Instagram Engagement Secrets 2021 (Grow Your Instagram Following) | Benji Wilson | Skillshare

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Instagram Engagement Secrets 2021 (Grow Your Instagram Following)

teacher avatar Benji Wilson, Social Media & Entrepreneurship

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

12 Lessons (1h 24m)
    • 1. Introduction

    • 2. Instagram Algorithm

    • 3. Create the Best Instagram Captions

    • 4. The Hashtag Ladder

    • 5. Instagram Content Stacking

    • 6. Decoding Trends

    • 7. 3 Types Of Trends

    • 8. Finding Trends

    • 9. Content Bottlenecks

    • 10. New Era Content

    • 11. The Most Important Thing...

    • 12. Your Next Steps

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About This Class

Learn modern and working Instagram engagement strategies to grow your brand. Instagram is a powerful tool, but unfortunately most people use it completely wrong and therefore get very little engagement. 


In this class we aim to revolutionize the way you use instagram:

  • Get more visibility and growth from your content
  • Create incredible content with ease
  • Improve your reach leveraging the new Instagram algorithm
  • Expand your followers and customer base with more exposure

Together we will demystify these important Instagram skills so you can use these to grow your Instagram account with more targeted followers.


Instagram is an unstoppable trend that only gets more powerful with time. With Billions of users, and most of them logging in everyday, it is essential that your brand is reaching your audience there.

In this course you will learn how to promote your Instagram Account to those who have an interest in niche. In no time you'll have valuable skills that will help you effectively build a strong community of Instagram followers, that are targeted to your niche

Together we will climb the affinity ladder for your Instagram account, and brand to start having Instagram working for you and what you stand for.

Be sure to follow this class to receive notifications of each new module! You will understand what it is to use it to create an Instagram Account that will be professional and with exponential growth.

Looking forward to seeing you on the inside!
- Benj

Meet Your Teacher

Teacher Profile Image

Benji Wilson

Social Media & Entrepreneurship



Thank you so much for visiting my profile!

My Name is Benji. 

I am a passionate creative and entrepreneur from Melbourne, Australia!

I love pinpointing the difference between what makes people successful and what makes people fail in all arenas of life and then share with you!

Apart from building and creating... I have 4 cats, I love working out, skating, playing basketball and reading. 

Be sure to reach out to us if you want to connect!

