JUST UPDATED FOR 2022 WITH THE LATEST TRENDS IN MODERN MARKETING!!
Knowing WHY and WHEN to perform certain marketing tasks is the million-dollar question for most businesses.
Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work?
That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.
Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!
There are plenty of people who can teach you shortcuts and fast tactics. 
 This is a course for people who are truly willing to understand marketing strategy. A course for people who would rather do it right than hustle and hassle people. Once you work your way through these 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. You will have your own complete marketing playbook!! No more guessing.
The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.
In Session 1 we will focus on Building Your Model.
As you may know, more and more marketers are constantly under pressure to justify their marketing effectiveness, prove ROI, and create efficiency at scale. Since most marketing today is digital marketing, all the digital tools available make this task easier.
To do this well, every brand should have a model for how they track consumers from anonymous visitors all the way to loyal customers and promoters. The goal of building a model is to ensure that you have a way to track and measure every primary step a consumer takes during the buying journey. Without a model, you will simply be guessing at which marketing tasks will be the most effective.
The benefit of having multiple models of historical numbers is that you are then able to build out future scenarios by which you can more accurately gauge ROI, create efficiency at scale, and identify opportunities for marketing activities on each channel.
Session 2 - The Belief Framework. 
The Belief Framework is really the core, the foundation that pulls all the other sessions together. 
In modern marketing, we must come to an understanding that different people have different beliefs at different stages of the buying process. Some beliefs need to be exposed while other beliefs need to be nurtured or changed or directed, because, belief is one of the strongest motivators consumers have.
At the completion of this session, you will have developed your own Belief Framework based on your personas that you can immediately implement across all your marketing efforts.
Session 3 - Conversion Rate Optimization (CRO)
CRO has been considered by many the most important marketing activity because it makes every visitor exponentially more valuable. For example, if you double your conversion rate but keep the same traffic, you have essentially doubled your revenue. Digital marketing is analytics-driven, smart marketing.
In this session, you will learn how the best companies design and optimize sites that convert. The goal is to remove the fog of mystery around CRO by introducing you to a common-sense, data-informed, well-proven strategy for optimizing your conversion rate.
At the conclusion of this session, you will have developed your own conversion rate optimization plan based upon each of your primary user touchpoints.
Session 4 - Search Engine Optimization
Search Engine Optimization (SEO) is an infamous, yet very important digital marketing discipline encompassing both the technical and creative elements of a user-centered website that results in increased rankings, more organic traffic, and increased awareness in search engines.
In this session, we dive deep into the weeds of both the theoretical and practical elements of modern SEO, while dispelling many of the myths and confronting some of the blackhat techniques still practiced today.
Having started my SEO career in 90s, I look forward to uncovering the many layers of modern SEO that today’s marketing leaders need to know.
Session 5 - Content Engagement Strategy
As you know, technology has made content creation and marketing far more complex, and an emphasis on data-driven approaches has forced all of us to rethink the communications industry.
The keys to breaking through today's immense marketing clutter are quality content, compelling experiences, and their effective distribution. 
As such, every piece of content should have a defined purpose that traces back to the Belief Framework we developed in Session 2. In today's modern marketing, this is a table-stakes requirement that you cannot afford to get wrong.
Therefore, in this Session, we will focus on helping you develop evergreen content that will shape, nurture, and grow the beliefs of your target market based on the personas you have developed earlier.
Session 6 - Multi-Channel Lead Acquisition
In today's world of fully integrated consumers, it is more important than ever to understand the priority and role of every channel and device in your marketing toolkit.
This is why, in this Session, you will learn how your business can design and optimize lead acquisition campaigns through the major channels including social, search, and email.
The purpose of this lesson is for you to comprehend and develop multi-channel lead acquisition and lead nurturing programs based on what you have already developed with Your Models in Session 1, The Belief Framework in Session 2, and the Content that fills out the Belief Framework in Session 5.
This Session is the culmination of all prior Sessions. So I look forward to pulling together all that we have learned in the previous lessons so that you complete this course with the necessary skills and knowledge to be an effective leader in today’s business world.
What are the requirements?
<ul><li>
No experience or audience required.
</li>
<li>
Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).
</li>
</ul>Why take this Course?
<ul><li>
Become a Leader - Learn how to think &amp; act like a strategic marketing leader.
</li>
<li>
Modern Marketing - The world of marketing is in constant flux. Don’t get left behind.
</li>
<li>
“Why” of Marketing - Learn the “Why” of marketing rather than just the “How.”
</li>
</ul>What am I going to get from this course?
<ul><li>
Practical theory - Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.
</li>
<li>
Hands-on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.
</li>
<li>
Peer Learning - Your instructors are peers, start-up founders, and fellow marketers with decades of tangible experience in every stage and level of an organization.
</li>
</ul>What is the Target Audience?
<ul><li>
Business Owners - Increase your business revenue, pipeline, and ROI by building out transformative demand generation programs that actually work.
</li>
<li>
Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. 
</li>
<li>
Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.
</li>
</ul>Go from Beginner to Advanced
No matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.

