This post seeks to expand the awareness of hazina cafe to instagram users with an aim of drawing in more customers while also advertising the business. This is made possible by having a socially appealing setting of the cafe's sitting area as the main photo for the post and a backdrop image of 2 cups of coffee. The post also features hazina's slogan which is "coffee that quences the soul" to ensure that the post lingers in the minds of those who come across it.