels

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Transcripts

1. How to Become a Professional Artist? Introduction: Welcome. In this short class, I will go through the most important steps and techniques which you can use to establish yourself as a professional artist. I would like to introduce you to Arthur. Arthur wants to become a successful and recognizable artists. He's very talented and he's artists grade. However, in today's realities, this is unfortunately not enough. So what can Arthur do to make ureters, museums and collectors fight for his attention? In this class, I will try to cover some key categories. Once implemented, Arthur's chances to see his name on a prominent international exhibition will definitely increase. 2. Artist Statement: Let's start with the basics RET statement. Those few sentences have a high significance, will be your first impression when registering an online galleries, applying for grants, competitions, or art residency. Here are some useful questions which can help write your artist statement. 3. CV & Biography: Next is your CV and biography. When you collaborate with galleries are applying for an open call, you will definitely be asked to provide a CV or biography. A good CV may includes select that exhibitions. It is worth to mention that it's not necessary to list every exhibition. Next is the words. Includes monetary and other our distinctions, grants and scholarships. Selected collections includes name, city and country you can include category, private and public. Career experience includes lectures, workshops, teaching experiences, curatorial positions, and other arts related activities. Professional membership includes art organizations and any positions you have Halton them. Education includes your degree, specialization, university, or an art school name. 4. Portfolio: Now things get interesting. We come to the portfolio. The most common question is, in what format should prepare his portfolio? There are two most common formats for portfolios, PDF, document or archive of images, or a digital version. Disadvantages of the document, all the images can not be immediately looked at altogether, which complicates the process of acquaintance and selection. In addition, in a specific case, you will have to create a new file. Because the composition of the proposed work pulling vary depending on where you are sending your portfolio. You can also create a base of digitalized torques and further uptake. Organize folders by topics, techniques, or other convenient feature. If necessary, you will quickly formed a traumatic portfolio from a general catalog. Remember that photograph in the portfolio must be of high quality and must be as close as possible to the actual appearance of your work. Be sure to number and sign the images named. Hero creation, Material, technique, size and price when necessary, and also protect them would have watermark. Just remember that it is better to remain silent then to over saturate, the curator or gallery owner should want to see more. And of course, only the strongest works should de-select it. Common mistakes when creating your portfolio do not send the entire base of your work. After all, you want to interested curator select only the best and most relevant works that we gallery concept. Do not attach a link to an online gallery instead of portfolio to the e-mail. It's probably know and we'll look through the multiple pages of your work and they'll write an essay instead of biography or a cover letter if you attach them to your portfolio, most likely, curators will not finish reading along texts, not writing a biography or a cover letter is also a mistake. In that case, your portfolio will not even be opened. The curator or gallery owner needs to understand who you are and what kind of artist you are. 5. Website & Social Media: Websites and social media, I probably don't have to convince anyone that it is worth taking the time to properly present yourself on the Internet, website, and social media is our business card. And that is usually the first place people curious about his art will visit. One of the biggest mistakes or at least make when it comes to creating, the website is not carrying about the basics. If he wants to make money with your art, but don't pay attention to the basic requirements for a digital business card. You may end up looking like an amateur, even if you have bunch of masterpieces and stuck to make sure that the site does not jeopardize your career development. Pay attention to this point. Good photo quality. Avoid blurry, poorly lit or poorly cropped bottles, working hyperlinks. When a potential buyer viewing your site clicks on one of the links in hope of sync your social accounts or past exhibition, and this link does not work, they lose the opportunity to learn more about you update your site regularly. Whatever potential buyer or a curator, as you evolve your latest work, you have nothing to show. No purchases are guaranteed. Therefore, you should always be ready and regularly update your website and social network with new works. User friendliness when it comes to designing your website and displaying your work. Clarity and professionalism should come first. Now, distracting backgrounds. Now crazy fonts for large chunks of texts. Everything should be read. Everything should be easy, easy to read, and easy to navigate. It should be clear from the first side what kind of artist you are. 6. PR: Pr, public relations. So how to actually promote our tourists work? This comes last when Arthur already have a website that photos are in high resolution, the artist statement, CV, and biography are perfectly written. All this material can now be put in use to secure some great exhibition. It is unlikely that someone will come to your site by accident. Sometimes people need to be pushed a little. Here are some tips Arthur could do to married people discover his amazing art. Link in the e-mail and e-mail link. Great way to make every email you send work or your promotion. By providing a link to your website and social media. You keep buyers, gallery owners, and other recipients the opportunity to see more of your amazing work that they might otherwise miss. You should not neglect the opportunity to declare yourself as an artist to a wide range of people with whom you are in contact. The link at the bottom of the email to your website can introduce you and your art. Too many new people aren't block. Viewing of your works for sale is not a very interesting activity for your followers, but the engaging content you post on your profile, it can actually help sell your work and win over customers. It also helps Google link your name would be amazing art to encourage your followers to engage with your work, sharing them with your friends. Pr is mostly about good relationships with some key stakeholders. And good relationships takes time and work. 7. Reaching Out: Reaching out. Now, Arthur has researched and selected gallery that exhibit similar art and is ready to contact them. But a little extra effort can help keep the gallery ulnar or curator interests that later decorator, Nordic gallery director knows, are not familiar with his art when he submits the portfolio. And this can put success at considerable risk. But if someone he knows and trusts, especially in under already seen work with braces, keys work, he has an advantage. It is also important to get involved in local art communities. If he wants to double up the connections you need to get referrals, join. These organizations are created Star and then shirts studio space. Do not be afraid to take actions. If your chosen gallery has open call or competition, consider participating in them. This is their shelves to introduce yourself to the director and impress them. If they Gallery runs and art workshop, you may be able to use it for your work. Learn from rejections. Perhaps the curator or the gallery director will say no to you or you may not get an answer at all. That's okay. There is a lot of competition for gallery space, so you probably will not make it to every gallery you want to work with. Take their feedback and learn. Maybe the gallery is not right for you or the time is not right. And you need to develop and move on. In any case, do not give up. Do your best to learn from rejections and use new language to improve your work and your artistic identity. 8. How to Price Your Work: How to price your work. Pricing your originals appropriately is critical to selling your work. As an artist, you should always be prepared to explain how and why you have arrived to your practice. Therefore, it's very important to adopt a consistent fact-based pricing principles and methods. If you're new to the market, you can follow some basic pricing principles and stablished prices based on time, labor, and the cost of materials. Set yourself a reasonable hourly wage. Multiply that by the number of hours it took to make the work and add cost of materials. Your prices similar to those of other artists with similar experience and who work with similar mediums, medium material. At the earliest achievements, such as prizes, exhibitions are oppressed. Also when looking at price figures for comparison, always consider art that has salt. You should always be consistent in your pricing. If you're selling one, work in multiple channels, make sure its price is the same everywhere. Similarly, be consistent about pricing. Works within your portfolio or example, your large works should be consistently priced higher than your smaller works. Finally, in Bangkok would have to focus on social media, designing and curating his excellent and applying for all the necessary permits. He will have never had the time to discover his unique style.