On page SEO and Off SEO (Link Building)
What is Link Building?
Link building is the process of acquiring hyperlinks from other websites to your website.
For search engine optimization, the goal of link building is to increase the quantity of high-quality inbound links to a webpage in order to increase ranking.
Why is link building important?
Link building is important because links are one of the major ranking factors of search engines.Search engines such as Google look at the quantity of high-quality inbound links to a webpage when they crawl. The higher quality links a webpage has, the better it will rank.
What are Internal Links?
Internal links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman's terms, an internal link is one that points to another page on the same website.
Code Sample
Optimal Format
Use descriptive keywords in anchor text that give a sense of the topic or keywords the source page is trying to target.
Why are Internal Links Important?
Internal links are useful for three main reasons:
They allow users to navigate a website.
They help establish information hierarchy for the given website.
They help spread link equity (ranking power) around websites.
What is an Internal Link? And how is it different to an External Link?
Internal links are links that go from one page on a domain to a different page on the same domain. They may be used in the main navigation menu or on the content of the page.
Alternatively external links point to another domain, this includes links from a page on your site to another site, and links pointing from other sites to your site, also called backlinks.
What are external links?
External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman's terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.
Code Sample
Optimal Format
Use descriptive keywords in anchor text that reflect the same topic or keywords the target page is trying to target. It's not necessary to use the same keyword text every time—in fact, doing so can trigger spam detectors. Instead, strive for a variety of anchor text that enhances context and usability for your users—and for search engines, as well.
External Link Defined
An external link is a link that points at an external domain.
Top SEOs believe that external links are the most important source of ranking power.
External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes.
Top SEOs don't believe that the "title" link attribute is used for rankings purposes.
On page SEO
On-site SEO (also known as on-page SEO) is the practice of optimizing elements, like title tags, on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as "off-site SEO") in order to improve search engine ranking and visibility. This can involve optimizing both the content and HTML source code of pages on a site.
On-Site SEO
- On-Page Ranking Factors
- Title Tag
- Meta Description
- Alt Text
- Duplicate Content
- txt
- Robots Meta Directives
- org Markup
- HTTP Status Codes
- Page Speed
- Conversion Rate Optimization
- Domains
- URLs
- Canonicalization
- Redirects
- Core Web Vitals
- Performance Metrics: Opportunities & Diagnostics
- Related Resources
- Ranking & Visibility