Transcripts
1. Introduction: If you're someone who
needs to speak on camera for work or school, or even a personal project. This course is for
you with video permeating seemingly every
corner of our lives, from job interviews
to branded content. Even high stakes meetings
with diverse stakeholders. Most of us can benefit from
looking our best on camera. I'm Z Arar, I'm an executive
at a Text Start Up. And before that, I spent over a dozen years as
an American diplomat. I've gone on live TV over 300 separate times in
the last three years, facing some tough journalists
on US foreign policy. I created this course
because I could have used it myself
when I was starting out and because so
many of my friends and colleagues have asked me
for advice over the years. In this course, you'll
complete a class project in which you'll create your
own straight to camera video. And you'll have a
chance to get feedback. So whether you're a seasoned
communicator looking for a few tips or a beginner
building confidence, We'll take things step by step, so you'll be a pro on
camera in no time.
2. Your Project: Your project for this
course is to create a short tutorial or explainer video on a
topic of your choice. I'd suggest picking a topic
you're familiar with, maybe a hobby or an area you're especially
knowledgeable in. Maybe you're a great golfer and have some tips to pass on. Or you're an expert at Tetris
with some unique insights. Or maybe you've got a
secret Brownie recipe to share why a tutorial, Speaking of the camera, is
easier when you're familiar with the topic and when you're excited
about the material. As a bonus, you might
help some folks trying to improve skill that you might have and maybe
they're envious of, or at least you end up sharing a great
recipe with friends. Now you'll use
fundamental techniques of on camera media work. Confidence, eye contact,
clear communication, and understanding camera angles. I chose this project
because it is approachable, yet will still help
students put into practice the core elements of delivering
messages on camera. All you'll need is a phone
with a video camera. Obviously, if you can simple tripod and maybe
a microphone as well. Remember there's a PDF with a cheat sheet and summary
of the project task. Linked below, you'll also find a quick guide on uploading
the final project, the final video to
the project gallery. You can take the
first step right now. Pick a topic for your video tutorial.
Don't overthink this. The important thing is that it's a subject you
find interesting. Start sketching out
your short video using the cheat sheet linked
to this lesson.
3. Repackaging Information for Video: This seems obvious, but
communicating an idea through video has its own set of
advantages and drawbacks. Just like a charcoal
drawing isn't an oil painting and a
picture isn't a photograph. Conveying an idea through
video is inherently different from written communication
or even even audio. And it can be a powerful tool. Heck, so much of
our communication these days is done
through video. Whether that's Tiktok, or video conference
calls or Youtube. Every year it seems
more content features people speaking directly into a camera and it makes sense. We're all human and
we prefer face to face in person interaction
over other forms. In most cases, anyway, when we can't be right
next to each other, video offers an imperfect
but powerful substitute. And yet, for a lot of folks, staring into a camera
can be intimidating. Communicating effectively
through video takes time and planning. Even if the final result might seem effortless and
natural, think about it. We all have basic schooling that emphasizes math,
language writing. But how many of us
have had instruction on how to get an idea
across through a camera? No wonder speaking
straight into a camera feels so awkward for most of us. The good news is
just like anything, a little bit of knowledge
and some practice will get you quite far in
basically no time. Now, the first thing
we need to do is reformat our message for the medium that
we're working with. Just like you wouldn't
sound the same in a text message or an e mail, or a formal essay. The way we get our
point across on camera is unique to
