There’s a lot of content on the internet. Learn how to make yours stand out for all the right reasons. 
Building on best practices from SEO, content marketing and creative writing, master copywriter and novelist Isla McKetta will help you understand how to connect deeply with an audience by writing great content that speaks directly to their needs. 
You’ll develop skills in:
<ul><li>audience research</li>
<li>keyword planning</li>
<li>storytelling structure</li>
<li>and simple literary techniques for making your writing flow</li>
</ul>Designed to give beginners a solid foundation in writing for the web, this class should also introduce experienced content creators to new techniques to freshen up your copywriting skills. Come prepared with an idea of your audience, an interest in writing for their needs and an openness to learning broadly across disciplines. The only tools you’ll need are an internet connection and something to write with. 
Ready to learn the secrets of writing content that people actually care about? Join the class today.

Introduction

Identifying Who You Are and What You Have to Offer

Keyword Research: Speaking the Language of Search Engines

Deep Empathy: Understanding What Your Audience Really Wants

Building a Lexicon: Mirroring the Language of Your Audience

Storytelling Secrets That Engage Readers

Literary Devices That Make Your Writing Flow

Editing Like a Writer

Go Forth and Write!

Web Writing Secrets Template.docx

Web Writing Secrets: Final project sample for Speedtest.net

Web Writing Secrets: Create Content That Captivates Your Audience

Isla McKetta gave you 1 free month of Skillshare

Get 1 free month of Skillshare

Web Writing Secrets: Create Content That Captivates Your Audience

Project Example by Isla McKetta

Project Example by Isla McKetta

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