Trigger:

1. • Internal Trigger:
     • Emotions: Insecurity about complying with legal procedures, fear of making mistakes in migration or tax processes.
     • Situations: Need to regularize migration status, approaching deadlines for tax submissions, starting a new business.
   • External Trigger:
     • Instagram posts highlighting the importance of complying with tax and migration regulations.
     • Success stories from previous clients.

2. Action:

   • Simplest Behavior in Anticipation of Reward:
     • Follow the Instagram account.
     • Like the posts.
     • Comment on the posts with questions or requests for more information.
     • Send a direct message for an initial free consultation.

3. Reward:

   • Is the Reward Fulfilling, Yet Leaves the User Wanting More?:
     • Informative posts that address common questions but encourage further consultation for more detailed information.
     • Offering free advice on specific topics related to insurance, migration procedures, taxes, and business registration.
     • Sharing success stories that demonstrate the benefits of using their services.

4. Investment:

   • What "Bit of Work" is Done to Increase the Likelihood of Returning?:
     • Ask users to sign up for a monthly newsletter with tips and important updates.
     • Request testimonials and reviews from users about the services provided.
     • Conduct brief surveys to better understand the needs and concerns of followers.
     • Encourage participation in exclusive contests and promotions for followers.

Instagram Content Strategy

1. Informative Posts:

   • Posts that explain basic concepts and important processes related to insurance, migration procedures, taxes, and business registration.
   • Infographics that summarize key information in a visually appealing way.

2. Success Stories:

   • Sharing testimonials and success stories from clients who have used their services.
   • Short videos with interviews of satisfied clients.

3. Tips and Tricks:

   • Regular posts with practical advice and tips to facilitate compliance with procedures and tax obligations.
   • Daily stories with quick and useful tips.

4. Community Interaction:

   • Responding to comments and direct messages promptly and personally.
   • Hosting live Q&A sessions to interact directly with followers and answer their questions.

5. Special Promotions and Offers:

   • Offering exclusive discounts and special promotions for Instagram followers.
   • Holding giveaways and contests to increase engagement and audience commitment.