From Fashion Ad To Protest - Magazine Doodle Art With A Purpose | Naomi Vona | Skillshare

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From Fashion Ad To Protest - Magazine Doodle Art With A Purpose

teacher avatar Naomi Vona, Italian photo archival parasite

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

11 Lessons (39m)
    • 1. 1 Class Presentation

      2:43
    • 2. 2 Materals List

      4:27
    • 3. 3 Image Selection & Message

      1:30
    • 4. 4 Layered Technique Intro

      1:56
    • 5. 5 Colours Palette & Materials Planning

      2:15
    • 6. 6 Layer 1

      8:01
    • 7. 7 Layer 2

      6:48
    • 8. 8 Layer 3

      5:37
    • 9. 9 Inspiration

      4:59
    • 10. 10 Assignment

      0:47
    • 11. 11 Conclusion

      0:18
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About This Class

What happens when we turn the purpose of a fashion advertising image into a more deep and meaningful message? The final purpose of this class is to encourage my students to create their own art journal using a fashion magazine as a starting point, switching ads into more deep and personal messages. 

This class is perfect for any level, from art lover beginners to skilled creative people, everyone is welcome. I cant wait to see your final works! 

Meet Your Teacher

Teacher Profile Image

Naomi Vona

Italian photo archival parasite

Teacher

My name is Naomi Vona, I am an Italian artist based in London. I have a design and photography background (I graduated in 2009 in Brera Academy of Fine Arts, in Milan), and I draw over stuff since I was a little child. I like to call myself a “archival parasite” with no bad intentions, and it’s a perfect way to describe what I do.

I do collages from a long time, I started in 2003 (it was more a traditional “cut and paste” approach), but these kind of works are born while I moved from Italy to Ireland in 2013. A few months before moving to Dublin, I’ve bought lots of vintage photos and postcards from eBay because I’ve always loved to collect things as found stuff of any kind of material. Once I’ve had hundreds of vintage phot... See full profile