the medium itself. So how do we make sure we're taking the right
approach to video? First, you need to create a thesis statement for whatever video or project
that you're doing. Or if you're even
going live on air. This ends up being
the main takeaway, the point of the video
or interaction itself. This works equally
well if you're pre recording something or if you're going live like on a panel. Now that might sound tough because it is, but
think of it this way. Even ***gthy movies can be boiled down to a
single sentence. Take a look at this
IM DB description of the film, Citizen Kane. Yeah, it is possible. And of course, when you
really think about it, pretty much every video and rather every film has a
description like that. It's important to know what your central point is,
your thesis statement. Now even better write
it down on a no card. Simply keep that with you. If your project video is on say, your secret brownie recipe, maybe your thesis statement
is never omi your batter. Or if you're giving a
presentation to your investors, maybe your central point is, hey, we had a rocky
third quarter, yet we still beat expectations. Once you have that part nailed, you'll of course, want to have a few bits of
supporting evidence. Now in this case, less is more. You don't need a laundry list of points to get
your idea across. In fact, when we include too much detail or too
many supporting points, we end up hurting our entire argument through a phenomenon called
the dilution effect. You can read more about that and the notes for this lesson. Once you've got
your thesis in hand and have a few
supporting points, the next step is to have your opening and closing
lines learned by heart. I can't tell you how many times that simple bit of
advice has saved me when on live TV facing down some tough
questions from a reporter. When you have a strong
opening sentence or two ready to deploy, it gives you a much
needed confidence boost and lets you relax enough
to do your best on camera. For example, let's say you've
been invited to speak on a panel and you decided to patch in via a live video link. The moderator has a few opening lines and
then turns to you. And even though you've
prepared ahead of time, you realize you're
at a loss of words and just throw out a word salad. Then you spend the
rest of your time trying to recover your footing. But you never really
get there now. Don't worry. Now that you
know what to look out for, you can have a sentence
or two in your pocket. It could even be simple. Something like,
thanks for having me. I'm excited to update you
on my company's progress. Let me start by and then you
get into your main point. I mean, you get the idea,
we've got your central thesis, you've got your
opening few lines. Now, the same treatment goes
to your last few words, your last few sentences that you're going to
deliver on camera. Now, as the Nobel Laureate
Daniel Oman writes about, in thinking fast and slow, we tend to have a
lasting impression from the last few moments
of an experience. I think about it, think about that
four day vacation where the terrible
last day of colored your entire
experience working on camera is a little of the same. Now even if you've wowed your audience through
80% of your video, if you crash at the end, you might undo all
of that hard work. That's why you need to have at least a clear final sentence ready to deploy. Now another point
to keep in mind when crafting all
of these sentences, whether it's your central
thesis, your opening sentence, or your closing, is to avoid
filler language and cliches. Now we're all inundated with more content than
we can cope with. And the last thing
you want to do is give your audience a
reason to tune out. So make sure that what
you're saying conveys an actual message and isn't
just a bunch of jargon. Your homework for this lesson is to think thesis statement, your opening line, and your concluding line
for your project video. Then break down some of those
points you want to make. And once you have those ready, use your phones
camera and record a short video of yourself
using some of your new points. Don't worry about
anything other than just getting those
words out there. We'll get into presentation
tips in the next lesson.
