How to Build Habit-Forming Products Premium class

Nir Eyal, Entrepreneur, Author

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7 Videos (2h 7m)
    • Habit-forming technology patterns

    • What does it take to form a habit?

    • Finding internal triggers and placing external triggers

    • Designing the simplest action in anticipation of reward

    • Leaving them wanting more

    • Increase the likelihood of using the product again

    • What are you going to do with this knowledge?


About This Class

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?

Nir Eyal, author of "Hooked: How to Build Habit-Forming Products" shows you how. Nir is a two-time Silicon Valley entrepreneur who has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. His writing has appeared on TechCrunch, Forbes, Psychology Today and his blog,

In this course, Nir shares a framework for designing habit-forming products called "the Hook Model." The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive repeat engagement.

Companies need to know how to harness the power of hooks to improve peoples’ lives. This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.

What do you get from this course? 

  • Over 7 lectures and 2 hours of content!
  • Participants will learn the common design patterns of habit-forming products.
  • Understand the stages of habit formation and how to optimize for user retention.
  • In-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
  • Practical steps for leading a habit design process to ensure your product is used regularly.

What is the target audience? 

  • This class is for anyone seeking to understand habit-forming product design. No previous background is required. The workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small. Attendees are encouraged to come to the workshop with a product or business idea in mind.


27 of 27 students recommendSee All

After watching and learning from this course i realized the products i had in mind for my target niche audience were just mere vitamins, and the bottom of the scale vitamins.. pretty but stil vitamins. Now I understand the product I have been putting of making IS a pain killer! a definite hook and has so many possibilities for expansion. Will i still do the vitamins? Well YESS. I enjoy these a great deal, but will only make more once i have a good number of people on the pain killers. Because it will be at this stage they will want the vitamin anyway just because.. they are hooked to the rest.
This was a great mind opening course. I recommend it to anyone with any type of business.
Terrific insights.





Nir Eyal

Entrepreneur, Author

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging, Nir is a contributing writer for ForbesTechCrunch, andPsychology Today.