Creating Brand Systems: An Overview of Combining Logos and Type

Mike Ski + Jessie Jay, True Hand

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7 Videos (18m)
    • Introduction

    • Overview

    • Narrative

    • Generating Assets (Part 1)

    • Generating Assets (Part 2)

    • Combining Assets

    • Send Off


About This Class

How does a great logo or brand system come to be?

This inspiring short class is perfect for designers, illustrators, creatives, and enthusiasts eager for a high-level walk-through of what goes into creating a dynamic logo for use across many applications and channels.

Designers Mike Ski and Jessie Jay of True Hand discuss and describe their collaborative process for creating the logo for Philadelphia eatery Kensington Quarters.

Along the way, they offer prompts so that you leave inspired to create an amazing, adaptable logo for a project of your own — one that communicates your brand and conveys your values.


This short class is presented in partnership with Hightail, a creative collaboration service that helps you share files, collect feedback, and take projects from concept to completion.

604 of 622 students recommendSee All

Fantastic explanation of the what goes into making branding imagery for a business way before you sit down at the computer.
Kewl Class! Wish they had more classes that showed process more in depth. I would buy such a class ;)
Still working through this class, but it's been incredibly helpful already. The questions at the end of some sections are very thought provoking, some are hard to answer for myself but I believe the answers to them will lead me in a good direction. Thank you for this wonderful class!
Holly Dae Winters

Creation is Breathing Life