- Benji



See full profile

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1. Introduction: welcome to this instagram course. What you're gonna learn is how to get your content out there on Instagram in people's discover feeds, even if they don't follow you. And better yet, we want to get this in front of people who are targeted to your niche and people who are gonna love your account so we can funnel them back to your instagram profile and have them stop following you. How we're gonna do this is we're gonna be decoding the instagram ogre than the algorithm that decides whether your photos and media get shown to people or not. And we're gonna be implementing strategies that help the Elgar them out. These are called content stacking. Gonna be using advanced hashtag and advanced captions strategies that are working in this year on instagram. So let's jump in and go through these in detail to start the exponential growth of your INSTAGRAM account. 2. Instagram Algorithm: awesome said Now welcome to the Instagram Algorithm lecture. Now, if you can take what you learn here and actually understand it at its core fundamentals and then apply it to your INSTAGRAM account, you are going to be miles ahead off your competition and you're going to see some incredible incredible growth on Instagram. So let's jump in a match excited to do this one with you because this is the stuff. The science behind Instagram that is, if you plugged the right stuff in, you're going to get the right stuff outs of you. Plug this in. You're going to get a lot of follows out the other side. So Instagrams algorithm decides what content to show on people's home feeds off your browsing your home feed on Instagram Instagram have selectively curated what you're seeing . It's not. It's not showing you every single post from every single person you followed, but instagram actually using an algorithm to decide what they think is going to keep you on the app the longest What they think you're going to enjoy the most and interact with the most. Which ones of these posts are your favorites in order have have you have the most pleasurable experience possible on the rap and therefore spend more time on it and come back and use it in the future. So you need to understand. The same goes for people who follow your account. You'll, on average, reads just 10% of the people who have decided to follow you, meaning if 1000 people decide that they like your camp and follow you, that's not enough to actually get in front of those 1000 people. When you put a post out on average right, you're gonna reach just 10% of these people or 100 people. So this is where we need to work a little bit of magic, and we need to understand and understand the algorithm first and foremost. And then we need to understand how the hack this algorithm you not to increase this exposure and be seen on as many people's news feeds as possible. So making sure that any photo that you post will go out to at least half of your followers , or sometimes even more than your followers, which we're going to get into that in a second. But how do you post a photo to 1000 people and get 5000 people. Look at you Use the tips and tricks in this exact lecture. So this is what is going to look like. This is what you're current on the left. Here, your current instagram account may look like I don't know if you're posting stretching bears in the water, but you're going to put a voto up, and it doesn't actually attract new followers back to your account. Um, and you know, you probably get 52 maybe 100 maybe getting 1000 likes, But you're not getting the full capacity of likes that you actually can get. When you use these strategies that we're gonna teach you, you're going to actually get new followers for every piece of content that you post. So one of the biggest growth strategies now it's just gonna become posting more content and then using these strategies to boost that content so that you getting these new followers back and they're more likely to like your next photo and help that do really well. And of course, you're going to get a lot more interaction on the photos that you post you get more engagement, more lax more comments And you instagram account really is just gonna be seen as much more popular from Instagram and they're gonna help you boost it. But to understand how to get Instagram to actually boost your account, you need to understand. Ah, the answer to this question and the question is what does Instagram want? Because if we know what Instagram want, we can give instagram what they want and therefore they can give us what we want, which is more exposure. So the simple answer to the question is that instagram want high quality content that people absolutely love because for the simple reason that they want people to use their apple and the more people use their app, the more ads they can show to these people and the more money they make So therefore, if you're on instagram and you just keep scrolling and you keep seeing continent absolutely love, you're going to spend more time on it and this programming going to sell you more ads. So now that we know instagram want high court content, people love, we need to know how they determine if it's high quality content that people love or if it's local. Any contact. So say we post this photo here on the left off, delicious looking avocado toast with a side of what is that apple crumble or something? And a coffee, You know, just a breakfast post. Instagram have to decide whether this is a high quality post or whether it's a locally post and whether they want to show it to a lot of people or nobody, and the way they do This is actually quite interesting and representative here as what we call a micro test. So instead of Instagram being like, oh, we're gonna have people manually look at that photo and just be like, Do we think that people are going to like that Instagram actually go and use hard data. They actually just go and they micro test the photo that you put out there, meaning they take that photo. And in this example, this isn't these numbers on exactly. It's just to get the principal across. They're going to show that photo to 100 people who follow you already, and what they do is they measure the engagement. So whether people view it, whether people, if it the video, it's called of you if you watch it, whether people like it, whether people comment on it, share it. Whether people stop scrolling set time on post is if they're going through their newsfeed and they stop scrolling and they see a photo that's also counted as engagement. So these are the things that we want to make sure that our content is doing. We can get our followers to engage without content in any of these ways. Instagram are going to see it as higher quality because this is how they run their tests. If Instagram if you put this photo up on instagram an instagram micro tested which you need to know that my instagram micro test every single piece of content that goes on their platform, not one piece of content is not micro tested. So this isn't just a random stop and frisk test that's going on. But every time you post your content won't go out to everybody at once, it'll go out to a micro test and if say 10 people, you can see the pink. 10 people on top of this cool little graphic have interacted and engaged with it, which remember the engagements are what we saw on this other page yet. Freaking go back. I think we've gone back too far. So these are the engagement. This is how people engaged. They view it, They like it. They comment on it. They share it all. They stop scrolling of 10 people have done that. Instagram. I'm going to see that and say that while 90 people actually didn't engage with this and therefore wasn't interested in him. Therefore, this is low quality content because I need 10 out of 100 people actually engage with it. However, the same piece of content goes out to a micro test and they have 60 people engage with it. They're gonna be like, Well, okay, that's really high quality content because six out of 10 people like this photo enough to engage with it. And therefore, this is how instagram are going to understand whether your content that you're posting out there is really high quality or low quality. And this is how instagram therefore determine. Should they promote this pizza content through there, two more people on their app, or should they really just hide it from existence and pretend it never existed? Now you can see here that I've got a sort of binary, uh, my mainly just to show you how simple this principle in the simplest form possible. So micro test isn't high quality Isa locality where in reality it's more of a sliding scale . So Instagram do the micro tested you get similar left, have tested your photo and then on the right instead of being visit. Hi, Claudio, Is that low quality? They actually rate it. So they may rated on a scale of 0 to 100 based on how many people engage with it. And therefore you're going to fall somewhere on this exposure graph. And this is the boost that instagram are going to give your piece of content if it's really high quality or if it's really locally did. And I'm going to give a little bit of a boost. But you can see this is how things go viral. They keep they someone close a piece of content that performs exceedingly well in the micro test phase and therefore instagram push it out to 100,000 plus more people because it's done well in their micro testing phase. An average piece of content is going to fall on average on the graph. So that's how you reach 10% of your audience, on average, when you press a piece of content because that's how you're content is going to perform on average and we want to boost that average up. We want to be able to reach or 100,000 people from outposts. But how we do that is we need to perform well in the micro test and just a little bit of background info, how this actually happens and how you can actually reach more than, uh, the amount of people time just going back right here. How you can actually reach the 100,000 people for your post is because of the Discover tab . Instagram can recommend your content both in the Discover tab and in the home tab if it's performed well in the micro test because they know it's high quality content and they want other people to see it, that's going to keep them on the APP for longer. So Al HAQ here and what we need to investigate how to do is how to get as much engagement possible within the first couple of hours of our post because we know that first couple of hours is the micro test phase. And therefore, if we can get as much engagement as possible, we're going to be rated really high quality. On that scale, we're gonna be rated at the top tier, and we can actually get all of our post that were posting to do far more than a 10% reached . But we can do up to 100 to a 200% reach on average to our audiences just by hacking the algorithm instagram algorithm in this micro test phase. 