This proposed business will be offering a sauna experience adjacent to the nearby lake, enabling customers to book a sauna session while having the ability to make use of the lake as a cold plunge. The sauna itself is large enough to fit 10-12 people at a time, encouraging group bookings and socialization among both friends and strangers. The sauna itself is a long, tube-shaped building with a circle shape to it when viewed from the doorway with a cast iron,wood burning stove at the far end. The C is meant to evoke the shape of the sauna itself, emphasizes the iron stove, and the "fire" is meant to evoke the double S of "Sauna & Social".

I'm attaching here a few reference photos that show where the sauna shape came from, informing the logo design (the unique sauna design is a key feature the client wanted to emphasize).