Introduction

Introduction to Building Your Model

Role of Marketing

Importance of Modern Marketing

Framework for Building Your Marketing Model

Step 1: Know Your Numbers

Homework 1: Know Your Numbers

Step 2: How to Measure the Right Numbers

The Art of Experience Mapping

The Buying Process

HOMEWORK 1:  BUYER JOURNEY QUESTIONS

Step 3: Conversion Rates

Do You Know Your Industry Averages?

Step 4: Building Your Model

Knowing the Value of a Lead

HOMEWORK 1: BUILD YOUR MODEL

Step 5: Building Your Scenarios

HOMEWORK 1: BUILD YOUR FUNNEL

Next Steps

Practical Campaign Models

End of Session #1

Session 2

Introduction to the Belief Framework

Rule 1: Everybody has Beliefs

Rule 2: Belief is a Strong Motivator

Rule 3: Belief Precedes Behavior

Rule 4: All Beliefs can be Developed

Rule 5: Beliefs can be Measured

The 5 Belief Framework Principles

Principle 1: Act Like a Mentor

Belief Framework: A Mentor is Other-Centered

Belief Framework: A Mentor is Authentic

Belief Framework: A Mentor is Empathetic

Belief Framework: A Mentor is an Authority

Belief Framework: A Mentor is Committed

Principle 2: Your Customer is Human

Introduction to Personas

 HOMEWORK 2: DEFINING YOUR TARGET MARKET

Elements of a Good Persona

Telling Your Persona's Story

 HOMEWORK 2: PERSONAS

Principle 3: Identify and Establish the Need

Defining Consumer Needs

Discovering Your Genuine Contribution

Create or Satisfy Needs?

 HOMEWORK 2: IDENTIFY AND ESTABLISH THE NEED

Principle 4: You Have the Solution

Journey Specific Solutions

Homework 2:  ESTABLISHING THE SOLUTION

Content Types per Stage

Homework 2: DEFINING THE BUYING PROCESS

Principle 5: People Respond to Direction

Ad & Brand Exposure

Two Types of Actions

Creating the Belief Framework

Homework 2: THE BELIEF FRAMEWORK

Values-Based vs Fear-Based Marketing

Features vs Benefits

End of Session #2

Session 3

Introduction to CRO

Defining Conversion

Building Your Conversion Plan

STEP 1: MEASURE

3 Primary Methods of Data Analysis

Data Tools and Tags

Homework 3: INSTALLING TOOLS

Important KPIs

Funnel Pages

Homework 3: : DASHBOARD & REPORTS

Homework 3: SEGMENTS

STEP 2: ANALYZE

Funnel Touchpoints

STEP 3: STRATEGIZE

Hypothesize

Prioritize

Homework 3: CRO WORKLOG

STEP 4: DESIGN

Mobile Design

Buzzword Compliance

User Experience

Consumer Focus

What's Missing?

STEP 5: IMPLEMENT

STEP 6: LEARN

Key CRO Takeaways

Session 4

End of Session #3

Introduction to SEO

Defining Modern SEO

The 5 Primary Keys of SEO

Common SEO Myths and Misconceptions

Why is SEO Important?

The SEO Plan

PART 1: TECHNICAL SEO

Meta Tags

Meta Tag: Title

Meta Tag: Description

The Complete 2022 Marketing MASTERCLASS for Startups and Leaders

Brian Bozarth gave you 1 free month of Skillshare

Get 1 free month of Skillshare

The Complete 2022 Marketing MASTERCLASS for Startups and Leaders

Creative Learning Made Easy

Company

Work With Us

Teach with Us

Shop

Mobile

English

English