4. Looking Confident on Camera: In this video, we'll get into some time tested ways to boost your confidence
on camera and get you to an advanced
level in no time. We'll also look at a few
of my favorite examples. And as always, you'll
have a bit of homework at the end that will help
you with your final project. We'll cover three techniques to help you get comfortable
speaking into a camera. The 1.5 rule, eye
contact and gestures. But first, a bit
of a foundation. If you're anything like
me, you've probably seen yourself played
back on video. And maybe it was
a zoom recording, maybe it was a short video
you needed to do for work and you instantly wanted
to delete all traces of it. You know, typical thoughts are, do I really sound like that? How can anyone stand me? Maybe I'm not get out for this? Do I say, um, and like that much being overly critical of yourself is
natural. I mean, we all do it. And before we can make
any real progress, we need to acknowledge
that we can't let perfect be the
enemy of good. What I mean is when you first
start speaking on camera, you'll find things that you
want to fix immediately. Maybe it's a gesture, maybe it's a phrase or a verbal pause, or just some kind of habit that you have that
you're not a fan of. You can't let that stop
you from getting started. I mean, even the
most seasoned pros broadcast journalists, spokespeople who I've worked with that do regular
press briefings, executives, and of
course you tubers, all find areas where
they can improve. You know, we all look back
at our videos and think, man, that could have been
a little bit better. But remember, just like every skill speaking on
camera is a journey. Now that we've accepted that this is indeed something
we can get better at, let's dive back into
that first rule, the 1.5 x framework. Now this is hands down, the best advice I've ever
heard for working on camera. It was from a friend and
a veteran BBC journalist. And it's a simple cue and yet
it works almost like magic. It goes like this. When
you're working on camera, be 1.5 times yourself, Not two x, that's too much. Not one x, that's too little. But 1.5 x, see when we're compressing
ourselves from in person, in three dimensions into
a two dimensional box, there's bound to be a loss of fidelity just like any
kind of compression. And that's exactly what
happens on camera. What might seem like a totally natural and
appropriate speaking style in person will appear flat and
lack enthusiasm on screen. That's why we need to turn up the proverbial
volume on ourselves. Now that doesn't mean you need
to appear manic on camera, but it does mean going a bit beyond your
usual energy level. Remember, we want
a bit more of you, the real natural you
delivered on camera. So how do you get to that point? It might mean pumping yourself up before
you start recording a video or before you head into that
important video call. One of my colleagues, a long
time radio broadcaster, told me us to one laps around the studio space and bounce on his toes before
he went on there. I myself usually run up and down the stairs a couple of times before I need
to go on camera. Whatever your method, the
point is to get excited and positive before the
record light turns red. Now remember it's 1.5
x to your usual self. Not one X, not two x. Okay? So you're pumped, you're positive, you're
ready to go on camera. The second bit of advice that really helped
me look better on camera is equally
simple yet effective. And that's to keep your eyes on the camera ***s
and look past it. Imagine you're looking
through a tunnel. I remember one of my
earliest TV interviews where I forgot about this rule. I was distracted that
day and I kept looking at something to the left of the camera. It
wasn't my best work. Luckily, it was a pre taped
interview and the journalist, let me re record it. The point is, when you're
in a small box on a screen, even a relatively natural shift in your gaze seems
full of meaning. Watch what happens. Or even if you do the side eye,
that's even weirder. Your audience could
end up thinking, hey, what are they looking at? That's why keeping a
soft yet constant gaze on the ***s is so important. That doesn't mean
you need to get into a staring competition with
your webcam or your phone. Instead, try imagining
you're looking past it. Now, with practice,
looking through the ***s will become
second nature. Okay? Third technique gestures. When I first started
going on live TV, I had no idea what to do
with my arms or hands. Do I wave them around? Try
adding emphasis with movement. Of course, a lot of
the exact advice will depend on the type of
work that you're doing. An important video call
will be different to a social media
video, for example. Yeah. In general, you should try and stick with your
natural inclination. If you're a Bernie
Sanders type hand talker, stick with that and
adapt it to the screen. That means knowing
where your frame is. If you're at a TV studio, make sure you ask the
producer to show you the feed so you can see
where your hands cut off. You'll want to make
sure your gestures are clearly fitted to the frame. Now on the other hand, if you're not the
type to talk with your hands, that's totally fine. As a matter of fact, if you
look at most professionals on camera, TV anchors, hosts, and even some huge tubers, they tend to keep their
gestures to a minimum and that's because they can
be distracting at times. Now that you're armed
with these tips, time to bring out your
phone or computer webcam and try it
out for yourself. Try recording a short rough
draft video where you explain these three tips to
your future self and incorporate them
into the actual video. Don't worry, no one
else has to see these. This is just about you getting
comfortable on camera. In the next lesson, we'll look at how we can get the
most out of messaging.
