Hey Nadia!

I am sewing lingerie and teaching how to sew both online & physical workshops - so my brand statement would be - I teach sewing, particularly lingerie, so people connect with the value of clothing and create custom-made pieces.

Seasonal Archetypes

The first time I did this excercise was in MJ where I got Spring Fall, but then did it agaon a few days later and got Spring Summer, so I am calling myself an Early Summer - I noticed too the muted, blushy feel comes natural to me with more colorful details ( I dislike the only-pastel muted feel)  I see a bit of fall too but decided to take every decision with summer and spring so it doesn't end up all over the place, could that work?

The Brand Pillars were also much more myself this time. (Below with brand board)

And Fonts proofed to be my biggest challenge - at first I selected Rouge Script Montserrat, but that script was driving me insane. So I switched to Bellota Vibur, to keep the sans script but less romantic (summer) I think this feels a tad more spring. Thanks for the feedback!! :) I loved doing all this!