In this project, I have created and analyzed a complete Facebook Ads campaign as part of my digital marketing learning. The objective was to understand how to effectively target the right audience, create engaging ad creatives, and optimize campaigns for better performance.

I focused on building a structured advertising strategy, including audience research, campaign setup, ad design, and performance tracking.

🔹 Key Highlights:

• Audience targeting based on demographics and interests
• Creation of engaging ad creatives and copy
• Campaign setup using Facebook Ads Manager
• Budget planning and ad optimization techniques
• Basic analysis of performance metrics like reach, engagement, and conversions

This project helped me gain practical knowledge of running Facebook Ads and understanding how businesses can use digital marketing to generate leads and increase sales.