Captivation Marketing: 7 Proven Ways to Hook Your Audience

Ben Parr, Author of Captivology & Venture Capitalist

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11 Lessons (1h 2m)
    • 1. Welcome

      2:30
    • 2. The 3 Stages of Grabbing Attention

      3:11
    • 3. Overview of the 7 Captivation Triggers

      4:21
    • 4. Automaticity

      7:09
    • 5. Framing

      7:10
    • 6. Disruption

      7:49
    • 7. Rewards

      6:56
    • 8. Reputation

      4:30
    • 9. Mystery

      7:31
    • 10. Acknowledgement

      8:16
    • 11. Final Thoughts

      2:19
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About This Class

Science meets creativity in this insightful one-hour class on how to captivate your audience with proven attention-grabbing methods.

Investor, entrepreneur, author and former Mashable editor Ben Parr shares his knowledge on “captivology” — the science of getting attention — drawing on real-world examples from Taylor Swift, Facebook, Ford Mustang, Cloud.com, Betty Crocker, and Gone With The Wind (to name a few).

Ben walks through the three stages of attention (immediate, short-term and long-term), and the seven captivation triggers that hook people into your product or brand:

  • Automaticity
  • Framing
  • Disruption
  • Rewards
  • Reputation
  • Mystery
  • Acknowledgement

This class is perfect for marketers, entrepreneurs, designers, brand managers, and any creator who wants to get more eyeballs on their work. 

By the end of this course, you’ll have an arsenal of tactics to grab more attention than ever and build long-term loyalty among your community.