Here are our ideas for a headline for our sample company 'Softs'. 

1. THE WOOL TRUTH
2. A STEP IN THE RIGHT DIRECTION
3. WORK SOFT PLAY SOFT
4. FOR THOSE WHO HAVE A SOFT SPOT FOR THE PLANET
5. GOOD FOR YOUR SOLE
6. HAPPY SHEEP, HAPPY FEET
7. GOING FOR THE SOCK FACTOR
8. SO BOLD IT’LL KNOCK YOUR SOCKS ON
9. WE LOVE ORGANIC COTTON, THE PLANET, AND BEING COZY. SO THIS JUST MADE SENSE.
10. WHERE COMFORT COMES NATURALLY
11. DOING GOOD HAS NEVER LOOKED SO GOOD
12. TREAT YOUR FEET
13. THE CLOSEST YOU CAN GET TO WALKING ON ACTUAL SUNSHINE
14. DON’T JUDGE US UNTIL YOU’VE WALKED A MILE IN OUR SOCKS
15. WE GO HARD ON CLIMATE CHANGE. BUT NOT SOCKS. WE GO REALLY REALLY SOFT ON SOCKS.
16. TREAT YOUR FEET.
17. WHO ARE WE? YOU’RE ABOUT TO LEARN THE SOFT WAY
18. HAPPY FEET. MAD STYLE.