5. Mastering the Soundbite: So in the last lesson, we looked at
techniques for looking more natural and
confident on camera. But it doesn't matter how you appear if your
message isn't clear. How do you avoid putting
your audience to sleep or appearing over rehearsed and wooden while still getting your idea across? Now, the key is the sound bite. And there's a reason
it's been a staple of TV news and communication
for decades. It works. What exactly
is a sound bite? It's a catchy phrase that
distills the core of your idea into as few
words as possible. Keep in mind, this is
more than just a slogan, but less than a full
thesis statement. Some of the most
memorable quotes from historical figures could be
described as a soundbite. Think of JFK and his ask, not what your country
can do for you. Line or Neil Armstrong's
One Small Step. Obviously your own sound bites don't need to be one
for the history books. But the more we can think
in terms of distilling the core idea into an
easy to remember phrase, the closer we'll
get to the ideal. Here are three tips to keep in mind when crafting
your own sound bite. First, avoid jargon or
industry specific terminology. This sounds obvious, but
when you dig deeper, you'll see jargon
popping up everywhere. Now that's partly because when we're immersed in
our own industry, it can be tough to remember
not knowing certain terms. Instead, keep the language
plain and timeless. Second, make it memorable. This is easier said than done, but by focusing on the storytelling aspect
of your message, you're likely to get
closer to this idea. Let's say you're talking
to your investors and want to convey
that your business is heading the right direction. You might say
something like after a tough year with
supply chain issues, we got tougher Ourselves, learned how to build
resilience in our business, and now we're
stronger than ever. That sentence builds on
storytelling basics. We have a protagonist, a chal***ge, a change,
and a resolution. Finally, avoid cliches. This is the toughest
to execute since the first two tips almost
force us into this corner. The problem with the
cliches is that they're so over used that we tend
to tune them out. Think of the word,
unprecedented has been over used this last decade and
it's almost lost all meaning. A good sound bite
avoids over used terms. You've labored
over a few phrases and you're ready to use them. The key to delivering
a sound bite is to make it sound spontaneous. If it sounds robotic
or rehearsed, it loses its power. The key to keeping it
conversational is to use it sparingly in a
single interaction. Whether that's once in a job interview or an
investor presentation, or if you're on a TV news piece. The best part about
having your message ready in a sound bite
or two for that matter, is that if you're ever
finding yourself lost, you can go back to it. Now your homework for
this lesson is to apply these tips to
your own project video. Think of the central message you're trying to
convey and break that message down into a
single memorable phrase. In the next video, we'll take a closer look at how to
look your best on camera.
6. Understanding Lighting and Camera Angles: Okay, so far we've talked about how to approach
video messaging. How to boost your on
screen confidence, and how to craft a sound bike. Next we'll get into
the finer details and see how we can look
our best on camera. Now there are entire classes
here on skill share and countless videos on Youtube
that go in depth on cameras, angles, ***s focal
***gths, and lighting. I mean, really, we could
spend a whole week talking just about
those elements. So to keep things manageable, we'll look at broader
principles and avoid going down a technical
rabbit hole. The first thing to keep in
mind is that most of us have an intuitive understanding of what good lighting looks like. If you've ever been on a
video call with someone sitting with their
back to a window, you know what I mean? They can look kind of like a bond villain hatching
their next plot. Now, harsh overhead lighting
can be unflattering as well. Keep in mind, lighting
tells its own story. Backlit and
silhouetted characters look great in film
Noir and bright, even lighting strikes
the right tone for sitcoms for our purposes,
most of the time. Anyway, you want to
keep things neutral. That means soft, diffused, even lighting, that doesn't cast harsh shadows on your face. You may want to play
around with a bit of contrast to help with depth. But in general, indirect light
from a window in front of you usually works great if you can't use a
natural light source. The larger the light
and the diffusion, the softer it is. This can be simple as bouncing a bright directional light
off of a nearby wall. But a cautionary word, on ring lights, they can work well if they're
large enough, but too often the
inexpensive type end up looking too harsh and
frankly distracting. The same goes for camera angles. Filmmakers tell
stories with angles. The camera looks up at Batman, or looks down on Gotham. You know, when telling
our own story, we generally want to be
totally square to the camera. So the next time you
watch a Ted Talk, you'll notice that the camera is almost always level
with the speaker. It's not looking up,
it's not looking down, just square because
square means neutral. Other angles send messages when you're recording
a straight to camera video or doing something
live, as we discussed, in less than one, maintaining
natural eye contact is key, and having that
camera ***s level makes it that much easier. Your homework for this lesson
is to play around with a few simple lighting
and angles set ups. Pick a few simple sentences to say straight to
your phone camera, trying different angles
and lighting scenarios. When you review your recordings, make some mental notes of
what you like and dislike. And if you're
feeling comfortable, get some feedback from
friends and ask them what they thought of
your various set ups.
