The journey towards paying for Cable or Satellite TV really begins during our adolencse.  It begins in the household by watching how cable or satellite decisions are being made by our parents.  We watch, we learn and takeway the decision making dynamics of our parents and then evolve into our decision making when we enter our early adulhood life stage.  With that being said, the purhase journey begins when early adulthood begins.  Understanding life stages and key moments of desires in this category will be key in understanding the journey towards cable or satellite purchase decision. 

The Brand I am choosing is the brand I currently work on- Comcast/XFTINITY