Introduction to Retention Marketing: Maximize Your Repeat Customers skillshare originals badge

Alex McEachern, Head of Marketing at Smile.io

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8 Lessons (22m)
    • 1. Introduction

      1:16
    • 2. The Change in Commerce

      3:55
    • 3. The Pillars of Retention Marketing

      4:43
    • 4. Building a Community

      3:53
    • 5. The Retention Marketing Matrix

      3:15
    • 6. Defining Success

      3:06
    • 7. Final Thoughts

      0:54
    • 8. More Classes on Skillshare

      0:41
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Project Description

Fill out the worksheet!

Throughout the class Alex asks key questions and for you to start thinking about how to implement these ideas. Share your answers to the questions, thoughts on retention marketing, or where your company fits on the matrix. We'd love to hear from you! 

Resources

Download the worksheet here: Retention Marketing Worksheet

Find Smile.io on their website or check out their blog for more great content on Retention Marketing.

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