7. Difficult Messages: So far we've spoken mainly about scenarios where you've got a mostly positive or neutral
message to get across, whether that's a message during a job interview or
board presentation, or even your own
social media content. Of course, life isn't always positive and there are
times when we need to get a message across in tough circumstances or maybe we need to respond to a crisis. Even seasoned
professionals can have a tough time communicating on camera in certain situations. I know I've had my fair share of tense TV news interviews. Fortunately, there
are a few things we can do to prepare for these situations which make the whole experience
less daunting. First, ask yourself, what is the outcome
you're hoping for? Are you headed on live TV news to address an issue
with your company? Or are you posting to social
media on a sensitive topic? Maybe this is a tense meeting
with your stakeholders. The point is ask yourself, what are you trying to
get out of this video? What are you trying to get
out of this communication? Your objective is simply to fill the space or to
put out something, anything the you might
need to get more specific. For example, if your
business is facing rumors and you want to
address them head on, then your objective is to
dispel misinformation. Or if you're approaching a sensitive topic on your
social media channel, maybe your goal is to be a constructive part
of the conversation. Once you understand
your main objective, it'll be easier to
work backwards on your messaging and
tone for messaging. Vague or obscure language won't cut it in
tense situations. I mean, think about it. Have you ever seen an
executive or official try and dodge a tough
situation by being vague? I mean, has that
ever fooled anyone? Instead, keep your language clear and direct contrary
to popular belief. Dodging or avoiding tough
issues only looks worse. Now that doesn't mean you can
always be 100% transparent. Sometimes we're bound
by constraints, but the key is to be
as open as you can. Conveying the right
tone can be tough. Most of us, especially
in the West, tend to be upbeat and
positive, especially on video. Having to turn that attitude
on its head isn't easy. Your best ally is to maintain a neutral and
professional demeanor. Obviously, having upbeat
attitude when you're delivering bad news doesn't
make a lot of sense. At the same time,
being overly emotional could come across as
either insincere or worse, could even undercut the
whole point of your message. Your homework for this lesson is to think of instances when you've seen someone handle a tough message particularly
well on camera. What did they do that worked? And what can you learn from
them and from those examples? On the next lesson, we'll
get into the nitty gritty, what are my favorite
tools? The teleprompter.