3. Create the Best Instagram Captions: so one of the best and easiest ways to boost this engagement in the micro test phase is using captions. So, first of all, what is a caption? If you don't know what the caption is already, it's basically just the text that accompanies your image or video that you posted Instagram . It has a word limit of 2200 words, which is actually a lot of words to go along with your instagram photo. So if we can optimize our captions, we can optimize our engagement and therefore prove the performance off our micro test and then get exposed to much more people than just 10% off our audience. So here the top three strategies that we're going to investigate together, and we're going to go through them one by one and shave exactly how you can use story questions and call to actions in order to really skyrocket the engagement young your posts and not only increase the average amount of people that you exposed to per image, but increase the chance that you're going to go absolutely viral and blow up your account with just one post. So the 1st 1 is story and story is basically telling a story in your caption. Now you can see this is achieved. Success is the INSTAGRAM account that posted this. It's not actually Will Smith the camp, but they have posted a photo with Will Smith and it said, um, a little court from him that says the things that have been most value to me, I did not learn in school. And then that could just be the image that could just post that. But that would not get as much engagement as if they posted the story that they have below it. And you can see that person a little. It's not exactly a story, but they're posted a longer caption that tells a story that tells it has quotes and emerges , and people stop scrolling on this and they read through it so you can see they've got Albert Einstein quote. I have no special talents. I'm only passionately curious on the there are West crimes than burning books. One of them is not reading them. You know, these old, just random quotes that go along with the actual quote from Will Smith, and then you can see it at the bottom of ridden tag someone who needs to see this. So this is another call to action, which will be discussing in later on in this lecture. But they've done really well to put that, um, those quotes and those extra information extra value into the bio or into the caption off this photo. And therefore, when people are actually scrolling through their instagram feed and they stop on it, they're going to spend more time on it. There will be more likely to interact with it and more likely to go and follow this account . Just because I've got an extra additional. I know 300 words below it. It's the same for this one. You can see there's a photo of three ladies on a beach, and if this was just all it is, this is obviously posted by the United Nations. You can see there in the bottom, right? And, um, if this is just the image you know would get a few, lacks a little bit engagement people would keep scrolling, but you can see that posted the background story behind the image, which is really, really key. You'll be shocked at the engagement difference from posting a background information about the post that you're talking about a background information about the post that you posted on Instagram. You're going to see much high interaction, engagement and therefore much higher amount of exposure for it. So I highly recommend you try telling a story like these two examples here and wide actually, um increases your exposure because one the biggest one it does is it increases the time on the posts. So you can you can have people transfixed on your post because you're telling them a story . Therefore increasing the time spent on post which remember that is one of the strongest engagement identifies from Instagram. Ah, story is also going Teoh be ah, lot of text. So you want to make sure you break up the paragraphs because otherwise everyone's gonna be overwhelmed by the amount text you could see that used emerges on their use dot Send that used, you know, fun text characters to keep you engaged because the longer you can get people to spend on that post, the better it's gonna do. And of course, it boost trust and affinity helps people understand. You understand your content and want to actually like and engage with your future content. So number two this is a really simple one as well. But it actually works really, really well Instagram right now so you can see this is damn luck, and he's asking questions in his content. So would you rather be rich, or would you rather be right? Um, and you can see it's got a red pill blue pill and he's dressed up like he's in the Matrix and, um, in the caption below you can see is written. Through my 20 years in business, I've noticed that most people would rather be right and satisfy, satisfy their big ego, then be rich. Would you rather be right or rich comment below? So you can see he's asking a question that's going to get people to engage. It's going to get people to actually right there opinion on this thing, and a lot of people will be writing right. A lot of people gonna be writing rich, and it's really a fantastic, simple way just to ask that question in the bio and and even to ask that question in the actual content, to get people stopping to get people typing to get people interacting with the post increasing engagement, and especially in that micro test phase where the content is going to go absolutely viral. If you can get enough people to actually engage with this question. So you can see here. Is that really simple one from Chipotle? It's Who else does this and just this guy shaking up his chipotle bowl before he eat and some people might do it? Some people might not do it, but I think the key here is that people are going to have an opinion on this because they asked to have an opinion on it. People like it all. No way do that. That silly old they could be like a. Of course I do that, Um, and people are going to be not only commenting, but when you read something like, Who else does this? You want to see what the content actually is. So they're going to stop and wait for that video to play because someone's asked them for their own opinion. So making sure you're asking people for their opinion. And he's 1/3 not specifically a question, but a call to action, which is capture caption this picture so they haven't actually captured there in photo, but they've actually got a really cool photo of a cat in front of a volcano in Japan. And they're asking people to caption it. So whether people actually go down to the comments and caption it for them an increase engagement that way, Or if they just see the cold action of caption this picture and they'd be like, Oh, what would I caption it? And they don't even have to type it. But they just go back up to the photo and be like, Oh, what would I do on to caption this? They're increasing their engagement. So question keys get people to comment because that will really, really increase your engagement, especially the way Instagram is trending. You want comments as many comments as possible. And, of course, don't complicate it because people don't want to be stopping and trying to decipher what you're saying. Make sure make it really easy for people to respond by asking questions like this. Do you agree? Red pill. A blue pill like Dan locked in which door? And you can have three different doors in your photo. 12 or three like you can say which is your favorite way to eat your burrito one to a three D and have different options? What's your favorite flavor or caption? This photo Really simple and easy questions that you can put in your content to increase your engagement now call to actions again. Really, really simple. You can see this is a really awesome looking, get away house thing. I don't know. It's Photoshopped it, really, but it's just a big globe of glass. Trump Show is really tough to keep clean but luxury empire have posted this and just written tag. Your better half and you know this is intended for goes to be scrolling through their instagram and oh my God, they're being amazing. Get away Tagged their boyfriend and free number can take them here, but it's just a really cool way to say tag about 1/2. Instead of no call to action down there, it'll check this out. Something and less people are going to be interacting and engaging with it because they aren't having a call to action like this. You can see here this is Shake Shack and it says, looking double tap worthy double tap, obviously is how you like a photo. So the colder action is toe like in this photo by just prompting the words double tap in. Here's a really cute little photo Cubist cap for you posted and you can see someone had made a replica off there. Cat, um, in a mini form and you can see they got double tap written in their caption. And they've also got follow curious cat for you, which means that not only prompting a double tap, but a follow. And if you get someone to follow you in your micro test, you're going to do really, really well cause that is that really, I mean, your content is really, well, eyes really, really good because people are going to see your content, have to click on it, have to go to your cat and follow it. Instagram going like, wow, that must be a really good piece of content if they prompt a follow So Colt action keys. Make sure you get people to comment. Uh oh. Like annual photos to boost the engagement in the micro test phase. What would you lack or tag a friend full? So ask yourself that, like what are you interacting with? What did you engaging with on your own instagram account and make sure you're replicating that in your instagram account that for the for the content that you're pursuing. So if I said that in the most confusing way possible. But basically what's making your like photos and what's making you tag a friend? Do that on your own content and make it very visible for the viewers by using emerges and spaces. Remember, don't overwhelm them with big block text. Um, here's a few prompts that you can use. It could be tagged friend like if and then you put some condition in their double tap. If again, put a condition and then you can actually use a pizza content with both of those. Like if you agree, Um oh, comment. If you disagree, so I think you can use to cold actions and have people sort of talking against each other. Follow us again is a really powerful one. So remember, you want to keep your captions relevant to your brand. Don't go out and copy anyone that's random. That's doing really well because you don't want to hurt your brand reputation. So make sure that you are adapting what these other people doing to your own proud process to your own brand and making shorts brand relevance because this is what's actually building trust. 4. The Hashtag Ladder: awesome. So welcome to Hashtags and that's so powerful. And that's why I like to talk about these hashtags with you because we really are going to skyrocket outpost engagement specifically in this micro test phase using hashtags and these work, a lot of people are skeptical if they still work on Instagram, we're gonna show you how we getting 2 to 3 times engagement on a post using hashtags this year and why they're always going to work and these are not going to go out of date. So you understand that baby hashtag is basically a way of categorizing content on instagram that makes it discusses discoverable to the whole platform. So instead of just being discoverable to you and instead of it just being discoverable to that your followers, the whole platform now has access to your piece of content because of the categorization that you have put on it. So as tax can be added to our post to a just guy rocket engagement during the micro test face. So remember, this is the micro test phase. Remember Instagram and going to say if our content is high quality, low quality and by using hashtags were going to give a lot of people access to this photo using them during the macro test phase. And therefore, where instagram think they're only testing 100 people there going to be testing a lot more than 100 people and they're gonna more higher engagement rates using these hashtags. So you need to understand Instagram allows you to use a maximum of 30 hashtags in your instagram post. And the best way to think of this and the most fun way to think of this is hashtags basically like highly trafficked museums. What every hashtag is its own art gallery that people go and can browse the posts all they can browse the artwork inside each gallery. So when you hashtag cat, you're basically hanging your photo up in the cat gallery. And therefore, anyone who's currently browsing the Cat Girl Gallery can't come across your post because you're basically, you know, like nailing. You'll ah, content to the wall of the cat gallery. And there's always millions of people hundreds of thousands people, actually in that gallery, interested in looking at cats, and that's what they're doing. They're they're just browsing content off really cute cats and you can see this is the same for every single