BUSINESS OVERVIEW: 

Name of Business: New’s Headphone.

Business Model: B2B, B2C.

Core offer: All non-discounted items.

Goal: Newly launched brand trying to make an impression on the tech enthusiast and gamer market.

Location: Online website.

Has a Website: Yes.

Has an email marketing list: Yes.

Has social media channel setup: Yes.

Target Audience: 25-40 Yrs.

Rough Budget: 100-150 EUROS/Headsets.

Current marketing effort: All-out sale throughout May 2025.

Competitors: JBL, Bose, Sony, Apple.