A Staple of Branding: How to Start Your Fashion Company

Jeff Staple, Founder, Staple Design & Reed Space

4 Videos (58m)
  • Brand Name and Slogan

    • Trailer

    • Brand Name & Mission Statement

  • Refining Your Logo

    • Logo Design

  • Storytelling Through Your Collection

    • Your First Collection


About This Class

I have been fortunate enough to take part in a number of successful endeavors during my career, with the most notable being Staple Design.  While Staple is made up of a globally distributed apparel brand, a thriving consulting agency, and a world renowned retail outlet, this all did not happen overnight.  It has taken my team and I over 15 years to build this company to where it i... Read More

Jeff Staple, Founder, Staple Design & Reed Space

In 1997, jeffstaple walked into the Triple Five Soul boutique in New York City and received his first order of 12 silkscreened t-shirts – and Staple was officially open for business. What started as a small t-shirt line handmade by jeffstaple, w... Read More