Partnering with influencers is one of the many ways your organization can build trust. Influencers are individuals with a loyal audience that follow them to be entertained, educated, and to get relevant recommendations.
Influencer marketing is when a company partners with an influencer to highlight the organization’s products and services to gain the attention of their audience and with the right approach, drive interactions, convert leads and generate sales.
Join Brian Honigman, a leading marketing consultant, Skillshare instructor, and an NYU adjunct marketing professor, to learn how to embrace influencer marketing for business.
This class will teach you the in’s and outs of influencer marketing and how to develop your own campaigns to drive meaningful results for your business.
In addition, you’ll learn how to find relevant influencers, how to choose the right one for your organization, and the best ways to compensate and collaborate with them.
If you’re looking to reach more of the right people interested in your offerings, then dive into this course to learn how to successfully and strategically invest in influencer marketing.

Introduction: Influencer Marketing

Completing the Class Project

Types of Influencer Campaigns

Setting Campaign Goals

Finding Relevant Influencers

Selecting the Right Influencers

Contacting Influencers

Compensating Influencers

Collaborating on a Campaign

Measuring an Influencer’s Impact

Reviewing an Example Campaign

Conclusion: Staying Relevant

Class Project_ Creating an Influencer Campaign .docx

Influencer Marketing Fundamentals: How to Create an Impactful Campaign

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Influencer Marketing Fundamentals: How to Create an Impactful Campaign

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