I decided to refresh a logotype I designed a couple of years ago for Yello! Art Prints (Below).
On reflection, I think the logo is a little plain and lacks warmth, and would benefit from having a hand-drawn look to reflect the handmade art and crafts Yello! sell in their Etsy shop.
I began by exploring some ideas by hand in my sketchbook then inked up my sketches on my iPad.
Flesh it out in Illustrator.
The design accommodates a strapline whilst maintaining a solid rectangular shape.