hashtag. So whether it's a food hashtag or a beach hashtag, that's people in those museums as people in those galleries looking at your content and this is what the gallery looks like on Instagram doesn't look like an actual gallery, but basically they search for cats and they just browsing all these photos off cats. Now the museum ranks all the artwork based on its popularity and museum. Being Instagram, um, ranks all of its artwork based on its popularity, and we'll display only the best and most popular artwork first. So if you go into an art gallery, they're going to be festival instagram. I'm gonna be monitoring in the art gallery. What's bringing in the most people? What most people stopping it when they walking around the gallery where they pause, Where do they interact with them with what do they like? And those ones that they like? They're the ones that going to be really showing two people, cause they know they have high engagement. The same is on instagram, so the more someone interacts and engages, it likes this post, the higher up they're going to show it when people are actually scrolling through the cat Hashtags. So you need to understand that most people use hashtags incorrectly and if we can use them right, we're going to really, really take advantage off these other people and your competitors who aren't using them correctly. So in order to absolutely skyrocket our account using hashtags, we need to Teoh, I need to show you what's right and what's wrong when it comes to a hash tag So you can see over here on the left, this person has tagged money entrepreneur rich luxury and freedom and on the right, this person ash tag money, money, money with ah, emerge e motivation for life motivation. Wanna one? Um, I don't know what that is. Motivation Nation. Tony Robbins started business. Start your own business and I'm going to show you exactly why. But this person on the right has done a lot better job with their hashtags than the person on the left. And it's because the number one mistake that people make with Hashtags is going for the king. Hashtag now the king hashtag other ones were talking about earlier hashtagged food has take . Entrepreneur has take cats. Hashtag beach hashtag love, hashtag Sunset. All these really, really popular Hashtags, basically the most popular museums now to stand out in an exceedingly popular museum is really, really tough. It's basically like hanging up your artwork in the loop and competing for views against the Mona Lisa. You know it's going to be hot. You're going to end up gathering dust at the back in storage. You're not going to get the engagement and the views going against these really famous paintings. So how we combat this is we need to actually start, like in the art world in the local art exhibitions and slowly build up to the more recognizable galleries. And the cool thing is that you do build up as you build your following as you build your affinity with them. You start climbing this hashtag bladder, and when you climb the hashtag letta, you can eventually be seen next to the Mona Lisa and you'll actually be competing with it. And it's such an exponential growth strategy because when people, um when people are posting their artwork in the museum in the Luth, when people are going for the biggest hashtags like hashtag entrepreneur, You can actually really skyrocket your account like that, cause if we rank high entrepreneur, all you need is one poster rank really high. And you're getting hundreds of thousands of followers from that one post. And when you have the power to actually do that with every post, your account is going to skyrocket. So you can see here is the hashtag Letta. Then down the bottom is entrepreneur minds. Then next is entrepreneur actually spelt wrong and then above that entrepreneur style onto in a spirit, entrepreneurial entrepreneurs and an entrepreneur, and you can see below it it shows you how many posts, still how many pieces of artwork or in each one of these galleries. Now we need to be using the local galleries, the one that have a lot less posts. Because even though there's gonna be a lot, let Pete a lot less. People in those galleries were going to be the main on the main exhibit. You know, the main piece of artwork in that gallery and draw a lot of engagement, draw loving interaction with that post, especially during that micro test, and then we're going to be able to move up the ladder as our account grow. So you want to look for things that have a lot less posts and a lot less competition with within your niche. So finding which hashtags used within your knee, she's actually very easy. You first just need to start with the King tag so everybody knows what the King tags are. If you are a, um, if you are a restaurant, it could just be hashtag restaurant. If you're a pizza place, it could just be hashtag pizza there. The King tags. It's gonna be really hard to compete with, but what happens when you typed that into Instagram? It's going to give you suggestions, and you can browse these suggestions and you can see how many post they have in in their hash tag and then target the ones that have less than 100,000 start than 102 100,000 and work your way up that instagram hashtag letta. You can also look at competitive stags, which accounts that are about your size or slightly bigger than you, what hashtags that they're using. And then you can discover those hashtags click through the to them and see if they're going to be the right size for you, and then you can use hash tag APS. Now there's a lot of hash tags APS you can use out there and stop making specific recommendations because the hashtag APs actually keep changing. Instagram keep updating their terms of service, but all you need to do is go through the play store on a Google device. Or, if you're an Apple device, go to the APP store and typing instagram hashtag and or just hashtag and you're going to get suggested a ray off APS that you can use to find the best hash tags. Um, in your niche. And what you can do is you're gonna just test those hashtags out manual yourself and see what a hashtag app you like. But there's a lot of them that could give you really good suggestions for your hashtags. Now you can see if you have less than 10,000 followers. You want to stop with hash tags that have between 5000 and 150,000 posts, and you want to get an array of them. So don't just go for all Hashtags with 5000 actually start the work outside. Ah, way. You think you're going to be good and you can go upto hashtags with 150,000 purse? Because if your post does really well, you're going to be ranking really high on quite a medium sized gallery with a lot of people in there. So something like entrepreneur minds might be a good one to go for if you're in the entrepreneur space, which has 40,000 posts, Um, but if you are starting to rank high than that, you know, if you're starting to have 10 to 50,000 followers and suddenly build that momentum or if you really just have strong affinity, you can go between 5000 because you want to keep hitting those little ones. It doesn't matter how big your account gets. You can hit the little ones and absolutely dominate them. Um and then stretch yourself and go to one something like entrepreneurial, which has a 1,000,000 posts. It's and you can start to stretch beyond that. True, but basically, just test it for yourself. So this is basically the life cycle of the hashtag and how you're going to be leveling up. So you want to choose low competition Hashtags to stop. You wanna rank at the top of those hashtags be discovered by more people, get more engagement specifically in the micro test phase and then you want to choose a higher competition hashtag for your next post, and the next post should be at level to the next post up so that you'll be at level three. And basically, you keep leveling up on these hashtags and want to keep a big sheet of these hashtags when you know what your dominating you know what you need to stretch in order to achieve and you keep leveling up into you really are in the loop of your hashtags, and you can use the mega mega king Hashtags and absolutely skyrocket your account. So hashtags work the same way if they using your caption and comments. So we recommend that you actually put it in your comment. So this is someone putting hashtags in the caption. We actually recommend what happens after you post your photo. You put your caption there so people can read it, and it's not really distracting with 100 or 30 different hashtags next to it. But what happens is you you make the first comment on your pursuits. A post this photo opposed this video, and then you make a comment on your own post with these hashtags, and it's gonna have the same effect as if you put it in your person. Remember, that's just an extra tip. You can actually use your hashtags in your comments and not in your caption, and therefore you won't dilute your caption and make it really confusing for people. 5. Instagram Content Stacking: awesome. So we're now going to talk about a really cool strategy called content stacking, and you can use content stacking on your INSTAGRAM account to actually double your initial reach to your followers on a post that you have newly posted. So, for example, if you have 10,000 follows and you put out a regular photo post and this is one that we put out one day, you will be proud. You did not give up and obvious That's me and my friend Evan sitting on a seat and it got 1000 views. This is obviously a hypothetical, but they say it gets 1000 views for, so it's 10% off our audience. We have to remember that this content time is the lowest engagement sort of content, so a photo, even though it's easy to create, you can see underneath. It's the lowest engagement, whereas if you put out a video, it's much higher engagements. You don't really need to do this for videos, but just photos and you can see it on the fire right column that an instagram story is easy to create but also high engagement. So I want to show you how you can leverage the high engagement types of content for a photo that is normally low engagement. And if we leverage our story and now Instagram live, which I'll show you exactly how to do in a second, you can double the engagement that we get during the micro testing face. And therefore, I have a stack post and therefore outperformed by two X double the amount of exposure for that one piece of content. And once again, the key is we're going to be actually leveraging our story and our live in order to promote our photo. So here's an example of that or an account once again with 10,000 followers, we post a photo. But at the same time, we also post a story on our INSTAGRAM account and we make it on. I'm gonna show you exactly how to do this in a second, Be make it so that they can't see the post you that blur it out, you pixelated, will you Post mustache is over the top of it and you say new post and then you tagged the post in it. And because stories get much higher engagement, you're gonna have a lot of people clicking through to see that regular post of yours and therefore get instead of 1000 views 2000 views. So he's a really good example of that from Zach God and ah, he's just as New Post and you can see obviously it's ah, the new post writing is over him. Eso that you can't you see him in the post, you can't you see what's behind that writing? So people actually have to click on the post. I click on the story to go to the post and see it. So that's the key here. And when you do this, if you've been doing this before but haven't Bean making sure that you're creating curiosity in your stories, then you're doing it wrong because the the photo on the right is the one that ah bomb body A jets have posted. And for example, if they did what the example on the far left is doing, which is New Post, but actually just showed the photo of the Post people like OK, well, I've seen it. I don't really need to go and see it again. However, if they gave it a little bit of a story gap. If they said New Post, check out a $40,000 photo