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Fundamentals of Google Analytics

Jeff Sauer, Google Analytics Strategist

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10 Videos (1h 1m)
    • Introduction

    • Key Terms

    • Setting Goals

    • Segmenting Your Users

    • Tracking Campaigns

    • Using Social Reports

    • Analyzing Content Performance

    • Creating Dashboards

    • Final Thoughts

    • What's Next?

96 students are watching this class

About This Class

Learn how to get the most out of your website data with Google Analytics expert Jeff Sauer in this new, straightforward class.

From understanding user demographics to creating the perfect dashboard, every lesson is packed with actionable tips and tricks to help you articulate your goals, increase conversions, and use your website to improve your business. Key lessons include:

  • Setting custom goals based on visitor behavior
  • Using segments and content groups to understand your users
  • Tracking campaigns and search terms for insight into traffic sources

After taking this class, you’ll be able to expertly navigate Google Analytics, ensuring you can understand your data, distill it into actionable insights, and vastly increase the effectiveness of your website.

160 of 160 students recommendSee All

This was awesome - gives a great perspective of how big data plays a pivotal part of business change to forecast trajectories for future products or service SUPA DUPA STUFF
Quick but packed with information. Good mix of very basic review with introduction of more intermediate concepts.
If you're looking for a quick overview of some of the key elements of Google Analytics this class is great. There's no projects to help you truly understand the hands on elements of Google Analytics but its easy enough to return to the course to implement some of the learnings.
Neema A

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Jeff Sauer

Google Analytics Strategist

I am the founder of Jeffalytics, where I talk about analytics, PPC and entrepreneurship. As a digital nomad, I live in hotels and AirBnBs around the world. You can learn more from me at Analytics Course, PPC Course, and Agency Course.

Teaching is my passion, and I hope you enjoy my Skillshare course!

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