1: homonym for the brand name. (SoftZzz) Or 

(Softz) 

 

2: phrase "Like walking on a cloud" 

 

3: Sporty , but fashionable gender neutral socks

 

4: Strong high quality soft material 

 

5: Length size Ankles socks to cater towards trendy crowd of people from teens- 40yrs 

 

6: Eco friendly 

 

7: "No longer do you have to sacrifice style for comfort" 

 

8: "Comfortable Feet is Happy Feet"

 

9: Inform reader that some of the proceeds go to a charitable nonprofit organization. To show authenticity of giving back to the community. 

 

10: Positive and upbeat tone and messaging