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Transcripts

1. 1 Class Presentation: What happens when we turn the purpose of a fashion advertising image into a more deep and meaningful message. Hello, My name is now marijuana and I'm an Italian artist based in London. Welcome to my class from fashion add to protest. My art practice is a mix-and-match of collage, photography and illustration, and involves the use of found images as a canvas. I love to manipulate any sort of pictures, like the integer portraits holds landscape postcards, and even more contemporary images. The final proposal, each image alteration is to completely transform their look and meaning. Put in also a little bit of myself into them. To better understand this class, I will share we view when and why everything started. Hear me out. Selling lies is a visual project born in 2017. When I wanted to participate through the Instagram challenge 100 days project. The idea was to transform entirely a fashion magazine into a digital diary, creating a bridge of communication between the fashion ads and my personal point of view about the fashion industry. The final result is a colorful, fun and controversial our project. My Instagram followers enjoyed the idea. So the same here, I started to run workshops around London about this topic. And later on, these events became a live online our class called from fashion add to protest. The final proposed was to encourage my students to create their own art journal using a fashion magazine as a starting point, switching apps into more deep and personal messages. But what exactly is this class about? We will explore the infinite possibilities in doodling over a magazine page using eye-catching migrations. But stop at these. The idea is to give to the picture a new message and switching it into a humorous, feminist or more personal protists message. I will offer my guidance and knowledge of my creative process for manipulating images using my peculiar layering technique. Along with create markers and gel pens, I will show you how to decorate with unusual materials as washi tape and seekers. This class is perfect for any level. Everyone is welcome. I can't wait to work with you. So let's dive into the next phase and see which material we will need. 2. 2 Materals List: Let's discover one by one the materials needed for this class. We will need a cutting mat, My News and a full sized knife, Carter or a sister, I will use a knife cut. A piece of white paper. Mine is a normal cream paper. A fashion magazine, because one is evoke magazine. And I would recommend any fashion magazine pages because painting on the thing pages would be resulting having wrinkled paper. And it's quite challenging to manage it while we work. We will also use marker pens as this one. These are called posca and they are Japanese pens. They are our Creeley can water-based, so non-toxic and perfect to paint over glossy paper. They are quite versatile because they will allow you to paint on very different kind of papers. And they are also perfect to use on different faces as glass, wood fabric and so on. Because they are acrylic base, they work as the acrylic paint finishes, pretty much the same, bright and bold. The only difference between the paint in the acrylic pants is that depends, will dry quickly. The tips that I will use are different in size. I usually stick with the PC1 am as a fine liner. The PC five M for a medium size. And PC seven AM or HK. The odd. These two. For the big ones. The difference of distinct pens are in the shape of their tip. One is round and the other one is at g, But the size is the same. Keep in mind that postcard makes quite a big range of tip sizes based on different needs. The one that I use for this project are ideal to work on this format. Another kind of pens that are really long to do this are the job patents. These are made by the Japanese companies sacra and they're called Jelly Roll patents. As the posca pens. These work very well on glossy pages and in general or in very different kinds of papers. Even dark coloring was they also interact them well with the posca pens so they can be used to create fine decorations over an area completely cholera it with posca pens. I will also show you how to use the stickers to paint. These are 0.5 centimeters in size, but you can actually use any color, shape, or size you like. That's a material on the list is washi tape. But what is dense? Well, what should they be? Simply colorful rice paper base tape, and it's a good product to play with. This is also versatile material. You can use it for many creative project as bullet journaling packaging, the sign on the or and so on. In this case, as we will do with the stickers, we will use it to paint over our image. The one that I use is called empty, and it's also Japanese brand empty means masking tape, but it's basically washi tape. The beauty of this material is that it's pretty sticky, but you can still remove it from the surface without ruining it. It also doesn't leave any glue behind because it's pretty much resistance. You can save all the scrubs for later so you don't waste any leftover. Most of the colors, especially the light ones, have a semi-transparent finish, so you can play with their hearing different tapes and create an intricate and playful effect. For this class, you can pick a minimum of three different tapes. I will pick six in total. You can use plain callers, only Parker, not only our mix and match them. 3. 3 Image Selection & Message: For the image selection for this class, I would recommend you a simple model portrait. It could be as through the portrait, for example, where we can focus the attention on the subject only. I also suggest you to select single portrait. So just one subject to work on. You can peek face only, like these are full body. Like this. It's up to you. But the last details we have, the better this is because we will need to work on all the elements of the picture and decide what to cover and alter. So it's better to start from a simple image. In my case, I'm deciding to work on this black and white picture. Keep in mind that you can also decide to work on a black and white image as I'm drawing or coloring one. Another important thing to keep in mind in picking your image is the message. What is image is telling or suggesting me? How can I switch these promotional message into a more personal and meaningful one? In my case, I picked this dynamic portrait where the model seems that she's running away from something. I think that my message will be escaping from beauty standards. And it will be part of the skirt decoration. 