Isla McKetta

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Isla McKetta’s Class on Skillshare

Web Writing Secrets: Create Content That Captivates Your Audience

30m (9 lessons)

648 students

Class Certificate upon completion

Downloadable Resources available

Project Example by Isla McKetta

Take this class today!

  • 1.
    Introduction
    0:34
  • 2.
    Identifying Who You Are and What You Have to Offer
    2:26
  • 3.
    Keyword Research: Speaking the Language of Search Engines
    2:11
  • 4.
    Deep Empathy: Understanding What Your Audience Really Wants
    3:22
  • 5.
    Building a Lexicon: Mirroring the Language of Your Audience
    3:35
  • 6.
    Storytelling Secrets That Engage Readers
    8:18

30m (9 lessons)

648 students

Class Certificate upon completion

Downloadable Resources available

Project Example by Isla McKetta

Take this class today!

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