Fundamentals of Google Analytics 
Jeff Sauer, Google Analytics Strategist
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1. Introduction
2:05 -
2. Key Terms
5:35 -
3. Setting Goals
12:59 -
4. Segmenting Your Users
5:54 -
5. Tracking Campaigns
8:44 -
6. Using Social Reports
7:25 -
7. Analyzing Content Performance
7:07 -
8. Creating Dashboards
6:03 -
9. Final Thoughts
4:41 -
10. What's Next?
0:35
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About This Class
Learn how to get the most out of your website data with Google Analytics expert Jeff Sauer in this new, straightforward class.
From understanding user demographics to creating the perfect dashboard, every lesson is packed with actionable tips and tricks to help you articulate your goals, increase conversions, and use your website to improve your business. Key lessons include:
- Setting custom goals based on visitor behavior
- Using segments and content groups to understand your users
- Tracking campaigns and search terms for insight into traffic sources
After taking this class, you’ll be able to expertly navigate Google Analytics, ensuring you can understand your data, distill it into actionable insights, and vastly increase the effectiveness of your website.
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I am the founder of Jeffalytics, where I talk about analytics, PPC and entrepreneurship. As a digital nomad, I live in hotels and AirBnBs around the world. You can learn more from me at Analytics Course, PPC Course, and Agency Course.
Teaching is my passion, and I hope you enjoy my Skillshare course!
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