Hi Ilya,

 

I really enjoyed this class project! :-) I would love to share the taglines I came up with for my own brand.

 

The positioning statement I started with:

"I'm excited to create a visual identity so your business can shine in its own way. I believe that a collaboration based on respect, open communication and dedication results in wonderful creative solutions. Let's make this a pleasant and satisfying experience! :-)"

 

 

I love doing mind maps so that was my next step:

 

 

 

 

Wooow I think this "opposite ideas" was the most eye-opening technique I've used so far! Eventually it resulted in completely rethinking my positioning statement.

 

So this was the new positioning statement I came up with:

"I'm happy to help architects like you stand out for your work and dedication so that you can land the projects that you love. With respect, open communication and careful planning I believe that together we can create a beautiful brand that truly represents you and will make you grow."

 

 

 

The tagline that feels really right for me is this one:

"Precisely Planned - Delicately Designed"

 

First of all it sounds good, and it's easy to remember because of the first letters being repeated PP - DD. It sums up the whole process and the two adjectives give a feeling of high quality work and also of caring because of the word "delicately". I think it will resonate with architects because they basically do these two steps too. So I think that when they read this tagline they will feel like there's a connection, that we're not so different and that it will be great to work together. The more I think of it, the more similarities I can find between architects and brand designers.

So that's my rationale for this tagline. What do you think?

 

 

Best regards,

Mariko