Packaging Design: Sketching Concepts That Surprise and Delight
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Packaging Types and Purpose4:08
Defining a Concept7:27
Refining Your Sketches: Open View and Closed View7:10
Exploded View Sketches4:16
Assembling Your Presentation Board7:45
About This Class
Join Evelio Mattos — editor in chief of beloved packaging design blog The Dieline — for a hands-on, one-hour class that gets to the heart of crafting packaging for real-world products!
Creators, makers, and designers of all levels will love learning how to sketch an "unveiling experience" — unlocking the skills to get ideas down on paper and convey form, function, and features in a retail space.
Key lessons cover sketching, concept development, communicating 3-point perspective, and client presentation — all peppered with valuable insights into the print and packaging industries.
All you need to get started is a pencil or pen! By the end, you'll have an inside look at the creative process of an industry pro, and a tangible series of sketches to start bringing your packaging concept to life.
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111 of 112 students recommendSee All
There were many many helpful tips. I'm currently designing a wine. I wish I saw this vid earlier its a huge help.
As Creative Director of Design Packaging Inc. providing team leadership and mentoring in the evolutionary design process of both visual and structural packaging is key to cultivating a collaborative environment.
Integrating mass production experience and knowledge of structure, substrates, and process into every design deliver consistent results. This innovative production-driven design system has garnered recognition for Design Packaging's luxury retail clients spanning industries from fashion & beauty to wine & spirits.
Retail clients including American Eagle, Barneys New York, Bulgari, Chateau Ste Michelle, Coach, Neiman Marcus, Sephora, Williams Sonoma have benefited from this collaborative and in-depth design process.