Intro to UX: Creating Great Omnichannel Experiences

Stef Miller, Marketing Manager, UserTesting

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8 Lessons (50m)
    • 1. Introduction

      3:16
    • 2. What is an omnichannel experience?

      4:09
    • 3. Phases + Touchpoints

      9:12
    • 4. Journeys

      9:18
    • 5. Opportunities

      8:56
    • 6. Improvements

      7:15
    • 7. Buy-In

      6:26
    • 8. Closing

      1:18

About This Class

Join UserTesting's Stef Miller for an easy-to-follow, smart dive into creating great customer experiences!

What: This 45-minute class shares frameworks and tools for identifying, evaluating, and optimizing the touchpoints in your customer journey across different channels — from sites, apps, and emails to phone calls, in-person interactions, and more.


Who: This class is ideal for entrepreneurs, small business owners, product managers, marketing managers, and everyone involved in crafting great customer experiences and UX.

Why: You'll gain a holistic and strategic understanding of how your touchpoints work together — helping you unlock user empathy, customer satisfaction, brand consistency, and business success.

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Explore more Skillshare classes by the experts and strategists at UserTesting, a user experience research platform for fast, real-time feedback.