8. Teleprompters: You've seen them in movies and maybe you've even
used them before. Teleprompter, those
mysterious devices that seem to display
text like magic. Sadly, no magic involved here. Teleprompters are, of course, a simple clear screen at an angle reflecting
a source of text. My favorite is a portable
model that works with a tablet and can fit
on a small tripod. And actually that's
what right now, another option is an app that
scrolls text on your phone, letting you use the
front facing camera. Both are great and to
help you stay on message, especially in instances where there's very little
room for error. Of course, these
don't usually work for live on air situations, since those tend to have a back and forth element,
unless of course, you're giving a keynote speech or something along those lines. Teleprompters are
devilish things. They seem simple,
they seem like they would help you and
could only help you. But in reality, they're
much harder to get right than simply speaking from
memory. Why is that? Well, if you've ever seen a government official
robotically reading text or a corporate executive
feigning excitement at a new product launch, You know what I'm talking about? There's a strange disconnect between what the
speaker would like to convey that their speech is
extemporaneous and reality, which is that they're reading. Now you'll notice this
disconnect doesn't happen when someone's reading
from a sheet of paper. We'll see when
someone quotes from another source or
reads a letter aloud. In that instance,
the intent isn't to convince you
that the speaker is doing anything other
than than reading. The key to using
a teleprompter is to do it so seamlessly that it doesn't look like
you're reading from a teleprompter simple, right? Well, that's why it's so tough. I'm reading from a
teleprompter right now and I'm hoping that
it's working now. It helps that I'm the one
who wrote the script, so it's already in my own voice. It also helps that I've almost memorized the
text at this point. That means that I'm not really
reading the teleprompter so much as I'm getting
hints on what to say next. And lastly, and this is the absolute fundamental
key to teleprompters, and it's that you need to convey the meaning behind the
words through your tone. Now that takes practice, since when we read, normally you're reading
to absorb information. Here we're almost doing
the exact opposite. We're looking at text and
trying to convey information. Now as the text moves across
the screen in front of you, you need to internalize the message and convey
it to your audience. Your homework for
this lesson is to download one of the many
teleprompter apps available for Android and IOS and
practice recording a short video with a simple
message of your choice. Preferably something that
relates to your final project. Practice on a few different
takes and show your favorite to a friend and
get their honest feedback. In the next lesson,
we'll look at a few tips to get the most out
of video conferences.
9. Tips for Video Calls: We've covered a lot of ground so far and you should already be seeing improvements in the short videos
you've been making. Now it's time to get into some
every day practical tips. Of course, none of
these are ground breaking or particularly unique. And still sometimes getting the basics right is
half the battle. Let's dig into a few techniques
to help you get the most specifically out of video calls and even remote interviews. Now, back in my
spokesperson days, I used a remote
studio setup and I'd beam live into TV channels. And even though most of us
don't have a full studio rigs, we can still apply some Pro techniques without
spending a fortune. So here are three ways to instantly elevate your
video conferences. First, upgrade your camera. Now if you suspect you'll need to do high stakes
video presentations, whether these are TV interviews or presentations to
investors and the like. Get a mirror less camera, some kind of mount or tripod, and a cam link adapter to get that high quality image
onto your computer. Now, there are tons of tutorials on how to set that
up on your desk, if that seems a bit of
overkill, A simple, good quality webcam
that clips onto the top of your laptop
will do wonders. The key to both of these, more than the camera quality, is the angle we need to make sure that the ***s
is at the right height, as we saw in previous lessons. Second thing we need to do
is fix our backgrounds. Now this sounds obvious, but nonetheless gets overlooked. You can choose a spot that
has p***ty of depth to it. Think of the Bullpen
style TV news desk, the kind where you can see the whole office
behind the anchor that grounds you to a specific place while keeping the
attention on the speaker. Avoid a blank white
wall or a busy space. Now if you must turn on that terrible blur feature in your video conferencing app, but only as a last resort. As for green screens, avoid them if you can. They're really
hard to get right, even in professional studios. Lastly, don't
underestimate audio. No matter how crisp
and clear your video is or how elaborate your
background and lighting. If your audio is
echo or has noise, you'll lose your audience. Think about it. You can watch a grainy video with great sound. But the reverse is unusable for critical
video appearances. Invest in a pro mic and
keep it just out of frame. And use a simple mono
earpiece for the audio. Now that keeps things
distraction free and lets you minimize feedback
from your speakers. Wireless headphones
will do in a pinch, but they still don't replace a dedicated high
quality microphone. Your homework for
this lesson is to record a short video
message for yourself using your computer
and refresh set up deploying the techniques
that we've discussed. Once you've recorded
your message, go back to it 24
hours later and put yourself in the shoes of
someone on the other end. How's your eye contact, How's the camera angle, how's the audio quality,
the lighting background? Take your time and repeat the exercise until you're
happy with your video set up.