4. 4 Layered Technique Intro: Now let's dive into the layer thick ink. My way of thinking about the image to alter its two major, you need to open as a file full of layers on Photoshop. What I have to do now is to decide which elements of the image needs to be covered and which one will be kept the visible, untouched. Once I decide what I will cover, OK, I will select my favorite materials and colors and co-vertices parts of the image. The picture is made of different elements like the phase, air crest, background and so on. For example, in my case, what I want to keep visible are the arm and the hand and the phase, while all the rest will be covered using my materials. This is what I call the first layer of coating. That is in fact our first level of iteration. And this means that instead of focusing on just one element of the picture, for example, the hair and clover and decorate nicely this area only I will focus on up All image from step one. I work on his way so I can plan ahead my composition, colors, combination, patterns, and of course, the message that they want to incorporate into my work. This way of planning will facilitate my crit process before even starting to work on the image. And once I will actually start to work over it, I will already know what to do. During this class, I will show you a total of three layers of coaching. I think that this amount is enough to understand the process and it's also perfect to see a radical manipulation of the image. 5. 5 Colours Palette & Materials Planning: Another important phase of planning our work is to decide which materials and colors to place into each area. If you feel overwhelmed by the choices, I would suggest you to stick to simplicity. For example, you can play by selecting all the shades of the same color, like all green or orange colors. And underweight to stick to simplicity, is to pick contrast color cone buckles as black and white or red and blue, you feel more competent and filled up. You can work on the personalized combinations. You can get inspired by topics as o to1, rainbow, cotton candy, sunset, and so on. In my personal case, I usually pick a combination of new pastel and neutral colors, discovers and always became now a senior tutor and represents me and my peculiar style. So once you make your course choice, think about these as well. Most of the times the cost that you used in your past creative projects are the perfect plants for any other future project. In any case, what will help you out in the decision-making is to put everything on paper. What we will do is to put all my color choices on this piece of paper and broke down in which area I will place them into my image. This will include also the tape and stickers that I want to use. I will basically create a color swatches that we'll have our double suppose to check on my palette, it's working and to test the pot turns in the next phases of the image manipulation. And this is my plan. So as you can see, I will cover the background group is color. The hair will feel swan. This shirt with this one and the skirt with this one. While on the jacket, I will put the washi tape and stickers. 6. 6 Layer 1: And now we can finally work on our image. It's time to create our first level of operations. So score up the image we have, our favorite materials and colors. You can start from any area you like. I usually do prefer to start from the background because it's the biggest one. If you notice, sometimes dispense them fully clover workspace image because we are just at our first phase of our work. And knowing that we will call her up these areas with two more layers. I don't mind to have a see-through effect. Sometimes I enjoy to have this finish because it reveals some parts of the original image. But it also gives an extra layer and depth to our work. If you don't like heat and want to cover up that area. Well, just wait for the call grays out and place and manner cold of the same color. Because we are manipulating the image, you can decide to remove or change the elements that you are covering up. You can magnify the dress area, good more volume to the hair, removed details that you don't need and so on. The goal is to have more space up with our declarations and also to create a beaker and balanced presence of these elements into our final work. So in my case, I will just cover up the area with a skirt color and also magnify a little bit V shape of the hair. And now it's time to use the washi tape into the checkered area. There are plenty of different ways to use the tape, but during this class I will focus on the easiest way to show you how to paint with it. This technique doesn't require any technical skill or two, and still will give you a very nice final part to that fact. For this technique, what I usually do is to create a guideline using a fine liner pen in my case of gel pen and trace it all around the area. This will be my starting point for duplication of a tape. Now I can take my selected tapes and place them into a chromatic line. This is basically a sequence of color that will be repeated into our area. What you have to do is to decide your line of colors and follow this order over and over. Now we will start to, to read off with our hands of small piece of the first step in line like that. And use the straight part to apply the tape land created with detailed m for the users to straight one. And then I will start from here. Once we applied, we can place our team at the end of our chromatic line and start overtaking the second tape in line. Now we have to place this piece of tape or overlapping eat a little