For my project, I’m working with the Floaty McFloat brief and working through Sarah’s creative planning process. After dissecting the brief and brainstorming concepts, I created my first concept and put together a quick moodboard for it. This concept is textured, warm, and quirky. It has a hand-drawn look, introduces quirky characters, and relies heavily on pastels to evoke a feeling of calm. I’m not sure what I want to call it, but I’m really excited about it.