If you’re not already posting on TikTok, you’re missing out on the opportunity to reach a highly engaged audience. Almost a third of TikTok users open the app daily, and US users spent an average of 82 minutes on it every day, according to research from Sensor Tower

The good news is that not too late to learn how to use TikTok, but you’ll need to be strategic with how you cut through the noise and build a follower base. There’s a lot of work behind going viral on TikTok, and posting at the right time is just one of the variants you need to get right. It’s important because, to put it bluntly, you can earn more money on TikTok if you get more views and followers. 

It’s not too late to build a community of followers on TikTok: the app is still growing and hit 4 billion global installs in November 2022.

When To Post On TikTok

The timing of your posts really matters; it’s one of the key factors that will help you to be successful on TikTok. Get it right and you’ll reach your audience when they’re already engaged, boosting your chances of racking up views or encouraging followers to share TikTok videos. Get it wrong and it’ll feel like your video has been lost in the void. 

Best Times To Post On TikTok

Influencer Marketing analyzed 100,000 TikTok posts to find which posting times generated the highest engagement and found the three best times to post each day are:

DayBest time to post on TikTok (EST)
Monday6 a.m.10 a.m.10 p.m.
Tuesday2 a.m.4 a.m.9 a.m.
Wednesday1 a.m.8 a.m.11 p.m.
Thursday 9 a.m.12 p.m.7 p.m.
Friday5 a.m.1 p.m.3 p.m.
Saturday11 a.m.7 p.m.8 p.m.
Sunday7 a.m.8 a.m.4 p.m
Credit: Influencer Marketing

Best Days To Post On TikTok

Consistency is another key way to grow your reach; the platform itself advises you to post every day on TikTok and aim for one to four posts daily. That means that there is no single best day to post on TikTok—every day is the best day. 

Analytics For TikTok

Broad research is a helpful starting point, but the best time for you to post on TikTok might be different than everyone else. To work out when you should be posting, you’ll need to consult your own profile’s analytics. 

It’s easy to find your analytics, once you’ve switched to a Pro or Creator account. You simply tap the burger menu, as explained in this video from onbrandbysarah:

When you’re reviewing your analytics, you need to find out:

  • Which countries are your followers in?
  • When are they online most often? Which times and days are they most active?
  • When were your most successful videos posted? Are there any patterns you can spot in the data?

Building Your Own TikTok Schedule

Before you start drawing up your personalized TikTok calendar, you need to decide how frequently you’ll be able to post. For example, starting with four posts a day might be too much. It’s better to post three times a day and know your schedule is sustainable than post four times a day and end up being inconsistent or using lower-quality videos.

Next, you need to decide when to publish those posts. If you’re planning to post three times a day, take note of the three times with the highest number of users online. It’ll be different each day, so make sure you check them all. 

When you’ve got an idea of your posting frequency and the times your audience is online, you’re ready to make your own TikTok calendar. It doesn’t matter how you do it: you could use a Google sheet, your digital calendar, set up your own timeslots in your social scheduling software—or just grab a pen and paper to get started. If you’re a visual person, you might find it easier to get a sense of how the times change across the week if you’re looking at a calendar. 

A TikTok posting schedule that visualizes the best times to post on the app each day. 
A summary of the best times to post on TikTok laid out in a format that you can easily replicate.

When you’ve drawn up your overall schedule, you need to fill in the blanks with content that will genuinely resonate with you and your audience. Don’t forget to schedule any lives you want to plan, and earmark times when you’ll be able to do more reactive things like stitching or dueting videos. 

Need some inspiration for different types of TikTok posts? Take a look at this crash course, which explains everything from lipsyncing and dance videos to voiceovers, storytime, and more:

How to Schedule TikToks

Since some of the best times to post are in the middle of the night, you’ll need to get comfortable with scheduling your TikToks. There are a couple of ways to do this:

  • Use TikTok’s own free scheduling tool. Just beware that you can only plan posts up to 10 days in advance and you’ll need a Pro or Creator account to use this. 
  • Pay for a social scheduling tool, like Hootsuite or Sprout Social, and schedule your content via their software. It’ll automatically get posted to your followers at the times you choose, with no limits on how far in advance you can plan.

Using TikTok’s Video Scheduler

TikTok’s own, free-to-use video scheduler, is really easy to use:

  1. Log in to your account at tiktok.com and click on the cloud icon at the top right of the toolbar.
  2. Edit and upload your video. When it’s ready, look for the schedule video option below the privacy options and make sure you click it on.
  3. Choose your date and time and then click post to schedule it. 
Two screenshots to show where the relevant buttons are on the TikTok Video Scheduler. The top one shows the cloud icon at the top right of the screen, and the second shows where the schedule option sits.
Make sure you click on the cloud icon and turn on the schedule option when you’re using the TikTok website to plan your posts. Images courtesy of TikTok.

Promoting Videos on TikTok

An essential part of your TikTok marketing strategy should be paying to promote your TikTok videos, to make sure you’re reaching a wider audience. You’ll need to think about your goal (do you want more video views, more followers or more website visits?) and who you want to target (what gender, age range and interests are most relevant?), then decide on a daily budget and a duration for the promotion. 

When you’ve got your plan and you’re ready to use TikTok promote, you can either go to the video you want to boost and tap the promote button or go to your profile and tap business suite or creator tools to find the promote option.


#TikTokPromote #TikTokPromoteAmbassador Want to get your brand in front of more people on TikTok? Use Promote to push your content out to a wider audience and see results! #brandingtips101 #marketingtips2022

♬ Aesthetic – Tollan Kim

The Best Time To Post Is Right Now

The important thing is to just get started. Instead of procrastinating by agonizing over the best time, you need to go ahead and post your first TikTok! It’s only by taking action and publishing your content that you can start to build followers and start refining your posting calendar. 

When you’re comfortable testing your posting schedule, you should take a look at the other ways to skyrocket your growth on TikTok. Make sure your strategy includes dueting and stitching videos, jumping on trends and challenges, choosing the best sounds, and more.

Written by:

Laura Nineham