Hi Ilya,

 

I loved watching this course! And I certainly wanted to try out this method.

Actually my plan is to work out an entire brand presentation for this company that I can use in my portfolio. This is for an existing company though they're not my client. But I thought what they do is really interesting. Since it's an existing company I think it will be better to use a different name for my project and here is a great opportunity to use your worksheet. :-)

It was pretty challenging to not judge immediately and just give up... but it worked out and I'm pretty happy with the new name! :-)

 

 

 

 

 

 

The name I've chosen is:

 

Estate d'Espoir

 

I think it sounds good that both words start with "es". It also makes it easier to remember. Estate refers to the land where the grapes are cultivated and 'espoir' is French for 'hope'. So it clearly conveys the idea of providing hope through the wine. It sounds elegant and I think it fits well in the wine industry.

 

What do you think?

 

Best regards,

Mariko