bit with the previous one. This will allows us to get a well coursework area and a clean finish as well. Now we're going to repeat this step using the tapes until we covered all around following the guideline. This step can be tricky if we have small areas full of tiny corners to cover, but it's important to cover very well all the areas. You can use the cutting mat and a knife to cut out small pieces so it will be easier to cover up the trickier areas. Okay. Once the guideline herring as being completely covered, now we can go inside and finish off our declaration. I usually move like a vortex inside the area. And in this phase I cut out bigger pieces of tape because I don't have to be careful, as in the previous step. Always keeping in mind the importance of consistency. So you can cut out pieces of beaker tape that are still similar in size between each other. Keep in mind that you can decide to follow another direction on placing the tape into the area. For example, in vertical stripes. The direction of the tape will also determine that pattern look on your work. Now as you can see, I left some darker area of the jacket, desired the inside part of the jacket. And I want you to distinguish these two areas. So I'm thinking to use just a yellow that I used in nearly yellow data use outside to make it pop out. Part of the jacket. Along. 7. 7 Layer 2: During this phase of our work, we will have to start to transform our first layer using it as decorations, the repetition of simple abstract shapes. But what kind of decorations are we going to use? In my keys? I usually stick to two elements, the dot and the line. In order to add intricate patrons, I create three variants of these two elements are the color, didn't mention and did direction into the space. This tree variance will allow me to play with these two simple geometric shapes, but still have a more complex finish at the end. Keep in mind that I insert into the dots family also circles and ovals. Now we can go back to our piece of paper with our color swatches created in the first layer of fees and start to test out our patterns. If you're not sure which abstract shape you will use, you can create more color swatches of the same area, so you can test out as many patterns as you want. In my case, I already have a clear idea of what took place in each area. So I'm going to test a factor in swans for the convex combinations from layer two, I would suggest you to play with similar colors used in the layer one, just switching deposition into an area where you can have a strong contrast effect. For example, in my case, I will use again the neon yellow in the shirt area and the white color in the hair area. For the background. I will use this chunky posca pen to create a series of dashed lines that moves in diagonal into the space. He might call swatch. I have to test that the apocrine color choice is feasible and in line with my palette, but also that my popcorn is consistence. All lying go into distinct direction. They are placed at a certain distance between each other. They have a similar length and so on. When you are happy with what you see, you can then work on your image and place your pattern over the area. Consistency is the key to success. And in my personal experience, practice makes perfect. Don't feel frustrated if this exercise will not work perfectly at the first try, you just need more time to practice. That's it. Now I will work in the shirt area and I want to show you how the exact same geometric elements can be used again. But changing all the variants that we already spoke about, I will use the same dashed line, but I will change its color, dimension, indirection to space. Now I go back into my color swatches paper to test it out. And now I will decorate the area with this part. Extra info. Moving your pattern into space in diagonal orange circles, we get to our dynamic effect. While we place them into vertical or horizontal position, it will result in having a static effect in the hair area. I will use a doctor declaration using my medium posca pen, covering the whole area in a consistent way. I will start from the outside and then go slowly site. But you can decide which direction to take. In the skirt area, I want to insert my selected message. So this will be also part of the pattern decorations because this area is an irregular shape, we need to incorporate message in a way that is visually appealing. What I want to do is to adapt each letter of my message, magnifying or reducing their size based on the space that I have available. Now, let's make a test Fill off, let's say these irregular area with the word fashion in what I have to do is to move inside it, trying to fill up the space. It doesn't matter if your message is not easy to read at the end of the day, this is your visual diary. You can also put a coded message if you want. The thing to keep in mind is more about playing with letters and space available. You can also personalize it, moving into the space in a completely different way from mine. So I was able to put all the message that they want to turn to the words escaping from UT standards and going around and around like a vortex and cover everything in the skirt area. Now let's move into the washi tape area, the jacket. Here, I want to place my d2 stickers. I believe that these two materials work very well together. Nice final touch to the image. I created a role in my mind to place the stickers, a simple vertical zigzag line that moves into the space. So I'm going to place the stickers following this rule. Remember, you can also decide to use different application rules to place the stickers. 8. 