Brand Overview

PMIP is a lifestyle footwear brand that celebrates local craftsmanship and modern design. Built on the belief that world-class products can be created within Pakistan, the brand designs and manufactures its shoes entirely using local talent and resources.

Targeting style-conscious, socially aware youth, PMIP combines international-quality footwear with a strong sense of national pride. More than just shoes, PMIP represents a movement to redefine “Made in Pakistan” as a mark of quality, confidence, and progress.

Dunford 5+1 Positioning Canvas

1. Competitive Alternative

Imported sneaker and footwear brands (Nike, Adidas, Puma) and locally assembled brands that rely on foreign materials and outsourced manufacturing.

2. Unique Attribute

Designed, crafted, and manufactured entirely in Pakistan using local materials, local craftsmanship, and culturally rooted design thinking.

3. Value (Functional + Emotional)

Delivers international-quality footwear at a more accessible price while creating pride, ownership, and economic impact through local production.

4. Audience

Urban Gen Z and Millennials (18–35) in Pakistan style-conscious, socially aware, and proud of supporting local brands without compromising on design or quality.

5. Category

Lifestyle footwear and sneakers.

6. Trend / Context (+1)

The rising “Buy Local” movement and the global shift toward ethical, transparent, and purpose-driven brands.

Positioning Statement

PMIP is a lifestyle footwear brand for Pakistan’s new generation who want global design standards with local soul proving that world-class products can be proudly made in Pakistan.

Mission Statement

PMIP exists to prove that Pakistan can create world-class footwear through its own people, materials, and craftsmanship. We build shoes that carry pride, purpose, and progress on the streets of Pakistan and beyond.