My Logo Revised

My Logo Revised - student project

My Logo Revised - image 1 - student projectMy Logo Revised - image 2 - student project


I first designed my logo late 2011. I have been using it for many years now. When it is small you don't really notice some of the faults, but the more you zoom in, the more I could see there was a lot of little things that needed improvement. The x height was a bit up and down and the ball ends are inconsistent, the thin and thick lines are also inconsistent. The spacing between the 't' and 'h' needs to come in as well as the two 'm's. The vector artwork also isn't as clean as it could be. I also found the diagonal slat wasn't always perfectly consistent. So quite a bit of tweaking to do.My Logo Revised - image 3 - student project

So after hours of playing..I am getting closer..My Logo Revised - image 4 - student project

With the 'squint test' I still feel the 'b' is off.


So this is the latest update. Would love feedback, as I feel like I have been staring at it way too long!!

My Logo Revised - image 5 - student project


Ok, I fixed up the 'b'. I realised it was on a different angle to the 'h' which was throwing it off!

My Logo Revised - image 6 - student project

Tabitha Bray

Designer & Illustrator