shoot, you could very easily double or triple the amount of people who are actually seeing that purse because everyone wants to see a $40,000 photo shoot. And you know it's an engaging looking story, and they're going to go and see the post that they put out. That's gonna get less engagement otherwise. So you need to understand that you can do this with stories, which is the very simple, easy way to do it. But if you really wanted to get massive results and double down, you can actually do it with your instagram live. So you want to save this for special post one in 5 to 1 in 10 posts because it's incredibly effective. But if you do this every time it will wear off. You want to just go live on instagram, and if you're not shy, then put on your face and talk to the camera for about 60 seconds. Tell them about your post and leave a story. Gap in there were like, Yeah, we just did a $40,000 photo shoot. We came up with this one incredible photo that I absolutely love. Make sure you go and see it. It's on my profile right now. Don't miss out on this. Let me know if you guys have any questions about it. It was a really fun time. And you just talk to the camera. The 60 seconds. Tell them about your post and people are going to be tuning in that live and then going to see. And then they're gonna watch the recording of the life because lives rank really, really high in terms of engagement. If you are a little bit nervous or camera shy, I don't really want to talk to a camera. You can. Actually a really good one I've seen is a hand written note. So get a piece of paper, write down, check out our new post. It costs us $40,000 shoot or whatever story, gap or whatever curiosity that you want to create and just video the handwritten note and just hold it there. And people are like, Oh, this is interesting, It alive. And it's just a call to action. I guess I grossly the post, um, you can add music to it. as well, which I've seen, like playing music in the background on and people can go and they what's your live with high engagement, and then they can go and see opposed. So the key again is make sure you tag your post in that story. If you're posting a story, there's a way you can actually tag your instagram post that people can click, see post and it takes him directly to it. So make sure you do that to increase the click for and if you stack the content in the 1st 60 minutes. So as soon as you put it up, you want to put up that story all that life, you're going to double the amount of exposure you get really cool, really simple method that I really would like you to try out and let me know how it goes. 6. Decoding Trends: Awesome. So we're going to be talking about trend for content discovery. Now this is going to be one of my favorite lectures and a really, really important one. So please pay attention and take some notes along with me, and I'll make it as easy and fun as possible for you. Let's start with our affinity ladder up because we always want to know why we're doing something. And the essential purpose of what we're doing here is we're taking people from level 1 to level 2 on our affinity ladder. Meaning there's millions of people that will say 1 million people out there who would love you and love your brand. And really like to follow me on Instagram. But they just haven't been able to discover you yet. They haven't been able to see your content or your profile or your brand. And that is our job here, is to get those million people who are relevant to you and your brand to actually discover you. So we want to have these million people discover the piece of content that you're publishing. So this is the graph that we're going to be referring back to and I'm going to explain it to you here. So you're on the same page. And then we're going to keep referring back to this graph, expecting that you're going to understand it. So please listen to exactly what this means. You can see views or engagement is on the left. And this is how many people, basically all these million people, how many of these people are seeing and discovering your content? They may already be falling you some of them, but most of them in this phase of the affinity ladder will not know that you exist yet. Down the bottom is post. So these may be story posts that may be Instagram, TVs, they may be lives, they may be reals, or they may be newsfeed posts, could be any of the sort and all the SWOT together. But essentially you see that each one of these squares or rectangles represents one post. Now how many views or engagement or how many people in phase 1 and your potential audience that reaches determines the length of the rectangle. You can see we have one very long rectangle, which I'm sure you've noticed at this point that is showing you that this one has reached the most people by phi. Now this is key because you can see every other rectangle is rather small or average looking in comparison to this one large rectangle. And this is the general distribution of the virality of the posts that you're going to put out on Instagram. Most of it, 99 percent of them and not going to be your number one viral posts. But one in a 100 could get you 100 thousand followers overnight. Now, it's probably not going to happen. But I'm giving you this example of one person could get you a 100 thousand followers or not, because I want to draw your attention to that there is no limit, there's no up a ceiling apart from the amount of potential audience you have on Instagram, which should be into the millions of people that can discover you just from one post. So let's make this a little more concrete now we know exactly what we're talking about. Here is a post from an account called 10 tree. Now this post is in the one of the top 10 most like posts on Instagram in history. And you can see it has over 15 million likes and counting. And it's a very simple post-its double-tap to plant a tree, a very clever post. We'll get into the science behind how to create a club, a post later in this course. But what I want you to see here is that this post went absolutely viral. You can see this stick that goes really high. That beyond the scale of this graph of a 150 thousand, this one absolutely took off. And we can see this by looking at social blade monthly gained followers for 10 trees for the account that posted this image, you can see there is a massive, massive spike in that graph, which represents, if we go back to our affinity ladder, the potential audience who didn't know that 10 tree discovered, discovered this one specific piece of content which went disproportionately viral, almost made that were disproportionately viral, therefore visited their profile and followed them. And that is what this graph looks like. And you can get these graphs too. And that is what we're going to show you by uncovering these trends and jumping on these trends to increase the chances of a viral post. So that is the question of this lecture. That's the question that you need to ask yourself to understand. This is how can you increase the chances of this viral post? And that's what we're going to be talking about actually in the next three lectures here. So all we're doing is increasing the returns that you get and the chances that you get far, reaching deep into the potential audience on Instagram for your brand and niche. So the first and probably the best strategy for doing this is what we're talking about here. To boost discovery and virality. Chances of virality we can post about topics that already have high levels of demand. The big side note, but it's massive thing in marketing. One of the Eugene Schwartz, one of the early newspaper copywriters who made millions of dollars way back in the forties and fifties. He, he basically teaches that you cannot create demand. You don't want to try and create your own trends. That's way too difficult. What you wanna do is you want to tap into the demands and the trends that already exist in the market. And these topics with high demand, they're called Trends. Now, not all trends are credit equal for a lot of reasons. 7. 3 Types Of Trends: The different types of trends can be long-term trends. And I'll give you some examples in just a second. Seasonal trends and short-term trends. Now remember, and keeping in mind, when I say trends, it's simply just topics or categories or subjects that are in very high demand. So an example of a seasonal trend. I know we've got long-term trend written EFS. A little confusing, I apologize, but we'll start in the middle at seasonal trend, is that Google Trends data. So Google logs all the interests around the Internet on all of their platforms, mainly on there google search engine. But for the seasonal trend for the word umbrella. Now, obviously umbrella is seasonal because there is times in the year, as you can see, that you're going to need an umbrella mold. And then other times in the, so every single year, the trends or the demand of the topic of umbrella spikes and very consistently a very reliably at the same time that yeah, That's called a seasonal trend. You can also have seasonal trends that are further out than he and I'll give you a few of those topics fit. I ever give you a few of those examples very shortly. But before we go there, you need to understand what a short-term trend looks like. So a short-term trend looks like something like this song, D'Esposito. Now despots Sito had a massive interests in their song when it originally came out. It is one of the most listen to songs in one of the most viewed YouTube videos of all time. So this trend is a massive one. And you can see, however, it's not a sustained trend, anything when the music industry, anything like albums that people come out with, anything that's a TV show that we're always going to be short-term trends because they're going to reach the depth of their potential audience and then it's going to be no one left and then they're going to slowly die off. This is a short-term trend, as you can see by the spike in the graph. Now the last type of trend, if you remember, do you remember with the last type of trend is It's a long-term trend. I hope you got that one. Now, the such term, Instagram, all the topic of Instagram is a long-term trend. This is why you all learning and this is why I'm teaching it because it's something that is sustainable. And people are going to want more and more of until it hits the top of its life cycle. It could be in five years, it could be in 50 years, we don't know, but for now it's a long-term trend that keeps increasing in demand month after month after month. As you can see by this Google Trends data for the search term Instagram. So let's jump into a little bit more depth here. And then I'm going to show you exactly how you can leverage these trends to really take your Instagram to the next level and find those potential target market out there that haven't discovered your content. Allow them to discover your content because you're going with the mind or in years where the demand or it isn't, whether already looking, which is inside of these trends. So here are some examples, more examples under the categories that we have just created. So the seasonal trends, you've got an umbrella once a, once a year in the width up people are going to need umbrellas because that's when it rains the most. The beach is probably the opposite. And what people go to the beach in the summer. And it's a summer trend, even though people use umbrellas in the summer and go to the beach sometimes in the winter. They still going to be at highest demand at once a year, Christmas time, It's an obvious seasonal trend once a year in December, a Olympics is one that expands that year and it's once every four years. But if you go to Google Trends and I'll show you exactly how to do all this in just a second and look at the Olympic such term, you're gonna see that it absolutely spikes once every four years, which makes a lot of sense since they are hosted, at least supposed to be hosted once every four years, depending on the pandemic or