SEO That Matters: Tactics and Strategy for Entrepreneurs Free class
- 1x (Normal)
An Overview of SEO8:05
What is SEO strategy?7:23
How do I use analytics to measure success?12:44
Debunking Myths and Misconceptions8:13
Audience, Keywords, Content Strategy, and On-Page Optimization10:42
Crawl Friendliness and External Links6:13
Moment Lens: How can we evaluate the strategy?4:34
A New Post: How can we make the most of SEO?10:01
Content Tips and Tricks3:44
Building a Culture of SEO Success4:00
About This Class
Join "Wizard of Moz" Rand Fishkin for a dive into the heart of SEO. This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand.
Bite-sized, easy-to-follow lessons cover
- crafting an SEO strategy that “moves the needle”
- granular fundamentals for content optimization
- walk-through demos auditing a full site & specific posts
This class is perfect for entrepreneurs, small business owners, startups, freelancers, junior marketers, web designers, and copywriters eager to do SEO that matters! No prior experience or skills required.
How do you know this is the class for you? The best thing about SEO is that it's not different for every type of site. The fundamentals covered in this class can be applied universally.
By the end, students are all invited to work on a project that can put all their learnings into action: sharing their own SEO strategy and optimizing a piece of content based on keyword research.
Class Projects 3 See All
Rand Fishkin uses the ludicrous title, Wizard of Moz. He’s founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand’s an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account. In his minuscule spare time, he likes to galavant around the world with Geraldine and then read about it on her superbly enjoyable travel blog, The Everywhereist.