8 Layer 3: From layer one to layer two, we're really have a big jump where the image with peaked at the beginning of our creative journey, completely changing look and purpose. But the layer three is what will give a sense of complexity and depth to our composition. During this phase, we will enrich our current patterns and make attracted dots with the lines in two different ways. Collaborative interaction and psychedelic 1, hii, the first case, we will move into the shirt area, creating a series of ovals around each dashed line using a fine liner pen. On this way, Layer 2 and 3 will work together to create a more complex pattern, but each one of them will be fully visible at the very end. Same thing for the skirts area. I will use this technique to create an interaction between the previous factor and this one. In this case, I will create a series of dashed lines around each word too. I like the message and make it pop out. Another nice interaction between layers will be created in the hair area. I will surround each stock. We have a circle using a fine liner pen. In the background area. I will use the psychedelic effect. But what does it mean? This means that I will entirely covered in previous factor with a new one. In this case, I will move around the subject creating a series of dots with my medium to men. And I will try to keep as much consistency is I can encounter in this area. As you can see. In fact, recall some psychedelic one where you can perceive the presence of a pattern beneath these new one. But the final look completely changed. Another thing to keep in mind about using this technique is that we will give to our image pretty dimensional finish and a sort of dynamic feeling that give us the illusion that the image is kind of moving around. For the washi tape area in the jacket, I will stop at two layers because I believe that they are enough to get a nice transformation. But you can actually stop uglier one if you want. Because this pattern, in fact, creative brain to t, it's really complex, rich. And now the image is done. But I want to do a little final touch. I will use joke then another fine liner and does what are you really use it for the jacket? Yeah. Who are they glide the whole silhouette of over subject. This will help us to make pop out the subject from the rest of the picture. And this is our final image. 9. 9 Inspiration: This is a chapter about some pages that indeed in the paths for my live art classes, just to give you some inspiration and different pattern options for your creative project. So as you can see in this page, I just use a phase of the model. I put a message in the here using a chunky Japan. And I've used for the background the same technique that I did for our class B. Here, I've used two different kinds of shapes too. Wish the arm from the rest of the jacket. So this could be an idea for you also to use in here. This is a good example on how I used the message in a place that I call naked area because it's an area that I didn't actually cover it. But it works very well. And it could be also made year for you to recreate this effect if you like it. This is another good example on using the naked area for a put in a message. But still the decorations are very similar to what we did in the class. I've used some curvy lines to decorate. And then some zigzag dots for the third layer. And I really loved the skirt where I used some kind of curvy dashed lines for the decorations in the second layer. And then I use a zigzag line with a fine liner pen for the declaration inside each line and another fine liner to surround every dashed line. This is another idea on also to elaborate pattern and make interact washi tape inside and creation in another place. So for the arms, I use pens, while for the rest of the address is washi tape and stickers. This is some nice some form using the background for putting your message. And in this case in the background, instead of using the dashed lines, I've use Kirby vertical lines. And then I made it psychedelic effect with the dots. In here. I used the dashed lines as we did in the class. But then I just put some curvy diagonal lines using a medium tip or pan for the third layer. So I'm not going well on using two different kinds of tapes to create the outfit of the subject and the message in the background with a chunky pen. I've used for the second layer, a medium pen to make vertical curvy lines. And then I've used a chunky pan with our round cheap to make the dots all around the subject. Chunky pens, birds for the message in the background. And similar effect for the hair and dress of the subject for the background. Here is very clear that I use the psychedelic in both cases. But in here are dashed lines as a second layer, as we did in the class, can hear their vertical, chunky and curvy lines. You can play also a lot of the contrast color and as you can see every time you need it, and if we use similar patterns, the effect will always be different. In, for the skirt, I've user reads until Kirby series of lines and then some zigzag dots for the third layer. Psychedelic effect in the background, messaging their hair, and a lot of washi tape for the Tres. In this case, for example, in the second layer, I'm still use the dashed lines, but instead of making a diagonal effect, I just surround subject with the dashed line. It's a small change, but it makes a difference. Here I've used the medium pan to put a message in the hair. But the difference is that I didn't using the fine liner to make dashed lines around each word, but to use a medium pan to surround every letter with dots. And as you can see, gives this kind of mosaic effect. But it's very nice, very nice effect is he in here in the skirts? I've used a chunky pen. We've a round tip to make these dots. And then a surrounded every dark, we have a fine liner pen. 10. 10 Assignment: And now it's your turn. Pick your magazine, select your image and transform it completely. You can make variants of this process, working with different geometric shapes, for example, are moving in different areas to materials that we used. Just keep in mind all the tips learned during the class and make it personal. You can adapt these layer it to technique, to your needs. And I opened up this class will help you out to improve your credit and forth. Cruel. But in most important thing too, yourself is to have fun. I can't wait to see what you make. 11. 11 Conclusion: I hope that you enjoyed this class. And if you have any questions, please don't hesitate to reach out. Thanks again for watching and have a crack day. Bye-bye.