Building an Etsy Shop that Sells: Strategies for E-Commerce Success

Parker Gard, Video Content Producer at Etsy

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6 Videos (41m)
    • Introduction

    • What is a Marketplace?

    • Refine Your Product

    • Create a Memorable Brand

    • Getting Discovered

    • Goals for the Future

227 students are watching this class

About This Class

Looking to start selling online, but not sure where to begin?

Join Etsy’s Parker Gard to learn the ins and outs of creating a successful e-commerce business within an online marketplace. Parker reveals insights from years working behind-the-scenes at Etsy so that you can take your business from dream to reality. From designing a winning product to carefully crafting your brand, you'll learn key strategies and actionable tactics to help you build an online storefront that sells. Bite-sized lessons include how to:

  • Find the target customer for your product
  • Create a memorable brand that stands out from the crowd
  • Ensure the right people are discovering your shop
  • Succeed in an online marketplace with a built-in customer base

After taking this class, you’ll have a toolbox of tips and tricks to draw from as you build your online business, giving you the skills to stand out and succeed no matter what you sell.


Etsy is a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods. You can start selling your own handmade creations or vintage finds to a marketplace of more than 24 million buyers. Visit to start your new shop today.

833 of 845 students recommendSee All

Thank you. I've thought a lot about brand, and have done a lot of research towards creating one... But something about the way that Parker Gard explained it... it finally stuck. The different way of thinking about discover-ability was really helpful too. I'm excited to work these ideas better into my shop.
Melinda Bosen

Watercolor Artist, creates Daddy Death.

I've had a successful Etsy shop for over 5 years, and still enjoyed watching this class and hearing Parker's advice. Great info for any Etsy sellers:)
Bonnie Lecat

artist, designer

A great introduction to setting up an Etsy shop. It gave me a lot of inspiration and direction in setting up my brand and style!





Parker Gard

Video Content Producer at Etsy

Parker is a Content Producer at Etsy. When he's not working with the eclectic and talented sellers of, he can be found writing, watching Julie Andrews movies, or providing copious amounts of belly rubs to his dog Finley.

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