not. Number two is the short-term trends. So D'Esposito was the song example. We used there. A bottle flips over and members the bottle flip challenge where you took a water bottle that was like a third full or fearful and you try to flip it to land on its, on its bottom. And that was a massive short-term training. Now it's currently not as in-demand as it was once. Harlem Shake is another one. If you don't know that it's just a simple dance, I guess, or a hurry, an act that people did in groups. And they just basically, I believe they froze and then they started dancing to a certain song, the ice bucket challenge, the ALS, Ice Bucket Challenge was a massive trend. All short-term trends that sort of a really big all of these trends. In fact, these are probably for them, biggest trends that we have had in the last decade or so. Long-term trends, Instagram, slowly increasing in demand. Travel as people earn more money, as the world is becoming more affordable to travel as flights, it becoming cheaper as people have, more of the population is becoming of age and able to travel, the demand for travel is going up over the long-term. The rock, you know, the act of the rock. He's done a lot of movies. He's got a lot of stuff on social media is growing is brand over the long term. Now, which of these categories of trend should we start to create our content? Now a lot of people are going to initially be like long-term trends of the best because they are sustainable, which most businesses, yes, it's very true. Actually, we need to be creating content around seasonal and short-term trends, because these are the ones that we can jump on early on in their life cycle and really start to own that trend and really get a lot of attention from that trend because the demand will be outweighing the actual amount of content there is to consume on that trend. I'm going to show you exactly what this means. I'm going to go into examples, but we need to know how do we now find the seasonal short-term trends before that over? Because if we can, we know there's a lot of people looking at these trends, is a lot of people interested in these trends. A lot of people can relate to these trends because they're the talk of the town at the moment and like all they've done their own take on it. 8. Finding Trends: You need to be able to find these seasonal short-term trends before they really hit that peak so that we can capitalize on people who are looking for them. So why giving you fall really good ways to find it? There's also plenty maleness as millions of ways to find these trends. And I'm going to show you how you can take that into your own hands. And really you don't need a structure like we're gonna give you began to be able to keep it ear to the ground or you're gonna keep your eyes peeled for these trends. Now the first one is on Instagram itself. Now, we're not gonna go into this because we have a whole module dedicated to this. So it's covered in the content creation module which is coming up in this training. But just keep this in mind when we look, when we're creating that content together, which I'm excited for you to actually start doing together, is that we're going to be looking at what's already trending and what's already doing well and modelling that success. The second is what you saw here. It's Google Trends is an incredible tool that basically shows you what the world is searching for, what is on the mind of the world? What do people actually interested in right now? So you can come in and type any search term that is related to your niche or your category. And for example, I've typed the Grammys in here and I can see the Grammys is a seasonal trend. And you can see the Grammys is seasonal at a certain time of the year. So what you wanna do is you'd probably want to start posting about the Grammys as the spike of this trend starts. Now, if your account has nothing to do with the Grammys, that's a camera Chez how to adapt it? Adapted trend to your niche so you are still hitting your relevant target audience. But right now, just keep in the back your mind that you want to be posting at the start of this trend. So your, your post can go as viral as possible as more and more people start searching for this, are discovering it and sharing your posts that is relevant to the topic on their mind. On Google Trends. So if you want to go to Google Trends, just simply type in Google Trends into Google is the easiest way to get there. Click on the link that says trends dot And then this is how you get to this site and can search your own trends, which are obviously changing month the month, week to week and even day to day. But you can see the related queries of what other people are searching. They show you the top 25 queries and you can see 2017, there's obviously a massive if the grand mean is because that is one of the top related queries, what the channel is, the Grammys on and all of this in the content creation module, I'm going to show you how to take these questions and really provide valuable content for your audience and your potential audience, even if the Grammys aren't your specific niche, I'm going to say how to fund this sort of content in your specific niche. But once you know that you're at the start of a trend, once you feel the trend coming, because you can see the history of this trend, you can start to create content around it. This piece of content here it was a throwback piece of content from the Grammy Awards in 1984, Michael Jackson holding a bunch of Grammys and a quote from Michael Jackson, which basically someone was doubting that he could top one of his first ever albums. And he said he's just gonna do is best. And obviously, his first-ever album was not his biggest and he did extremely, extremely well. So you can start to create this content around these trends. And obviously it's going to do much, much better on Instagram because it is the trending topic. Now you can also post about what he's recently trending now this is better for something like stories are real, so something that is more short-term content, that's easy, It actually jump into. So you can see Bitcoin here as that of a 200 thousand searches recently. So you can go back to your Instagram profile and start to actually post about bitcoin, doesn't matter what your niches. You can see this is Ian Rappaport, who is a reporter or a journalist normally about sport. He's adapting them. We're gonna go into content creation once again in depth together to show how you can adapt to these trends. But he's adapting Bitcoin into his Twitter. And then this person who runs Bitcoin daily is adapting his tweet into the Instagram content. And you can see it's on task. You know, it's talking about Bitcoin, which everyone searching for, everyone's looking at on the top of everyone's mind at the moment. And they're going to be more engage with this content and more likely to discover it because it's not about some random topic that had been ten years ago. It's about what's happening right now in the news and what's happening right now on people's mind. Next one is other social media. So we've used this example here from tiktok, which they made a mini donuts cereal. The trend is not the mini doughnut cereal, but the trend is as a lot of really viral recipes and we had sort of unhealthy recipes going on, on Tiktok at the moment that gets viewed, a lot of times. You can see that you can come and you can adapt this content on other social media to make Instagram content out of it. And this Instagram content is going to be more likely to go viral, is going to be more likely to take off because it is on a trend that people are currently talking about. You can verify these trends such as mini done that cereal on Google Trends as well just to see how much demand that actually has. And when you stop posting about this stuff, that's all people have already seen on another social media platform. And then they're going to really lack on the older other social media platforms such as Instagram, they lack it, they're going to share it, they're going to go back and ascend your affinity ladder and start following you. And once again, we'll get into exactly how to make this relevant for your accounts or don't stress about that if that is still on your mind. The last way you can actually find trends that we're going to show you once again, there's millions of ways that you can go and do this on your own, including just what is on your mind. What do your friends talking about the amendment 1 is 0 competitors posting on Instagram at the moment. But another really reliable one is going to the Reddit homepage. So you can see this heel is on the homepage, storm Area 51, which is a massive trend going around where people were planning on storming Area 51 just to see what was in there. And you can see that people then made social media content. And social media means out of this topic or trend that was going on of storming Area 51. For example, this guy at science fun made the main when you still married 51 and find all the missing single socks, meaning that they have teleported them from your laundry, from all the missing socks that you have missed. So the takeaway from this lecture, not how to specifically create this content yet, because we will get into that together. But to see that if you can create content around topics that are already in high demand in the minds of your potential audience that's relevant to your business. You're going to be able to connect and reach them very easily and help them ascend your affinity ladder very quickly than if you just post all a 100 percent about your products are all a 100 percent about the thing that is on your mind. Specifically, we're going to meet the customer where they already are. 9. Content Bottlenecks: Awesome. So now let's talk about creating more content. Now that you understand that foundation that we're going to build upon, let's have a look at our affinity ladder because I'm telling you this lecture right here. If first of all, you had high-quality content, that's the most important thing. But the second most important thing is this lecture right here. Every single piece of content that you publish doesn't matter what type of content that is on Instagram. It's a chance for people to ascend from your potential audience, having never discovered you before, to actually seeing that new piece of content. And then going back to you profile and visiting it and discovering your business annual brand. So every piece of content you put out there is a chance for people who don't know you to ascend from level 1 on the affinity letter to level three. Now, why it's important to watch this lecture is because the mole content that you post, the more chances that we have to move people up your affinity ladder, you can sort of think of content as like a bread crumb trail leading back to your profile. And the more bread comes you put out there, the more birds are going to have to come back and discover that you actually exists. So how does this work and how can we take the biggest advantage of this? Well, one, it's going to increase the chances of a viral hit the mole content you post. The more the chance that you're going to hit a viral hit, the more you post, you're also going to increase the rate of your smaller hits. So that is this graph again that we've seen before. There is one viral hit, say out of a 100 posts, the more you post, so the quickie posts, those 100, the closer you're going to be getting to posting a viral hit, the also the more you learn about what sort of content and your audience likes and therefore are able to post mall. But more importantly, without depending on this one piece of content going viral, you're also going to increase the rate of your smaller hit. So all these smaller hits down there, if you just keep posting more of them, what you don't understand is that these are also bringing value back then on bringing means many birds to follow the breadcrumb trail up the affinity of data. But this still bringing