E Genevieve Williams

FINDE DEIN NIKE SWOOSH: BASIC LOGO DESIGN

hmm. not keen on the shamrock idea. i don't get the connection between the shamrock and a start up. if you mean luck, that's not the first thing that comes to mind. sketching is hard because this is where you have muster your courage, come up with ideas. and just put them out there whether you think they're good or not. how about you play with the word primo in typography? and, try to think of an icon that isn't played out that will work for this too. hang in. this is the big hurdle. everything else is downhill. oxo g

Thank you for your feedback! I am back at this logo design (took a couple of months off to have a baby!). I am leaning toward more typography, but I am also going to work on sketching a few more icons that I hope to share within the next day or two.

Here is a link to my sketches in Google Drive:<a href="https://drive.google.com/file/d/0B6SfqaIL6gicUElLZkFuclZ4bjg/edit?usp=sharing"><a class="url" href="https://drive.google.com/file/d/0B6SfqaIL6gicUElLZkFuclZ4bjg/edit?usp=sharing" rel="external nofollow" target="_blank">https://drive.google.com/file/d/0B6SfqaIL6gicUElLZkFuclZ4bjg/edit?usp=sharing</a></a>I was hoping to have a lot more sketches, but this is just kind of where it has stopped for now, so I thought I would share. There's really only one on here that I'm really loving, but I think once I get these into Illustrator and play around with things that might change. Please let me know what you think!My aesthetic is really clean and simple. For this logo I am really wanting something that is dynamic, expressing creativity while still appealing to my conservative target market.I'm liking the more graphic shamrock for this. I like the symbolism of the four leaf clover (luck) tied in with the Thomas Jefferson quote, "I'm a great believer in luck, and I find the harder I work, the more luck I have." I also like that each leaf could represent a core value for my business, and I feel like the graphic symbol could be played with a lot for some amazing marketing materials. It has the potential to be very meaningful and a lot of fun.That being said, I am open to developing some of the non-shamrock ideas, but I'm not really loving any of them yet.

concept: i'm seeing a range of solutions, but no clear cut direction. that's okay for now. you may want to try to tighten it up as you're working on it. typography: clearly sans serif, classic bold font. good. i see one script in there. dunno. let's see where you go with it once it's in the sketches stages. don't forget to refer to your swipe.composition: clearly an icon and typography combo. icon either to the side or above or below typography. again, don't forget that this was your plan. :)icon: simple flat icon, some solid shapes, some outlines. good. :)color: your color is beautiful. muted shades of orange and blue. really nice. a splash of yellow. dunno how that will mix, but on it's own with black or grey it may work fine.start sketching girl!! have fun! warmly, genevieve

Thank you for your feedback! I definitely went for "more" on my concept swipe since I kept finding things that I really liked even though I thought I knew exactly what I wanted to do. I just posted my sketches and look forward to hearing your feedback!

MOOD BOARDS<a href="http://www.pinterest.com/newsgirl057/premo-marketing-logo-concept/">Concept</a><a href="http://www.pinterest.com/newsgirl057/premo-marketing-logo-typography/">Typography</a><a href="http://www.pinterest.com/newsgirl057/premo-marketing-logo-composition/">Composition</a><a href="http://www.pinterest.com/newsgirl057/premo-marketing-logo-icons/">Icons</a><a href="http://www.pinterest.com/newsgirl057/premo-marketing-logo-color/">Color</a>

Company: Premo MarketingTarget Market: Small business owners in Orange County, CA. I am targeting small businesses with 1-19 employees. Small Business Owner Profile from Experian (for the entire US):Small business owners are wealthier than the general population, with 69 percent more likely to belong to affluent suburbia. Small business owners have an average income of $71,690, which is 21 percent higher than that of the U.S. population at $59,378.Additionally, small business owners are more likely to reside in higher-value homes; 75 percent own a home valued at $500,000 or more. Small business owners are at least 30 percent more interested in golfing, boating, fitness, tennis, and domestic and foreign travel than the overall population, activities that traditionally are reserved for the more affluent population.Small business owners tend to come from traditional households - one in which there is a male head of household who is married with children. This contrasts with the popular view of a small business owner as a younger or single entrepreneur. The national average head of household age of a small business owner is 50.3 years old.NOTE: While the average US small business owner is male, in Orange County, men have an insignificant lead over women in serving as business owners, so my logo will need to appeal to both sexes.

hmm. good info. i would never have guessed some of the stats you list here. really interesting and informative. thank you.

hiya Rachel. let's see a graph about your target audience and some swipe. i can give you some feedback once you've posted those things. look forward. warmly, genevieve

Hi Genevieve,Posted! Looking forward to your feedback. Really enjoying the class so far!

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