Maggie Stara

Estratégia de marketing digital: noções básicas de um funil de vendas lucrativo

Hey Moses - I really like the way you're thinking about the funnel here. I've built a few real estate funnels myself so I definitely know that there's about 100 different ways to approach this haha.I'm not quite sure what you mean by the initial lead magnet showcasing properties that are of slightly lower value but in the same niche. Would this be retargeting people who have come to your site and checked out particular properties so you know which ones they're interested in maybe?Either way I think advertising available properties is a great way to advertise and get contact details from people interested in viewing the property!I would potentially look to splitting out your funnel based on your different avatars. Your young adults and couples will likely look at particular properties. But your investors might actually just want to get onto your general mailing list to get updates about all of your properties - especially off-market ones. Plus they'd likely be looking for different language from your ads. But that's just something to consider, you could always bulk everyone in for now and see how it all goes :-)In terms of your retargeting google ads - were you thinking google display here, youtube or something else? And it looks like you mention a tripwire on the graphic but I can't quite read what this says - could you share what you're thinking for this step as well? :-)

The initial lead magnet was an error on my end. To answer the other questions, Google ADs could pop up within the real estate company`s website as a client is scrolling through, to catch their attention on other properties or even articles on the website. The Tripwire or the idea behind it was for example once a client keys in their details pertaining to interest on a $1M property, as they are just about to finalize the process, there can be a suggestion on properties within a range of let`s say $800000 for example thus triggering the tripwire laid out.

Ok gotcha... yeah I think the term 'tripwire' threw me off because really it's just an additional step in the funnel but no exchange of money will happen. Which I think is definitely right because there really is no low-ticket offer you can do within your industry unfortunately. But having multiple touch points like this and getting REALLY clear on retargeting efforts will be key. The best real estate funnels I've seen are ones that have an enormous attention to detail in terms of sending our SMS &amp; Emails which are personalised to the buyer's specific needs so I would definitely also consider adding SMS campaign efforts to your funnel if possible. But otherwise it's looking good!

Thank you so much and I`ll definitely consider adding more funnel campaigns.

Name of Business: Mansa Real Estate
Product: Real estate
Goal: Lead generation and website traffic direction
Target Audience: Young adults, family-oriented couples, and investors looking to invest in real estate.
Traffic Source: Meta and Google ADs.
Lead Magnet: Showcasing properties that are of slightly lower value but still in the same niche.
 
I may still adjust the funnel with time when it comes to lead magnets but I felt this can be a good start.
<img srcset="https://static.skillshare.com/uploads/project/6e845e8696274fb6948fbfed1bb424f6/d5e9a885.png 600w, https://static.skillshare.com/uploads/project/6e845e8696274fb6948fbfed1bb424f6/d5e9a885.png 1000w" sizes="(max-width: 600px) 600px, 100vw" src="https://static.skillshare.com/uploads/project/6e845e8696274fb6948fbfed1bb424f6/d5e9a885.png" loading="lazy" alt="Mansa Real Estate - image 1 - student project">

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