some, and in we're just expanding those smaller amounts of people who are finding you by having more breadcrumb trails out there. So this is the example of the viral hit that we used. Yes, it's gained a disproportionate amount of followers for this account. But the same account you can see is posting content daily and every single post that it makes is a chance for somebody who didn't see their viral hit to discover them, follow that bread crumb trail and ascend their affinity ladder. You can see this one down the bottom here, got 84 thousand engagements, which is a lot of people, and a lot of those people will not be falling them already. So although it doesn't have 15 million likes, it's still going to have an effect if you can post a 100 of these sorts of contents. So in visual form, you can see that on the left is engagements. So the bigger the rectangle, the longer the rectangle, the engagement that piece of content gotten them. But these pieces of content on just News Feed post but anything like it real. Igtv, a story, all of the types of content that are out there on Instagram and it's continuing to grow. You can see that these 30 pieces of content got a 138 followers. Back to this example, use it. We're gonna say, we're gonna use your Canada's as an example. Say you posted 30 pieces of content and one of them did really well. But in total, you got a 138 follows back from posting these 30 high-quality pieces of content and FO, in the metaphor that we're using, 30 breadcrumb trails out there, 138 birds came back to visit your profile. So on average, and this is 4.6 followers for every post that you make on a 138 divided by 30 is 4.6. So every post you make, you can depend on average to get you almost 50 followers. So what's the quickest way to 11,040 followers for your account. Well, it's simply to create 2400 high-quality pieces of content. Now, I know what you're probably thinking is 2400 pieces of quality content may be impossible to create over a short amount of time. We'll get to that one. But also what people may be thinking is this is going to overwhelm my audience. I don't want to be bombarded with content. They want one piece of content a week or two pieces of content a week maximum. I'm going to show you in this course why that is the thing that's holding 99 percent of people back. Most people are not at 50 percent of their posting capacity. And if you can double, triple quadruple, you're posting capacity. Just to test this theory for me, I guarantee that you are not posting enough times on Instagram. So how do we speed this up? Essentially what may take someone 30 weeks to gain a 138 followers because they're posting schedule, we can just make this 30 days so we're condensing the time that it takes for us to get a 138 followers back. Now, this comes with a challenge. And the challenge is creating high-quality pieces of content efficiently. This is the, the stone that is stopping us. So the thing that is in the way of us getting as many followers as we want, which is creating high-quality pieces of content efficiently. If you could create an infinite amount of high-quality pieces of content that you'll audience loved and sought as really giving them value. There is no end to how many people would come back and discover your brand and your business. So this is the real bottleneck that we have to remove so that you can create high-quality content very, very quickly and easy and therefore condensed what you'd normally do in 30 weeks down to 30 days. Now. It starts here and this is where a lot of people get stuck. How did they define high-quality? Because normally people put their own definition on quality. I wouldn't like to see that in my News Feed. Therefore, it's not high-quality. I didn't spend enough time on that. Therefore, it's not high-quality. But the question that we need to answer and the definition that we need to get in our own heads to remove this bottleneck is what is high-quality? Is it a, what most people think? The Instagram post that takes three days to make up maybe a little short 62nd video that you had to go out and get all the content put together and put the music on it. And you posted and 10 percent of your audiences engage with it. So say you have 10 thousand followers, 1, 0, 0, 0, 0, engage with that post. Is that high-quality content? Yes, it took a long time, but 10 percent is not that high of an engagement rates. So the audience didn't think it was actually that high-quality or worth their engagement. Or B, the behind the scene post that takes 20 seconds to pull out your phone and shoot and get 60 percent of your audience to engage with it. So 6000 out of your 10000 followers engage with it. The, the answer here is clearly, be high-quality is what your users and what your target market engages with. It's not what takes you the most time. And this is a very important and critical thing that you need to identify early and it's going to remove that bottleneck for you. So let's make this concrete and let's turn this into something that you can practically take away and start using this out on Instagram to go and test in your niche. 10. New Era Content: There are five categories of high-quality content that you can create efficiently. So please bookmark this page because yes, we're going to be revisiting this stuff in the content creation module. We're not even there yet, but we do sort of have to merge these modules a little bit and touch on the stuff. They're just for you to be able to practically understand this stuff without it all being theory. So I hope that you can appreciate that we have sort of trying to balance this thing, but this is the first time you'll be looking at this. So it's very important that you bookmark this page because this, once again, behind high-quality content, is the most critical thing that you could be doing, which is creating more content more easily. Now, the first category of high-quality content you can create efficiently is motivational. We also have viral. We have behind the scene. We have long-form content, and we have batching and outsourcing. And batching and outsourcing is essentially not taking your time to create this content. You know, if someone else took three days and you could afford their pay very easily or paid itself back in the content you're creating. Well then they can go and take as long as they want to create this content because it's not taking your time. We'll cover this later in the course, but I want to talk you through the first four piece of content and expand that horizon and widen your mind on what you should be posting on Instagram in order to post more often and offer more high-quality content or more value to your target audience. So let's go through some examples together. This here. Do you know this man? His name is Jay Chetty. He has millions and millions of Instagram followers because he's been doing something very specifically, very well, which is exactly what we're talking about here. He's been using these five different categories of high-quality content to make sure that he's posting three or four times every single day. Now, this here is a very classic, old school traditional Instagram post where most people with mindsets are stuck. You have to pose, you'd have to be in the photo. You have to be holding your product. He's holding his book here. It has to be professional lighting. It has to be looking away from the camera and has to go with a long caption about your life and lessons that you've learned. This got 60 thousand or 61 thousand engagements on his Instagram page. What's very interesting, and this comparison here may really hopefully cause you to break through and understand what's happening in terms of high-quality content and what people actually want to see on Instagram. This post being a k if it happens and being an okay if it doesn't happen is a very powerful place to be. The quote by Kate Ekman and it's from her Instagram. So this was posted not uncage Heckman's Instagram, but it was re-posted from there by J Chetty on JH eddies Instagram page right next to the photo that you see there on the left, the photo of the traditional looking Instagram image. Now how many engagements to this simple quote on a white background that Jay, she didn't even come up with get it got 242 thousand engagements, four times the amount of engagement. But how much shorter does it take to create something like this? If you stop batching this stuff, you could do a 100 and courts at a time. And if you do a 100 cards at a time. It can take you a minute per quote to really just copy paste onto your template. And I'll show you in the content creation how to do this for you. Nice had to get the templates that work for you. Had a put your photos behind it and everything that you need to know. But just for now you need to understand that the one on the left main take 30 minutes to set everything up and pose and then do the filtering and all the editing on the post and writing your caption. So it takes 100th of the time, but does four times as well. So what is really more high-quality? Because I would argue the one on the right is the ones that people want to see based on the actions that they took in their response to it. Now, before we get into the other examples, because this is an example of a motivational type of content or an educational type of content in your niche, you need to make sure this is your nice Jay Chetty is talking about mindset. So this quote is relevant to him because mindset is relevant to what he teaches and his niche. If you are a chef, you could have a fun fact about bread. If you are a real estate agent, you could post the most expensive real estate in California and a photo of it with the price of how much it costs. Anything educational or motivational doesn't have to be proprietary to you, but it's could be using other people's content such as their quotes or I'll photos of their house or anything like this. In order to tap into something that you can create quickly, that your audiences is high-quality by using the high engagement rates. What's another one? Viral content. Remember, all of these pieces of content you're going to see here, we're all posted to his Instagram profile. In fact, I recommend that you open JSON is Instagram profile in the now as I'm talking to you after this lecture, just to see how he lays this out and see what I'm talking about and why he's so effective in growing his Instagram reach. When someone comes at me with that negativity, you can see here is a dog riding a Roomba and he's looking pretty bad us this was posted to JSON is Instagram. Now, how many engagements did this get? It's once again topic for Jason. He, because he talks about mindset, so he's talking about being a bad us through negative negativity, so relevant to him. But once again, I'll show you in the content creation module how to adapt it to be relevant to your nation has got almost 1 million engagements. Jamie did not create this content. He did. This is not his dog, this is not his room, but he did not have to set this up. He's borrowed this from another social media page of which we'll get into the into once again, but you need to make sure you're tagging where you're getting this content from. And then you can use this content, such as this viral video that took him 20 seconds to throw a caption on anthro up onto his Instagram profile. Now, candid behind the scenes photo. Now I know some photos like this pay people Alice to choose the right one, but you shouldn't be taking out that she's right on this adjacent is girlfriend here. And he posted a photo of her on a holiday. Shouldn't take 20 seconds is to take a behind the scenes style photo. It doesn't have to be well edited. A professional 80. And then you see this shadow on her back there, but should not take you too long. And guess what? This one got 337 thousand engagements. So you can see almost more than five times more than him posing with his product in the top-left because this one is much high-quality, it's more personal. You can seem