What we are going to cover.
In this course I want to share the things that I’ve learned the hard way from almost 2 decades of running different types of businesses, combined with the things that I’ve learned academically from university and from many other sources. 
Just for a quick summary of what we’re going to cover in this course. If we look at business from a macro overview. Every business in the world, whether it is a large business or a small business. They all have to do these 5 things: 
<ul><li>Creating values</li>
<li>Marketing</li>
<li>Making sales</li>
<li>Delivering the values</li>
<li>Managing finance. </li>
</ul>If just one of these missing, then it is not a business. If you take a master degree in business or read any book about business. Every skill or topic you learned will fall into one of these 5 categories. I call these “the 5 pillars of business”. If you can understand the principals behind these 5 pillars of business, then you should understand how every business in the world work. Is like you are Superman looking at a building with your x-ray vision. You’ll able to see the little pieces that make up the building, like: the steel beams, the woods, the bricks, the bolts, etc. 
In this course we’ll be focusing on the first pillar of business which is value creation. We will cover topics like: market research, how to find profitable business ideas, the inner forces that drive human to purchase stuffs and how to evaluate whether a market is good or not. Next, we’re going to discuss different “forms of values”. What “values” mean, are things that we can create and people actually want to purchase. Then we’re going to discuss how to deal with competition and how to win that competition. We will also going discuss the workflow of product development iteration from prototyping to getting customer feedback early using various approaches.
Who is this course for?
This course is important for anyone whose life is affected by business in any form. Whether you want to start your own business, or you are responsible to lead a business, or perhaps you work inside a business or maybe you sell something to businesses. If you are in any of these conditions, then I strongly suggest that you take this course. Because understanding how business works is the best way, if not the only way, for us to make better decision related to business. 
So, if business is your thing, join the course now and I’ll see you on the other side!

00-01 Introduction

00-02 About Me

00-03 Why Should We Learn Business

00-04 The Principles Of Business

01-01 What We Are Going To Cover

01-02 The Importance of Market Research

01-03 Finding Profitable Business Idea

01-04 The 7 Economic Drives

01-05 10 Market Evaluation Scores

01-06 Profit VS Passion

01-07 The 11 Forms Of Value

01-08 Product

01-09 Service

01-10 Shared Resource And Lease

01-11 Subscription

01-12 Resale

01-13 Agency

01-14 Audience Aggregation

01-15 Capital

01-16 How To Deal With Competition

01-17 Creating Competitive Products

01-18 Unique Selling Proposition

01-19 Prototyping

01-20 Iterative Design

01-21 Customer Feedback

01-22 Pre-sell Testing

Business Fundamentals : Creating Value People Want To Buy

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Business Fundamentals : Creating Value People Want To Buy

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