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Storytelling Basics: How Creatives and Brands Can Build a Following

Stephanie Pereira, Director of Community Education, Kickstarter

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9 Videos (36m)
    • Introduction

    • Setting Your Goals

    • Identifying Your Audience

    • Finding Your Project's Story

    • Relationship Building

    • Communications Plan

    • Press Outreach

    • Launch Day

    • Share!

70 students are watching this class

About This Class

Join Kickstarter’s Director of Community Education Stephanie Pereira for a strategic 35-minute class on how to get people excited about your next creative project!

Building on Kickstarter's experience with 100,000+ project launches, Stephanie walks through essential steps, including:

  • Identifying your goals and audience
  • Writing key messages
  • Relationship building (before you need it!)
  • Developing a communication plan

This inspiring class is perfect for inventors, entrepreneurs, artists, and everyone eager to launch their idea. Plus, the discussion and project spaces are the perfect place to get started right away. Develop your story, get feedback from fellow students, and inspire others to help you share the word!


Kickstarter is a funding platform for creative projects – from films, games, and music to art, design, and technology. Since its launch in 2009, 10 million people have backed a project, $2.2 billion has been pledged, and 100K+ projects have been successfully funded. 

422 of 426 students recommendSee All

Useful information...
Comfortable, It feels like she is a friend who is speaking just to me...
Finished with this class. My first one on Skillshare. And it was a good start! Simple approach yet reaches the audience.





Stephanie Pereira

Director of Community Education, Kickstarter

I've worked with the Kickstarter community for more than four years to help bring creative projects to life.

Before joining Kickstarter in Fall 2011, I spent nearly a decade in the non-profit arts sector. I am passionate about making the world a more creative and just place. I collaborate with artists, organizations and companies to bring new ideas into the world.

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