to J shut his life. You can see into his wife or his girlfriend or fiance, not sure they have their relationship status, but you can understand him more as a person. This is what people want to see. They want to understand you more as a brand. They want to understand you more as a person, our personality on Instagram. And when they see this, they respond to it with their engagement. And that's what makes high-quality. That's what creates affinity and helps people ascend that affinity ladder. Now the last piece of content is long-form content. So creating something like a podcast, creating something like a vlog, a long-form vlog way you film your days, your film your meetings, or a film, something behind the scenes. This is J shady interviewing Wim Hoff. And you can see he had a two hour podcasts with him, which he posts on these podcasts, he gets somebody batching and outsourcing. Hence the fifth strategy to cut up and put captions over the content and make it relevant to Instagram. And therefore, he does a three-hour interview. He could get 30 to a 100 piece of the content from that interview that is made in three hours. Now that is very, very quick, much better than going on a photoshoot. And all of a sudden, he has 700 thousand engagements by interviewing someone else and making a short clip out of it. Now, please bookmark this, please screenshot this. We're going to be going through it Deepa together in the content creation phase, you need to know don't be stuck in the old Instagram world, the traditional honed your book. Every photo that you put out there has to have your product and make sure you're expanding into your niche, pushing the boundaries of what is relevant to you and adapting it so that you're still reaching your target audience. But you're reaching deeper into the pool of the target audience because you meeting them with what they want, what's already in demand. And he posting high-quality content, not in the terms of the highest pixel density, is you can see that blurry dog in the video, but high-quality in the sense of what people want to see and what people want to share from your Instagram to their friends. 11. The Most Important Thing...: Before you push that Skip button, I'm in the same boat as you. I know consistency sounds boring. It always sounds are boring. And I remember when I was learning social media and I was learning Instagram, people kept saying consistently and like consistency and like, I don't believe that it's actually helpful. I don't believe that it's actually something you need to focus on. But unfortunately, but also fortunately it because I've made this lecture short and sweet and very self-evident of how powerful consistency is. You will just spend a quick five minutes here with me or put some fun animals in here to make it easier to endure and really learn one thing from this. Well, two things really, the first thing is consistency is incredible for increasing affinity, meaning the relationship you have between you and your individual followers, or customers or clients or target audience on Instagram. The more they see your posts, the more they interact with your posts, the more they see your stories, the more they see you going on live, the more they visit your profile, the more that they DMU on Instagram, the more likely they are to see your next post, especially if those posts are close together in time. So the first reason you want to be consistent and post to a times a day or one time a day, or three times a day or however many times you're posting is because the more recent, least someone's interacted with one of your posts or seen one-year post, the more likely they are to see the next one that's going to give you a massive boost. But sending the first reason you want to be consistent, a real reason and the real power comes with the second thing, which I'm calling b here. You can remember we talked about if you're averaging 4.6 followers, every time you post to get $11,040, you need a post 2400 times. Now, you can't do this in a day that overwhelms people when people like this guy is just crazy person 2400 times in one day. However, you can do that over a series of months using all the different types of content that Instagram allow you to post. And therefore, when you put time and he put these over time and you consistently putting them up, you are going to get to your 11 thousand followers. So I hope that I can capture your attention using six very quick, I think seven very, very quick examples because I want to show you one thing that is consistent through every single Instagram that you follow. And every single Instagram and they became famous on Instagram at all of the top 100 accounts on Instagram, every single person who has had success has followed this rule. Let's start here with Gary V. If you don't know, go the he teaches digital marketing and social media. But he also walks the walk. Here is a quick comparison. At the top, the box on the top. These are the total followers. Forget the vena, Chuck He's in his gave anus shock because himself, Gary Vee on the bottom is the total amount of media or the total times that guy, vein and shock has posted on Instagram. Now, you can see those lines almost exactly mirror one another. The more times he's posted, you can see this over a period of about five years to the more consistently has posted, the more his instagram has grown. This is a girl called Kala. It since if you don't know where she's in the streamline entrepreneur and personal trainer who has blown up on Instagram so much so that she is on the top 40 richest people. Under 40 in Australia with over 300 million dollars. Let's have a look at her follower growth over the last five years compared to how much media She's posting. Once again, she has been consistent. If you don't understand what this graph is done, the bottom, you can see it says media on the side. That's how many pieces of content, whether that be posted on the News Feed story's going live, Instagram, TV, how many pieces of media she's put up on her social account, on Instagram. And the one above it is how many followers she has. You can see they both are going up over time. The rock is the same and this is just obviously mind-blowing. Once you see it, the rock has been posting more and more media and being, getting more and more followers is into the hundreds of millions of followers. And he's posting thousands of pieces of media on his Instagram account. Let's try a business, Walmart. So their followers over time have been going up. And to the right, you can see they're growing quite steadily. Have a look at their media. It's also growing quite steadily. You will not find somebody who is not posting consistent media on Instagram and is growing steadily. This is House of highlights. You can see has a highlight, is a basketball highlight channel where they post like the highlights from the gains of the NBA. You can see it's going up and to the right in terms of followers on the top graph. And look at the media, it's going up and to the right. Here's another business, one, tasty who post cool recipes. You can see that follows up and to the right, and of course their media up and to the right. The more consistently they're posting, the more consistently they're getting followers and have thrown so many of these in. You can guess everybody knows who Kylie generations, one of the most followed Instagram accounts. Guess, watch her followers are doing. Of course they're increasing every day. Why? Because she's continuing to post every day. She stops posting. All of a sudden say she stopped posting, didn't post for a whole year. Her followers will stagnate and start to decline. This is a last example for you because I know you've got the message that anybody, and you can go check this out for yourself on social blade, these graphs go to Social Blade. Type in anyone you follow anyone you look up, don't Instagram. Type, type them into Social Blade. Click on detailed statistics, scroll down the bottom and you'll get these graphs for any of your competitors that you want to see. And I guarantee you the best competitors who are doing the best. And Instagram have posted media consistently over the last few years. So this is an anonymous friend here, not to be identified, but his friend of mine, someone in my life. And they actually stop posting on Instagram recently. And you can see that they actually took some of them Media down. That's the bottom graph down there. And have a look at the total followers. As soon as they stop consistently posting media, they follow is flatlined and then started declining. It follows how much meeting you post on Instagram. Because remember, all the content is all that media and all those posts you're putting out that the breadcrumb trails to your profile to follow you. You stop putting them breadcrumbs out and people are going to stop following you. This is the last slide. I'm glad you sat with me through that and I hope those nine examples or so, really the major on ascent, okay, this needs to be a year to year to year commitment. You need a post for decades, the next decade, you need to post twice a day. I'm going to show you how to automate it. I'm going to show you how to make that really easy in the content creation module that's coming up. But you really need to know that that is the task that needs to be done if you want to get world-class results on Instagram. This last graph here is the aggregation of marginal gains. So essentially it's the compound interests or the compounding results that you're getting for your effort. And if you can see if you just put 1% in extra every single day for 365 days, which is one year, you actually get 37 times the results than if you flatline. If you stayed neutral. And if you did 1% less, you get 37 times less results. So to put this into an Instagram perspective, make sure that you're posting may be just one extra story a day. That may be an extra 10 percent effort and that's going to compound over time and you're really going to see a boost in those followers if you can maintain this consistency. Awesome. Let's jump into some second tier marketing together. And we'll explore some more strategies on hand to actually grow faster while being consistent in your own profile. 12. Your Next Steps: first things first, a massive congratulations and a pat on the back for you for making it all the way through this course. Now the next 2.5 steps are really important to further your learning. The first half a step is a favor. I would really, really appreciate it if you go up and just take about 20 seconds to leave me and feedback and let me know what you enjoyed about this court and what you learned it very much helps its course. Get out there to more people. The second thing come over the YouTube. We are Entrepreneur Academy on YouTube. We come out with little concise instagram tips, the most up to date strategies that are working to get more out of your INSTAGRAM account right now. So make sure you go hit that subscribe button. And lastly, the most important thing that you could do right now is to come over on skill share and check out our entire cost library. We have dozens of courses, and we're adding new ones every single week to help you get more, not just out of your instagram, but out of your visual marketing presence online what I specifically recommend for you. After finishing this engagement secret instagram course is going over and looking at what sort of content gameplan you can start to put into place and also making sure we're optimizing your instagram buyer. So once we have that content going out there, we know right now how the Instagram algorithm works, how to get the most out of it when people come back to your profile making sure that they're gonna hit that follow button because you're fully optimized to go check out one of those two courses now or anything else that tickles your fancy in our cost library. Thank you so much. Once again, congratulations more convenient for you, and I'll see you in the next course.