10. Outfits and Makeup: What to wear on
camera is, of course, a matter of personal
preference and of context. If you're a senior executive at a traditional bank
presenting to shareholders, your attire will be
quite different than if you're a chef with
a Youtube channel. That said, there are a few
fundamental realities of working with cameras that can
help us pick the right out. Starting at the
beginning, we need to remember that cameras lie. They take our three
dimensional reality and they compress it
into two dimensions. And along the way they
distort all sorts of aspects, distances, colors,
brightness, and so on. For example, if you
take a look at behind the scenes footage
of popular films, you'll frequently see
scenes that are shot in broad daylight but manipulated to look like they
were moonlight. Or if you've ever tried
to take a photo of a small space with your
camera's wide angle ***s, you've experienced how much
larger the space can feel. That means that when we pick
outfits for two dimensions, we need to pay
close attention to volume, color, and comfort. First, volume, make sure your clothes fit
the way you want them to. If you're aiming for
a slim tailored look, then optimize for that. Or maybe you're keeping
the vibe casual and you want your
garments to flow. That works too. The point is to approach the issue
with intention. Remember that volume shows up differently on screen
than in person. You need to test your
wardrobe on camera, specifically to make sure you get the result that
you're looking for. Color is similarly
critical to get right. If it were me, I'd
avoid extremes since digital cameras can have trouble working with very bright colors, with very dark colors, and with pure white. If you've ever tried
taking a photo that's partly in bright sunlight
and partly shaded, you know how tough it can be exposing the scene correctly. It's the same with
your attire on camera. Your color choice can
throw off the camera. Or worse, start reflecting
back on your face, making you look an odd shade. My pet peeve are
Youtubers wearing black T shirts with either a totally
white background or a totally dark background. Not a good look. Comfort
or lack thereof, shows up in all sorts
of ways on camera. If you're prepping for an all important
video presentation or even a TV news interview, make sure that you've tested your clothing in a few settings. The last thing you want is a
jacket that's too tight or shoes that are killing you when you're trying to
focus on your message. A quick word on make up. If you wear it regularly, make sure you test
your look ahead of time with the same lighting and camera set up
that you'll use. And if you don't
regularly wear make up, you'll want to invest in at least a foundation powder
to keep shine to a minimum. Cameras have a tough time dealing with bright
spots on faces, so keeping a matt look is
usually the way to go. I myself use a simple powder foundation
and leave it at that. Your homework for this
lesson is a fun one. Try on a few of your
favorite outfits and model them for yourself using your phones forward
facing camera. Make sure you test these with
good lighting and angles. You may want to enlist a
friend to hold your phone at the right height or use
a tripod or a bookshelf. Try a few looks and
settle on your favorites.
11. Conclusion: Thank you sincerely
for enrolling in this course and for making it to the end high
fives all around. We've covered so much ground
from how to approach. Video is a format to
conveying key messages, to boosting your
confidence on camera, and even how to handle
tough situations. We've talked about the
practicalities appearing on video, from lighting to
angle to outfits, and even using teleprompters. If there's one thing
I want to lead you with the core message this
entire course, it's this. The best way to get better at
your on camera skills is to experiment and practice and heat Learning more
than anything, effectively, communicating
through video means drying things out, reviewing your work
and improving on it. I hope this course gave
you some tools and techniques to help
you on your journey. There's no better time than now to embrace the
power of video, to share your message,
to connect with others, and grow professionally in
the spirit of improving. I'd love it if you left me
some feedback on the course. So the next one is
even more useful. What did you like?
What would you be interested in learning
more about in the future? Let me know in your
review comments, don't forget to upload
your final video projects. I look forward to seeing the. And one last request. If you think you learned something useful
from this course, please send it to somebody
who you think might benefit. Thanks again and good luck
with the project video.
Zed Tarar, American diplomat, MBA
