The internal hook is the urge to gain some sort of control, atleast over one's personal fate, in the rapidly changing climate and environmental reality

 

and the external hook is a rising number of concerned citizens some of whom would belong to the social circle of a said person and the various kinds of true research and journalism that goes towards vouching for the need, and then the benefits, of unadulterated food, the benefits of being in the presence of plants, and the experiential advantage it brings to the otherwise sedentary day-to-day home life.

 

The simplest reward in anticipation of the content is the extra-bites : extra bits of information, job boards, polls etc one finds at the end of the blog post.

 

Yes, because the field is vast and contains a lot of knowledge that isn't common knowledge in urban settings. 

 

Quality of Content + Quality of Extras is key : attention to details like quality of graphics, quality of relaxing music used to overlay the audio narration with, and smaller details like that + maintaining atleast one social account for the blog with more frequent, "clipped" excerpts