Maggie Stara

Estratégia de marketing digital: noções básicas de um funil de vendas lucrativo

Shelley I am in awe of what you've done here. This is not just stunning visually but is SO incredibly well thought-out. I can't imagine anyone (including me) having done it better. I absolutely love every single step you've chosen down to the flashcards as your profit maximiser. I would definitely keep track of your conversions on the tripwire as you might find that depending on the price of your course... people might be ready to go straight from lead magnet to the course. But I like the tripwire being there I just think it's always worth checking that people are converting from it to the core offer :)For your traffic sources I would also consider if there are any local community organisations who might be able to promote you to their audience in their newsletter. This can be quite effective as a referral method. But I think you're absolutely spot on with the use of YouTube and I would also explore YouTube ads that you can place specifically on videos that might talk about things like 'how to pass the AICP exam' or 'how to study for the AICP exam'. Because people watching these types of videos are likely to convert really well for your particular offer!Incredible job overall AND beautiful drawings... your ideal customer looks so happy! And I have no doubt this funnel will be successful :)

Name: Ace the AICP Exam
Products:
<ul><li>Digital study guides (tripwires)</li>
<li>Course (core product)</li>
<li>Flashcards (profit maximizer)</li>
</ul>Goal: Create customers with a high-value online course to help them prepare for the AICP exam
Location: United States
Target audience: Early career urban planners who are interested in pursuing AICP certification
<img style="margin-left:auto;margin-right:auto;" src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/8872bd5ccb54039efe11d549eda2ca9f/256e2e09.jpg" alt="Digital Marketing Strategy: Ace the AICP Exam - image 1 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/8872bd5ccb54039efe11d549eda2ca9f/256e2e09.jpg 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/8872bd5ccb54039efe11d549eda2ca9f/256e2e09.jpg 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">
<img style="margin-left:auto;margin-right:auto;" src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/8872bd5ccb54039efe11d549eda2ca9f/1adfab98.jpg" alt="Digital Marketing Strategy: Ace the AICP Exam - image 2 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/8872bd5ccb54039efe11d549eda2ca9f/1adfab98.jpg 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/8872bd5ccb54039efe11d549eda2ca9f/1adfab98.jpg 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">

Digital Marketing Strategy: Ace the AICP Exam

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