Typography That Works: Typographic Composition and Fonts Free class

Ellen Lupton, Curator, Cooper Hewitt, Smithsonian Design Museum

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10 Videos (36m)
    • Trailer

    • Sans Serif Type

    • Basic Architecture

    • The Project: Sans + Structure

    • Serif Type Families

    • Details, Details

    • Project: Literary Typography

    • Slab Revolution

    • Mixing It Up

    • The Project: Customizing Type


About This Class

Clean, smart typography makes you (or your client) look clean and smart, too. Clunky, incompetent typography...well, you know the drill. Good typography is a pleasure to read; bad typography sucks the energy out of your content and leaves it for dead by side of the road.


What You'll Learn

  • Sans + Structure. A great sans family is a palette of light and dark tones. Learn what gives a sans serif typeface its special character.
  • Serif + Details. Learn to exploit the fussy details of a full-bodied serif type family.
  • Slab + Customization. Slab faces are heavy furniture. Learn what to do with them.


What You'll Make

You will understand how to recognize and exploit great typeface and how to create intriguing, seaworthy compositions. You will create a business card using the typography elements covered in each lesson.You will complete this course knowing how to clarify your message and add meaningful complexity to your work.

Take this course if you are a beginner who wants to unlock the power of type, or if you are a designer looking for a quick refresher. Artists, writers, illustrators, and developers will all find something useful in this free workshop.

1,381 of 1,416 students recommendSee All

Walter Taju

Graphics passionate!

Very nice class, thank you. :)
An interesting class delivered concisely. As a Graphic Design teacher. this body of work is really inspiring and I'm sure my students will feel the same way when I use some the principles discussed in my own teachings. Thank you very much





Ellen Lupton

Curator, Cooper Hewitt, Smithsonian Design Museum

I am a curator of contemporary design at Cooper Hewitt, Smithsonian Design Museum in New York City and director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore. An author of numerous books and articles on design, I am a public-minded critic, frequent lecturer, and AIGA Gold Medalist. My book Thinking with Type is used by students, designers, and educators worldwide.