Mind Over Minimalism
Final Project
Content Outline
1. Brand Essence Brief Highlights/Moodboard
2. Guidelines:
* Logo Usage and Lockups
* Color
* Typography
3. Graphic Elements and Applications
* Etsy
* Lookbook
Mind Over Minimalism is a minimalist jewelry (currently exclusively rings) company based out of Brooklyn, NY that I developed a brand and small scale buildout for. Below are examples of my work during the development and build out process:
All Brand Development, Design and Photography by Jena Buckwell.