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Designing a Logotype with Mackey Saturday

Designing a Logotype with Mackey Saturday

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Mackey Saturday

Mackey Saturday

Graphic Designer

Mackey Saturday is the designer behind Instagram's "scripted" logo and countless other logos for cool brands. In this tutorial, he shares his essential process for creating a great logotype: a type-only treatment of a brand or company name.

Read his process below, then join Mackey's full class on Skillshare: Logo Design: Craft Type-Based Wordmarks.


1. Generate ideas by repeatedly sketching the brand name.

A logotype is a type-only treatment of a brand or company name, so start by identifying the name of your brand.

Get out sketch paper and repeatedly draw, sketch, and write the name to test different logotype concepts. Let your hand move freely, and just keep drawing until you see something you like. Then, draw that version a few times until you (again) like how it looks. Graph paper can be helpful to get your lines right.


2. Refine your sketch on tracing paper.

Grab some tracing paper, and place it over your brainstorm sketch. Using a pencil, trace over your sketch with more detailed lines and a bit more polish.


3. Take a photo of your sketch, and bring it into Illustrator.

Using your phone, take a cropped in photo of your drawing on tracing paper. Bring the image into Photoshop. Set your guides for consistency, and make sure your art board is cropped on the word, leaving just a bit of room on the edges.


4. Trace your sketch with the pen tool in Illustrator, using minimal anchor points.

Go over the lines of your drawing using as few anchor points as possible, focusing on each individual letter at a time. This will ensure your curves are smooth and solid. It doesn't have to be perfect, you just want to set up the groundwork for the form!

Make lines that go right through your paths, just like a stroke. Tip: If you're using the same letter multiple times, you might want to use the same shape for all of them instead of re-drawing the letter.


5. Compare your letterforms for consistency.

In Illustrator, compare your forms next to (or on top of) one another to make sure their strokes, heights, and widths are consistent.


6. Flip vertically to fine-tune spacing.

To double-ensure consistency, flip your wordmark upside down so you can see the spacing from another side. Make adjustments to fix any issues.


7. Present your final logotype!

Once you have your final design, use it everywhere you want a logo! Online, in the real world, and anywhere that you want to create brand consistency.


Like this tutorial? Check out Mackey Saturday's full class on Skillshare:
Logo Design: Craft Type-Based Wordmarks!

Mackey Saturday

Graphic Designer

Mackey Saturday is an independent graphic designer.  Through strategy, inquest, and design implementations he creates and advances steadfast identities.

Mackey Saturday

Graphic Designer

Mackey Saturday is an independent graphic designer.  Through strategy, inquest, and design implementations he creates and advances steadfast identities.

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