How to build a personal brand that creates opportunities
ESTABLISH A POWERFUL BRAND THAT ATTRACTS NEW CLIENTS AND OPPORTUNITIES ORGANICALLY
Class Description:
Having a powerful personal brand is key for any entrepreneur, consultant, coach or independent professional who wants to attract more opportunities and clients.
In this class we will cover the basic concepts, tools and steps to help you create and establish a powerful personal brand that is aligned with your audience and the needs you can help them solve.
I will guide you to build a clear and effective message that communicates the value of working with you and that positions you a leadership place within your offer.
In this class you'll learn:
- What is personal branding and why it is important
- The steps to creating a personal brand of impact
- To align your personal and professional objetives with your personal brand
- The tools and steps to make your personal brand visible and attract opportunities
Project Description:
With every video you will be guided to go through different activities within the workbook, so you can advance into crafting your personal brand with each lesson.
The following activities will be completed along the way:
- Who am I
- What values guide me
- Aligning my objectives
- My audience
- What I have to offer
- Crafting my Personal Brand Value Proposition
At the end of the class you will have a clear understanding of the message that will help you position yourself as a leader in your offer and attract more opportunities in an organic way.
OUTLINE
Lesson Title: Welcome
Video Format: Talking Head
Media & Visuals: Lesson Length: 2min
Talking Points and Key Concepts:
· Intro to the course – Structure, materials needed
· About Tatiana
· Creative exercises
Lesson Title: The personal branding visibility plan
Video Format: Talking head screencast
Media & Visuals: Workbook, Ipad and cables to screencast
Lesson Length: 3 minutes
Talking Points and Key Concepts:
· About the project
· What they need to do first – download workbook
· Example exercises
· Steps:
· Who I am
· What Values guide me
· Aligning my objectives
· What I have to offer
· Crafting my personal brand Value proposition
· How to upload – In my projects area
Lesson Title: What is personal branding
Video Format: Slideshow and talking head
Media & Visuals: Slides, workbook
Lesson Length: 5 minutes
Talking Points and Key Concepts:
· What is personal branding
· What it is not
· Why it is important for professionals
Lesson Title: Steps to building a personal brand
Video Format: Talking head slideshow
Media & Visuals: Slides
Lesson Length: 5 to 8 minutes
Talking Points and Key Concepts:
· Building process
· The Penthouse and rooftop
Lesson Title: Who am I
Video Format: Talking head slideshow
Media & Visuals: Slides, workbook
Lesson Length: 3 minutes
Talking Points and Key Concepts:
· The Toolbox
· Life’s whispers
· Strengths
· Values
· Your story
Lesson Title: Aligning your brand
Video Format: Slideshow
Media & Visuals: Slides, workbook
Lesson Length: 3 minutes
Talking Points and Key Concepts:
· Your objectives
Lesson Title: Your offer
Video Format: Talking head slideshow
Media & Visuals: Slides, workbook
Lesson Length: 2 minutes
Talking Points and Key Concepts:
· How to clarify your offer
· Aligning your business model
Lesson Title: Knowing your audience
Video Format: Talking head slideshow
Media & Visuals: Slides, workbook
Lesson Length: 3 minutes
Talking Points and Key Concepts:
· Finding your niche
· Customer persona
· Touching their fibers
Lesson Title: Crafting your Personal Brand Unique Value Proposition
Video Format: Talking head slideshow
Media & Visuals: Slides, workbook
Lesson Length: 3 minutes
Talking Points and Key Concepts:
· How to craft your Unique Value Proposition
· Steps
· Examples
Lesson Title: Visual tools of a Personal Brand
Video Format: Talking head slideshow
Media & Visuals: Slides
Lesson Length: 3 minutes
Talking Points and Key Concepts:
· Logo
· Personal brand photos
· Other applications
Lesson Title: The Online Presence of a Personal Brand
Video Format: Talking head slideshow
Media & Visuals: Slides
Lesson Length: 5 to 8 minutes
Talking Points and Key Concepts:
· What to use
· How to use it
· Tips and recommendations
Lesson Title: The Personal Brand Visualization Plan
Video Format: Talking head slideshow
Media & Visuals: Slides
Lesson Length: 3 minutes
Talking Points and Key Concepts:
· How to plan for your brand to be visible
· What to include
Conclusion Video
Lesson Title: You’re ready to take the steps
Video Format: Talking head
Media & Visuals:
Lesson Length: 2 to 3 minutes
Talking Points and Key Concepts:
· Summary
· Thank you
· Key takeaway
· Next steps and reminders to upload project