Learn Great Design - Ad for a Mockup Natural Hair Care Company

Learn Great Design - Ad for a Mockup Natural Hair Care Company - student project

Which one do you think works better? I tried to used lots of spacing between elements, characters, mixed a serif with a san-serif, used a powerful photo, using a nice blue(ish) color to pair with the gold. The product front and center (clients love that). Let me know what else I can do to improve this ad using basic design principles. 

 

Learn Great Design - Ad for a Mockup Natural Hair Care Company - image 1 - student project

 

Learn Great Design - Ad for a Mockup Natural Hair Care Company - image 2 - student project