A Staple of Branding: How to Start Your Creative Product Company Premium class

Jeff Staple, Founder, Staple Design & Reed Space

4 Videos (58m)
  • Brand Name and Slogan

    • Trailer

    • Brand Name & Mission Statement

  • Refining Your Logo

    • Logo Design

  • Storytelling Through Your Collection

    • Your First Collection


About This Class

I have been fortunate enough to take part in a number of successful endeavors during my career, with the most notable being Staple Design.  While Staple is made up of a globally distributed apparel brand, a thriving consulting agency, and a world renowned retail outlet, this all did not happen overnight.  It has taken my team and I over 15 years to build this company to where it is today but it would not have made it this far without creating a strong foundation at it’s inception.  

I am constantly hit up by aspiring entrepreneurs from the fashion space and beyond looking to build a brand of their own but they don’t know where to start.  With this class on Skillshare, I hope to answer these questions by addressing some of the most fundamental aspects of starting a product-based brand, but even moreso I hope to inspire everyone who has ever thought about starting something of their own to actually take action and pursue that dream.


What You'll Learn

In this class, through exclusive video content and written instruction we will go over key lessons in the following topics:

  • Refining your Brand Name and Brand Slogan
  • The Philosophical, Technical, and Legal considerations to Logo Creation
  • Crafting your debut collection - telling a story through product

What You'll Do

To learn these lessons, every student is encouraged to complete and share projects of their own with the rest of the community on the Skillshare platform. You will complete a branding project with a name, a slogan, a logo, and first collection CADs to kickoff your fashion brand.

This class is perfect for aspiring entrepreneurs in the fashion industry, both those who want to create a brand and those who already have a company in its early phases, and anyone interested in learning what it takes to build a brand from the ground up like we have done with Staple Design.  


99% Positive Reviews 756 See All

I love how he breaks down the differences and his experiences with his brand. Great class!
Minnie Brown

A Creative Mind that Loves to Learn!

Great intro class - Jeff's knowledge and advise is current and on point.
I loved the class. Concise and relevant content. I learnt a lot, my knowledge of what I need to do to position my business for success has increased tremendously. Looking forward to completing my assignment.





Jeff Staple

Founder, Staple Design & Reed Space


In 1997, jeffstaple walked into the Triple Five Soul boutique in New York City and received his first order of 12 silkscreened t-shirts – and Staple was officially open for business. What started as a small t-shirt line handmade by jeffstaple, who was then a student at Parsons School of Design, grew organically and began to gain visibility in the city. In the process of building this burgeoning brand, Nike hired jeffstaple in 2005 to create a special sneaker to represent New York. The Staple Pigeon icon was conceived and was branded on the heels of a limited (and now most coveted) 150 pairs of the popular Dunk Pro SB, leading to much fanfare upon its release and exposing sneaker culture, and Staple, to the masses. The Staple Pigeon is now a world renowned symbol which reflects the gritty and reckless energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York but is also the influence behind Staple’s extensive apparel range and collaborative products distributed in the top retailers across the globe. Inspired by street culture and design, Staple’s reach encompasses many different landscapes such as music, art, and fashion.

17+ years later, Staple continues to be a positive social contagion.